Global Marketing Director Visa Sponsorship Jobs in Massachusetts
Global marketing director visa sponsorship jobs in Massachusetts are concentrated in Greater Boston, where technology, life sciences, and financial services firms actively hire international marketing leaders. Companies like HubSpot, Wayfair, Biogen, and Fidelity Investments have sponsored senior marketing roles, making Massachusetts one of the more active states for this position.
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Join a mission-driven team dedicated to simplifying life for people with diabetes. We’re seeking a Director, Global Marketing - Website to drive meaningful impact through innovative technology, helping our customers enjoy greater freedom and healthier lives while growing your career in a collaborative, forward-thinking environment.
We are seeking a strategic, creative digital leader to join Insulet’s Global Brand and Marketing Acceleration team. This individual thrives in an entrepreneurial, fast-paced environment focused on transforming diabetes care, brings a solution-oriented mindset, and can balance competing priorities across teams, regions, and time zones.
The Director of Website Strategy role is global in scope and will lead Omnipod.com and related digital marketing initiatives in partnership with teams across the enterprise. This leader will shape the digital roadmap, align website strategy to business goals, and advance a modern, high-performing customer experience across content, brand, SEO, personalization, analytics, and conversion optimization. The ideal candidate brings strategic, technical, and collaborative strengths, with the curiosity and judgment to stay ahead of emerging digital and AI-enabled capabilities and translate them into practical opportunities that improve engagement, efficiency, and business impact. This person will serve as a global thought leader for Insulet’s digital presence, ensuring our efforts are cohesive, measurable, innovative, and future-ready.
Responsibilities
Strategy Development and Implementation
- Lead Omnipod.com’s global digital presence, including content architecture, brand expression, best practices, and standards, in partnership with teams across the organization.
- Ensure a robust global digital strategy with consistent branding and messaging across all digital touchpoints.
- Develop end-to-end website and funnel strategies with Digital Product and UX, including conversion rate optimization testing.
- Optimize global digital funnels to drive leads, education, loyalty, and retention.
- Align digital strategies to business goals. Lead the development of a multi-year roadmap and engender followership for vision.
- Establish global website governance, including intake, prioritization, standards, and roadmap alignment across regions and franchises.
Quantitatively improve the customer journey and Omnipod experience across digital touchpoints.
Website Content Standards and Management
- Guide content strategy with partners from early development to ensure sitewide cohesion.
- Ensure content is optimized for SEO and emerging AI-driven discovery experiences.
- Partner with Global Brand and UX to ensure digital brand expression is consistent with brand guidelines.
Partner with Product and Regional Marketing to clarify digital needs, align requests globally, and prioritize delivery.
Digital Performance
- Partner with Insights & Analytics to drive global digital performance through data and insights.
- Establish global best practices and dashboards for a consolidated view of digital performance.
Partner with cross-functional teams on conversion rate optimization and live site testing.
Collaboration and Leadership
- Drive strategy, thought leadership, and execution across global digital marketing channels to improve performance, efficiency, and collaboration.
- Partner closely with cross-functional teams, including Marketing, Sales, Digital Product, and User Experience.
Lead and mentor a team of digital professionals.
Innovation and Trends
- Unlock Insulet’s digital potential by advancing current capabilities and exploring new channels, tools, and tactics.
- Balance innovation with stable, reliable, and compliant digital experiences.
Monitor market, competitive, and AI trends to identify opportunities, risks, and emerging digital capabilities.
REQUIRED LEADERSHIP/INTERPERSONAL SKILLS & BEHAVIORS
- Passion for making a meaningful impact in the diabetes community
- Strong global leadership and influencing skills
- Proven digital expertise with measurable business impact
- Ability to lead complex, cross-functional work and build stakeholder alignment
- Strong communication and collaboration skills across diverse audiences
Diabetes, medical device, healthcare, and/or HIPAA-regulated product experience preferred.
REQUIRED SKILLS AND COMPETENCIES
- Experience leading enterprise website transformation and high-impact digital initiatives
- Experience translating digital, AI, and customer experience trends into business opportunities
- Strategic judgment and cross-functional decision-making skills
- Deep fluency in analytics, measurement, and performance optimization
- Command of web technologies, CMS/CRM platforms, and scalable website practices
- Understanding of the digital marketing ecosystem, including email, social, content, personalization, and engagement
- Experience applying AI-enabled tools to improve experience, content, search, testing, analytics, and efficiency
Experience using research, testing, and experimentation to improve customer outcomes.
EDUCATION AND EXPERIENCE
- Bachelor's Degree required
- 12+ years of industry experience; digital experience required, multinational experience a plus
Medical Device, Pharmaceutical or Healthcare industry experience preferred but not required.
ADDITIONAL INFORMATION
- Travel is estimated at 30-40% and may flex based on business needs; international travel may be required.
- Flexibility to take morning and evening calls to align with international business hours as needed.
COMPENSATION & BENEFITS
For U.S.-based positions only, the annual base salary range for this role is $177,300.00 - $265,950.00.
This position may also be eligible for incentive compensation.
We offer a comprehensive benefits package, including:
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- And additional employee wellness programs
APPLICATION DETAILS
This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online.
Actual pay depends on skills, experience, and education.
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Know Your Rights
JOB SUMMARY
Join a mission-driven team dedicated to simplifying life for people with diabetes. We’re seeking a Director, Global Marketing - Website to drive meaningful impact through innovative technology, helping our customers enjoy greater freedom and healthier lives while growing your career in a collaborative, forward-thinking environment.
We are seeking a strategic, creative digital leader to join Insulet’s Global Brand and Marketing Acceleration team. This individual thrives in an entrepreneurial, fast-paced environment focused on transforming diabetes care, brings a solution-oriented mindset, and can balance competing priorities across teams, regions, and time zones.
The Director of Website Strategy role is global in scope and will lead Omnipod.com and related digital marketing initiatives in partnership with teams across the enterprise. This leader will shape the digital roadmap, align website strategy to business goals, and advance a modern, high-performing customer experience across content, brand, SEO, personalization, analytics, and conversion optimization. The ideal candidate brings strategic, technical, and collaborative strengths, with the curiosity and judgment to stay ahead of emerging digital and AI-enabled capabilities and translate them into practical opportunities that improve engagement, efficiency, and business impact. This person will serve as a global thought leader for Insulet’s digital presence, ensuring our efforts are cohesive, measurable, innovative, and future-ready.
Responsibilities
Strategy Development and Implementation
- Lead Omnipod.com’s global digital presence, including content architecture, brand expression, best practices, and standards, in partnership with teams across the organization.
- Ensure a robust global digital strategy with consistent branding and messaging across all digital touchpoints.
- Develop end-to-end website and funnel strategies with Digital Product and UX, including conversion rate optimization testing.
- Optimize global digital funnels to drive leads, education, loyalty, and retention.
- Align digital strategies to business goals. Lead the development of a multi-year roadmap and engender followership for vision.
- Establish global website governance, including intake, prioritization, standards, and roadmap alignment across regions and franchises.
Quantitatively improve the customer journey and Omnipod experience across digital touchpoints.
Website Content Standards and Management
- Guide content strategy with partners from early development to ensure sitewide cohesion.
- Ensure content is optimized for SEO and emerging AI-driven discovery experiences.
- Partner with Global Brand and UX to ensure digital brand expression is consistent with brand guidelines.
Partner with Product and Regional Marketing to clarify digital needs, align requests globally, and prioritize delivery.
Digital Performance
- Partner with Insights & Analytics to drive global digital performance through data and insights.
- Establish global best practices and dashboards for a consolidated view of digital performance.
Partner with cross-functional teams on conversion rate optimization and live site testing.
Collaboration and Leadership
- Drive strategy, thought leadership, and execution across global digital marketing channels to improve performance, efficiency, and collaboration.
- Partner closely with cross-functional teams, including Marketing, Sales, Digital Product, and User Experience.
Lead and mentor a team of digital professionals.
Innovation and Trends
- Unlock Insulet’s digital potential by advancing current capabilities and exploring new channels, tools, and tactics.
- Balance innovation with stable, reliable, and compliant digital experiences.
Monitor market, competitive, and AI trends to identify opportunities, risks, and emerging digital capabilities.
REQUIRED LEADERSHIP/INTERPERSONAL SKILLS & BEHAVIORS
- Passion for making a meaningful impact in the diabetes community
- Strong global leadership and influencing skills
- Proven digital expertise with measurable business impact
- Ability to lead complex, cross-functional work and build stakeholder alignment
- Strong communication and collaboration skills across diverse audiences
Diabetes, medical device, healthcare, and/or HIPAA-regulated product experience preferred.
REQUIRED SKILLS AND COMPETENCIES
- Experience leading enterprise website transformation and high-impact digital initiatives
- Experience translating digital, AI, and customer experience trends into business opportunities
- Strategic judgment and cross-functional decision-making skills
- Deep fluency in analytics, measurement, and performance optimization
- Command of web technologies, CMS/CRM platforms, and scalable website practices
- Understanding of the digital marketing ecosystem, including email, social, content, personalization, and engagement
- Experience applying AI-enabled tools to improve experience, content, search, testing, analytics, and efficiency
Experience using research, testing, and experimentation to improve customer outcomes.
EDUCATION AND EXPERIENCE
- Bachelor's Degree required
- 12+ years of industry experience; digital experience required, multinational experience a plus
Medical Device, Pharmaceutical or Healthcare industry experience preferred but not required.
ADDITIONAL INFORMATION
- Travel is estimated at 30-40% and may flex based on business needs; international travel may be required.
- Flexibility to take morning and evening calls to align with international business hours as needed.
COMPENSATION & BENEFITS
For U.S.-based positions only, the annual base salary range for this role is $177,300.00 - $265,950.00.
This position may also be eligible for incentive compensation.
We offer a comprehensive benefits package, including:
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- And additional employee wellness programs
APPLICATION DETAILS
This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online.
Actual pay depends on skills, experience, and education.
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Know Your Rights
Global Marketing Director Job Roles in Massachusetts
See all 92+ Global Marketing Director Jobs in Massachusetts
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Search Global Marketing Director Jobs in MassachusettsGlobal Marketing Director Jobs in Massachusetts: Frequently Asked Questions
Which companies in Massachusetts sponsor visas for global marketing directors?
Boston-area technology and life sciences companies are the most active sponsors for global marketing director roles in Massachusetts. HubSpot, Wayfair, Biogen, Moderna, and Fidelity Investments have filed for senior marketing positions in the past. Mid-size SaaS companies and biotech firms headquartered in Cambridge and Boston also regularly sponsor experienced international marketing leaders at the director level.
Which visa types realistically apply to global marketing director roles in Massachusetts?
Global marketing director roles qualify as specialty occupations, so H-1B visa is the primary option, requiring a bachelor's degree in a directly related field such as marketing, business, or communications. The EB-2 and EB-3 green card categories apply for permanent sponsorship, with most employers using the PERM labor certification process. Australian citizens may qualify for the E-3 visa, and Chilean and Singaporean nationals may qualify for the H-1B1 visa, both of which require an employer-filed Labor Condition Application.
How to find global marketing director visa sponsorship jobs in Massachusetts?
Migrate Mate lists Massachusetts employers with verified sponsorship history for senior marketing roles, including global marketing director positions in the Greater Boston area. You can search by role and state to identify companies that have actively filed for marketing leadership positions. This is a faster starting point than sorting through general job boards, since the results are filtered to employers who have demonstrated sponsorship activity.
Which cities in Massachusetts have the most global marketing director sponsorship jobs?
Boston and Cambridge account for the large majority of global marketing director sponsorship activity in Massachusetts, driven by concentrations of technology, biotech, and financial services employers. The Route 128 corridor, including cities like Waltham, Lexington, and Woburn, also has meaningful activity from established software and medical device companies. Worcester sees occasional demand from healthcare and manufacturing firms.
Are there any Massachusetts-specific factors that affect global marketing director visa sponsorship?
Massachusetts has a dense university ecosystem, including MIT, Harvard, and Boston University, which creates strong pipelines of international marketing talent and employer familiarity with visa sponsorship processes. The state's concentration of venture-backed SaaS startups and global biotech firms means many employers are accustomed to sponsoring senior international hires. However, startups at early stages may have limited experience with the H-1B process, so confirming an employer's sponsorship history before applying is worthwhile.
What is the prevailing wage for sponsored global marketing director jobs in Massachusetts?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.