Digital Media Buyer Jobs in Michigan

INTRODUCTION

The digital media coordinator leads the day to day execution and continuous improvement of WCMU’s digital presence, ensuring a cohesive, audience centered experience across web, mobile, social, email, and emerging platforms. This position manages WCMU.org, produces and oversees WCMU’s monthly program guide, and creates visual and multimedia assets used across the organization. This work is done under the supervision of the marketing manager. Working collaboratively across content, marketing, development, and programming teams, the digital media coordinator applies current best practices in digital storytelling, accessibility, analytics, sponsorship integration, and platform optimization. The position stays informed on evolving technologies, audience behaviors, and ethical standards relevant to public media.

BASIC QUALIFICATIONS

Bachelor’s degree in digital media, communications, journalism, graphic design, web design, marketing, public relations, or a related field; or a combination of education and professional experience that equates to four years.

Demonstrated experience using modern content management systems (e.g., Brightspot/Grove, WordPress, or similar).

Demonstrated experience producing digital and print content, including graphics, layouts, infographics, logos, publications, flyers, banners, and multimedia assets.

Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and adapt in a fast paced, collaborative environment.

Strong written, visual, and interpersonal communication skills, with the ability to work effectively across departments.

Working knowledge of Adobe Creative Cloud, including Photoshop, InDesign, Illustrator, and Acrobat.

PREFERRED QUALIFICATIONS

Two (2) years of professional experience in digital media, web publishing, content design, or a related field.

Experience working in a journalism or media environment.

Familiarity with audience engagement tools, email platforms (e.g., Constant Contact or similar), and CRM adjacent workflows.

Experience supporting digital revenue initiatives, sponsorship placements, or underwriting across web and social platforms.

Familiarity with analytics and measurement tools (e.g., Google Analytics 4 or comparable platforms) and the ability to use insights to inform content and platform decisions.

Working knowledge of motion, audio, or video editing tools such as Premiere Pro, After Effects, or Audition.

Awareness of accessibility standards (WCAG), inclusive design practices, and ethical considerations in digital publishing.

Experience working with or alongside AI assisted tools for content creation, design, or workflow automation, with an understanding of editorial integrity and best practices.

DUTIES & RESPONSIBILITIES

Creates, curates, edits, and publishes content across WCMU’s digital platforms, including WCMU.org, the WCMU mobile app, email newsletters, and social media channels.

Manages the design, production, and distribution of The Guide, WCMU’s monthly print and digital program guide, including layout, editing, and content coordination.

Produces additional digital and print content, including graphics, infographics, logos, publications, flyers, banners, and multimedia assets.

Collaborates with content producers and station staff to enhance digital storytelling through visuals, structure, accessibility, and platform appropriate formats.

Maintains and evolves WCMU’s website structure, presentation, and usability in alignment with audience needs and organizational goals.

Applies audience data, performance metrics, and platform insights to inform content prioritization and digital strategy.

Develops and maintains consistent brand standards across digital and printed materials, in collaboration with marketing staff.

Coordinates and manages digital sponsorship placements, ensuring accuracy, compliance, and seamless integration with editorial content.

Supports station events (including occasional attendance), fundraising, and engagement initiatives through digital promotion and content development.

Monitors trends and best practices in digital media, public media innovation, and audience engagement, sharing relevant insights with the team.

Participates in ongoing professional development to maintain technical skills, platform knowledge, and industry awareness.

SUPERVISION EXERCISED

None.

MESSAGE TO APPLICANTS

Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

Applicants are strongly encouraged to submit letters of recommendation. If you wish to include recommendation letter(s) that are not required, please utilize the Recommendation Letters upload field.

If there is a writing sample you wish to include that is not required, please utilize the Writing Sample upload field.

To upload a work sample, please utilize the Work Sample upload field.

EMPLOYEE GROUP

Public Broadcasting - Hourly

STAFF PAY LEVEL

3

PAY RANGE

$19.00 - $25.00 per hour

DIVISION

Government and External Relations

DEPARTMENT

Public Broadcasting

POSITION STATUS

Regular

EMPLOYMENT STATUS

Full-Time

FTE

1.00

POSITION TYPE

12 month

WEEKLY WORK SCHEDULE

Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed

LOCATION

Mount Pleasant, MI

ABOUT THE DEPARTMENT

ABOUT CMU

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU LEADERSHIP STANDARDS

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.