Mid Level Enrollment Advisor Jobs

TITLE: Enrollment Marketing and Campaign Manager

Join the team marketing the future of public education in Iowa. DMPS is expanding educational choices for families through Reimagining Education, including Signature Schools with STEM, STEAM, CTE, arts, Montessori, and dual-language experiences. We're looking for a savvy marketing expert to build compelling campaigns, tell authentic student stories, and help families discover the opportunities available across Des Moines Public Schools.

CLASSIFICATION: Specialist

Minimum Qualifications:

• Education: Bachelor’s degree in marketing, communications, advertising, or related field
• Work Experience: Five years of professional experience in marketing, communications, digital engagement, enrollment marketing, campaign strategy, including at least three years of supervisory experience.
• Licensure or Certificate: N/A

Skills, Knowledge, and Abilities:

• Deep knowledge of marketing strategy, audience engagement, campaign development, and multi-channel digital communication practices.
• Knowledge of marketing principles, audience behavior, user experience strategies, and family-centered public engagement.
• Knowledge of digital platforms, social media ecosystems, digital advertising, content management systems, analytics tools, and audience engagement.
• Knowledge of supervisory and personnel management practices, including goal-setting, coaching, performance evaluation, and team development.
• Demonstrated ability to develop, lead, and evaluate strategic marketing campaigns aligned with organizational goals and measurable outcomes.
• Exceptional writing, editing, and messaging skills, with the ability to craft persuasive, audience-specific content across print, digital, social, video, and advertising platforms.
• Strong analytical skills; ability to interpret enrollment data, digital analytics, audience insights, and campaign metrics to drive strategy and communicate results.
• Ability to manage budgets, vendor relationships, and advertising spend responsibly and in alignment with district financial policies.
• Ability to evaluate digital communication systems, website organization, and family-facing enrollment processes to improve accessibility, clarity, and user experience.
• Ability to exercise sound professional judgment and maintain confidentiality in all public communications and stakeholder relationships.
• Ability to work independently with a high degree of initiative and accountability, and to collaborate effectively within a team environment.
• Ability to attend work on a prompt and regular basis and maintain satisfactory working relationships with students, families, staff, and the public.

JOB SUMMARY:

The Enrollment Marketing and Campaign Manager owns and directs the district's enrollment marketing strategy by developing compelling messaging, campaigns, and family-centered communication experiences that strengthen awareness, increase engagement, and drive measurable enrollment growth. This position leads a dedicated marketing team, manages campaign budgets and vendor relationships, and uses audience insights, digital engagement strategies, and performance analytics to continuously evaluate and improve marketing effectiveness. As the district's senior enrollment marketing professional, this role works with the director to set campaign priorities, direct creative resources, and advance enrollment goals aligned with DMPS's strategic plan. The essential functions shown below represent key areas of responsibility; specific requirements may vary based on district needs.

ESSENTIAL FUNCTIONS:

• Lead, supervise, and develop the Digital Content Creator – Student Experience Marketing and Photographer positions, providing clear direction, setting performance goals, conducting evaluations, and fostering a high-performing, collaborative team environment.
• Manage workflows, schedules, and project assignments to ensure strategic deployment of creative resources.
• Own and lead the district's end-to-end enrollment marketing strategy, including campaign planning, audience targeting, messaging development, channel selection, and performance evaluation.
• Develop, manage, and optimize multi-channel marketing campaigns across district websites, social media, email, video platforms, digital advertising, print, and community outreach — ensuring consistent brand voice and maximum reach.
• Build and maintain campaign calendars, project timelines, and promotional schedules to ensure timely and coordinated delivery of all enrollment marketing.
• Apply enrollment data, demographic research, audience behavior insights, and digital analytics to drive strategy, inform decision-making, and continuously improve campaign effectiveness.
• Manage the enrollment marketing budget, including campaign spending, media buys, digital advertising investment, and vendor contracts, ensuring efficient and accountable use of district resources.
• Evaluate and continuously improve the family-facing enrollment experience from initial awareness through successful enrollment and the first day of school, removing barriers and improving accessibility at every touchpoint.
• Develop and implement strategic messaging and write marketing, enrollment, and promotional content for campaigns across all platforms, tailoring voice and tone for diverse audiences.
• Monitor competitive education and enrollment trends, family preferences, and peer-district marketing strategies to identify opportunities that strengthen DMPS's market position and enrollment outcomes.
• Maintain professional learning and growth through professional organizations, seminars, course work, and collaboration.
• Other duties, as assigned.

DEPARTMENT: Communications, Marketing, and Public Affairs

REPORTS TO: Director of Communications, Marketing, and Public Affairs

HIGHEST LEVEL SUPERVISED: Digital Content Creator and Photographer

BARGAINING GROUP: N/A

FLSA STATUS: Exempt

CALENDAR: 12 Month/8.0 Hour Day

Physical Requirements:

Constant: Indoors

Frequency: Standing, Walking, Sitting, Telephone, Computer

Occasional: Bending/Stooping, Reaching/Pushing/Pulling, Climbing/Stairs, Driving, Lifting (20 lbs), Carrying (20 feet), Outside conditions, Extremes of Weather

The Des Moines Independent Community School District does not discriminate on the basis of race, color, national origin, gender, disability, religion, creed, age (for employment), marital status (for programs), sexual orientation, gender identity and socioeconomic status (for programs) in its educational programs and its employment practices. If you have questions, concerns or a complaint related to this policy, please contact Carol Wynn-Green, 2100 Fleur Drive, Des Moines, IA 50321; phone: 515-242-7709; email: carol.wynngreen@dmschools.org. Complaints can also be directed to the Iowa Civil Rights Commission, 400 E. 14th Street, Des Moines, IA 50319-1004, (515) 281-4121, or Region VII Office for Civil Rights, Citigroup Center 500 W. Madison Street, Suite 1475 Chicago, IL 60661-4544.

Employee Benefits Information

All candidates offered a position will be required to successfully pass a criminal background check, and a child and adult abuse registry check. Certain positions may require fingerprinting, a drug and alcohol test, a physical capacity test and/or a motor vehicle record check.

Approved By: Josie Lewis

Date: 7/31/2026