Social Media Lead Visa Sponsorship Jobs in Washington DC
Social media lead jobs in Washington DC put you at the center of a market shaped by government agencies, nonprofits, trade associations, and major contractors like Booz Allen Hamilton and Deloitte. Organizations across the District actively seek social media professionals to manage brand voice and digital campaigns, and several sponsor work visas for qualified international candidates.
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Get Access To All JobsINTRODUCTION
American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University.
Department
School of Public Affairs
Time Type
Full time
Job Type
Regular
FLSA Status
Exempt
Work Modality
Hybrid 01 (On Campus 3-4 Days/Week)
Union
SEIU Local 500 - Provost & Enrollment Division
This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.
SUMMARY
Job Description: The Integrated Marketing Project Manager will work closely with SPA’s Director of Marketing to develop, execute, and optimize integrated marketing campaigns that advance organizational goals and effectively engage target audiences. This role supports the development of campaign strategy from concept through completion, and will translate institutional priorities into data-informed marketing initiatives across multiple channels. The Integrated Marketing Manager will also collaborate with SPA’s larger Communications & Marketing team to produce compelling content, ensure consistent brand messaging, and deliver high-quality campaigns on time and within budget. By monitoring performance metrics and analyzing results, the Integrated Marketing Project Manager drives continuous improvement, strengthens return on investment, and supports the development of strategic insights to leadership to inform future marketing efforts.
Essential Functions
-
Campaign Strategy and Planning: Support the development and implementation of integrated marketing campaigns that align with organizational priorities and target audience needs. Collaborate with marketing leadership to define campaign objectives, key performance indicators, messaging, and audience targeting strategies. Conduct market research, gather institutional data, and help translate strategic goals into actionable campaign plans. Assist with timeline development, resource coordination, and campaign planning to support successful execution.
-
Campaign Execution and Project Management: Manage the day-to-day execution of marketing campaigns, ensuring deliverables are completed on time and aligned with established goals. Coordinate with internal stakeholders, creative partners, digital teams, and external vendors to support workflow and project progress. Monitor campaign activities, identify and address challenges, and help maintain consistency in messaging, branding, and overall campaign quality across platforms.
-
Content and Creative Direction: Collaborate closely with the SPA Comms team and other stakeholders to produce campaign content and creative assets across digital channels, including graphics, short-form videos, email content, and social media assets. Provide creative direction and feedback while designing, editing, and optimizing assets as needed to support campaign goals. Ensure all deliverables maintain a high standard of quality, consistency, and effectiveness.
-
Channel Strategy and Optimization: Support the implementation and management of campaign activities across digital, social media, email, web, and other appropriate channels. Assist in deploying campaign assets, monitoring channel performance, and recommending adjustments to improve engagement and reach. Apply best practices and emerging trends to optimize campaign effectiveness.
-
Performance Measurement and Analytics: Track and evaluate campaign performance using established metrics and reporting tools. Analyze engagement, conversion, and other performance data to identify trends and opportunities for improvement. Prepare reports and dashboards that communicate results and support data-informed decision-making by marketing leadership.
-
Stakeholder Communication and Compliance: Maintain regular communication with internal stakeholders to provide updates on campaign progress and outcomes. Support alignment with organizational priorities and help respond to evolving needs. Ensure marketing activities adhere to institutional policies, brand standards, accessibility requirements, and other relevant guidelines.
-
Other Duties as Assigned
Position Type/Expected Hours Of Work
- Full-time.
- 35 hours per week.
- Hybrid 1 work modality (3 - 4 days per week on campus).
Salary Range
- $72,500.00 - $75,000.00 annually.
Required Education And Experience
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field required.
- 3 - 5 years progressively responsible experience in marketing, campaign management, or a related field.
- Experience managing multi-channel marketing campaigns and working within a collaborative team environment.
Preferred Education And Experience
- Master’s degree in a related field preferred (may be substituted with additional relevant experience).
- Experience with marketing analytics tools, CRM systems, or marketing automation platforms preferred.
Additional Eligibility Qualifications
- Demonstrated knowledge of marketing principles, campaign strategy development, and audience segmentation.
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Ability to analyze data, interpret performance metrics, and translate insights into actionable strategies.
- Excellent written and verbal communication skills, including the ability to develop and refine messaging for diverse audiences.
- Proficiency in digital marketing channels, including email marketing, social media, web content, and paid media.
- Ability to collaborate effectively with cross-functional teams and external vendors.
- Strong organizational skills and attention to detail, with the ability to manage complex workflows.
- Knowledge of branding principles and experience maintaining consistent brand standards.
- Ability to manage budgets and allocate resources efficiently.
- Strategic thinking skills, with the ability to align marketing efforts with broader organizational goals.
- Adaptability and initiative to respond to changing priorities and emerging marketing trends.
Benefits
AU offers a competitive benefits package. Click here to learn about American University's unique benefit options.
Other Details
- Hiring offers for this position are contingent on successful completion of a background check.
- Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
- Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
- American University is an E-Verify employer.
Current American University Employees
American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University careers site, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
INTRODUCTION
American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University.
Department
School of Public Affairs
Time Type
Full time
Job Type
Regular
FLSA Status
Exempt
Work Modality
Hybrid 01 (On Campus 3-4 Days/Week)
Union
SEIU Local 500 - Provost & Enrollment Division
This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.
SUMMARY
Job Description: The Integrated Marketing Project Manager will work closely with SPA’s Director of Marketing to develop, execute, and optimize integrated marketing campaigns that advance organizational goals and effectively engage target audiences. This role supports the development of campaign strategy from concept through completion, and will translate institutional priorities into data-informed marketing initiatives across multiple channels. The Integrated Marketing Manager will also collaborate with SPA’s larger Communications & Marketing team to produce compelling content, ensure consistent brand messaging, and deliver high-quality campaigns on time and within budget. By monitoring performance metrics and analyzing results, the Integrated Marketing Project Manager drives continuous improvement, strengthens return on investment, and supports the development of strategic insights to leadership to inform future marketing efforts.
Essential Functions
-
Campaign Strategy and Planning: Support the development and implementation of integrated marketing campaigns that align with organizational priorities and target audience needs. Collaborate with marketing leadership to define campaign objectives, key performance indicators, messaging, and audience targeting strategies. Conduct market research, gather institutional data, and help translate strategic goals into actionable campaign plans. Assist with timeline development, resource coordination, and campaign planning to support successful execution.
-
Campaign Execution and Project Management: Manage the day-to-day execution of marketing campaigns, ensuring deliverables are completed on time and aligned with established goals. Coordinate with internal stakeholders, creative partners, digital teams, and external vendors to support workflow and project progress. Monitor campaign activities, identify and address challenges, and help maintain consistency in messaging, branding, and overall campaign quality across platforms.
-
Content and Creative Direction: Collaborate closely with the SPA Comms team and other stakeholders to produce campaign content and creative assets across digital channels, including graphics, short-form videos, email content, and social media assets. Provide creative direction and feedback while designing, editing, and optimizing assets as needed to support campaign goals. Ensure all deliverables maintain a high standard of quality, consistency, and effectiveness.
-
Channel Strategy and Optimization: Support the implementation and management of campaign activities across digital, social media, email, web, and other appropriate channels. Assist in deploying campaign assets, monitoring channel performance, and recommending adjustments to improve engagement and reach. Apply best practices and emerging trends to optimize campaign effectiveness.
-
Performance Measurement and Analytics: Track and evaluate campaign performance using established metrics and reporting tools. Analyze engagement, conversion, and other performance data to identify trends and opportunities for improvement. Prepare reports and dashboards that communicate results and support data-informed decision-making by marketing leadership.
-
Stakeholder Communication and Compliance: Maintain regular communication with internal stakeholders to provide updates on campaign progress and outcomes. Support alignment with organizational priorities and help respond to evolving needs. Ensure marketing activities adhere to institutional policies, brand standards, accessibility requirements, and other relevant guidelines.
-
Other Duties as Assigned
Position Type/Expected Hours Of Work
- Full-time.
- 35 hours per week.
- Hybrid 1 work modality (3 - 4 days per week on campus).
Salary Range
- $72,500.00 - $75,000.00 annually.
Required Education And Experience
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field required.
- 3 - 5 years progressively responsible experience in marketing, campaign management, or a related field.
- Experience managing multi-channel marketing campaigns and working within a collaborative team environment.
Preferred Education And Experience
- Master’s degree in a related field preferred (may be substituted with additional relevant experience).
- Experience with marketing analytics tools, CRM systems, or marketing automation platforms preferred.
Additional Eligibility Qualifications
- Demonstrated knowledge of marketing principles, campaign strategy development, and audience segmentation.
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Ability to analyze data, interpret performance metrics, and translate insights into actionable strategies.
- Excellent written and verbal communication skills, including the ability to develop and refine messaging for diverse audiences.
- Proficiency in digital marketing channels, including email marketing, social media, web content, and paid media.
- Ability to collaborate effectively with cross-functional teams and external vendors.
- Strong organizational skills and attention to detail, with the ability to manage complex workflows.
- Knowledge of branding principles and experience maintaining consistent brand standards.
- Ability to manage budgets and allocate resources efficiently.
- Strategic thinking skills, with the ability to align marketing efforts with broader organizational goals.
- Adaptability and initiative to respond to changing priorities and emerging marketing trends.
Benefits
AU offers a competitive benefits package. Click here to learn about American University's unique benefit options.
Other Details
- Hiring offers for this position are contingent on successful completion of a background check.
- Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
- Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
- American University is an E-Verify employer.
Current American University Employees
American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University careers site, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
Social Media Lead Job Roles in Washington DC
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Search Social Media Lead Jobs in Washington DCSocial Media Lead Jobs in Washington DC: Frequently Asked Questions
Which companies sponsor visas for social media leads in Washington DC?
In Washington DC, visa sponsorship for social media leads comes most consistently from large consulting firms and federal contractors such as Booz Allen Hamilton, Deloitte, and Accenture, as well as major nonprofits, trade associations, and media organizations headquartered in the District. These employers have established immigration infrastructure and have sponsored H-1B visa and other work visas for marketing and communications professionals in the past.
Which visa types realistically fit social media lead roles in Washington DC?
A social media lead role can qualify as an H-1B specialty occupation if the position requires a bachelor's degree in a directly related field such as communications, marketing, or digital media. OPT is available to eligible F-1 students for up to 12 months. For green card pathways, EB-2 and EB-3 categories apply if the employer completes PERM labor certification. TN visa does not cover social media roles under USMCA.
How to find social media lead visa sponsorship jobs in Washington DC?
Migrate Mate is the most direct way to find social media lead roles in Washington DC where employers have verified visa sponsorship history. You can search by role and location to surface companies that have filed for marketing and communications positions before. This saves time compared to applying broadly and asking about sponsorship late in the process, which is a common frustration for international candidates in the DC market.
Which areas of Washington DC have the most social media lead sponsorship opportunities?
Most social media lead sponsorship activity in Washington DC concentrates in the downtown core, particularly around K Street, the Capitol Hill corridor, and neighborhoods like Penn Quarter and NoMa where consulting firms, media companies, and advocacy organizations cluster. The broader metro area, including Bethesda and Arlington just across the border, also has strong demand from federal contractors and technology companies with active immigration programs.
Are there any DC-specific factors that affect visa sponsorship for social media leads?
Washington DC's heavy concentration of nonprofits, trade associations, and government contractors creates a unique hiring environment for social media leads. Many nonprofits are cap-exempt for H-1B purposes if they qualify under the relevant exemption, which can simplify the process. Candidates with backgrounds in public affairs, policy communications, or government-focused digital strategy are particularly sought after, and several DC universities produce graduates who feed directly into these organizations.
What is the prevailing wage for sponsored social media lead jobs in Washington DC?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.