Lead Generation Specialist Jobs in California

Lead Generation Specialist jobs in California are among the most active in the country, concentrated in technology, SaaS, financial services, and B2B marketing across Los Angeles, San Francisco, and San Diego. Large employers with lasting California footprints, including Salesforce, Oracle, and Intuit, hire lead generation specialists at every level from entry-level outbound representatives to senior demand generation managers. The most in-demand specialties are account-based marketing, inbound funnel optimization, and CRM-driven outbound prospecting. Find a role that fits below and apply directly.

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Overview

Open roles15
Top employerTikTok
Top cityLos Angeles, CA
Cities hiring9
Work type60% On-site
Top credentialBachelor's degree

Showing 5 of 15+ Lead Generation Specialist jobs

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Lead Generation Specialist
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L
New 5h ago
Lead Generation Specialist
Legendary CalRep Windows and Doors
Orange County, CA
Account Management
Customer Service
Sales
$20 - $35/hr

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Sunrun
In-Store Lead Generation Specialist ($27/hr + Uncapped Commission)
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Sunrun
Added 2d ago
In-Store Lead Generation Specialist ($27/hr + Uncapped Commission)
Sunrun
Hayward, California
Business Development
Growth Marketing
Marketing
On-Site
10,000+

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Dice Development Group, Inc
Entry-Level Lead Generation Associate
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Dice Development Group, Inc
Added 2d ago
Entry-Level Lead Generation Associate
Dice Development Group, Inc
West Sacramento, California
Account Management
Inside Sales
Sales
On-Site
11-50

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Lead Generation Specialist
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I
Added 6d ago
Lead Generation Specialist
IE Auto Group
Los Angeles County, CA
Business Development
Marketing
Sales
$3,000 - $15k/yr
Remote (US)

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B
Lead Generation Specialist (B2B Sales)
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B
Added 1w ago
Lead Generation Specialist (B2B Sales)
Bendeen Insurance
Los Angeles, California
Communications
Content & Communications
Public Relations (PR)
On-Site

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See All 15 Lead Generation Specialist Jobs in California

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Lead Generation Specialist Jobs by City in California

Where California roles are concentrated, by current openings.

Los Angeles
4 jobs
Hayward
2 jobs
San Diego
1 job
Costa Mesa
1 job
Sacramento
1 job
Beverly Hills
1 job
Mountain View
1 job
San Francisco
1 job
West Sacramento
1 job

Lead Generation Specialist Job Market in California

A snapshot from current California openings, updated as new roles post.

Who's Hiring

TikTok
TikTok2 open roles
Waymo
Waymo1 open role
Sunrun
Sunrun1 open role

What California Employers Look For

The qualifications that appear most often in lead generation specialist jobs across California.

  • Proven experience with CRM platforms such as Salesforce or HubSpot in a California business environment
  • Bachelor's degree in marketing, business, communications, or a related field
  • Experience executing outbound prospecting campaigns including cold email and phone outreach
  • Familiarity with demand generation tools such as Outreach, Salesloft, or ZoomInfo
  • Strong written and verbal communication skills for engaging California B2B and enterprise prospects
  • Ability to analyze pipeline metrics and report on lead quality, conversion rates, and sourcing channels

Lead Generation Specialist Jobs in California: Frequently Asked Questions

How do you become a lead generation specialist in California?

Lead generation specialist is not a licensed profession in California, so no state board registration or exam is required. Most California employers expect a bachelor's degree in marketing, business, or communications paired with hands-on experience using CRM and sales engagement tools. Earning platform certifications from Salesforce, HubSpot, or Google is a concrete way to stand out. Entry-level candidates often move through SDR or marketing coordinator roles before stepping into dedicated lead generation positions.

Which companies hire lead generation specialists in California?

California lead generation specialist roles are posted by TikTok, Waymo, and Sunrun and others right now, based on current listings on Migrate Mate as of August 2026. California's dense concentration of SaaS companies, fintech firms, and enterprise technology headquarters makes it one of the highest-volume states for this role.

Which California cities have the most lead generation specialist jobs?

Los Angeles, Hayward, and Orange County have the most lead generation specialist openings in California. San Francisco leads because of its SaaS and enterprise tech headquarters, Los Angeles draws volume from its large media, adtech, and B2B services sectors, and San Diego's growing biotech and defense-technology companies generate consistent demand for outbound and inbound lead development roles.

Are there remote lead generation specialist jobs in California?

Yes, and more than most fields. About 40% of lead generation specialist openings tied to California are remote or hybrid as of August 2026, reflecting how naturally the role fits distributed work. The outbound prospecting and CRM-management sides of the job are most likely to be fully remote, while roles requiring close coordination with an in-person sales team more often carry a hybrid expectation.

How can I get hired as a lead generation specialist in California with little or no experience?

The most realistic entry path is an sales development representative (SDR) role, which California's technology and SaaS companies hire into regularly without requiring prior lead generation experience. Employers including Salesforce, Oracle, and mid-sized Bay Area SaaS firms run structured SDR onboarding programs that function as on-the-job training. A HubSpot or Salesforce certification and a portfolio showing a sample outreach sequence or lead-scoring framework gives a candidate a concrete edge over applicants with no credentials.

Where can I find and apply to lead generation specialist jobs in California?

You can find and apply to lead generation specialist jobs in California on Migrate Mate, which lists current California openings. Find the roles that fit your experience and location, then apply directly to the ones that match.

See All 15 Lead Generation Specialist Jobs in California

Find roles in California that match your experience and apply in just a few clicks.

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