Social Media Jobs in Kentucky

INTRODUCTION

TwinSpires is the premier online horse racing wagering platform in the United States. TwinSpires is owned and operated by Churchill Downs, Inc., and is the official online betting partner of the Kentucky Derby, bringing you more than 148 years of wagering experience. Players can wager through the TwinSpires desktop, mobile, and app-based advance-deposit wagering platforms as well as at retail locations and race tracks across the country.

JOB SUMMARY

The Social Media Marketing Community Manager serves as the online voice of TwinSpires Racing, driving engagement and brand awareness across social media platforms. This role is responsible for executing social media strategy, creating and managing content, engaging with the horse racing and betting community, supporting campaigns, and delivering timely, trend driven content that connects with audiences and drives performance. The ideal candidate is someone who is regularly online, tuned into horse racing culture, can develop and respond to a trending meme on the fly, and can communicate with bettors on social. Due to the nature of live racing events and audience engagement, this role regularly operates on a Wednesday through Sunday schedule, including nights, weekends, and event coverage, as needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage day to day social media activity across platforms including X/Twitter, Facebook, Instagram, YouTube, Reddit, and other relevant channels.
• Create, schedule, publish, and monitor engaging social content including copy, graphics, video, and promotional messaging.
• Maintain and manage organic social media content calendars across multiple platforms.
• Monitor social channels for audience engagement, trends, and brand interactions, responding as appropriate in a timely manner.
• Support the execution of social media campaigns in partnership with internal teams, external agencies, and creative resources.
• Collaborate with Marketing, Talent, and Creative teams to develop timely, engaging, and brand aligned content.
• Provide live social media coverage during major racing events, including nights, weekends, and onsite event support as needed.
• Stay current on social media trends, emerging platforms, audience behavior, and horse racing culture to identify new engagement opportunities.
• Promote key racing events, wagering opportunities, payouts, and other brand initiatives through strategic social storytelling.
• Track and report on social media performance, engagement metrics, and campaign results.

REQUIRED SKILLS AND ABILITIES

• Bachelor’s Degree Preferred.
• 1+ years experience working in social media.
• Strong communication, written skills, and interpersonal skills.
• Strong organizational abilities and a good attention to detail.
• Ability to work independently and make well thought out decisions.
• A deep passion for and deep expertise in social media marketing (Twitter, Instagram, Facebook, TikTok, etc.).
• Experience running business pages/accounts and developing social campaigns that spark buzz across Twitter, Facebook, YouTube, Instagram, and beyond.
• Familiarity with social media software tools (Sprinklr, Falcon, Hootsuite, Sprout, etc.).
• Experience working in Sports and/or horse racing preferred.
• Ability to be licensed as an Employee by various racing and gaming jurisdictions in which we operate, as required.
• Authorized to work in the US on a full-time basis.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

Physical Demands: The following physical and mental demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is frequently required to sit, sometimes for prolonged periods while working at a desk, on the phone, and/or on the computer; type on a computer keyboard; use hands to finger, handle or feel; talk or hear; reach with hands or arms; walk or stand; and perform some repetitive motion activities.
• Specific vision abilities required by this job include close vision, color vision, color differentiation, peripheral vision, depth perception, and ability to adjust focus.
• This position requires the ability to work effectively as part of a team; and concentrate on a variety of details when faced with interruptions and changing work priorities.
• The mental demands are representative of those that must be met by an employee to successfully perform the essential functions, as described above, including but not limited to: demonstrated ability to anticipate and solve practical problems or resolve issues; reason, calculate figures and amounts; collect, interpret, and/or analyze complex data and information, and draw valid conclusions; interpret procedures and policies; and meet schedules in a dynamic and sometimes demanding work environment.
• The noise level in this work environment is usually moderate. The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job in a typical office environment.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.