Senior Level Digital Creator Jobs
Senior level digital creator jobs put experienced professionals in charge of creative direction, content strategy, and the execution teams or projects that bring brand narratives to life. With 71% of openings remote or hybrid, roles concentrate across Technology & Software, Music, and Electronics & Hardware, with employers like Datacamp, Razer, and Epic Games hiring at this level now.
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About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
About the Role
As Senior Director, Creator Strategy & Viral Marketing at AWAL, you will lead the label's US creator ecosystem and oversee our digital content team to turn real-time internet trends, algorithmic patterns, and high-impact creator partnerships into scalable viral moments that drive global streaming consumption.
- Lead influencer and creator strategy across AWAL’s roster, building a scalable network of relationships with influencers/creators, agencies and managers to deliver high-impact campaigns across priority releases
- Act as our internal creator marketing & niche community expert across all genres and target audiences, driving thought leadership across the organization
- Track and analyze fast-moving digital trends, internet culture, and algorithmic behaviors to ensure continuous relevance for AWAL artists
- Drive creator campaigns from ideation through execution, handling outreach and budget negotiations to maximize efficiency, impact and ROI
- Track and analyze campaign KPIs to inform next steps & identify new opportunities for growth across target audiences
- Deliver weekly trend analysis and innovative content strategies that keep our music at the epicenter of Gen Z conversations
- Oversee the Viral Content team's daily operations and weekly priorities while maintaining a comprehensive cultural calendar to capitalize on real-time trends & timely events
- Establish internal processes to scale top-performing content across the roster, maximizing KPIs, streaming metrics, and TikTok/Reels sound engagement
- Collaborate with Audience Development and Viral Content teams to conceptualize and execute innovative, multi-platform initiatives, pushing boundaries to translate big-picture concepts into scalable audience acquisition and sustained viral growth
Who You Are
- 6+ years of experience in influencer or creator marketing within the music or entertainment industry
- Passionate about music with an expert understanding of pop culture, digital trends, and fan behavior
- Experience leading teams and managing junior team members
- Strong relationship-building skills with an established network of influencers, creators, external agencies, and talent managers
- Experience executing end-to-end creator marketing campaigns, from sourcing and briefing to tracking, reporting, and analysis
- Strategic thinker with a deep understanding of digital platform algorithms and niche online communities
- Expert at translating fast-moving internet trends and fan behavior into high-impact short-form content strategies
- Excellent organizational skills with the ability to manage multiple complex campaigns simultaneously in a fast-paced environment
What We Give You
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
Location: California Pay Range $120,000—$130,000 USD Hire
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Top Industries Hiring
- Technology & Software
- Music
- Electronics & Hardware
- Consulting & Professional Services
Senior Level Digital Creator Jobs: Frequently Asked Questions
How do I get a senior level digital creator job?
Employers at this level want to see a portfolio that demonstrates strategic thinking alongside execution, not just polished content. Highlight campaigns you owned end to end, creative decisions you made independently, and any team members or freelancers you directed. Proficiency with analytics platforms, platform algorithms, and cross-functional collaboration with marketing or product teams consistently gives candidates an edge at the senior level.
Which companies hire senior level digital creators?
Companies hiring senior level digital creators right now include Datacamp, Razer, and Epic Games, based on current listings on Migrate Mate as of November 2026. At this level, hiring tends to come from brands with established content operations, media companies scaling original programming, and agencies managing large creative accounts who need someone to lead output quality and direction.
Are there remote senior level digital creator jobs?
Yes, remote and hybrid availability is strong at the senior level. About 71% of senior level digital creator openings are remote or hybrid as of November 2026, reflecting how content roles have shifted toward distributed team structures. On-site roles do exist, particularly at studios, broadcasters, or organizations where in-person production infrastructure is central to the work.
What makes a digital creator role senior level?
Senior level digital creator roles are defined by ownership over creative strategy, not just content execution. That means setting the editorial or brand voice, making independent judgment calls on format, platform, and audience, and often guiding junior creators or external partners. The technical depth expected is higher as well, with proficiency in production, post-production, SEO, and performance analysis all assumed rather than aspirational.
Which industries hire the most senior level digital creators?
Senior Level digital creator roles concentrate in Technology & Software, Music, and Electronics & Hardware, based on current listings on Migrate Mate as of November 2026. These sectors tend to drive hiring at this level because they have mature content budgets, complex audiences to reach, and ongoing demand for professionals who can build and sustain a content presence rather than just produce individual assets.