Marketing Lead Jobs in South Carolina

GROWTH & MARKETING LEAD — STALLION ONE

Location: Charleston, South Carolina — Head Office
Position: Full-Time, In-Office
Reports To: CEO
Company: Stallion Equity Management LLC / Stallion ONE

ABOUT STALLION ONE

Stallion ONE is a real estate investment technology platform being built to change how everyday investors discover, evaluate and act on investment opportunities.

The mobile experience makes property discovery fast and intuitive through a swipe-based interface. Stallion continuously searches for opportunities, analyzes properties against each investor’s strategy and presents the strongest matches. Saved opportunities move seamlessly to the desktop platform for deeper analysis, underwriting and execution.

Our brand promise:

Invest like you’ve done it before. Even if you haven’t.

Stallion ONE is preparing for nationwide launch, and we are looking for a Growth & Marketing Lead to work directly from our Charleston headquarters and take ownership of bringing the product to market.

THE ROLE

This is not a traditional corporate marketing position.

We are looking for a highly driven, hands-on growth operator who can help take Stallion ONE from pre-launch to a nationally recognized consumer platform.

You will work directly with the CEO and coordinate closely with our development, product, content and vendor-acquisition teams.

Your mission is straightforward:

Build the audience. Launch the product. Acquire users. Convert subscribers. Scale what works.

You will own the customer-growth funnel from:

Awareness → Download → Free User → Engagement → Paid Subscriber → Retention

You will also oversee the marketing strategy supporting the Stallion Marketplace and its nationwide vendor network.

WHAT YOU WILL OWN

· Develop and execute the Stallion ONE national go-to-market strategy.

· Build demand and an early-access audience before the application launches.

· Plan and manage launch campaigns across social, digital, creator and paid-media channels.

· Develop and test advertising concepts, messaging, hooks, audiences and landing pages.

· Manage paid acquisition across Meta, Instagram, TikTok, Google, YouTube and other appropriate channels.

· Build a high-output social-media and short-form-content strategy.

· Coordinate remote content creators, video editors, designers and other marketing resources.

· Build and manage creator, influencer and affiliate programs.

· Develop email, SMS, retargeting and lifecycle campaigns.

· Optimize conversion from free users to paid Stallion ONE subscribers.

· Develop campaigns around Stallion ONE’s major product differentiators, including nationwide discovery, Stallion Score, personalized opportunities, desktop analysis and Marketplace access.

· Oversee marketing initiatives designed to attract lenders and other service providers to the Stallion Marketplace.

· Work closely with the development team to ensure analytics and conversion events are properly measured.

· Continuously test new acquisition channels.

· Identify winning campaigns and aggressively scale them.

· Produce clear weekly growth reporting for executive leadership.

HOW WE WILL MEASURE SUCCESS

This is a performance-driven position.

We are much more interested in measurable business growth than vanity metrics.

Primary KPIs will include:

· Cost per lead

· Early-access registrations

· App downloads

· Cost per install

· Account creation

· User activation

· Daily and monthly active users

· Free-to-paid conversion

· Customer acquisition cost

· Subscriber growth

· Retention and churn

· Return on advertising spend

· Organic content performance

· Creator/affiliate acquisition

· Marketplace engagement

Followers, impressions and views matter only when they contribute to building the business.

WHO WE ARE LOOKING FOR

The strongest candidate will have evidence of personally creating growth - whether through a consumer application, startup, side project, student venture, creator brand, marketplace, SaaS business, fintech, proptech, internship or another high-growth environment.

We care less about where the experience came from than what you actually owned and what changed because of your work. You should be able to demonstrate situations where you personally:

· Acquire customers or users

· Build and optimize digital funnels

· Manage paid advertising

· Improve conversion rates

· Reduce acquisition costs

· Create successful social or digital campaigns

· Build audiences from the ground up

· Turn marketing data into actionable growth decisions

Experience marketing to U.S. consumers is strongly preferred, but formal years of experience are not the point.

Real estate experience is helpful, but it is not required. We would rather hire an exceptional growth operator who can learn real estate than an average marketer who happens to know the industry.

Exceptional recent graduates and early-career candidates are encouraged to apply if they can show unusual initiative, commercial instinct and a track record of building, launching, selling, growing or materially improving something.

We are not hiring for GPA, academic awards or the most polished resume. Those can be positive signals, but they are not substitutes for initiative, judgment, creativity and evidence that you can create value without waiting for detailed instructions.

THE PERSON

Above all, we are looking for someone with unusually high agency - a person who sees an ambiguous objective, creates direction and starts moving before someone hands them a checklist. We are looking for someone who is:

High agency. You do not wait to be told exactly where to be and what to do. You identify what needs to happen, create a plan and take ownership of moving it forward.

Ambitious. You are motivated by the opportunity to build something significant, and your standards for your own output are unusually high.

Entrepreneurial. You are comfortable building something that does not already have a playbook.

Resourceful. When you do not know how to do something, your instinct is to figure it out rather than wait for someone else to solve it.

Creative and inventive. You generate ideas people actually notice and look for valuable opportunities that are not already obvious.

Analytical. You make decisions based on numbers, evidence and actual customer behavior.

Fast. You would rather test a strong idea this week than debate it for a month.

Hands-on. You are willing to personally get into campaigns, analytics, creative, funnels and execution.

Commercial. You understand that marketing ultimately needs to generate customers, subscribers and revenue.

Independent judgment. You are willing to challenge assumptions, defend a better idea and make decisions when the path is not perfectly defined.

Demanding about quality. Stallion ONE needs to look and feel like a major technology brand, and you care deeply about the details that create that perception.

Comfortable with AI. You actively use modern AI tools to increase speed, creativity, analysis and output.

THIS IS NOT A FIT IF…

You need a detailed playbook, tightly defined responsibilities or repeated direction before you can move.

You are excellent at completing assigned work but rarely create the next task, test or opportunity yourself.

Your strongest evidence of ability is primarily grades, credentials or awards rather than things you initiated, built, grew, sold, launched or materially improved.

You prefer managing agencies rather than executing.

You measure marketing success primarily through followers and impressions.

You require a large team before you can produce results.

You spend months creating strategies before testing them.

You are uncomfortable being accountable for acquisition costs, conversion and revenue.

We are looking for an operator, not an observer. Someone who creates momentum rather than waits for it.

YOUR FIRST 60 DAYS

Stallion ONE is currently under active development.

Marketing will run in parallel with development rather than waiting until the product is finished.

Your immediate responsibilities will include:

Pre-Launch

Build the Stallion ONE launch strategy and calendar.

Launch the early-access acquisition funnel.

Begin testing consumer messaging and advertising.

Establish Stallion ONE’s social presence.

Build a repeatable short-form content engine.

Develop the creator and affiliate program.

Coordinate Marketplace partner acquisition marketing.

Establish analytics and growth reporting.

Launch

Execute the coordinated nationwide launch.

Activate the early-access audience.

Scale winning paid and organic acquisition channels.

Drive free-account creation and app downloads.

Measure user behavior and free-to-paid conversion.

Rapidly adjust campaigns based on actual performance.

Post-Launch

Your focus shifts from launching Stallion ONE to building a repeatable and scalable customer-acquisition engine.

TEAM STRUCTURE

This position will be based at Stallion’s Charleston headquarters and will work directly with the CEO.

The Growth & Marketing Lead will not be expected to personally perform every production task.

We intend to build a lean support team using a combination of U.S. and international talent for functions such as:

· Social media and content production

· Video editing

· Graphic design

· Paid-media execution

· Creator outreach

· Vendor acquisition

· Marketing operations

The Growth & Marketing Lead will help select, direct and manage these resources.

The objective is to operate with the speed and creativity of a startup without building unnecessary corporate overhead.

COMPENSATION

Competitive base salary + performance-based incentive compensation.

The incentive structure will reward measurable growth in areas such as user acquisition, paid subscribers, customer acquisition efficiency and other agreed company growth objectives.

HOW TO APPLY

Please submit your résumé along with a short response addressing the following. We are not looking for polished marketing language; we are looking for evidence of ownership, initiative and results:

1. Tell us about something you personally helped grow or built from scratch. This can be a company, product, campaign, audience, side project, student venture or other initiative.

2. What measurable results did you achieve?

3. What specifically were you responsible for?

4. Tell us about something valuable you initiated without being asked. What did you see, what did you do and what happened?

5. Which customer-acquisition channel are you strongest in?

6. Give us an example of a campaign you created or significantly influenced.

7. What marketing and analytics platforms do you personally know how to operate?

8. If you have managed paid media, what is the largest monthly advertising budget you have personally managed?

9. What are you working on, learning or building right now that nobody requires you to do?

And finally:

THE STALLION CHALLENGE

You have $5,000, 30 days and no existing audience to acquire the first 1,000 active Stallion ONE users. There is no playbook. What would you do?

We are much more interested in the quality of your thinking, the tests you would run and the decisions you would make than in marketing buzzwords.

Pay: $60,000.00 - $80,000.00 per year

Work Location: In person