Social Media Content Jobs in Michigan

Job Overview

What You'll Own

Flourishing Lives is looking for a content and social media specialist who knows what makes someone stop scrolling and can turn real moments from our clinics into content parents and professionals actually want.

This is not a role where you wait for a list of posts. You will learn what makes our pediatric occupational and speech therapy practice different, ask great questions of our therapists and leadership, spot the stories worth telling, and move quickly from idea to published content.

You should be the kind of person who walks out of a conversation with a therapist thinking, “Parents need to hear this,” then knows how to turn it into a Reel, short video, caption, carousels, or a simple campaign and can edit it fast without losing quality.

AI is welcome here as a speed tool, not a substitute for judgment. We want someone who already uses AI to draft, repurpose, and tidy work faster, then puts a human finish on anything that represents our brand.

Content Creation and Social Media

• Help shape and execute a practical content plan (not a 40-page strategy deck).
• Create and publish content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other channels that fit.
• Film with our team in our clinics (St. Clair Shores and Rochester).
• Interview therapists, leadership, and subject-matter experts. Ask questions that draw out useful, compelling answers.
• Spot content opportunities without waiting to be assigned every idea.
• Edit short-form (and occasional longer) video quickly in CapCut, Adobe, or similar including AI-assisted editing when it helps.
• Repurpose one strong piece into multiple formats and platforms.
• Write hooks, captions, short scripts, and posts that sound like a real person and still fit our brand.
• Keep a simple production system so good ideas don’t sit unfinished.
• Stay current on platform trends and ignore the ones that don’t fit us.

Working with AI (as a multiplier)

We want someone who is already using AI, not someone who is just starting to experiment with it. You will:

• Use tools like ChatGPT, Claude, Gemini, and AI editing features to speed research, drafts, captions, repurposing, and light analysis.
• Build simple repeatable workflows (prompts, templates, batching) so content moves faster.
• Never publish generic AI fluff, especially not about our kids, families, or clinical work.

What this role is not

• You are not primarily our Google Ads / Meta Ads manager, SEO lead, or website developer.
• You may support campaigns and website updates later as the role grows; those are not the core of this hire.

Who We're Looking For

You are someone who:

• Has hands-on content and social experience they can show.
• Understands short-form content and what makes people stop scrolling.
• Films and edits video confidently and quickly.
• Writes extremely well in a human voice.
• Asks thoughtful questions and draws great material out of busy clinicians.
• Already uses AI in a real workflow, not as a novelty.
• Manages multiple pieces of content without needing every step mapped out.
• Notices opportunities and acts on them.
• Is curious about our families, our therapists, and why people choose Flourishing Lives.

Most importantly, you think. We want someone who gets curious about what we’re building and helps us tell that story well.

Tools You May Work In

Canva, CapCut, Adobe Creative Suite, Instagram, Facebook, TikTok, YouTube, LinkedIn, ChatGPT, Claude, Gemini, and similar AI creative tools. You don’t need every tool on day one. You do need to learn quickly.

About Flourishing Lives

Flourishing Lives is a pediatric occupational and speech therapy practice with locations in St. Clair Shores and Rochester, Michigan.

Our approach is different from traditional pediatric therapy. We believe in understanding the whole child, supporting regulation and connection, partnering with parents, and helping children flourish rather than simply teaching them to perform.

We are growing, and we have bigger plans than simply filling therapy schedules. We want to educate families and professionals, develop resources and programs, and bring what makes Flourishing Lives special to a much larger audience.

We need someone who is excited to help us tell that story.

To Apply

Please send your resume (gwenc@flourishinglivesmi.com), portfolio or examples of work, and a short response answering these questions:

• Show us three pieces of content you personally created. What did you do on each one?
• Tell us about a time you joined a business or project and identified a marketing opportunity that nobody assigned to you.
• How are you currently using AI in your marketing or content workflow?
• If you had 60 minutes with our CEO and three therapists and were told to create as much useful content as possible, how would you approach it?
• Take a quick look at Flourishing Lives. What is one content opportunity you would want to explore first, and why?
• Please do not send us a generic AI-generated cover letter. We would much rather see how you think.

Pay: $47,000.00 - $62,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Application Question(s):

• Show us three pieces of content you personally created. What did you do on each one? gwenc@flourishinglivesmi.com
• Tell us about a time you joined a business or project and identified a marketing opportunity that nobody assigned to you.
• How are you currently using AI in your marketing or content workflow?
• If you had 60 minutes with our CEO and three therapists and were told to create as much useful content as possible, how would you approach it?
• Take a quick look at Flourishing Lives. What is one content opportunity you would want to explore first, and why?
• Please do not send us a generic AI-generated cover letter. We would much rather see how you think.

Work Location: In person