Lead Generation Specialist Jobs in Kentucky

Company:

Mercer

Description:

Sales Lead Development Specialist

We are seeking a talented individual to join our sales and support team at Mercer, a Marsh business. This role will be based Fully Remote.

In this role, you will play a critical role in the sales process by identifying, qualifying, and advancing leads into sales-ready opportunities while building strong relationships with HR decision makers.

Key Responsibilities

• 80%: Qualify warm leads from marketing, web forms, inbound inquiries, and outbound outreach.
• 20%: Proactively prospect and network on professional and niche platforms to identify and engage decision-makers and influencers.
• Build and manage a strong pipeline, prioritizing high-potential opportunities and maintaining accurate CRM records.
• Manage assigned campaigns end-to-end, providing timely follow-up and seamless handoff of qualified opportunities to sales teams.
• Develop trusted relationships with HR leaders to uncover workforce challenges and recommend tailored solutions.
• Partner with marketing and internal stakeholders to contribute practical feedback and audience insights to boost engagement and conversions.

What you need to have

• 3+ years of B2B prospecting or sales development experience with a track record of sourcing and qualifying leads and building pipeline.
• Strong CRM and sales-tech skills (e.g., Microsoft Dynamics, LinkedIn Sales Navigator, outreach/sequence tools) with disciplined pipeline hygiene and accurate record-keeping.
• Excellent verbal and written communication skills.

What makes you stand out

• Prior experience selling to HR, business leaders, and executives, with a strong understanding of HR challenges and buying processes.
• A network or active presence on niche platforms (LinkedIn, industry forums, Reddit) with a history of generating leads through community engagement.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Mercer is a business of Marsh (NYSE: MRSH), a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information about Mercer, visit mercer.com, or follow us on LinkedIn and X.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@marsh.com.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.