Digital Marketing Strategist Jobs in Georgia

ABOUT ASBURY

Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World report.

ROLE AND RESPONSIBILITIES

The Digital Marketing Advisor creates, customizes and manages the dealerships website including the appearance, functionality, postings, online specials and incentives.

• Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager as well as maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins
• Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional & digital initiatives
• Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums
• Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs
• Works proactively with the General Manager’s to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership
• Works with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis
• Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives
• Coordinates with GM’s and RDM’s to optimize and report out on 3rd party endemic sites
• Creates basic HTML e-blast templates, and help stores market to their database
• Submits sites and assets to OEM & FTC compliance regulations
• Performs other related duties to benefit the mission/vision of the organization

BASIC QUALIFICATIONS

• Bachelor’s degree preferred
• Expertise in graphic design, ability to utilize Adobe Photoshop and other design software required
• Proficient in HTML and CSS
• Excellent on-site SEO knowledge
• Website optimization understanding of platforms such as Dealer.com and CDK
• Self-starter manages time and conditions
• Conducts themselves professionally at all times and works well under pressure
• Good interpersonal skills and ability to work successfully in a team environment

PAY AND RECOGNITION

• Weekly pay
• Paid holidays & paid time off
• Paid training
• Stock Awards (select management and front-line team member’s eligible)

INSURANCE / RETIREMENT

• Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
• Up to 12 weeks paid pregnancy leave (disability leave)
• Paid Parental Leave
• Health savings
• Flex spending accounts (tax free)
• Short-term and Long-term disability plans
• Life Insurance (Whole Life and Term)
• 401k with company match

LEARNING, TUITION ASSISTANCE AND CAREER DEVELOPMENT

• Digital career path tool to assist with career development
• Continuous training through Asbury's Internal Learning Management System

Professional growth and development opportunities Additional advantages:

• Student loan relief resources
• Employee assistance program
• Employee discounts on parts and service repairs
• Scholarship awards
• Opportunities to join our community service initiatives, which includes paid volunteer hours
• Aggressive Employee referral program with bonus opportunities

Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.