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INTRODUCTION

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess Hair, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands.

ABOUT THE ROLE

We are looking for a strategic, creative and culturally connected Senior Manager, Social Media to lead the next chapter of Kristin Ess Hair across social.

This role will build Kristin Ess Hair into a distinctive, culturally relevant and high-performing social brand that drives both brand relevance and business growth.

The ideal candidate is equal parts strategist, creative thinker, content maker and performance marketer. They know what makes great social, can spot an opportunity before it becomes obvious, and are comfortable moving from annual strategy to a TikTok concept to a performance readout in the same day.

This person will lead our social strategy across the full ecosystem, owning organic social while partnering closely across earned, influencer and paid; build a high-performing content engine, and use cultural intelligence, community insights and performance data to continuously evolve how Kristin Ess shows up. They will partner closely with Brand Marketing, IMC/Influencer, Creative, Media, E-commerce and Retail teams while leading a direct report and key external partners.

The Senior Manager, Social Media reports to the VP, Brand Marketing and is based in New York City, with a minimum of three days per week in office.

PRIMARY RESPONSIBILITIES

Social Strategy & Cultural Leadership

• Own the annual social strategy and platform approach across TikTok, Instagram/Meta, YouTube, and emerging platforms, ensuring social ladders into brand and business priorities.
• Translate brand strategy, product innovation, hero franchises, retailer priorities and cultural moments into compelling social-first storytelling.
• Identify relevant cultural and social moments where Kristin Ess Hair can participate authentically and meaningfully.
• Stay ahead of platform evolution, consumer behaviors and culture to identify emerging conversations, formats and opportunities for Kristin Ess Hair to lead rather than follow.
• Lead social listening and competitive monitoring, turning community conversation, trends and cultural signals into actionable insights for content and brand strategy.

Content Strategy, Creation & Production

• Lead the end-to-end social content strategy and calendar across always-on storytelling, product launches, campaigns, retailer moments and real-time cultural opportunities.
• Develop distinctive social-first concepts and creative briefs that translate brand objectives into platform-native storytelling.
• Lead social content from idea through execution, including concepting, scripting, shoot planning, on-set content capture, editing and optimization.
• Create and edit agile, platform-native content when speed, authenticity or cultural relevance demands it, establishing efficient production workflows and a strong pipeline of assets.
• Partner with Creative, agencies and production partners to build a balanced content ecosystem across quick-turn social-first, creator/UGC and higher-production brand assets & storytelling.

Community & Consumer Intelligence

• Lead Kristin Ess Hair's community engagement strategy across proactive and reactive communications, ensuring the brand voice is distinctive, human and consistent.
• Turn community sentiment, FAQs, comments and consumer behaviors into actionable insights that inform content, campaigns, product storytelling and broader brand strategy.
• Partner with IMC/Influencer to identify creator and UGC opportunities, emerging talent and creative formats that can extend into the owned social ecosystem and keep Kristin Ess culturally relevant while remaining distinctly on-brand.

Performance & Optimization

• Own social performance measurement and reporting across platforms, establishing clear KPIs across reach, engagement, video views, follower growth, share of voice and community health and other metrics tied to brand and business objectives.
• Translate weekly, monthly and post-campaign performance into actionable recommendations across content, creative and channel strategy.
• Conduct ongoing content audits and competitive analysis to identify opportunities and whitespace.
• Partner with paid media team to understand how organic creative performs when amplified and apply those learnings across the broader content ecosystem.
• Connect social performance back to brand and business objectives, helping the organization understand both what performed and what we should do differently because of it.

Integrated Marketing, Operations & Leadership

• Partner across Brand, Creative, IMC/Influencer, Media, E-commerce and Retail to connect social to broader GTM plans, while owning the social workflow from briefing and production through publishing and performance readouts.
• Manage agencies, freelancers, production partners and social tools.
• Lead and develop a direct report supporting social strategy and execution.
• Foster a culture of creativity, experimentation and continuous learning.

QUALIFICATIONS

• 6+ years of experience leading social media, content strategy and/or social-first marketing for a consumer-facing brand or agency; beauty, fashion or lifestyle experience preferred.
• Proven experience building and executing social strategies connected to broader brand and business objectives.
• Strong portfolio demonstrating culturally relevant, platform-native content and campaigns, particularly short-form video.
• Hands-on experience concepting, shooting and editing social content for TikTok, Instagram/Reels and other short-form platforms.
• Experience leading social-first content shoots and production from briefing through delivery.
• Deep knowledge of TikTok, Instagram/Meta, and YouTube, with a strong understanding of emerging platforms and evolving social behaviors, creative best practices and emerging capabilities.
• Strong analytical skills with hands-on experience in social listening, reporting and performance optimization.
• Experience working with creators/UGC and managing agencies, freelancers or production partners.
• Proficiency with social content creation tools such as CapCut, Canva and/or Adobe Creative Suite, as well as publishing, listening and analytics platforms.
• Strong creative instincts balanced with analytical thinking and a deep understanding of beauty, culture and the evolving media landscape.
• Excellent communication, creative briefing and cross-functional leadership skills.
• Strong project management skills with the ability to manage multiple priorities and move quickly in a fast-paced environment.
• Experience managing and developing direct reports.

WHAT WE OFFER

$115k-125k/year. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

OUR COMMITMENT TO YOU

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the "new" without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

OUR EVP

Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.