Paid Media Manager Jobs in California
Paid Media Manager jobs in California are among the most active in the country, concentrated in technology, entertainment, e-commerce, and direct-to-consumer brands, with openings from coordinator-level roles through senior and director positions. The heaviest hiring is in Los Angeles, San Francisco, and San Diego, where companies like Google, Meta, and Warner Bros. Discovery maintain large marketing operations and regularly bring on paid media professionals. The most in-demand specialties are paid search, programmatic display, and paid social across platforms like Meta Ads and Google Ads. Find a role that fits below and apply directly.
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Showing 5 of 26+ Paid Media Manager jobs
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Benefits
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Benefits
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
See All 26 Paid Media Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Paid Media Manager JobsPaid Media Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Paid Media Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Staffing & Recruiting
- Retail
- Distribution & Wholesale
What California Employers Look For
The qualifications that appear most often in paid media manager jobs across California.
- Bachelor's degree in marketing, advertising, communications, or a related field
- Hands-on experience managing campaigns across Google Ads and Meta Ads platforms
- Proficiency with analytics and reporting tools such as Google Analytics and Looker
- Demonstrated ability to manage significant monthly ad spend with measurable ROI
- Experience with programmatic advertising platforms and demand-side platforms
- Strong cross-functional collaboration skills with creative and analytics teams
Paid Media Manager Jobs in California: Frequently Asked Questions
How do you become a paid media manager in California?
Most paid media manager roles in California require a bachelor's degree in marketing, advertising, communications, or a closely related field, followed by hands-on campaign experience. California has no state-issued license for this role, so employers focus on platform certifications such as Google Ads and Meta Blueprint credentials, which signal verified competency. Building a portfolio of measurable campaign results and progressing through coordinator or specialist roles at California's large tech, media, or retail companies is the most common path to a manager-level position.
How much do paid media managers make in California?
Paid media managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire paid media managers in California?
Employers hiring paid media managers in California right now include Clients Blackbox, Brand Knew, and Ursus, based on current listings on Migrate Mate as of November 2026. California's concentration of technology headquarters, entertainment studios, and fast-growing direct-to-consumer brands makes it one of the most consistent states for ongoing paid media hiring across agency and in-house roles.
Which California cities have the most paid media manager jobs?
Los Angeles, San Diego, and Irvine have the most paid media manager openings in California. Los Angeles leads because of its dense mix of entertainment companies, streaming platforms, and e-commerce brands, while San Francisco and San Jose are driven by the region's technology and SaaS sector, where performance marketing teams are a core part of growth strategy.
Are there remote paid media manager jobs in California?
Yes, and more than most fields. Paid media management is an inherently desk-based, analytical discipline that translates well to remote and hybrid arrangements. About 81% of paid media manager openings tied to California are remote or hybrid as of November 2026, reflecting how broadly California employers have adopted flexible work for marketing roles. Campaign strategy, optimization, and reporting are the functions most consistently offered on a remote basis.
How can I get hired as a paid media manager in California with little or no experience?
The most realistic entry path is through a paid media coordinator or digital marketing specialist role at a California agency or in-house team, where you manage smaller budgets under senior oversight. Large California employers like tech companies and retailer headquarters regularly bring on junior paid media staff who rotate through channels and build platform skills on the job. Earning Google Ads and Meta Blueprint certifications before applying gives candidates a clear edge, and internship programs at Los Angeles or San Francisco agencies are a well-established way to gain credited experience before moving into a full manager role.
Where can I find and apply to paid media manager jobs in California?
You can find and apply to paid media manager jobs in California on Migrate Mate, which lists current California openings across industries and experience levels. Find the roles that fit your background and apply directly to each one.
See All 26 Paid Media Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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