Global Marketing Director Visa Sponsorship Jobs in North Carolina
Global marketing director visa sponsorship jobs in North Carolina are concentrated in the Research Triangle, where companies like Red Hat, SAS Institute, and Lenovo North America headquarters anchor significant international marketing operations. Charlotte's growing financial and technology sector adds further opportunities, with multinationals actively sponsoring experienced marketing leaders across the state.
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Get Access To All JobsCompany Description
At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.
Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.
Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.
Job Description
Brightspeed is looking a strategic, results-driven Director, Marketing Strategy-Customer Base Management & Retention to lead initiatives that maximize customer lifetime value, accelerate revenue growth, and strengthen retention across our residential and small business customer base. You will own the customer base management strategy, leveraging data-driven insights, targeted offers, and innovative marketing programs to increase average revenue per user (ARPU), drive product adoption, reduce churn, and improve customer loyalty. You will also bring a strong combination of commercial acumen, analytical expertise, and cross-functional leadership, with a proven ability to translate customer insights into measurable business results.
As Director, Marketing Strategy - Customer Base Management & Retention, your duties and responsibilities will include:
Customer Base Strategy & Revenue Growth
- Develop and execute a comprehensive customer base management strategy aligned with Brightspeed's growth, revenue, and retention objectives
- Drive ARPU expansion through pricing strategies, speed upgrades, value-added services (VAS), product migrations, and targeted cross-sell opportunities
- Identify growth and retention opportunities across customer segments, geographic markets, and competitive environments
- Own the strategic roadmap for customer base initiatives, ensuring alignment with financial targets and enterprise priorities
Customer Retention & Lifecycle Management
- Lead proactive retention, churn prevention, customer win-back, and loyalty strategies to maximize customer lifetime value
- Develop targeted lifecycle marketing programs that strengthen customer engagement, particularly during early tenure and critical customer milestones
- Partner with Customer Experience, Sales, and Operations to improve customer journeys, address service challenges, and reduce avoidable churn
- Establish differentiated retention and offer strategies based on customer value, competitive dynamics, and behavioral insights
Offer Strategy & Commercial Optimization
- Lead customer offer strategy, including promotional pricing, retention incentives, product upgrades, and targeted marketing programs
- Partner with Pricing, Product, and Finance to optimize offer economics, promotional investments, and profitability
- Evaluate business cases, financial forecasts, and program performance to maximize incremental revenue and return on investment
- Establish clear governance and performance measures for customer offers and marketing initiatives
Data-Driven Marketing & Performance
- Leverage advanced analytics, customer segmentation, predictive modeling, and AI-driven insights to identify growth opportunities and optimize customer engagement
- Partner with Analytics and Technology teams to strengthen personalized marketing, next-best-action strategies, and campaign effectiveness
- Establish performance metrics and accountability for revenue growth, retention, customer adoption, and marketing ROI
- Continuously evaluate program effectiveness and refine strategies based on measurable customer and financial outcomes
Cross-Functional & Team Leadership
- Serve as a strategic partner across Marketing, Sales, Customer Experience, Digital, Product, Finance, Technology, and Operations to drive coordinated execution
- Lead and develop a high-performing team focused on customer strategy, lifecycle marketing, analytics, and offer management
- Influence senior leadership through actionable insights, strategic recommendations, and business performance reporting
- Ensure customer programs are executed consistently, efficiently, and in alignment with regulatory requirements and customer experience standards
Key Performance Indicators
- Revenue Growth: ARPU expansion, incremental revenue, speed upgrades, and VAS adoption
- Customer Retention: Churn reduction, customer save rates, win-back conversion, and customer lifetime value
- Marketing Effectiveness: Campaign ROI, offer conversion, promotional investment efficiency, and incremental financial impact
- Customer Experience: Customer satisfaction, lifecycle engagement, digital adoption, and retention performance
Qualifications WHAT IT TAKES TO CATCH OUR EYE:
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- 10+ years of progressive experience in telecommunications, subscription-based services, customer lifecycle marketing, revenue growth, or retention strategy
- 5+ years of experience leading customer growth, pricing, offer management, or retention strategies, including at least 3 years of people leadership
- Demonstrated success driving measurable improvements in revenue, ARPU, customer retention, and marketing effectiveness
- Strong financial acumen with experience developing business cases, evaluating offer economics, and managing marketing investments
- Experience leveraging customer analytics, segmentation, marketing automation, and predictive modeling to inform business decisions
- Exceptional strategic thinking, executive communication, and cross-functional leadership capabilities
BONUS POINTS FOR:
- MBA or advanced degree in Business, Marketing, or Analytics
- Experience within telecommunications, broadband, fiber, or internet service providers
- Expertise in customer lifecycle management, competitive retention strategies, pricing optimization, and digital customer engagement
WHAT SUCCESS LOOKS LIKE:
The successful candidate will build a scalable, data-driven customer base management strategy that delivers sustainable revenue growth, improves customer retention, expands product adoption, and strengthens customer lifetime value. This leader will connect customer insights with commercial opportunities, driving measurable results while creating a more personalized and compelling customer experience.
Additional Information WHY JOIN US?
We aspire to contemporary ways of working.
Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.
We offer competitive compensation and comprehensive benefits.
Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
Inclusion and belonging are at the center of our grounding belief in Being Real.
When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.
Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact taaccommodationrequests@brightspeed.com to initiate the accommodations process.
For all applicants, please take a moment to review our Privacy Notices:
- Brightspeed’s Privacy Notice for California Residents
- Brightspeed’s Privacy Notice
Company Description
At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.
Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.
Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.
Job Description
Brightspeed is looking a strategic, results-driven Director, Marketing Strategy-Customer Base Management & Retention to lead initiatives that maximize customer lifetime value, accelerate revenue growth, and strengthen retention across our residential and small business customer base. You will own the customer base management strategy, leveraging data-driven insights, targeted offers, and innovative marketing programs to increase average revenue per user (ARPU), drive product adoption, reduce churn, and improve customer loyalty. You will also bring a strong combination of commercial acumen, analytical expertise, and cross-functional leadership, with a proven ability to translate customer insights into measurable business results.
As Director, Marketing Strategy - Customer Base Management & Retention, your duties and responsibilities will include:
Customer Base Strategy & Revenue Growth
- Develop and execute a comprehensive customer base management strategy aligned with Brightspeed's growth, revenue, and retention objectives
- Drive ARPU expansion through pricing strategies, speed upgrades, value-added services (VAS), product migrations, and targeted cross-sell opportunities
- Identify growth and retention opportunities across customer segments, geographic markets, and competitive environments
- Own the strategic roadmap for customer base initiatives, ensuring alignment with financial targets and enterprise priorities
Customer Retention & Lifecycle Management
- Lead proactive retention, churn prevention, customer win-back, and loyalty strategies to maximize customer lifetime value
- Develop targeted lifecycle marketing programs that strengthen customer engagement, particularly during early tenure and critical customer milestones
- Partner with Customer Experience, Sales, and Operations to improve customer journeys, address service challenges, and reduce avoidable churn
- Establish differentiated retention and offer strategies based on customer value, competitive dynamics, and behavioral insights
Offer Strategy & Commercial Optimization
- Lead customer offer strategy, including promotional pricing, retention incentives, product upgrades, and targeted marketing programs
- Partner with Pricing, Product, and Finance to optimize offer economics, promotional investments, and profitability
- Evaluate business cases, financial forecasts, and program performance to maximize incremental revenue and return on investment
- Establish clear governance and performance measures for customer offers and marketing initiatives
Data-Driven Marketing & Performance
- Leverage advanced analytics, customer segmentation, predictive modeling, and AI-driven insights to identify growth opportunities and optimize customer engagement
- Partner with Analytics and Technology teams to strengthen personalized marketing, next-best-action strategies, and campaign effectiveness
- Establish performance metrics and accountability for revenue growth, retention, customer adoption, and marketing ROI
- Continuously evaluate program effectiveness and refine strategies based on measurable customer and financial outcomes
Cross-Functional & Team Leadership
- Serve as a strategic partner across Marketing, Sales, Customer Experience, Digital, Product, Finance, Technology, and Operations to drive coordinated execution
- Lead and develop a high-performing team focused on customer strategy, lifecycle marketing, analytics, and offer management
- Influence senior leadership through actionable insights, strategic recommendations, and business performance reporting
- Ensure customer programs are executed consistently, efficiently, and in alignment with regulatory requirements and customer experience standards
Key Performance Indicators
- Revenue Growth: ARPU expansion, incremental revenue, speed upgrades, and VAS adoption
- Customer Retention: Churn reduction, customer save rates, win-back conversion, and customer lifetime value
- Marketing Effectiveness: Campaign ROI, offer conversion, promotional investment efficiency, and incremental financial impact
- Customer Experience: Customer satisfaction, lifecycle engagement, digital adoption, and retention performance
Qualifications WHAT IT TAKES TO CATCH OUR EYE:
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- 10+ years of progressive experience in telecommunications, subscription-based services, customer lifecycle marketing, revenue growth, or retention strategy
- 5+ years of experience leading customer growth, pricing, offer management, or retention strategies, including at least 3 years of people leadership
- Demonstrated success driving measurable improvements in revenue, ARPU, customer retention, and marketing effectiveness
- Strong financial acumen with experience developing business cases, evaluating offer economics, and managing marketing investments
- Experience leveraging customer analytics, segmentation, marketing automation, and predictive modeling to inform business decisions
- Exceptional strategic thinking, executive communication, and cross-functional leadership capabilities
BONUS POINTS FOR:
- MBA or advanced degree in Business, Marketing, or Analytics
- Experience within telecommunications, broadband, fiber, or internet service providers
- Expertise in customer lifecycle management, competitive retention strategies, pricing optimization, and digital customer engagement
WHAT SUCCESS LOOKS LIKE:
The successful candidate will build a scalable, data-driven customer base management strategy that delivers sustainable revenue growth, improves customer retention, expands product adoption, and strengthens customer lifetime value. This leader will connect customer insights with commercial opportunities, driving measurable results while creating a more personalized and compelling customer experience.
Additional Information WHY JOIN US?
We aspire to contemporary ways of working.
Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.
We offer competitive compensation and comprehensive benefits.
Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
Inclusion and belonging are at the center of our grounding belief in Being Real.
When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.
Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact taaccommodationrequests@brightspeed.com to initiate the accommodations process.
For all applicants, please take a moment to review our Privacy Notices:
- Brightspeed’s Privacy Notice for California Residents
- Brightspeed’s Privacy Notice
Global Marketing Director Job Roles in North Carolina
See all 34+ Global Marketing Director Jobs in North Carolina
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Search Global Marketing Director Jobs in North CarolinaGlobal Marketing Director Jobs in North Carolina: Frequently Asked Questions
Which companies sponsor visas for global marketing directors in North Carolina?
North Carolina's strongest sponsoring employers for global marketing leadership roles include Red Hat in Raleigh, SAS Institute in Cary, Lenovo's North American headquarters in Morrisville, and Cisco's Research Triangle Park offices. Charlotte-based multinationals in financial technology and healthcare, such as Bank of America and Honeywell, also sponsor senior marketing positions. These companies have established international hiring pipelines and have filed Labor Condition Applications for marketing leadership roles.
Which visa types realistically fit global marketing director roles in North Carolina?
The H-1B visa is the most common path, as global marketing director roles qualify as specialty occupations requiring at least a bachelor's degree in marketing, business, or a related field. The E-3 visa applies to Australian nationals, and the H-1B1 visa applies to Chilean and Singaporean nationals, both requiring a Labor Condition Application. Candidates already in the U.S. on F-1 OPT can work while an employer pursues H-1B visa sponsorship. An EB-2 or EB-3 employment-based green card is the typical long-term route.
Which cities in North Carolina have the most global marketing director sponsorship jobs?
The Research Triangle area, covering Raleigh, Durham, Cary, and Morrisville, generates the highest concentration of global marketing director sponsorship opportunities, driven by its dense cluster of technology, life sciences, and software companies. Charlotte is a strong second, particularly for roles in financial services, fintech, and professional services multinationals. Greensboro and Winston-Salem offer more limited but active opportunities tied to manufacturing and consumer goods companies with international marketing functions.
How to find global marketing director visa sponsorship jobs in North Carolina?
Migrate Mate is the most direct way to find global marketing director roles in North Carolina where employers have verified visa sponsorship history. The platform surfaces companies with active Labor Condition Application filing records for marketing leadership positions, so you can focus your applications on employers already experienced with international hires. Filtering by role and location within North Carolina shows which Research Triangle and Charlotte employers are actively hiring at the director level with sponsorship.
Are there any North Carolina-specific considerations for global marketing directors seeking visa sponsorship?
North Carolina's Research Triangle Park is one of the highest-density technology and life sciences employment zones in the southeastern U.S., which means sponsoring employers here are often sophisticated about H-1B and employment-based green card processes. The presence of major research universities like Duke, UNC Chapel Hill, and NC State creates a pipeline of international talent that many local employers are accustomed to sponsoring. Candidates targeting Charlotte should focus on multinationals with established global marketing functions rather than regional firms less familiar with sponsorship.
What is the prevailing wage for sponsored global marketing director jobs in North Carolina?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.