Pr Specialist Jobs in California
Pr Specialist jobs in California are among the most active in the country, concentrated in entertainment, technology, and consumer brands, with openings at every level from coordinator to senior account lead. Los Angeles, San Francisco, and San Diego are the primary hiring centers, where firms like Edelman, Weber Shandwick, and Disney maintain large in-house and agency teams. Reputation management, digital media relations, and corporate communications are the most in-demand specialties across the state. Find a role that fits below and apply directly.
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Amazon MGM Studios is seeking a culturally fluent, strategically minded, and execution-driven National Theatrical PR Specialist to drive day-to-day PR campaign strategy and activities for the studio's theatrical film slate. This role will work in close partnership with senior national publicity leadership to develop and execute earned media campaigns that break through culture — identifying, creating, and amplifying moments that generate conversation, critical engagement, and audience excitement across the full lifecycle of a theatrical release.
The ideal candidate brings a sophisticated understanding of the modern media landscape — from legacy outlets and broadcast to digital editorial, podcasts, and emerging platforms — and can identify innovative pathways to earned coverage that go beyond traditional publicity playbooks. This is a role for someone who thinks creatively about how stories get told, who is telling them, and where audiences are actually paying attention — and who can execute against that thinking with rigor, precision, speed and creativity.
This role requires equal parts strategic instinct and operational excellence: the ability to conceive a breakthrough campaign beat and then manage every detail required to bring it to life — from pitch through placement, from press day logistics through premiere execution. The successful candidate will be a proactive self-starter who thrives in a fast-paced, collaborative environment, manages multiple high-profile campaigns simultaneously, and brings genuine passion for film and pop culture to everything they do.
Key job responsibilities
- Drive day-to-day national PR campaign strategy and activities for assigned theatrical titles — from production through release and awards positioning
- Develop and execute earned media strategies that generate cultural conversation, critical engagement, and audience excitement across all editorial platforms
- Identify and create breakthrough earned media moments that transcend traditional publicity — developing activations, and approaches that position films within broader cultural conversations
- Manage press outreach for assigned titles
- Develop campaign messaging, talking points, positioning documents, and press materials for each title
- Monitor cultural conversation, competitive landscape, and media trends to identify real-time opportunities for campaign amplification and press engagement
- Track and analyze media coverage and campaign performance
- Serve as a day-to-day liaison with talent representatives — managing approvals and scheduling
- Talent handle at press days, junkets, premieres, and publicity events as needed
- Lead planning and execution of press days, junkets, screenings, and publicity events — managing logistics, press confirmations, talent flow, materials, and day-of execution
- Develop innovative press event formats and activations that generate earned media beyond standard interview rotations
- Coordinate with cross-functional partners (marketing, social, creative, distribution) to ensure that PR is integrated into broader campaign strategy
- Maintain deep, current knowledge of the evolving national media landscape — understanding which platforms, and formats reach which audiences, and how influence patterns are shifting
- Cultivate and maintain relationships editorial voices across the full media ecosystem
- Serve as a cultural resource for the team — staying current on pop culture, social trends, and audience behaviors
- Serve as day-to-day point of contact for retained PR agencies and specialist vendors as assigned
- Track agency progress against campaign goals,
- Manage campaign timelines, status documents, and internal tracking systems
- Prepare weekly status reports and post-campaign analysis
- Develop presentation decks and materials for filmmaker meetings, internal stakeholder reviews, and cross-functional campaign discussions
- Participate in cross-functional meetings with marketing, social, creative, international, and distribution teams
BASIC QUALIFICATIONS
- 5+ years of recent professional communications or public relations experience
- Bachelor's degree
- Can show strong verbal and written communication skills
- Knowledge of Microsoft Office applications (Excel, Word, SharePoint, and PowerPoint)
- Proven track record of securing high-impact earned media placements across all editorial platforms
- Demonstrated ability to develop and execute national PR campaigns from strategy through execution
- Strong existing relationships with entertainment journalists, critics, editors, and producers
- Experience coordinating press junkets, press days, talent interviews, and premiere events
- Proven ability to manage multiple campaigns and stakeholders
- Experience working directly with talent representatives (publicists, agents, managers)
- Strong organizational and project management skills
PREFERRED QUALIFICATIONS
- 5+ years of theatrical publicity experience at a major studio, entertainment company, or leading PR agency
- Demonstrated ability to conceive and execute innovative, culture-breaking earned media moments
- Established relationships with editorial voices across emerging media platforms — not just legacy press
- Experience developing campaign strategies and presentations to filmmakers and senior stakeholders
- Understanding of the awards campaign landscape and experience supporting awards publicity
- Working knowledge of social media dynamics, content creator ecosystems
- Experience managing or coordinating with PR agencies and external vendors
- Budget management experience including invoice processing, PO tracking, and spend reconciliation
- Familiarity with AI tools for media research, campaign measurement, and workflow optimization
- Genuine love of all film genres and pop culture — with an ability to articulate what's culturally resonant and why
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 76,600.00 - 134,000.00 USD annually
DESCRIPTION
Amazon MGM Studios is seeking a culturally fluent, strategically minded, and execution-driven National Theatrical PR Specialist to drive day-to-day PR campaign strategy and activities for the studio's theatrical film slate. This role will work in close partnership with senior national publicity leadership to develop and execute earned media campaigns that break through culture — identifying, creating, and amplifying moments that generate conversation, critical engagement, and audience excitement across the full lifecycle of a theatrical release.
The ideal candidate brings a sophisticated understanding of the modern media landscape — from legacy outlets and broadcast to digital editorial, podcasts, and emerging platforms — and can identify innovative pathways to earned coverage that go beyond traditional publicity playbooks. This is a role for someone who thinks creatively about how stories get told, who is telling them, and where audiences are actually paying attention — and who can execute against that thinking with rigor, precision, speed and creativity.
This role requires equal parts strategic instinct and operational excellence: the ability to conceive a breakthrough campaign beat and then manage every detail required to bring it to life — from pitch through placement, from press day logistics through premiere execution. The successful candidate will be a proactive self-starter who thrives in a fast-paced, collaborative environment, manages multiple high-profile campaigns simultaneously, and brings genuine passion for film and pop culture to everything they do.
Key job responsibilities
- Drive day-to-day national PR campaign strategy and activities for assigned theatrical titles — from production through release and awards positioning
- Develop and execute earned media strategies that generate cultural conversation, critical engagement, and audience excitement across all editorial platforms
- Identify and create breakthrough earned media moments that transcend traditional publicity — developing activations, and approaches that position films within broader cultural conversations
- Manage press outreach for assigned titles
- Develop campaign messaging, talking points, positioning documents, and press materials for each title
- Monitor cultural conversation, competitive landscape, and media trends to identify real-time opportunities for campaign amplification and press engagement
- Track and analyze media coverage and campaign performance
- Serve as a day-to-day liaison with talent representatives — managing approvals and scheduling
- Talent handle at press days, junkets, premieres, and publicity events as needed
- Lead planning and execution of press days, junkets, screenings, and publicity events — managing logistics, press confirmations, talent flow, materials, and day-of execution
- Develop innovative press event formats and activations that generate earned media beyond standard interview rotations
- Coordinate with cross-functional partners (marketing, social, creative, distribution) to ensure that PR is integrated into broader campaign strategy
- Maintain deep, current knowledge of the evolving national media landscape — understanding which platforms, and formats reach which audiences, and how influence patterns are shifting
- Cultivate and maintain relationships editorial voices across the full media ecosystem
- Serve as a cultural resource for the team — staying current on pop culture, social trends, and audience behaviors
- Serve as day-to-day point of contact for retained PR agencies and specialist vendors as assigned
- Track agency progress against campaign goals,
- Manage campaign timelines, status documents, and internal tracking systems
- Prepare weekly status reports and post-campaign analysis
- Develop presentation decks and materials for filmmaker meetings, internal stakeholder reviews, and cross-functional campaign discussions
- Participate in cross-functional meetings with marketing, social, creative, international, and distribution teams
BASIC QUALIFICATIONS
- 5+ years of recent professional communications or public relations experience
- Bachelor's degree
- Can show strong verbal and written communication skills
- Knowledge of Microsoft Office applications (Excel, Word, SharePoint, and PowerPoint)
- Proven track record of securing high-impact earned media placements across all editorial platforms
- Demonstrated ability to develop and execute national PR campaigns from strategy through execution
- Strong existing relationships with entertainment journalists, critics, editors, and producers
- Experience coordinating press junkets, press days, talent interviews, and premiere events
- Proven ability to manage multiple campaigns and stakeholders
- Experience working directly with talent representatives (publicists, agents, managers)
- Strong organizational and project management skills
PREFERRED QUALIFICATIONS
- 5+ years of theatrical publicity experience at a major studio, entertainment company, or leading PR agency
- Demonstrated ability to conceive and execute innovative, culture-breaking earned media moments
- Established relationships with editorial voices across emerging media platforms — not just legacy press
- Experience developing campaign strategies and presentations to filmmakers and senior stakeholders
- Understanding of the awards campaign landscape and experience supporting awards publicity
- Working knowledge of social media dynamics, content creator ecosystems
- Experience managing or coordinating with PR agencies and external vendors
- Budget management experience including invoice processing, PO tracking, and spend reconciliation
- Familiarity with AI tools for media research, campaign measurement, and workflow optimization
- Genuine love of all film genres and pop culture — with an ability to articulate what's culturally resonant and why
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 76,600.00 - 134,000.00 USD annually
See All 5 Pr Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Pr Specialist JobsPr Specialist Jobs by City in California
Where California roles are concentrated, by current openings.
Pr Specialist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Retail
- Technology & Software
- E-Commerce & Online Marketplaces
What California Employers Look For
The qualifications that appear most often in pr specialist jobs across California.
- Bachelor's degree in public relations, communications, or journalism from an accredited institution
- Three or more years of PR agency or in-house communications experience preferred
- Demonstrated ability to craft press releases, pitch media, and manage editorial calendars
- Experience with media monitoring platforms such as Cision, Muck Rack, or Meltwater
- Strong relationships with California-based journalists, bloggers, or broadcast media contacts
- Proficiency with social media platforms and digital storytelling for brand communications
Pr Specialist Jobs in California: Frequently Asked Questions
How do you become a pr specialist in California?
California does not require a state-issued license to work as a pr specialist. Most hiring managers expect a bachelor's degree in public relations, communications, journalism, or a related field from an accredited California university such as USC Annenberg, UC Berkeley, or Cal State Fullerton. Building a portfolio of media placements, internship experience at a California agency, and accreditation through the Public Relations Society of America strengthens a candidate's profile considerably.
Which companies hire pr specialists in California?
Employers hiring pr specialists in California right now include Amazon, Amazon, and ASUS COMPUTER INTERNATIONAL, based on current listings on Migrate Mate as of October 2026. California's entertainment, technology, and healthcare sectors drive consistent demand, meaning both boutique agencies and large in-house teams across the state post openings throughout the year.
Which California cities have the most pr specialist jobs?
Culver City, Fremont, and Los Angeles have the most pr specialist openings in California. Los Angeles dominates due to its entertainment studios, consumer brands, and large agency presence, while San Francisco's technology and venture-backed startup ecosystem sustains strong in-house demand, and San Diego's biotech and defense industries support a growing communications sector.
Are there remote pr specialist jobs in California?
Yes, and more than most fields. About 0% of pr specialist openings tied to California are remote or hybrid as of October 2026, reflecting how much of the work involves writing, media outreach, and virtual client calls rather than on-site presence. Media relations, content strategy, and account management roles tend to offer the most flexibility, while crisis communications and event-driven roles typically require in-person availability.
How can I get hired as a pr specialist in California with little or no experience?
The most realistic entry path is an internship at a California PR agency or an in-house communications team, which many Los Angeles and San Francisco firms offer to recent graduates. Large California employers in entertainment and tech often hire communications coordinators or PR assistants as entry-level roles. Moving laterally from social media coordinator, journalism, or marketing assistant positions is also common. Completing PRSA's Certificate in Principles of Public Relations or building a portfolio of published media placements gives early-career candidates a concrete edge.
Where can I find and apply to pr specialist jobs in California?
You can find and apply to pr specialist jobs in California on Migrate Mate, which lists current California openings across agencies, in-house teams, and corporate communications departments. Find roles that fit your experience and specialty and apply directly to the employers posting them.
See All 5 Pr Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Pr Specialist Jobs