Digital Marketing Strategist Jobs in North Carolina

INTRODUCTION

Join a state of the art solar panel manufacturer as they add to their marketing team! Great Benefits, growth opportunities and culture!

ABOUT THE ROLE

We are seeking a dynamic and creative Digital Marketing Specialist to join our team in the Manufacturing industry. This is a permanent position for a marketing professional who is passionate about leveraging digital platforms to create engaging content and drive brand strategy. The ideal candidate will have a strong understanding of social media, SEO best practices, and analytics tools. They will also have advanced proficiency in Adobe Creative Suite and a minimum of 5 years of experience in digital marketing.

SALARY

Salary: $70,000 - $90,000 per year

WHY JOIN US?

- Generous 401(k) Retirement Plan!
- Great Medical/Dental/Vision Insurance Plans!
- Tuition Reimbursement Program!
- Employee Recognition Programs!
- Employee PV Panel Purchase Program!
- Aggressive time off plans!

Responsibilities

- Provide strategic input on creative direction and develop digital-first content across various social media platforms.
- Drive the brand strategy, ensuring consistency and alignment with company objectives.
- Monitor performance of digital marketing campaigns, identify opportunities for improvement, and implement strategies to increase reach, engagement, and conversion.
- Utilize advanced proficiency in Adobe Creative Suite to create visually appealing and impactful digital content.
- Maintain a strong understanding of SEO best practices and implement these strategies to enhance online visibility.
- Conduct regular analysis and reporting on campaign performance, using insights to drive future strategy.

BASIC QUALIFICATIONS

- A minimum of 5 years of experience in a digital marketing role, preferably within the Manufacturing industry.
- Advanced proficiency in Adobe Creative Suite.
- Experience in developing and managing social media strategies.
- Strong understanding of brand strategy and the ability to align this with digital marketing efforts.
- Demonstrated experience in monitoring campaign performance and identifying areas for improvement.
- Foundational knowledge of SEO best practices.
- Minimum of 3 years of experience with analytics and reporting tools.
- Bachelor's Degree in Marketing, Business, or a related field is preferred.
- A portfolio of work showcasing previous digital marketing efforts is required.

Our ideal candidate is a creative thinker, strategic planner, and skilled communicator. They will have a strong ability to work independently, as well as collaboratively, and be able to manage multiple projects simultaneously. If you have a passion for digital marketing and a drive to create engaging content, we would love to hear from you.

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