Marketing Coordinator Jobs in Portland, OR

Marketing & Community CoordinatorElemental Studios & Elemental Counseling

Part-time | 10 to 15 hours/week | $30–$37/hour | Initial 90-day engagement

About Elemental

Elemental is a growing group of creative and helping professionals working at the intersection of healthcare, creativity, wellness, education, and community.

Elemental Studios

Elemental Studios is a community ceramics studio in NE Portland offering classes, workshops, and monthly memberships grounded in wellness education and practice.

Our mission is to build community around arts education and wellness principles and practices. We help people engage creatively and develop self-care practices they can use both in and out of the studio.

We believe that making things can be about more than learning a skill or producing something beautiful. Creative practice can provide opportunities to be present, experiment, tolerate imperfection, connect with others, develop confidence, and practice ways of engaging with ourselves and the world that support greater wellness.

Our vision is a world in which everyone has the knowledge, skills, and desire to live healthy and fulfilling lives. We believe that supportive social structures are critical for individuals and communities to be healthy and well.

Our current and developing programs include ceramics classes and workshops, monthly memberships, teen and youth programs, community programming, and educational opportunities for healthcare and other professionals.

We are also working to develop after-school programs that nurture creativity and wellness in children and teens and continuing education programs that allow healthcare and other professionals to integrate creative and wellness practices into their professional development.

Elemental Counseling

Elemental Counseling is a related counseling practice serving teens and adults, with a particular focus on ADHD and the challenges that can accompany it.

Our work helps people better understand themselves and how their brains work, develop practical skills for navigating challenges, recognize and use their strengths, and build stronger support systems within their families, social groups, schools, and workplaces.

Many of the people we work with arrive feeling overwhelmed, frustrated, anxious, hopeless, discouraged, or disconnected from themselves and others. Some are carrying grief about what they feel they should have accomplished or regret about opportunities they believe they missed.

Our goal is not to change who someone is or erase their past. We help people develop greater understanding, build skills, recognize their strengths, strengthen their relationships and support systems, and create meaningful change.

Over time, we hope clients experience greater understanding, confidence, self-compassion, courage, self-efficacy, hope, and ease, along with a greater ability to appreciate where they are now and feel genuinely hopeful, and sometimes excited, about what comes next.

Although Elemental Studios and Elemental Counseling are distinct businesses with different services and professional requirements, they share a broader belief that people have the capacity to learn, grow, create change, and build lives that feel meaningful and fulfilling—and that supportive communities matter.

About the Role

We are looking for a Marketing & Community Coordinator to help us communicate what Elemental is about and connect our programs with the people who will benefit from them.

This is a hands-on role in a small, founder-led organization. We are looking for someone who can think strategically, write and communicate well, build relationships, create engaging content, and turn ideas into action.

You do not need to be an expert in every area of marketing. In fact, we'd rather find someone with good judgment, curiosity, initiative, strong communication skills, and an ability to understand our mission than someone who simply knows how to produce a lot of social media content.

The right person will help us answer questions such as:

• How do we communicate what makes Elemental different?
• How do we reach the people who would benefit most from our programs?
• How do we build relationships with schools, healthcare professionals, community organizations, and other potential partners?
• How do we tell the story of creativity and wellness in a way that is meaningful rather than generic?
• How do we grow our classes, workshops, memberships, youth programs, and professional education opportunities?
• How do we make it easier for people to discover Elemental and understand where they fit?

This position will work closely with the founder to develop and execute a practical marketing strategy for both Elemental Studios and Elemental Counseling.

ResponsibilitiesMarketing Strategy

• Help develop and maintain a clear marketing strategy aligned with Elemental's mission, values, and goals
• Identify priority audiences and opportunities for growth
• Develop monthly marketing plans and campaigns
• Help determine which programs and audiences should receive the greatest marketing attention
• Test different messages, channels, and approaches and evaluate what works
• Bring ideas and recommendations to the founder rather than simply waiting for assignments

Content & Communications

• Develop and maintain a manageable social media presence
• Write and schedule social media content
• Create or coordinate simple photo and video content
• Develop short-form video and other content when appropriate
• Write and distribute email newsletters and promotional emails
• Help communicate the ideas behind our classes and programs—not just dates, prices, and registration links
• Repurpose strong content across social media, email, and the website

We want our marketing to feel human, thoughtful, creative, and genuine. We are not interested in creating content simply to fill a content calendar.

Community Outreach & Partnerships

A significant part of this role will involve helping Elemental build relationships in the Portland community.

Potential partners include:

• Schools and educators
• School counselors and psychologists
• Healthcare professionals
• Therapists and other mental health professionals
• Businesses and employee wellness programs
• Community organizations
• Arts organizations
• Parent and youth organizations
• Organizations serving communities that have historically had less access to arts and wellness programming

You will help identify potential partners, initiate conversations, maintain relationships, and develop mutually beneficial opportunities.

The goal is not simply to ask people to send us customers. We want Elemental to become a useful resource and a meaningful part of the communities we serve.

Website & Digital Marketing

• Identify opportunities to improve website messaging and user experience
• Help develop and improve landing pages for classes, workshops, memberships, youth programs, and counseling services
• Identify basic SEO opportunities
• Help ensure programs are easy to find and understand online
• Monitor website and marketing analytics
• Coordinate with outside specialists when specialized SEO, web development, photography, or advertising expertise is needed

Program Promotion

Help develop marketing campaigns for:

• Ceramics classes and workshops
• Monthly memberships
• Teen and youth programming
• Community programs
• Continuing education programs
• New programs and special events
• Elemental Counseling services and groups

As Elemental continues to develop new programs, you will help determine how to communicate their purpose, value, and audience.

Measurement & Learning

We want marketing decisions to be informed by evidence.

You will help us track:

• Where new students, members, and clients hear about us
• Website traffic and inquiries
• Email engagement
• Social media performance
• Class and program registrations
• Membership inquiries and conversions
• Counseling inquiries
• Referral and community partnerships
• Performance of specific marketing campaigns

The goal is to understand what helps people find Elemental, connect with our mission, and ultimately participate in our programs or seek our services.

What We're Looking For

We are looking for someone who is:

• A strong writer and communicator
• Creative and visually minded
• Organized and able to work independently
• Comfortable taking initiative
• Able to think strategically while also doing the hands-on work
• Good at building genuine relationships
• Curious about people and what motivates them
• Comfortable working in a small, evolving organization
• Interested in creativity, wellness, education, and community
• Comfortable learning about ADHD and the populations served by Elemental Counseling
• Able to communicate respectfully about mental health without turning everything into clinical or therapeutic marketing
• Comfortable experimenting, learning from results, and changing course

Particularly valuable experience

Experience with one or more of the following would be a plus:

• Marketing for a small business
• Arts or creative organizations
• Wellness organizations
• Education or youth programs
• Mental health or healthcare
• Community organizations or nonprofits
• Email marketing
• Social media/content creation
• Local partnership development
• SEO and website content
• Event or program promotion

You do not need to be an expert in all of these areas.

What We Don't Need

We are not looking for someone whose primary strategy is social media. It will be a part of our strategy, but not the centerpiece.

We also aren't looking for someone who promises to solve everything through paid advertising.

We want someone who can look at the whole picture, message, audience, relationships, content, programs, website, outreach, and data, and help us determine where our time and resources will have the greatest impact.

We are a small organization, so flexibility matters. Some weeks might involve writing emails and social content; another might involve reaching out to schools or healthcare professionals; another might involve helping launch a new program or reviewing website analytics.

First 90 Days

The first 90 days will be about learning, building relationships, establishing systems, and testing what works.

Month 1: Learn & Understand

• Become familiar with Elemental's mission, vision, values, programs, audiences, and voice
• Review current website, social media, email marketing, and outreach
• Review current enrollment and inquiry data
• Identify gaps and opportunities
• Establish a simple system for tracking where customers and clients come from
• Develop a practical 90-day marketing calendar
• Begin consistent email and social communication

Month 2: Connect & Test

• Launch targeted marketing campaigns around priority programs
• Begin structured community and professional outreach
• Develop relationships with potential partners
• Test different messages and content approaches
• Identify which audiences and channels appear most promising
• Begin developing longer-term marketing opportunities

Month 3: Evaluate & Refine

• Review marketing and enrollment data
• Identify what is working and what isn't
• Evaluate the effectiveness of outreach and partnerships
• Recommend where Elemental should focus its marketing resources
• Develop an ongoing marketing plan based on what we've learned

How We'll Measure Success

Success in this role isn't simply having more followers or producing more content.

After 90 days, we want to have:

• A consistent and sustainable marketing rhythm
• Clearer communication about what Elemental offers and why it matters
• Better understanding of our highest-value audiences
• A stronger email and digital presence
• New relationships with community and professional partners
• Better tracking of where inquiries and registrations originate
• Increased awareness of Elemental's programs
• A clearer understanding of which marketing activities are worth continuing and investing in

Ultimately, we want marketing to help us build the communities we envision and make our programs accessible to more of the people who can benefit from them.

Compensation & Schedule

10-15 hours per week $30–$37/hour

We anticipate an initial 90-day engagement, with the possibility of continuing and expanding the role based on fit, performance, and the needs of the organization.

The position will primarily work independently with regular communication and planning with the founder.

To Apply

Please send an email with the subject line Marketing & Community Coordinator to casey@elementalcounselingpdx.com that includes the following:

• A brief introduction and why this role interests you
• Your resume
• 2–3 examples of marketing, communications, outreach, or community-building work
• A brief description of how you would approach marketing for an organization like Elemental

Pay: $30.00 - $37.00 per hour

Expected hours: 10.0 – 15.0 per week

Benefits:

• Paid time off

People with a criminal record are encouraged to apply

Work Location: In person