Content Creator Jobs in Kentucky
Content Creator jobs in Kentucky are steadily active, with demand concentrated in media production, higher education, healthcare marketing, and consumer brands rooted in the state's food, beverage, and equine industries. Louisville, Lexington, and Bowling Green are the primary hiring hubs, where employers like Humana, Toyota Motor Manufacturing Kentucky, and the University of Kentucky regularly bring on content creators. The most in-demand specialties are social media content, video production, and brand storytelling. Find a role that fits below and apply directly.
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About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBKO:
WBKO is home to award-winning journalism in the heart of south-central Kentucky between Louisville and Nashville. WBKO is the dominant source for local news and entertainment in the Bowling Green area and operates the ABC, FOX, Telemundo, Heroes & Icons, and CW affiliates. We are proud to serve our community and nurture our employees to grow professionally in an encouraging environment. Bowling Green is the third largest and fastest-growing city in Kentucky and is “geared for fun” as the home of the Corvette, the Bowling Green Hot Rods baseball team, an active arts scene, countless caves, and hiking trails ready to be explored!
Job Summary/Description:
WBKO News is looking for a candidate who loves creating content in the field as well as crafting newscasts. Our multi-platform Content Creator Producer position could be your ideal position.
Duties/Responsibilities include, but are not limited to:
- Gathering content in the field with a right now, digital-first approach
- Daily contributions to digital and social platforms
- Live reporting from breaking news scenes, local events, and community coverage
- Writing, video editing, and producing newscasts
- Work seamlessly as a team and independently as the tasks require
Qualifications/Requirements:
- Degree in broadcast journalism preferred.
- Must be able to work flexible days and hours
- Ability to handle moderate to high stress and deadline pressure
- Strong editorial skills and working knowledge of AP and Broadcast Style are also preferred
- MVR Check
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings (https://gray.tv/careers#currentopenings), you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBKO-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
See All 15 Content Creator Jobs in Kentucky
Find roles in Kentucky that match your experience and apply in just a few clicks.
Find Content Creator JobsContent Creator Jobs by City in Kentucky
Where Kentucky roles are concentrated, by current openings.
Content Creator Job Market in Kentucky
A snapshot from current Kentucky openings, updated as new roles post.
Who's Hiring


Top Industries Hiring
- Consumer Goods
What Kentucky Employers Look For
The qualifications that appear most often in content creator jobs across Kentucky.
- Bachelor's degree in communications, journalism, marketing, or a related field
- Demonstrated portfolio of published content across digital or social platforms
- Proficiency with video editing software such as Adobe Premiere or Final Cut Pro
- Experience managing content calendars and meeting consistent publication deadlines
- Strong copywriting skills with the ability to adapt tone across multiple brand voices
- Familiarity with SEO principles and content performance analytics tools
Content Creator Jobs in Kentucky: Frequently Asked Questions
How do you become a content creator in Kentucky?
Content creation in Kentucky requires no state-issued license, so the path runs through education and portfolio building. Most Kentucky employers expect at minimum a bachelor's degree in communications, marketing, journalism, or a related field from institutions like the University of Kentucky or Bellarmine University. Building a demonstrable body of work through internships, freelance projects, or campus media outlets is the clearest way to meet employer expectations.
Which companies hire content creators in Kentucky?
Companies currently hiring content creators in Kentucky include GRAY MEDIA, Intone Networks, and Custom Bytes, per current listings on Migrate Mate as of November 2026. Kentucky's blend of large healthcare systems, manufacturing headquarters, and flagship universities means content roles appear across a wider range of industries than in many comparably sized states.
Which Kentucky cities have the most content creator jobs?
Louisville, Lexington, and Union account for the largest share of content creator openings in Kentucky. Louisville drives the most volume as home to major corporate headquarters in healthcare, logistics, and consumer goods, while Lexington's concentration of universities and equine industry brands sustains steady demand, and smaller markets reflect anchor employers in manufacturing or regional media.
Are there remote content creator jobs in Kentucky?
Yes, and more than most fields. Content creation is inherently digital, making it one of the more remote-accessible roles in the job market. About 86% of content creator openings tied to Kentucky are remote or hybrid as of November 2026, reflecting how broadly employers have accepted distributed content teams. Writing, social media management, and SEO-focused roles are the most likely to be fully remote.
How can I get hired as a content creator in Kentucky with little or no experience?
The most realistic entry path is building a portfolio through internships or student media work before applying to junior or coordinator-level roles. Kentucky employers like Humana and regional healthcare systems run marketing associate programs that welcome new graduates, and universities such as the University of Louisville often hire entry-level content staff for their communications offices. Lateral moves from roles like social media coordinator or marketing assistant are common, and candidates who hold a relevant degree and arrive with even a modest portfolio of real published work have a clear edge.
Where can I find and apply to content creator jobs in Kentucky?
You can find and apply to content creator jobs in Kentucky on Migrate Mate, which lists current Kentucky openings across industries and experience levels. Find roles that fit your background and apply directly to the employers posting them.
See All 15 Content Creator Jobs in Kentucky
Find roles in Kentucky that match your experience and apply in just a few clicks.
Find Content Creator Jobs