Digital Analytics Manager Jobs
Digital Analytics Manager jobs are open across e-commerce, financial services, healthcare, media, and retail, from mid-level to director, with specializations in web analytics, marketing measurement, and customer data strategy. Find a role that fits below and apply directly.
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Role : Sr. Manager, Digital Analytics
Team : Digital Marketing & eCommerce Performance
Scope : People Leader, M4
Years of Experience : 8+
Location : Ventura, CA (Hybrid)
Target Hiring Range : $156,200 - $160,000 USD Annual
The Sr. Manager, Digital Analytics leads Patagonia's Digital Insights & Analytics function, setting the vision and roadmap for how digital data enables our eCommerce and brand priorities. This individual builds clean data foundations, owns rhythmic business reporting, and partners across Digital, Product, Storytelling, and Technology teams to turn data into action.
The ideal candidate is an analytics leader and builder at heart who pairs technical depth in digital data with strong business acumen and storytelling, is energized by scaling a function with lean resources, and leverages technology, including automation and AI, to augment capacity. This role coaches and develops a team, can roll their sleeves up and build pipelines and produce thoughtful analyses, and is the steward of best-in-class digital data quality, privacy, and cookie management practices.
What You'll Do
- Function vision and roadmap: Set the multi-year vision and roadmap for Digital Insights & Analytics, aligning analytics value delivery to eCommerce and brand priorities and leading forward-looking project planning.
- Measurement infrastructure and governance: Own strategic digital measurement, data collection, and governance across client- and server-side environments, partnering with site engineering and Digital Technology to build reliable infrastructure upstream while staying fluent in the analytics layer (ex. GA4, tag management, UTM nomenclature). Ensure data is accurate, trusted, and well documented.
- Privacy, compliance, and cookie management: Ensure consent and cookie management practices are best-in-class, partnering with Legal, Privacy, and Digital Technology to meet digital data policies and evolving regulations.
- Business reporting rhythms: Establish steady-state, rhythmic business reporting best practices (ex. weekly business reviews, executive reporting, YTD pacing), building self-service dashboards and scaffolding that reduce reliance on bespoke requests.
- Forecasting and reconciliation: Lead eCommerce business forecasting and reconciliation, partnering with Finance, Merchandising & Planning, and Customer Analytics to align on sources of truth across platforms and systems.
- Scaling the practice: Integrate more businesses and programs into our analytics practice, including Worn Wear and Provisions, defining measurement plans, KPIs, and reporting so each business has the insight it needs to grow.
- Prioritization and capacity: Own request intake, queue prioritization, and delivery sprints, making clear trade-offs and building resourcing plans as the function grows. Leverage automation, AI, modern tooling, and agency and contractor support to scale output from multiple angles.
- Platform, vendor, and data partnerships: Serve as point person for digital analytics platforms and partners (ex. GA4, analytics agency), owning relationships, contracts, and renewals. Help secure and direct centralized Data & Analytics resourcing (ex. data engineering, ingestion, and pipelines) as a thought leader on digital data needs and roadmaps.
- Insights to action: Provide QA and thought partnership on analyses, deliver clear insights to stakeholders, and hold teams accountable for turning insights into action.
- Player-coach leadership: Coach and develop the team while staying hands-on in building pipelines and analyses, fostering growth, technical excellence, and a culture of curiosity and accountability.
Who You Are
- Analytics leader and builder: You set a clear vision, build the foundations and processes to deliver it, and thrive when shaping a function from the ground up.
- Technically fluent: You're deeply versed in digital analytics, tagging, and data infrastructure, and you know how digital retail data is collected, modeled, and activated end to end.
- Business-minded storyteller : You connect data to business outcomes and translate complex analyses into clear recommendations for audiences from analysts to executives.
- People developer : You invest in coaching and growing team members and create an environment where they can do their best work.
- Collaborative influencer : You build strong cross-functional partnerships, navigate competing priorities, and secure support from partners outside your direct line.
- Mission-aligned : You're passionate about Patagonia's environmental mission and how data can help us build a responsible, resilient business.
Experience You Bring
- 8+ years of experience in digital analytics, eCommerce analytics, or business intelligence, including 2+ years leading people or an analytics function.
- Experience in direct-to-consumer or omnichannel retail analytics; experience supporting multiple businesses or brands is a plus.
- Deep understanding of how content delivery networks (ex. Akamai), commerce platforms (ex. Salesforce Commerce Cloud), analytics and tag management tools (ex. GA4, GTM), and downstream data platforms connect, with expertise in governing the overall architecture.
- Proficiency in SQL, cloud data warehouses (ex. Snowflake), and data visualization tools (ex. Tableau, Power BI, Looker).
- Experience building eCommerce forecasting, pacing, and reconciliation across platform, web analytics, and financial data.
- Experience designing and operationalizing recurring business reporting (ex. WBRs, executive dashboards) that drives decisions.
- Deep understanding of privacy regulations (ex. GDPR, CCPA/CPRA) and experience in connectivity with consent management platforms (ex. OneTrust).
- Experience using automation and AI tools to scale analytics capacity. Experience partnering with centralized data, engineering, and agency teams to deliver analytics roadmaps.
In support of pay range transparency, we share both the target hiring range and the full pay range for this position. Final compensation for this recruiting process is expected to fall within the target hiring range and will be based on the selected candidate's skills, experience, and qualifications. The full pay range is provided to offer visibility into the role's broader compensation structure and potential pay growth over time upon time, performance in role, and relevant business considerations.
Target Hiring Range: $156,200 - $160,000 USD Annual
Full Pay Range : $138,800-208,200 USD Annual
Benefits
Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment.
Workplace Location
This position is Hybrid , with a standard schedule of Tuesday - Thursday on-site and remote work on other days. Occasional additional office visits may be required for team events or critical meetings.
Employee Conduct It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
Role : Sr. Manager, Digital Analytics
Team : Digital Marketing & eCommerce Performance
Scope : People Leader, M4
Years of Experience : 8+
Location : Ventura, CA (Hybrid)
Target Hiring Range : $156,200 - $160,000 USD Annual
The Sr. Manager, Digital Analytics leads Patagonia's Digital Insights & Analytics function, setting the vision and roadmap for how digital data enables our eCommerce and brand priorities. This individual builds clean data foundations, owns rhythmic business reporting, and partners across Digital, Product, Storytelling, and Technology teams to turn data into action.
The ideal candidate is an analytics leader and builder at heart who pairs technical depth in digital data with strong business acumen and storytelling, is energized by scaling a function with lean resources, and leverages technology, including automation and AI, to augment capacity. This role coaches and develops a team, can roll their sleeves up and build pipelines and produce thoughtful analyses, and is the steward of best-in-class digital data quality, privacy, and cookie management practices.
What You'll Do
- Function vision and roadmap: Set the multi-year vision and roadmap for Digital Insights & Analytics, aligning analytics value delivery to eCommerce and brand priorities and leading forward-looking project planning.
- Measurement infrastructure and governance: Own strategic digital measurement, data collection, and governance across client- and server-side environments, partnering with site engineering and Digital Technology to build reliable infrastructure upstream while staying fluent in the analytics layer (ex. GA4, tag management, UTM nomenclature). Ensure data is accurate, trusted, and well documented.
- Privacy, compliance, and cookie management: Ensure consent and cookie management practices are best-in-class, partnering with Legal, Privacy, and Digital Technology to meet digital data policies and evolving regulations.
- Business reporting rhythms: Establish steady-state, rhythmic business reporting best practices (ex. weekly business reviews, executive reporting, YTD pacing), building self-service dashboards and scaffolding that reduce reliance on bespoke requests.
- Forecasting and reconciliation: Lead eCommerce business forecasting and reconciliation, partnering with Finance, Merchandising & Planning, and Customer Analytics to align on sources of truth across platforms and systems.
- Scaling the practice: Integrate more businesses and programs into our analytics practice, including Worn Wear and Provisions, defining measurement plans, KPIs, and reporting so each business has the insight it needs to grow.
- Prioritization and capacity: Own request intake, queue prioritization, and delivery sprints, making clear trade-offs and building resourcing plans as the function grows. Leverage automation, AI, modern tooling, and agency and contractor support to scale output from multiple angles.
- Platform, vendor, and data partnerships: Serve as point person for digital analytics platforms and partners (ex. GA4, analytics agency), owning relationships, contracts, and renewals. Help secure and direct centralized Data & Analytics resourcing (ex. data engineering, ingestion, and pipelines) as a thought leader on digital data needs and roadmaps.
- Insights to action: Provide QA and thought partnership on analyses, deliver clear insights to stakeholders, and hold teams accountable for turning insights into action.
- Player-coach leadership: Coach and develop the team while staying hands-on in building pipelines and analyses, fostering growth, technical excellence, and a culture of curiosity and accountability.
Who You Are
- Analytics leader and builder: You set a clear vision, build the foundations and processes to deliver it, and thrive when shaping a function from the ground up.
- Technically fluent: You're deeply versed in digital analytics, tagging, and data infrastructure, and you know how digital retail data is collected, modeled, and activated end to end.
- Business-minded storyteller : You connect data to business outcomes and translate complex analyses into clear recommendations for audiences from analysts to executives.
- People developer : You invest in coaching and growing team members and create an environment where they can do their best work.
- Collaborative influencer : You build strong cross-functional partnerships, navigate competing priorities, and secure support from partners outside your direct line.
- Mission-aligned : You're passionate about Patagonia's environmental mission and how data can help us build a responsible, resilient business.
Experience You Bring
- 8+ years of experience in digital analytics, eCommerce analytics, or business intelligence, including 2+ years leading people or an analytics function.
- Experience in direct-to-consumer or omnichannel retail analytics; experience supporting multiple businesses or brands is a plus.
- Deep understanding of how content delivery networks (ex. Akamai), commerce platforms (ex. Salesforce Commerce Cloud), analytics and tag management tools (ex. GA4, GTM), and downstream data platforms connect, with expertise in governing the overall architecture.
- Proficiency in SQL, cloud data warehouses (ex. Snowflake), and data visualization tools (ex. Tableau, Power BI, Looker).
- Experience building eCommerce forecasting, pacing, and reconciliation across platform, web analytics, and financial data.
- Experience designing and operationalizing recurring business reporting (ex. WBRs, executive dashboards) that drives decisions.
- Deep understanding of privacy regulations (ex. GDPR, CCPA/CPRA) and experience in connectivity with consent management platforms (ex. OneTrust).
- Experience using automation and AI tools to scale analytics capacity. Experience partnering with centralized data, engineering, and agency teams to deliver analytics roadmaps.
In support of pay range transparency, we share both the target hiring range and the full pay range for this position. Final compensation for this recruiting process is expected to fall within the target hiring range and will be based on the selected candidate's skills, experience, and qualifications. The full pay range is provided to offer visibility into the role's broader compensation structure and potential pay growth over time upon time, performance in role, and relevant business considerations.
Target Hiring Range: $156,200 - $160,000 USD Annual
Full Pay Range : $138,800-208,200 USD Annual
Benefits
Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment.
Workplace Location
This position is Hybrid , with a standard schedule of Tuesday - Thursday on-site and remote work on other days. Occasional additional office visits may be required for team events or critical meetings.
Employee Conduct It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
See All 83 Digital Analytics Manager Jobs
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Find JobsDigital Analytics Manager Job Market
Who's Hiring
Top Industries Hiring
- Accounting & Auditing
- Media & Entertainment
- Electronics & Hardware
- Healthcare & Medical Services
- Consulting & Professional Services
What Employers Look For
The qualifications that appear most often in digital analytics manager jobs.
- 3-7 years of experience in digital analytics or marketing analytics roles
- Proficiency with Google Analytics 4, Adobe Analytics, or comparable web analytics platforms
- Experience building dashboards and reports in Tableau, Looker, or Power BI
- Ability to write SQL queries for data extraction and analysis
- Experience with attribution modeling, A/B testing, or conversion rate optimization
- Bachelor's degree in marketing, statistics, computer science, or a related field
Tips for Your Digital Analytics Manager Job Search
Quantify impact in your resume
Hiring managers for digital analytics manager roles want to see outcomes, not tool lists. For every position, state the business decision your analysis informed and the measurable result, such as a lift in conversion rate or a reduction in acquisition cost.
Show your analytics stack clearly
List the specific platforms you've used, GA4, Adobe Analytics, Tableau, Looker, BigQuery, and note whether you configured them, built reports in them, or owned the implementation. Vague claims like 'experience with analytics tools' get screened out fast.
Apply early to roles that fit
Migrate Mate lists digital analytics manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target job descriptions that match your data depth
Some digital analytics manager roles are reporting-focused, while others require SQL, Python, or attribution modeling. Read each posting for required versus preferred skills and prioritize openings where your technical depth matches the required column, not just the preferred one.
Prepare a case study for your interview
Most digital analytics manager interviews include a scenario where you walk through how you scoped a measurement problem, chose an approach, and presented findings to a non-technical stakeholder. Prepare one real example end-to-end so you're not reconstructing it under pressure.
Negotiate by anchoring to scope not title
When negotiating, frame your ask around the size of the data infrastructure you'll own, the number of business units you'll support, or the revenue tied to decisions you'll influence, not just the seniority level in the job title.
Digital Analytics Manager Jobs: Frequently Asked Questions
Which companies are hiring the most digital analytics managers?
The companies hiring the most digital analytics managers right now include Pipestone, Versant, and MGM Resorts International, with the largest share of openings in New York, California, and Florida, based on current listings on Migrate Mate as of November 2026. Retail, financial services, and media companies consistently post the highest volume of these roles.
How many digital analytics manager jobs are remote?
About 75% of digital analytics manager openings are fully remote or hybrid as of November 2026, reflecting the data-centric and tools-based nature of the work. Roles focused on marketing measurement, SEO analytics, and paid media reporting tend to have the highest share of remote options, while roles tied to on-site product or engineering teams are more likely to require in-person presence.
How do you become a digital analytics manager?
Start in an analyst or coordinator role where you work directly with web or marketing data, then build proficiency in at least one analytics platform and one data visualization tool. Develop experience translating data into business recommendations, not just producing reports. Move into a lead analyst or senior analyst role where you manage a project or mentor others, then apply for manager-level openings once you can demonstrate that cross-functional influence.
Can you get hired as a digital analytics manager without direct management experience?
Yes, many employers will hire a digital analytics manager without prior people management if you can show strong analytical depth, ownership of a measurement strategy, and experience presenting findings to senior stakeholders. Smaller companies and startups are especially open to this, since the role often starts as an individual contributor with management responsibilities added over time. Highlighting project leadership and mentorship of junior analysts strengthens your case.
What does the digital analytics manager interview process look like?
Most processes run three to four rounds. An initial recruiter screen is followed by a hiring manager conversation focused on your analytics background and tool experience. A technical or take-home exercise typically involves a dataset or a measurement problem you're asked to scope and solve. A final round usually includes a panel with cross-functional stakeholders, such as a marketing director or product lead, where you present your exercise findings and discuss how you'd partner with their teams.
Where can I find and apply to digital analytics manager jobs?
You can find and apply to digital analytics manager jobs on Migrate Mate, which lists current openings from companies across the United States. Search for roles that match your experience level and industry focus, then apply directly to each listing that fits.
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