Social Media Marketing Specialist Jobs in South Carolina

Company Overview

At Gerber Childrenswear we stand for quality, everyday comfort, and safety. From the clothes we design, to the fabrics we select, to our focus on sustainability and community, we have got what baby needs for their first 1000 days and from one generation to the next.

Our Team

Our mission is to be trusted partner to those all responsible for the parenting journey. We do this by seeking every day to answer the question - Will this be safe and bring comfort and joy to every child? We are dedicated to our mission and passionate about collaboration, moving quickly, breaking down barriers, leveraging technology, eliminating bureaucracy and constantly striving to evolve. Our cultural foundation is built on quality, trust, and value, all bundled together in 90 years of happy little clients while focused on continuously improving to ensure many more years of happy little clients.

Who We Are Looking For:

The Social Media and Marketing Coordinator supports social media strategy, content execution, and marketing initiatives across leading national baby brands, including Modern Moments by Gerber, Onesies Brand, and Just Born. This role is responsible for managing day-to-day social media activities, supporting content development, including copy, photography, and videography, community engagement, and helping drive brand awareness, engagement, and ecommerce growth across digital channels. Success in this role is demonstrated through organized campaign execution, compelling brand storytelling, strong cross-functional collaboration, consistent content support, and the ability to identify opportunities that strengthen brand presence and audience connection. The position works collaboratively with creative, marketing, ecommerce, and external partners to support integrated brand campaigns and deliver engaging, on-brand experiences across digital platforms.

What You'll Do:

- Support and execute social media strategies across modern moments by Gerber, Onesies Brand, and Just Born social channels
- Manage day-to-day social media publishing, scheduling, monitoring, and community engagement across platforms, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging channels
- Assist in planning, organizing, and maintaining social media and campaign content calendars
- Support content development, including copywriting, photography, videography, and user generated content coordination
- Collaborate with creative, photography, ecommerce, and marketing teams to support campaign execution and brand storytelling initiatives
- Attend photoshoots and support social first content capture, behind the scenes content, and campaign support as needed
- Monitor social trends, platform updates, competitor activity, and emerging content opportunities to inform recommendations and campaign ideas
- Support community management efforts by responding to comments, direct messages, and customer engagement across social platforms
- Coordinate influencer gifting initiatives including outreach, shipment preparation, tracking, creator communication, and follow up
- Support affiliate marketing and creator partnership initiatives as needed
- Assist with marketing campaign execution across digital channels including social media, email, and promotional content support
- Support copywriting and messaging development for social media, email marketing, blogs, SMS, and other digital marketing materials
- Analyze social media, influencer, and campaign performance metrics and assist with reporting and presentation materials
- Support product launches, promotions, giveaways, and seasonal marketing initiatives
- Maintain brand consistency and voice across all digital and social touchpoints
- Provide support on additional content, marketing, and branding initiatives as assigned

Who You Are:

Qualifications

- Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field preferred
- Minimum of 3 years of experience in social media, digital marketing, content marketing, influencer marketing, brand marketing, or a related field
- Strong understanding of social media strategy, content creation, influencer and affiliate marketing, and digital marketing best practices for consumer brands

Technical Skills

- Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word)
- Experience managing social media platforms and business tools across channels such as Instagram, TikTok, LinkedIn, Pinterest, and Facebook
- Familiarity with content creation and editing platforms such as Canva, Adobe Creative Suite, or CapCut preferred
- Understanding of social media analytics, engagement reporting, and brand performance tracking
- Experience with influencer tracking, affiliate marketing, or community management tools is a plus

Skills & Abilities

- Strong written and verbal communication skills with attention to detail
- Highly organized with excellent time management and project coordination abilities
- Ability to manage multiple priorities and adapt quickly in a fast-paced environment
- Self-motivated, proactive, and able to work independently with limited supervision
- Collaborative team player with the ability to communicate effectively across cross-functional teams and external partners
- Creative thinker with strong initiative and an eye for brand storytelling and content development

Physical Requirements

- Prolonged periods of sitting and working on a computer
- Ability to lift and move packages and marketing materials up to 50 pounds
- Ability to attend onsite photoshoots and marketing events as needed
- Ability to prepare and package influencer gifting shipments on a recurring basis

What We Offer:

- Competitive Pay – We believe in rewarding success and showing our employees just how much they’re valued in a variety of different ways, including compensation.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle
- Time away from work - Sometimes we need time away to be with family, enjoy our hobbies, focus on our health or just simply recharge. We are committed to helping our employees create a work-life harmony!
- Growth and Development - We are constantly seeking to offer opportunities and support for personal and professional development
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. We offer access to benefits, programs and education to help our employees to protect income, pay for expenses and invest in the future. Including a generous 401K match!
- Extras, discounts and perks - Generous discounts to our company and related companies, is just one of the cool extras we offer!