Marketing And Advertising Jobs in South Carolina

Posting Number STA00053PO26

Job Family Communications and Marketing

Job Function General Communications

USC Market Title Communications Director

Job Level M4 - Managerial

Business Title (Internal Title) Dir of Marketing and Comm

Campus Columbia

Work County Richland

College/Division Darla Moore School of Business

Department DMSB MARCOM Operations

State Pay Range G12

USC Market Range MRK - $84,820 $108,146 $131,471

Anticipated Hiring Range $84,820 - $131,471

Location of Vacancy

Part/Full Time Full Time

Hours per Week 37.5

Work Schedule

* Standard working schedule: 8:30am – 5:00pm
* Must be willing to work a flexible schedule to meet the needs of the department.

Basis 12 months

Job Search Category Other Professional

About University of South Carolina

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Advertised Job Summary

The Marketing and Communications Department at the Darla Moore School of Business invites applications for a full-time director position. The Director of Marketing and Communications has direct responsibility for strategic marketing and communications at the Darla Moore School of Business (DMSB). The Director is responsible for development and delivery of overall DMSB marketing and communications message(s), across multiple channels and tactics, and in his/her responsibilities engages with a range of DMSB stakeholders and University of South Carolina (USC) marketing and communications professionals, as well as with external marketing-related service providers working with units and programs across the School.

Job Related Minimum Required Education and Experience

Requires a bachelor’s degree in a job related field and 5 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Preferred Qualifications

Master’s degree and 10+ years professional experience in marketing and marketing department leadership in industry and/or academic settings.

Knowledge/Skills/Abilities

* Client relations experience with the ability to function collaboratively with high accountability in service delivery to diverse internal clients and the ability to motivate key stakeholders to align with marketing and communication strategies and priorities.
* Project and marketing process management and ability to prioritize across multiple high profile, high importance initiatives using effective planning, scheduling and communication tools.
* Ability to meaningfully assess capabilities and needs to build effective marketing and communication programs and tactics at all levels across organizations.
* Ability to build, motivate and lead teams to achieve marketing and communication objectives, while developing, enabling, and supporting individuals to deliver peak performance and grow professionally.
* Proficiency in translating customer insights data into actionable strategies that drive student and prospective student engagement.
* Strong knowledge of current marketing and communications strategies, technology tools and brand management.
* Expertise in developing integrated, multi-channel marketing campaigns including PPC campaigns, as well as social media marketing, content and AI search marketing, and email marketing campaign development and messaging.
* Proven track record of working with senior leaders to identify and execute initiatives that build brand awareness and engagement and deliver organizational success.
* Strong written and verbal communication skills.
* Strong organizational skills with experience managing projects from concept to completion.

Job Duties

Reporting to the Dean, the Director of Marketing and Communications has direct responsibility for marketing communications at the Darla Moore School of Business (DMSB). In the execution of duties, the Director collaborates internally with the Dean’s Office, DMSB’s Graduate Division, with the school’s offices of Career Management, Alumni Engagement, and Development, with DMSB Centers, and with faculty and staff. The Director works with members of the USC marketing and communications staff, and with external service providers providing marketing services to units/programs at the school. Working with the internal team and the external service providers, the Director must build the Moore School brand by managing the external agency and leading in-house work, supporting the development of print, digital, and multimedia campaigns and materials that convey both the DMSB brand, all within the framework of the overarching USC brand. In doing so, the Marketing Communications Director has the responsibility of ensuring brand compliance through oversight of all print and digital media including publications and promotional literature, paid digital advertising campaigns, email marketing campaigns, organic social media channels, and the school website to ensure that brand standards are met.

• Effective oversight and management of DMSB Marketing and Communications staff, and timely completion of individual EPMS reviews annually. (Percentage of Time: 30)

• The Director of Marketing and Communications is responsible for management of the DMSB marketing and communications budget, and for oversight of the contract approval process for marketing-related contracts across the school, including media buying. The generation of the DMSB marketing and communications budget should represent a compelling demonstration of sound investment to build local, national, and global awareness and appreciation of DMSB’s brand and portfolio of programs and activities. (Percentage of Time: 10)

• The Director of Marketing and Communications serves as a liaison between DMSB and the central USC Communications and Marketing Office. In this role, the Director is responsible for media relations oversight through management of the unit’s Communication and Media Relations Manager, who drafts news releases and coordinates media coverage for the school. The Director is also responsible for emergency communications in conjunction with the central USC Communications and Marketing Office, and assists in the development of Moore School policies in coordination with the Dean’s Office. (Percentage of Time: 10)

• The Director of Marketing and Communications provides oversight for the communication of the school’s accomplishments and achievements by students, faculty, and alumni, and report on notable DMSB news and events through DMSB publications managed by MarCom staff including:
  The Annual Report
  Moore Magazine
  The DMSB Website
  DMSB Social Media Channels (Percentage of Time: 10)

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive No

Hazardous weather category Non-Essential

Posting Detail Information

Number of Vacancies 1

Desired Start Date 03/16/2026

Job Open Date 02/09/2026

Job Close Date 06/30/2026

Open Until Filled No

Special Instructions to Applicant

This posting is a re-advertisement. Applications previously submitted are still being considered. Previous applicants do not need to reapply.

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by June 30, 2026.

The University of South Carolina offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

EEO Statement

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.