H-1B Visa Senior UX UI Designer Jobs
Senior UX UI Designer roles qualify for H-1B visa sponsorship as a specialty occupation requiring a bachelor's degree or higher in interaction design, human-computer interaction, or a related field. Employers file the Labor Condition Application before your petition, and the annual cap applies unless your employer is a university or nonprofit research institution.
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As a Website & User Experience (UX) Strategist for Global Business Marketing (GBM), you will be responsible for shaping and optimizing the experience of our global website ecosystem, TikTok for Business. The TikTok for Business website serves as a central destination for advertisers, agencies, and partners to discover, learn about, adopt, and receive support for TikTok advertising solutions. You will leverage UX principles, website strategy, and data-driven insights to improve customer experiences while driving business outcomes, including engagement, product adoption, user growth, and revenue. Working closely with Content Writers, Web Producers, Developers, and cross-functional partners across Product Management, Marketing, Content Strategy, Design, and Engineering, you will translate customer insights, business objectives, and UX best practices into scalable website experiences. You will lead the strategy and evolution of key customer journeys across the TikTok for Business website—from understanding audience needs and defining experience requirements to optimizing information architecture, navigation, content discoverability, engagement, and conversion. This role sits at the intersection of website strategy, UX, information architecture, and customer experience. You will play a critical role in shaping how advertisers, agencies, and partners discover, learn about, and engage with TikTok for Business solutions. Success in this role requires a balance of strategic thinking, customer empathy, technical fluency, and data-driven decision-making to ensure our global web experiences are intuitive, scalable, and aligned with business objectives.
Responsibilities
UX Strategy & Website Experience:
- Develop and execute website UX strategies that support customer needs and business objectives.
- Lead the strategy, optimization, and evolution of key website experiences, customer journeys, and feature enhancements.
- Partner with Product, Marketing, Design, and Engineering teams to define experience goals, requirements, success metrics, and implementation priorities.
- Translate customer insights and business objectives into scalable web solutions while balancing user experience, technical feasibility, and business impact.
Website Strategy & Information Architecture:
- Define and optimize website information architecture, navigation systems, and content discovery experiences.
- Design website experiences that effectively serve diverse audiences, including SMB advertisers, enterprise advertisers, media agencies, creative agencies, and existing customers.
- Ensure customers can easily discover relevant solutions, educational resources, product information, and support content.
- Partner with Content Strategy and Marketing teams to evolve the website as a central destination for customer education and product discovery.
Customer Experience & User Research:
- Advocate for customer needs by leveraging user research, behavioral insights, analytics, and feedback.
- Develop audience segmentation frameworks, personas, and customer journey maps to inform website strategy and prioritization.
- Identify customer pain points and opportunities to improve discoverability, usability, engagement, adoption, and conversion.
- Translate research findings into actionable recommendations that improve both customer and business outcomes.
Content Strategy & Experience Design:
- Partner with Content Strategists, Designers, and Marketers to create intuitive, engaging, and conversion-focused web experiences.
- Define user flows, wireframes, prototypes, and experience requirements that support customer goals and business objectives.
- Collaborate with UX/UI designers to develop scalable, user-centered design solutions and interaction patterns.
- Ensure experiences are accessible, globally relevant, and aligned with brand, UX, and web standards.
Performance Optimization & Measurement:
- Define success metrics and measurement frameworks that connect website performance to customer and business outcomes.
- Monitor and analyze engagement, content consumption, conversion, product adoption, and revenue-related performance metrics.
- Identify optimization opportunities through analytics, experimentation, usability testing, and customer insights.
- Partner with Analytics and Marketing teams to inform roadmap priorities and continuous improvement efforts.
Web Governance & Cross-Functional Leadership:
- Collaborate across Product, Marketing, Design, Content, Engineering, and regional teams to drive alignment and successful execution.
- Ensure website experiences meet accessibility, localization, brand, UX, and technical quality standards.
- Conduct visual and functional QA and proactively identify risks, blockers, and opportunities throughout the development lifecycle.
- Support website initiatives related to product launches, campaigns, events, and other strategic business priorities.
Qualifications
Minimum Qualifications
- 5+ years of experience in website strategy, UX strategy, digital product ownership, information architecture, or related fields.
- Strong understanding of UX principles, customer journeys, content strategy, and conversion-focused web experiences.
- Experience managing complex website ecosystems and driving the strategy, optimization, and evolution of customer-facing digital experiences.
- Demonstrated ability to balance customer needs, business objectives, and technical constraints when developing website strategies and experience recommendations.
- Strong understanding of information architecture, website architecture, CMS platforms, SEO fundamentals, accessibility standards, localization best practices, and conversion optimization.
- Experience using Figma and other UX design tools to create wireframes, user flows, prototypes, and experience concepts.
Preferred Qualifications
- Ability to translate customer needs and business objectives into actionable requirements and collaborate effectively with developers, designers, and cross-functional stakeholders.
- Experience leveraging user research, analytics, experimentation, and customer insights to inform website strategy and prioritization.
- Experience developing audience segmentation frameworks, personas, customer journeys, and content discovery strategies.
- Familiarity with Contentful or other enterprise CMS platforms is a plus.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $97,200 - $220,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
As a Website & User Experience (UX) Strategist for Global Business Marketing (GBM), you will be responsible for shaping and optimizing the experience of our global website ecosystem, TikTok for Business. The TikTok for Business website serves as a central destination for advertisers, agencies, and partners to discover, learn about, adopt, and receive support for TikTok advertising solutions. You will leverage UX principles, website strategy, and data-driven insights to improve customer experiences while driving business outcomes, including engagement, product adoption, user growth, and revenue. Working closely with Content Writers, Web Producers, Developers, and cross-functional partners across Product Management, Marketing, Content Strategy, Design, and Engineering, you will translate customer insights, business objectives, and UX best practices into scalable website experiences. You will lead the strategy and evolution of key customer journeys across the TikTok for Business website—from understanding audience needs and defining experience requirements to optimizing information architecture, navigation, content discoverability, engagement, and conversion. This role sits at the intersection of website strategy, UX, information architecture, and customer experience. You will play a critical role in shaping how advertisers, agencies, and partners discover, learn about, and engage with TikTok for Business solutions. Success in this role requires a balance of strategic thinking, customer empathy, technical fluency, and data-driven decision-making to ensure our global web experiences are intuitive, scalable, and aligned with business objectives.
Responsibilities
UX Strategy & Website Experience:
- Develop and execute website UX strategies that support customer needs and business objectives.
- Lead the strategy, optimization, and evolution of key website experiences, customer journeys, and feature enhancements.
- Partner with Product, Marketing, Design, and Engineering teams to define experience goals, requirements, success metrics, and implementation priorities.
- Translate customer insights and business objectives into scalable web solutions while balancing user experience, technical feasibility, and business impact.
Website Strategy & Information Architecture:
- Define and optimize website information architecture, navigation systems, and content discovery experiences.
- Design website experiences that effectively serve diverse audiences, including SMB advertisers, enterprise advertisers, media agencies, creative agencies, and existing customers.
- Ensure customers can easily discover relevant solutions, educational resources, product information, and support content.
- Partner with Content Strategy and Marketing teams to evolve the website as a central destination for customer education and product discovery.
Customer Experience & User Research:
- Advocate for customer needs by leveraging user research, behavioral insights, analytics, and feedback.
- Develop audience segmentation frameworks, personas, and customer journey maps to inform website strategy and prioritization.
- Identify customer pain points and opportunities to improve discoverability, usability, engagement, adoption, and conversion.
- Translate research findings into actionable recommendations that improve both customer and business outcomes.
Content Strategy & Experience Design:
- Partner with Content Strategists, Designers, and Marketers to create intuitive, engaging, and conversion-focused web experiences.
- Define user flows, wireframes, prototypes, and experience requirements that support customer goals and business objectives.
- Collaborate with UX/UI designers to develop scalable, user-centered design solutions and interaction patterns.
- Ensure experiences are accessible, globally relevant, and aligned with brand, UX, and web standards.
Performance Optimization & Measurement:
- Define success metrics and measurement frameworks that connect website performance to customer and business outcomes.
- Monitor and analyze engagement, content consumption, conversion, product adoption, and revenue-related performance metrics.
- Identify optimization opportunities through analytics, experimentation, usability testing, and customer insights.
- Partner with Analytics and Marketing teams to inform roadmap priorities and continuous improvement efforts.
Web Governance & Cross-Functional Leadership:
- Collaborate across Product, Marketing, Design, Content, Engineering, and regional teams to drive alignment and successful execution.
- Ensure website experiences meet accessibility, localization, brand, UX, and technical quality standards.
- Conduct visual and functional QA and proactively identify risks, blockers, and opportunities throughout the development lifecycle.
- Support website initiatives related to product launches, campaigns, events, and other strategic business priorities.
Qualifications
Minimum Qualifications
- 5+ years of experience in website strategy, UX strategy, digital product ownership, information architecture, or related fields.
- Strong understanding of UX principles, customer journeys, content strategy, and conversion-focused web experiences.
- Experience managing complex website ecosystems and driving the strategy, optimization, and evolution of customer-facing digital experiences.
- Demonstrated ability to balance customer needs, business objectives, and technical constraints when developing website strategies and experience recommendations.
- Strong understanding of information architecture, website architecture, CMS platforms, SEO fundamentals, accessibility standards, localization best practices, and conversion optimization.
- Experience using Figma and other UX design tools to create wireframes, user flows, prototypes, and experience concepts.
Preferred Qualifications
- Ability to translate customer needs and business objectives into actionable requirements and collaborate effectively with developers, designers, and cross-functional stakeholders.
- Experience leveraging user research, analytics, experimentation, and customer insights to inform website strategy and prioritization.
- Experience developing audience segmentation frameworks, personas, customer journeys, and content discovery strategies.
- Familiarity with Contentful or other enterprise CMS platforms is a plus.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $97,200 - $220,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
See all 301+ H-1B Visa Senior UX UI Designer Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Senior UX UI Designer Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Senior UX UI Designer
Verify your degree maps to the role
USCIS scrutinizes specialty occupation claims for design roles. A degree in graphic design, HCI, or interaction design supports the petition most cleanly. A business or unrelated degree requires documented equivalency through experience evaluations before your employer files.
Target employers with cap-exempt status
Universities, university-affiliated nonprofits, and government research organizations are cap-exempt, meaning your H-1B can start any time without waiting for October 1. UX roles at these institutions are common and bypass the lottery entirely.
Search H-1B filing history on Migrate Mate
Filter for employers with verified LCA filing history in design and product roles. This shows which companies have sponsored H-1B workers in comparable positions, so you're targeting employers who've already navigated the process.
Request the prevailing wage tier before negotiating
Look up your SOC code under the OFLC Wage Search before salary discussions. Your employer's LCA must certify at least the prevailing wage for your location and level, so knowing the DOL wage tiers gives you a factual floor in negotiations.
Portfolio presentation affects specialty occupation documentation
When your employer files the I-129, the petition must show the role requires a specific degree, not just creative skill. Frame your portfolio around systems-level thinking, design architecture, and cross-functional deliverables rather than visual output alone.
Use O*NET to strengthen the job description
The O*NET occupation profile for UX designers lists the education and knowledge requirements USCIS references when evaluating specialty occupation. Ask your employer's attorney to align the job description language with O*NET criteria before filing.
H-1B Visa Senior UX UI Designer: Frequently Asked Questions
Does a Senior UX UI Designer role qualify as a specialty occupation for H-1B purposes?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as interaction design, human-computer interaction, or cognitive science. USCIS will reject petitions where the job description accepts any bachelor's degree regardless of field, so your employer's job posting and I-129 documentation must specify the required discipline clearly.
How do I find employers actively sponsoring H-1B visas for UX and UI design roles?
Migrate Mate filters job listings by verified LCA filing history, so you can see which employers have sponsored H-1B workers in design and product roles rather than guessing from job descriptions. Companies that have filed LCAs for UX titles are far more likely to repeat the process for a new hire than those with no filing history.
Can my employer file an H-1B for a fully remote Senior UX UI Designer position?
Yes, but the LCA must list every location where you'll work for more than 30 consecutive days. If you're remote and may work from multiple states, your employer may need to file multiple LCAs or amend the petition if your work location changes significantly after approval. USCIS has issued guidance on worksite requirements that your employer's attorney should review before filing.
What happens to my H-1B status if I'm laid off while working as a Senior UX UI Designer?
You have a 60-day grace period from your last day of employment to find a new sponsoring employer, file for a change of status, or depart the U.S. During this window, a new employer can file an H-1B transfer petition and you can begin work once it's filed, not waiting for approval. Acting quickly matters because the 60-day clock doesn't pause.
Does H-1B sponsorship for UX UI roles differ between startups and large tech companies?
The USCIS filing process is identical, but the risk profile differs. Startups may face additional scrutiny on their ability to pay the prevailing wage, particularly if they're pre-revenue or recently funded. Large employers with established immigration programs typically have in-house counsel and streamlined LCA processes. Either way, the specialty occupation standard and prevailing wage requirement apply equally regardless of employer size.