Digital Marketing Specialist 1

Company: BLOC Resources

Location: 1313 6th Avenue North, Birmingham, AL 35203

Pay Rate: $30.00 - $32.00 per hour (based on experience)

Employment Type: Contract

About BLOC Resources

BLOC Resources is a leading workforce solutions provider specializing in connecting talented professionals with opportunities in the energy, utility, engineering, technology, and business sectors. We partner with industry-leading organizations to provide skilled professionals who drive innovation, enhance customer engagement, and support business growth.

We are currently seeking a Digital Marketing Specialist 1 to support Southern Company's marketing and communications initiatives. This role offers an exciting opportunity for a creative and data-driven marketing professional to develop and execute digital marketing campaigns that enhance brand visibility, engage target audiences, and drive measurable business results.

Position Overview

The Digital Marketing Specialist 1 is responsible for planning, executing, and managing digital marketing campaigns and strategies designed to promote products, services, and brand initiatives across multiple online channels.

This role will leverage digital marketing tools, analytics, content creation, social media, search engine optimization (SEO), online advertising, and marketing automation platforms to drive engagement, increase brand awareness, and improve conversion rates.

The ideal candidate will possess strong marketing knowledge, content creation skills, analytical capabilities, and a passion for leveraging digital channels to achieve business objectives.

Key Responsibilities

Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Identify target audiences and develop campaigns that drive awareness, engagement, and conversions.
• Support integrated marketing initiatives across multiple digital channels.
• Monitor industry trends and emerging technologies to enhance marketing effectiveness.

Search Engine Optimization (SEO)

• Optimize website content, structure, and performance to improve organic search rankings.
• Conduct keyword research and implement SEO best practices.
• Monitor website traffic, search rankings, and SEO performance metrics.
• Recommend and implement improvements to increase online visibility.

Online Advertising

• Plan, execute, and optimize digital advertising campaigns.
• Manage pay-per-click (PPC), display advertising, retargeting, and social media advertising initiatives.
• Monitor campaign performance and optimize spending to maximize return on investment (ROI).
• Develop audience targeting strategies and ad performance reporting.

Content Marketing

• Create, edit, curate, and distribute engaging digital content.
• Develop content for:
  • Blogs
  • Articles
  • Social media platforms
  • Videos
  • Infographics
  • Website content
  • Marketing campaigns
• Ensure content aligns with brand standards and marketing objectives.

Social Media Management

• Manage and maintain social media platforms and online communities.
• Create content calendars and schedule social media posts.
• Monitor engagement and respond appropriately to audience interactions.
• Support initiatives to increase brand awareness and customer engagement.

Email Marketing

• Develop and execute email marketing campaigns.
• Create newsletters, promotional campaigns, and automated drip campaigns.
• Manage audience segmentation and email list maintenance.
• Monitor campaign performance and optimize email engagement metrics.

Analytics & Reporting

• Monitor and analyze digital marketing campaign performance.
• Utilize tools such as:
  • Google Analytics
  • Google Ads
  • Social media analytics platforms
  • Marketing automation tools
• Develop reports and dashboards to communicate campaign performance.
• Provide insights and recommendations for continuous improvement.

Conversion Rate Optimization (CRO)

• Analyze user behavior and website performance.
• Conduct A/B testing and landing page optimization.
• Identify opportunities to improve user experience and conversion rates.
• Implement data-driven improvements that support business goals.

Marketing Automation

• Support implementation and management of marketing automation platforms.
• Develop workflows that streamline marketing processes.
• Segment audiences and nurture leads through automated campaigns.
• Improve customer engagement through personalized marketing initiatives.

Competitive Analysis

• Research competitor digital marketing strategies and industry trends.
• Identify market opportunities, risks, and emerging best practices.
• Provide recommendations to strengthen competitive positioning.

Budget Management

• Assist with planning, monitoring, and managing digital marketing budgets.
• Optimize marketing spend to maximize campaign effectiveness and ROI.
• Track expenditures and support budget forecasting activities.

Compliance & Best Practices

• Ensure compliance with digital marketing regulations and privacy standards.
• Adhere to online advertising guidelines and industry best practices.
• Maintain awareness of evolving regulatory requirements affecting digital marketing activities.

Required Qualifications

Education

• Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, Public Relations, or a related field preferred.

Experience

• Experience supporting digital marketing initiatives and campaigns.
• Experience with SEO, content marketing, social media management, and digital advertising.
• Experience analyzing campaign performance and making data-driven recommendations.

Technical Skills

Required

• Google Analytics
• Google Ads
• SEO tools and platforms
• Social media management platforms
• Email marketing software
• Microsoft Office Suite:
  • Excel
  • PowerPoint
  • Word
  • Outlook
• Content Management Systems (CMS)
• Marketing analytics and reporting tools

Preferred

• Marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Experience with A/B testing tools
• Experience with website content management and optimization tools
• Basic graphic design or multimedia content creation experience

Knowledge & Competencies

• Strong understanding of digital marketing principles and best practices.
• Knowledge of SEO, PPC, social media, content marketing, and email marketing strategies.
• Excellent content creation and copywriting skills.
• Strong analytical and problem-solving abilities.
• Ability to interpret marketing data and generate actionable insights.
• Strong project management and organizational skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Creative thinking and innovative problem-solving skills.
• Strong verbal and written communication skills.
• Ability to work independently and collaboratively within a team environment.
• Strong attention to detail and commitment to quality.

Preferred Certifications

The following certifications are beneficial but not required:
- Google Ads Certification
- Google Analytics Certification
- HubSpot Marketing Certification
- Meta (Facebook) Digital Marketing Certifications
- Other relevant digital marketing certifications

Work Environment

• Onsite position located at 1313 6th Avenue North, Birmingham, AL 35203.
• Collaborative marketing and business environment.
• Opportunity to support enterprise-level marketing initiatives and digital transformation efforts.
• Fast-paced setting requiring creativity, adaptability, and strong organizational skills.

Physical Requirements

• Ability to work at a computer workstation for extended periods.
• Ability to analyze digital reports, dashboards, and campaign data.
• Ability to communicate effectively through written, verbal, and virtual channels.
• Ability to manage multiple projects and deadlines simultaneously.
• Ability to maintain regular and reliable attendance.

Compensation

$30.00 - $32.00 per hour (based on experience)

Weekly pay through BLOC Resources

Additional Benefits of Working Through BLOC Resources Include:

• Access to contractor support resources, including onboarding assistance and dedicated recruiter support.
• Opportunity to gain hands-on experience supporting enterprise marketing initiatives.
• Exposure to digital marketing technologies, analytics platforms, and strategic marketing campaigns.
• Potential for contract extension or long-term placement based on performance and business needs.
• Ongoing support from the BLOC Resources recruiting and operations team throughout the assignment.

Why Join BLOC Resources?

This is an exciting opportunity to contribute to impactful marketing initiatives for one of the nation's leading energy companies. You'll gain valuable experience working with modern digital marketing technologies, data-driven strategies, and enterprise-level campaigns while expanding your professional expertise in a collaborative environment.

Apply Today

Qualified candidates are encouraged to submit their resumes for immediate consideration. A BLOC Resources recruiter will review applications and contact selected candidates regarding next steps in the hiring process.