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INTRODUCTION

Lead Growth Marketing Manager (Consumer Acquisition)

LOCATION: Austin, TX, United States

CATEGORY: Marketing

JOB ID: 3196

DESCRIPTION

This role sits at the center of scaling a high-priority, early-stage consumer line of business. Acquisition is your immediate mandate: you will optimize and scale established performance channels while systematically discovering and unlocking the next ones. Paid acquisition is an essential pillar, but it lives within a wide growth portfolio spanning website conversion, lifecycle programs, outbound mechanics, and go-to-market systems. You will naturally be deepest in a few of these areas, but you should be conversant and comfortable across all of them.

This is a high-autonomy individual contributor (IC) position designed for a strategic growth operator. Rather than operating in an operational silo, you will mobilize and lead cross-functional squads across Marketing, Product, Engineering, Design, and Data to turn growth hypotheses into execution. You possess the dual mindset of someone who is deeply motivated by quantitative exploration to uncover fresh growth vectors, yet relentless about fine-tuning unit economics across proven channels. Whether an initiative calls for driving high-level strategy or rolling up your sleeves to launch tests directly, you will do whatever it takes to move the needle, and you’ll have the executive communication skills to present your strategic rationale directly to leadership.

Throughout all of this, modern AI tools are integral to how you work: you’ll leverage AI to rapidly draft creative assets, build and test landing page variants, and automate iterative workflows to move faster and stay lean.

ROLE AND RESPONSIBILITIES

What You’ll Do:

Scale Established Channels & Discover New Levers

• Drive end-to-end acquisition strategy across paid media (Meta, Google/YouTube, TikTok, and emerging networks) while discovering and testing new, non-traditional distribution loops.
• Connect paid acquisition with on-site conversion rate optimization (CRO), lifecycle touchpoints, outbound initiatives, and GTM systems to ensure sustainable user economics.
• Spot organic discovery and AI search engine opportunities, set the KPIs and directional strategy, and coordinate with specialized partners and cross-functional teams to capture high-intent demand.

Surface Opportunities & Lead Cross-Functional Squads

• Identify untapped growth opportunities through data and customer signals, orchestrating cross-functional teams to deliver them or rolling up your sleeves to execute the zero-to-one build yourself.
• Lead and align agile, cross-functional squads across Product, Engineering, Design, Lifecycle, and Data Science to run coordinated growth experiments.
• Synthesize complex performance data and cohort analytics into clear, actionable readouts and strategic recommendations for senior leadership.

Build AI-Accelerated Growth Engines

• Utilize generative AI workflows to rapidly prototype landing pages, generate creative and copy variations, and launch experiments without getting stuck in support queues.
• Deploy AI tools to streamline campaign operations, accelerate multivariate testing velocity, and create scalable, compounding marketing surfaces.

Drive Experimentation & Analytical Rigor

• Build rigorous testing roadmaps across messaging hooks, creative angles, audience cohorts, and post-click onboarding funnels.
• Model CAC, conversion efficiency, payback timelines, and customer lifetime value (LTV) to ensure channel expansion remains profitable.

BASIC QUALIFICATIONS

What You Bring:

• Consumer Growth & Channel Breadth
• 8–10+ years of growth experience in performance marketing, demand generation, or growth product marketing within high-growth B2C tech or consumer digital platforms.
• Demonstrated track record of scaling consumer businesses, with verifiable results driving growth through paid acquisition, product marketing (PMM), go-to-market (GTM) execution, or dedicated growth analytics.
• Strong depth in paid acquisition paired with practical working literacy across landing page optimization, lifecycle, outbound channels, and GTM infrastructure.

• Ability to recognize organic search, content, and discovery mechanics as commercial growth levers and steer initiatives toward measurable business goals.

• Proven Analytics Track Record

• Demonstrated track record using data and analytics to uncover hidden growth headroom, prioritize high-impact bets, and defend strategic decisions.
• Highly proficient in building unit-economics models, evaluating cohort curves, and measuring incrementality without requiring heavy analyst oversight.

• Familiarity with modern attribution landscapes, privacy shifts, and blended measurement frameworks.

• Cross-Functional Influence & Execution Agility

• Proven ability as an individual contributor to lead cross-functional projects, rally cross-discipline partners, and maintain momentum across teams.
• Comfortable balancing strategic prioritization with direct execution, stepping in to personally set up, test, and iterate when the playbook is still unwritten.

• Confident, polished communication style capable of framing trade-offs, commercial upside, and risk directly to senior stakeholders.

• Practical AI Fluency

• Active, regular user of generative AI tools for creative generation, copy iteration, asset variation, and rapid landing page development.
• Experience using AI tools to increase execution speed, eliminate operational bottlenecks, and maintain high testing velocity.
• Clear intuition for brand voice, quality assurance, and risk awareness when deploying AI-assisted assets in the market.

HOW WE WORK

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

HOW WE REWARD YOU

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Do the best work of your life at Realtor.com®

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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