Social Media Coordinator Jobs in San Diego, CA
Social Media Coordinator jobs in San Diego are concentrated in Mission Valley, Downtown, and the UTC corridor, with strong demand across tourism, hospitality, defense, and direct-to-consumer brands. Employers hiring right now include Sony, Petco, and Peraton. See the openings below and apply to the ones that match your experience.
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Showing 5 of 361+ Social Media Coordinator jobs
Location: San Diego, CA (Onsite) | Type: Full-Time | Compensation: $26.00 - $30.00 an hour
Norm Reeves Dealerships is a nationally recognized group of privately owned retail automotive dealerships in Southern California, Texas, and Florida. Since 1963, our group has built a reputation for innovation, integrity, and putting guests first. We are growing fast, and we are looking for talented people who want to grow their careers as we expand.
We are launching a brand-new Content Creator (Social Media Specialist) role at Norm Reeves Toyota San Diego, and you will build our social presence there from the ground up. You will be on site every day, capturing real-time content across the dealership and telling the story of our people, our guests, and our community.
You will report to the Social Media Manager and work alongside our Social Community team. That team handles all comments and direct messages, so you can focus on creating great content.
Core Responsibilities
- Produce content for Instagram, Facebook, TikTok, and YouTube, including Reels, Shorts, and long-form YouTube videos.
- Write clear, engaging captions that fit each platform and audience.
- Work with the Social Media Manager to develop creative concepts and carry out the content calendar. All content gets final approval before it is published.
- Make sure all content complies with the California CARS Act, FTC disclosure requirements, and Toyota brand standards.
- Work with team members in every department to create on-camera content, and coach them to feel comfortable on camera.
- Coordinate with dealership departments to schedule people and vehicles for shoots.
- Keep an organized content library, and make sure talent releases, music licensing, and other content permissions are in place.
- Track social trends and performance metrics to find ways to improve engagement and reach.
What You Will Need
- 1–3 years of experience creating photo and video content for brands, agencies, or business social media accounts, with demonstrated growth in engagement and audience reach.
- A portfolio or reel link with your application, including short-form social content, a long-form YouTube video, and an event recap. (Required)
- Experience creating educational or explainer content is preferred.
- Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing software, plus strong smartphone photography and videography skills.
- Fluency with Instagram Reels, TikTok, YouTube Shorts, and current social trends.
- Experience with Canva, Microsoft 365, and a social media scheduling or project management platform.
- Strong writing, communication, organization, and time management skills.
- Ability to take feedback, meet deadlines, and juggle multiple projects at once.
- Willingness to learn dealership operations and the advertising rules that apply to auto dealers.
- Valid California driver's license and a clean driving record.
- Availability for occasional weekend events, plus the ability to stand for long periods and lift up to 30 pounds.
Benefits & Employee Perks
Medical, Dental, Vision, and Complimentary Life Insurance
401k Matching and FSA
Tuition Reimbursement
Paid Time Off (accrues)
Supplemental Insurance (Hospital, Accident, Critical Illness)
Discounts on Vehicles, Services, and Parts
Tips for a Successful Application & Interview Process:
Bring Your Best Resume – Upload your most recent version so we can see all you've accomplished
Transitioning from Another Industry? – A cover letter helps! Use it to highlight transferable skills that make you a great fit
Dress to Impress – First impressions count. Dress professionally and bring your authentic self
- Rescheduling or Canceling Interviews – Life happens! If you need to reschedule or cancel, let us know ahead of time. No-shows will be noted, so communication is key
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
Location: San Diego, CA (Onsite) | Type: Full-Time | Compensation: $26.00 - $30.00 an hour
Norm Reeves Dealerships is a nationally recognized group of privately owned retail automotive dealerships in Southern California, Texas, and Florida. Since 1963, our group has built a reputation for innovation, integrity, and putting guests first. We are growing fast, and we are looking for talented people who want to grow their careers as we expand.
We are launching a brand-new Content Creator (Social Media Specialist) role at Norm Reeves Toyota San Diego, and you will build our social presence there from the ground up. You will be on site every day, capturing real-time content across the dealership and telling the story of our people, our guests, and our community.
You will report to the Social Media Manager and work alongside our Social Community team. That team handles all comments and direct messages, so you can focus on creating great content.
Core Responsibilities
- Produce content for Instagram, Facebook, TikTok, and YouTube, including Reels, Shorts, and long-form YouTube videos.
- Write clear, engaging captions that fit each platform and audience.
- Work with the Social Media Manager to develop creative concepts and carry out the content calendar. All content gets final approval before it is published.
- Make sure all content complies with the California CARS Act, FTC disclosure requirements, and Toyota brand standards.
- Work with team members in every department to create on-camera content, and coach them to feel comfortable on camera.
- Coordinate with dealership departments to schedule people and vehicles for shoots.
- Keep an organized content library, and make sure talent releases, music licensing, and other content permissions are in place.
- Track social trends and performance metrics to find ways to improve engagement and reach.
What You Will Need
- 1–3 years of experience creating photo and video content for brands, agencies, or business social media accounts, with demonstrated growth in engagement and audience reach.
- A portfolio or reel link with your application, including short-form social content, a long-form YouTube video, and an event recap. (Required)
- Experience creating educational or explainer content is preferred.
- Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing software, plus strong smartphone photography and videography skills.
- Fluency with Instagram Reels, TikTok, YouTube Shorts, and current social trends.
- Experience with Canva, Microsoft 365, and a social media scheduling or project management platform.
- Strong writing, communication, organization, and time management skills.
- Ability to take feedback, meet deadlines, and juggle multiple projects at once.
- Willingness to learn dealership operations and the advertising rules that apply to auto dealers.
- Valid California driver's license and a clean driving record.
- Availability for occasional weekend events, plus the ability to stand for long periods and lift up to 30 pounds.
Benefits & Employee Perks
Medical, Dental, Vision, and Complimentary Life Insurance
401k Matching and FSA
Tuition Reimbursement
Paid Time Off (accrues)
Supplemental Insurance (Hospital, Accident, Critical Illness)
Discounts on Vehicles, Services, and Parts
Tips for a Successful Application & Interview Process:
Bring Your Best Resume – Upload your most recent version so we can see all you've accomplished
Transitioning from Another Industry? – A cover letter helps! Use it to highlight transferable skills that make you a great fit
Dress to Impress – First impressions count. Dress professionally and bring your authentic self
- Rescheduling or Canceling Interviews – Life happens! If you need to reschedule or cancel, let us know ahead of time. No-shows will be noted, so communication is key
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
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Find Social Media Coordinator JobsSocial Media Coordinator Job Market in San Diego
Who's Hiring
- Sony20
- Petco20
- Peraton20
- Tetrasim20T
- Snack Stash20S
Social Media Coordinator Jobs in San Diego: Frequently Asked Questions
How do I get a social media coordinator job in San Diego?
Focus your search on San Diego's hospitality and tourism sector, the craft beverage and food scene in North Park and Barrio Logan, defense and aerospace contractors in Kearny Mesa, and direct-to-consumer brands headquartered in Carlsbad and Encinitas. Employers here respond well to candidates who show platform-specific results, content calendars they have built, and familiarity with San Diego's outdoor and lifestyle brand voice. Community management experience for local events or venues is a strong differentiator.
Which companies hire social media coordinators in San Diego?
Employers hiring social media coordinators in San Diego right now include Sony, Petco, and Peraton, based on current listings on Migrate Mate as of November 2026. San Diego's mix of hospitality groups, biotech firms, military-adjacent organizations, and lifestyle consumer brands means hiring is spread across sectors rather than dominated by a single industry.
Are there remote social media coordinator jobs in San Diego?
Yes, though many social media coordinator roles require at least some on-site presence for content shoots, events, and brand activations. About 36% of social media coordinator openings tied to San Diego are remote or hybrid as of November 2026, with fully remote positions most common at e-commerce brands and national organizations with a San Diego office. Content strategy and analytics-heavy roles tend to offer the most location flexibility locally.
How can I get a social media coordinator job in San Diego with little or no experience?
The most realistic entry path in San Diego is through the city's hospitality and events sector, where hotels, restaurants, and venue operators along the waterfront and in Gaslamp Quarter regularly hire junior coordinators and social media assistants. Volunteering with local nonprofits, music festivals, or the San Diego tourism board builds a portfolio fast. Lateral moves from customer service or marketing assistant roles at local lifestyle brands are also common stepping stones.
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