Senior Level CRM Manager Jobs
Senior level crm manager jobs put experienced professionals in charge of customer retention strategy, lifecycle program ownership, and the cross-functional teams that deliver measurable revenue outcomes. Roles are concentrated in Technology & Software, Biotechnology & Pharmaceuticals, and Medical Devices, with a mix of on-site, remote, and hybrid positions available, and employers like BD, Abbott, and Novartis hiring at this level now.
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We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Summary:
The Senior Manager, Program Management and Governance is responsible for driving the strategic planning, execution, and governance of our global CRM orgs. This is more than a traditional program-management role as governance is central to it. The position owns the decision-making forums, demand-intake discipline, vendor and technology governance, and the operating cadence that turn strategy into delivered, adopted outcomes. It is the single point of orchestration that ensures CRM Technology owns its roadmap, defends its investment, and brings new business into the product model in a controlled, sustainable way.
Operating at the intersection of strategy, delivery, data, and change, this role connects enterprise strategy to execution — coordinating cross-functional and TDS delivery teams, establishing strong governance and decision rights, and ensuring initiatives deliver measurable business value and sustained adoption. Since CRM Technology owns the strategy and secures the investment to fund it, this role is the steward of that ownership — not a passive coordinator of others’ programs.
Key Responsibilities:
Strategy, Roadmap & Portfolio Governance
Own the overarching Revenue Technology strategic roadmap across CRM, including multi-org governance and innovation alignment.
Align the portfolio with emerging innovation and next-gen capability, ensuring the roadmap anticipates where CRM technology is heading.
Lead program governance across the global CRM implementation, ensuring consistent standards and delivery discipline across all workstreams.
Establish governance frameworks, standards, and decision rights that protect enterprise consistency while enabling approved local and business-unit variation.
Oversee the program roadmap, business readiness, risk management, and milestone tracking end to end.
Drive a consistent operating cadence across AMER and International workstreams.
Decision Forums & Executive Governance
Lead key decision forums and steering committees, and own executive stakeholder reporting on roadmap, trade-offs, and delivery outcomes.
Manage cross-functional stakeholder alignment and executive reporting across Commercial, IT/TDS, Finance, Procurement and Leadership.
Own and lead the CRM Technology governance model — decision rights, escalation paths, and review cadences — ensuring decisions are made deliberately, not by default.
Steward the team’s ownership mandate: because CRM Technology owns the commercial-technology strategy and defends the investment case, this role ensures that ownership is exercised — setting the strategy-to-budget linkage and holding partners accountable to what is committed.
Vendor, Contract & License Governance
Own vendor relationships, contract governance, and license management across CRM platforms (e.g., Salesforce).
Partner with Procurement and Finance on vendor strategy, contracting, renewals, usage forecasting, and budget controls.
Identify opportunities for license optimization, consolidation, cost avoidance, and vendor risk mitigation.
Demand Intake & Portfolio Governance
Own the single-backlog intake framework, triaging demand across regions and business units on a Now / Next / Later basis with clear, defensible prioritization.
Maintain integrated roadmaps guiding CRM initiatives from concept through delivery and value realization.
Identify cross-program dependencies, downstream impacts, and organizational-readiness factors to ensure seamless execution.
Ensure commitments are made with discipline and governance — not in the room, without process — closing the intake-governance gap that creates risk when demand arrives piecemeal.
Program Execution & Delivery Management
Drive execution across multiple concurrent initiatives spanning quoting, contracting, and tendering platforms, data, and AI enablement.
Manage program plans, milestones, risks, and resources to ensure predictable, high-quality delivery, in partnership with the shared TDS Program Manager.
Establish and run the operating cadence — ceremonies, sprints, demos, and releases — that drives accountability, transparency, and momentum across workstreams.
Plan and facilitate in-person requirement workshops and program forums, owning the output and the path from design through requirements to release.
Coordinate how new business is onboarded into the product model, walking stakeholders from intake through requirements to release (“into the factory”).
Coordinate change management and business-readiness activities across regions and workstreams to ensure adoption.
Data, Metrics & Outcome Optimization
Monitor success metrics — adoption, cycle time, data quality, and cost management — ensuring business objectives are achieved.
Track progress using objective data and performance indicators; adjust plans and priorities based on insight and results.
Ensure initiatives deliver measurable and sustained business value through disciplined value-realization practices.
Stakeholder Communication & Executive Storytelling
Serve as the integrator between business leaders and delivery teams across the CRM portfolio.
Translate complex initiatives into clear, outcome-focused narratives for executive audiences.
Influence executive decisions through fact-based insights, structured recommendations, and clear articulation of trade-offs.
Minimum Required:
Bachelor’s degree in Business, Engineering, Information Systems, or related field (or equivalent professional experience).
7+ years of experience in program management, transformation delivery, consulting, operations, or technology-focused roles within large, global organizations.
Proven experience leading multi-workstream initiatives with complex dependencies and senior-level visibility.
Demonstrated experience establishing and owning governance — decision forums, decision rights, and vendor governance — not solely program coordination.
Demonstrated ability to operate effectively and influence without authority in a matrixed environment.
Willingness and ability to travel up to 30% (Domestic/international) of the time to present in person for workshops, program forums, and key engagements.
Preferred Skills & Experience:
Experience supporting CRM, or commercial technology platforms.
Experience coordinating delivery with internal IT/shared-services and third-party vendors or system integrators.
Experience owning vendor governance, licensing, and budget defense for a technology portfolio.
Comfort working across hybrid delivery models (agile, waterfall, or mixed).
Strong analytical skills with the ability to translate data and insights into actionable program decisions.
Ability to simplify complexity and communicate clearly with both technical and non-technical audiences.
Ideal Candidate Leadership Attributes:
Comfortable operating amid ambiguity, incomplete data, and evolving enterprise priorities.
Commercially grounded, people-first leader with strong business acumen.
Curious and innovative, with the ability to push boundaries while navigating governance and risk.
Trusted partner who collaborates effectively and constructively challenges when needed.
Strong ownership mindset — treats the strategy, the budget, and the governance as theirs to defend.
Data-driven decision-maker who translates insights into action.
Clear, concise communicator with a strong executive presence.
High integrity, strong learning agility, and resilience in a fast-changing environment.
Pay Transparency Statement:
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
- Annual Bonus
- Potential Discretionary LTI Bonus
Health and Well-being Benefits
- Medical coverage
- Health Savings Accounts
- Flexible Spending Accounts
- Dental coverage
- Vision coverage
- Hospital Care Insurance
- Critical Illness Insurance
- Accidental Injury Insurance
- Life and AD&D insurance
- Short-term disability coverage
- Long-term disability insurance
- Long-term care with life insurance
Other Well-being Resources
- Anxiety management program
- Wellness incentives
- Sleep improvement program
- Diabetes management program
- Virtual physical therapy
- Emotional/mental health support programs
- Weight management programs
- Gastrointestinal health program
- Substance use management program
- Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
- BD 401(k) Plan
- BD Deferred Compensation and Restoration Plan
- 529 College Savings Plan
- Financial counseling
- Baxter Credit Union (BCU)
- Daily Pay
- College financial aid and application guidance
Life Balance Programs
- Paid time off (PTO), including all required State leaves
- Educational assistance/tuition reimbursement
- MetLife Legal Plan
- Group auto and home insurance
- Pet insurance
- Commuter benefits
- Discounts on products and services
- Academic Achievement Scholarship
- Service Recognition Awards
- Employer matching donation
- Workplace accommodations
Other Life Balance Programs
- Adoption assistance
- Backup day care and eldercare
- Support for neurodivergent adults, children, and caregivers
- Caregiving assistance for elderly and special needs individuals
- Employee Assistance Program (EAP)
- Paid Parental Leave
- Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
- Bereavement leaves
- Military leave
- Personal leave
- Family and Medical Leave (FML)
- Jury and Witness Duty Leave
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
.
Primary Work Location
USA NJ - Franklin LakesAdditional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Summary:
The Senior Manager, Program Management and Governance is responsible for driving the strategic planning, execution, and governance of our global CRM orgs. This is more than a traditional program-management role as governance is central to it. The position owns the decision-making forums, demand-intake discipline, vendor and technology governance, and the operating cadence that turn strategy into delivered, adopted outcomes. It is the single point of orchestration that ensures CRM Technology owns its roadmap, defends its investment, and brings new business into the product model in a controlled, sustainable way.
Operating at the intersection of strategy, delivery, data, and change, this role connects enterprise strategy to execution — coordinating cross-functional and TDS delivery teams, establishing strong governance and decision rights, and ensuring initiatives deliver measurable business value and sustained adoption. Since CRM Technology owns the strategy and secures the investment to fund it, this role is the steward of that ownership — not a passive coordinator of others’ programs.
Key Responsibilities:
Strategy, Roadmap & Portfolio Governance
Own the overarching Revenue Technology strategic roadmap across CRM, including multi-org governance and innovation alignment.
Align the portfolio with emerging innovation and next-gen capability, ensuring the roadmap anticipates where CRM technology is heading.
Lead program governance across the global CRM implementation, ensuring consistent standards and delivery discipline across all workstreams.
Establish governance frameworks, standards, and decision rights that protect enterprise consistency while enabling approved local and business-unit variation.
Oversee the program roadmap, business readiness, risk management, and milestone tracking end to end.
Drive a consistent operating cadence across AMER and International workstreams.
Decision Forums & Executive Governance
Lead key decision forums and steering committees, and own executive stakeholder reporting on roadmap, trade-offs, and delivery outcomes.
Manage cross-functional stakeholder alignment and executive reporting across Commercial, IT/TDS, Finance, Procurement and Leadership.
Own and lead the CRM Technology governance model — decision rights, escalation paths, and review cadences — ensuring decisions are made deliberately, not by default.
Steward the team’s ownership mandate: because CRM Technology owns the commercial-technology strategy and defends the investment case, this role ensures that ownership is exercised — setting the strategy-to-budget linkage and holding partners accountable to what is committed.
Vendor, Contract & License Governance
Own vendor relationships, contract governance, and license management across CRM platforms (e.g., Salesforce).
Partner with Procurement and Finance on vendor strategy, contracting, renewals, usage forecasting, and budget controls.
Identify opportunities for license optimization, consolidation, cost avoidance, and vendor risk mitigation.
Demand Intake & Portfolio Governance
Own the single-backlog intake framework, triaging demand across regions and business units on a Now / Next / Later basis with clear, defensible prioritization.
Maintain integrated roadmaps guiding CRM initiatives from concept through delivery and value realization.
Identify cross-program dependencies, downstream impacts, and organizational-readiness factors to ensure seamless execution.
Ensure commitments are made with discipline and governance — not in the room, without process — closing the intake-governance gap that creates risk when demand arrives piecemeal.
Program Execution & Delivery Management
Drive execution across multiple concurrent initiatives spanning quoting, contracting, and tendering platforms, data, and AI enablement.
Manage program plans, milestones, risks, and resources to ensure predictable, high-quality delivery, in partnership with the shared TDS Program Manager.
Establish and run the operating cadence — ceremonies, sprints, demos, and releases — that drives accountability, transparency, and momentum across workstreams.
Plan and facilitate in-person requirement workshops and program forums, owning the output and the path from design through requirements to release.
Coordinate how new business is onboarded into the product model, walking stakeholders from intake through requirements to release (“into the factory”).
Coordinate change management and business-readiness activities across regions and workstreams to ensure adoption.
Data, Metrics & Outcome Optimization
Monitor success metrics — adoption, cycle time, data quality, and cost management — ensuring business objectives are achieved.
Track progress using objective data and performance indicators; adjust plans and priorities based on insight and results.
Ensure initiatives deliver measurable and sustained business value through disciplined value-realization practices.
Stakeholder Communication & Executive Storytelling
Serve as the integrator between business leaders and delivery teams across the CRM portfolio.
Translate complex initiatives into clear, outcome-focused narratives for executive audiences.
Influence executive decisions through fact-based insights, structured recommendations, and clear articulation of trade-offs.
Minimum Required:
Bachelor’s degree in Business, Engineering, Information Systems, or related field (or equivalent professional experience).
7+ years of experience in program management, transformation delivery, consulting, operations, or technology-focused roles within large, global organizations.
Proven experience leading multi-workstream initiatives with complex dependencies and senior-level visibility.
Demonstrated experience establishing and owning governance — decision forums, decision rights, and vendor governance — not solely program coordination.
Demonstrated ability to operate effectively and influence without authority in a matrixed environment.
Willingness and ability to travel up to 30% (Domestic/international) of the time to present in person for workshops, program forums, and key engagements.
Preferred Skills & Experience:
Experience supporting CRM, or commercial technology platforms.
Experience coordinating delivery with internal IT/shared-services and third-party vendors or system integrators.
Experience owning vendor governance, licensing, and budget defense for a technology portfolio.
Comfort working across hybrid delivery models (agile, waterfall, or mixed).
Strong analytical skills with the ability to translate data and insights into actionable program decisions.
Ability to simplify complexity and communicate clearly with both technical and non-technical audiences.
Ideal Candidate Leadership Attributes:
Comfortable operating amid ambiguity, incomplete data, and evolving enterprise priorities.
Commercially grounded, people-first leader with strong business acumen.
Curious and innovative, with the ability to push boundaries while navigating governance and risk.
Trusted partner who collaborates effectively and constructively challenges when needed.
Strong ownership mindset — treats the strategy, the budget, and the governance as theirs to defend.
Data-driven decision-maker who translates insights into action.
Clear, concise communicator with a strong executive presence.
High integrity, strong learning agility, and resilience in a fast-changing environment.
Pay Transparency Statement:
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
- Annual Bonus
- Potential Discretionary LTI Bonus
Health and Well-being Benefits
- Medical coverage
- Health Savings Accounts
- Flexible Spending Accounts
- Dental coverage
- Vision coverage
- Hospital Care Insurance
- Critical Illness Insurance
- Accidental Injury Insurance
- Life and AD&D insurance
- Short-term disability coverage
- Long-term disability insurance
- Long-term care with life insurance
Other Well-being Resources
- Anxiety management program
- Wellness incentives
- Sleep improvement program
- Diabetes management program
- Virtual physical therapy
- Emotional/mental health support programs
- Weight management programs
- Gastrointestinal health program
- Substance use management program
- Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
- BD 401(k) Plan
- BD Deferred Compensation and Restoration Plan
- 529 College Savings Plan
- Financial counseling
- Baxter Credit Union (BCU)
- Daily Pay
- College financial aid and application guidance
Life Balance Programs
- Paid time off (PTO), including all required State leaves
- Educational assistance/tuition reimbursement
- MetLife Legal Plan
- Group auto and home insurance
- Pet insurance
- Commuter benefits
- Discounts on products and services
- Academic Achievement Scholarship
- Service Recognition Awards
- Employer matching donation
- Workplace accommodations
Other Life Balance Programs
- Adoption assistance
- Backup day care and eldercare
- Support for neurodivergent adults, children, and caregivers
- Caregiving assistance for elderly and special needs individuals
- Employee Assistance Program (EAP)
- Paid Parental Leave
- Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
- Bereavement leaves
- Military leave
- Personal leave
- Family and Medical Leave (FML)
- Jury and Witness Duty Leave
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
.
Primary Work Location
USA NJ - Franklin LakesAdditional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
See All 71 Senior Level CRM Manager Jobs
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Find Senior Level CRM Manager JobsSenior Level CRM Manager Job Market
Who's Hiring
- BD2
- Abbott2
- Novartis2
- Capgemini2
- ServiceNow2
Top Industries Hiring
- Technology & Software12
- Biotechnology & Pharmaceuticals12
- Medical Devices6
- Retail4
- Manufacturing3
Senior Level CRM Manager Jobs: Frequently Asked Questions
How do I get a senior level crm manager job?
Employers hiring at the senior level want candidates who have owned the full customer lifecycle, not just executed campaigns. Demonstrating that you have led platform migrations, built segmentation frameworks from scratch, and tied CRM programs directly to retention or revenue metrics will set you apart. A history of mentoring junior analysts or managing vendor relationships also signals the leadership these roles require.
Which companies hire senior level crm managers?
Companies hiring senior level crm managers right now include BD, Abbott, and Novartis, based on current listings on Migrate Mate as of July 2026. Hiring at this level tends to come from mid-size and enterprise organizations with established customer databases, complex martech stacks, and dedicated CRM functions that need experienced leadership to drive strategy.
Are there remote senior level crm manager jobs?
Yes, though availability varies by employer and industry. About 45% of senior level crm manager openings are remote or hybrid as of July 2026, reflecting the fact that CRM work is largely platform-based and data-driven. Fully on-site roles still exist, particularly at companies that prioritize close collaboration between CRM, sales, and customer success teams.
What makes a crm manager role senior level?
Senior level crm manager roles are defined by scope and ownership. Rather than executing campaigns assigned by others, senior professionals set the CRM strategy, own platform decisions, and are accountable for business outcomes like retention rates and customer lifetime value. They also mentor junior team members, partner with marketing and product leadership, and often manage external agencies or technology vendors.
Which industries hire the most senior level crm managers?
Senior level crm manager roles concentrate in Technology & Software, Biotechnology & Pharmaceuticals, and Medical Devices, based on current listings on Migrate Mate as of July 2026. These sectors tend to have large, segmented customer bases and sophisticated loyalty or lifecycle programs that require experienced CRM leadership to manage platform strategy, data governance, and performance optimization at scale.