We're Hiring! Marketing Director

River Landing Dentistry | River Landing Orthodontics | All on X Surgery Center

Location: Charleston, SC | On-Site/Hybrid
Position: Full-Time

Help Us Grow, Connect & Make a Difference!

Are you a passionate marketing professional who loves combining creativity with strategy? Do you enjoy building brands, leading teams, and turning great ideas into measurable results?

If you're ready to take ownership, make an impact, and help shape the future of a growing organization, we'd love to meet you!

At River Landing Dentistry, we're passionate about more than creating beautiful smiles. We're committed to delivering exceptional patient experiences, building meaningful relationships, and making a positive difference in the communities we serve.

With 9 River Landing Dentistry locations, River Landing Orthodontics, and our newest addition, All on X Surgery Center, we're continuing to grow throughout the Charleston area we're looking for an experienced, motivated, and forward-thinking Marketing Director to lead our marketing efforts across all three brands.

This is an exciting opportunity for someone who enjoys both the creative and analytical sides of marketing, thrives in a collaborative environment, and is ready to take an active role in driving our continued success.

What You'll Do

As our Marketing Director, you'll take the lead in developing, executing, and managing marketing strategies that strengthen our brands, attract new patients, and support sustainable growth.

You'll work closely with leadership, our clinical and operational teams, and a talented group of marketing professionals and partners to bring our vision to life.

Lead Our Marketing Strategy

• Develop and execute comprehensive marketing plans tailored to River Landing Dentistry, River Landing Orthodontics, and All on X Surgery Center.

• Identify opportunities to increase brand awareness, generate qualified leads, attract new patients, and support practice growth.

• Oversee digital advertising, social media campaigns, website initiatives, community outreach, and other marketing channels.

• Lead marketing efforts for All on X Surgery Center, including patient education campaigns, consultation generation, and strategic growth initiatives.

• Ensure consistent branding, messaging, and patient experiences across all three brands.

Drive Performance & Measurable Results

• Manage marketing budgets for each brand, ensuring resources are used effectively and spending aligns with established financial goals.

• Monitor and analyze marketing performance, including cost per lead, cost per acquired patient, appointment conversion rates, and overall return on marketing investment.

• Develop and maintain marketing dashboards that provide clear visibility into performance by brand, location, and marketing channel.

• Use analytics, call tracking, and CRM reporting to evaluate campaigns, identify opportunities, and continuously improve results.

• Present regular performance updates, insights, and strategic recommendations to leadership.

• Make data-driven decisions to optimize marketing spend and maximize patient acquisition.

Build, Lead & Collaborate

• Lead and support internal marketing team members, including community and events marketing and patient call center leadership.

• Recruit, coordinate, and manage specialized marketing contractors and partners, including Google Ads, Meta advertising, website management, and content development.

• Establish clear goals, expectations, and deliverables while holding marketing partners accountable for performance.

• Collaborate with the patient call center team to improve lead follow-up, appointment scheduling, and conversion rates.

• Work closely with office managers, clinical teams, and leadership to ensure marketing initiatives support each location's needs and goals.

• Oversee marketing systems, technology, and vendor relationships to support efficiency and long-term growth.

Strengthen Our Brand & Community Presence

• Guide local marketing initiatives, community events, sponsorships, and partnerships that build meaningful connections.

• Oversee online reputation management, Google Business Profiles, and local search visibility across our locations.

• Ensure websites, advertising campaigns, landing pages, and patient communications are engaging, accurate, and effective.

• Support new location openings, service launches, and community outreach opportunities.

• Ensure marketing initiatives follow applicable healthcare advertising, patient privacy, and communication guidelines.

What We're Looking For

We're looking for a well-rounded marketing professional who is equal parts strategic thinker, creative problem-solver, and hands-on leader.

The ideal candidate will bring:

• 5+ years of hands-on marketing experience, including at least 2 years managing marketing budgets, vendors, or contractors.

• Proven experience with digital marketing, including Google Ads, paid social media advertising, and lead generation.

• Experience developing and managing marketing strategies for local or multi-location businesses.

• Strong analytical skills and experience with Google Analytics 4 (GA4), call tracking, CRM reporting, and performance dashboards.

• A demonstrated ability to manage marketing investments and deliver measurable customer or patient acquisition results.

• Experience leading projects, coordinating teams, and managing external marketing partners.

• Excellent communication, organizational, and problem-solving skills.

• The ability to balance big-picture strategy with day-to-day execution.

• A collaborative, proactive attitude and genuine enthusiasm for helping an organization grow.

Bonus Points For:

• Marketing experience in dentistry, orthodontics, healthcare, or a multi-location medical organization.

• Experience marketing dental implants, full-arch treatment, orthodontics, or other elective healthcare services.

• Familiarity with Practice Beacon or similar patient lead management systems.

• Experience working with patient call centers or appointment conversion teams.

• Knowledge of the Charleston market and surrounding communities.

Why Join River Landing Dentistry?

Because we believe great things happen when talented people have the opportunity to make a difference.

At River Landing Dentistry, we're proud of the organization we're building and the dedicated people who make it possible.

We're growing, evolving, and always looking for new ways to better serve our patients and communities.

As our Marketing Director, you'll have the opportunity to:

• Make a Meaningful Impact: Play an important role in the continued growth and success of three distinct healthcare brands.

• Bring Your Ideas to Life: Help shape marketing strategies, introduce new initiatives, and turn creative thinking into real results.

• Lead & Inspire: Build strong relationships, guide a growing marketing team, and collaborate with professionals across our organization.

• Grow Alongside Us: Be part of an expanding organization with exciting initiatives and opportunities ahead.

• Do Work That Matters: Help connect individuals and families with dental care that improves their health, confidence, and quality of life.

We value individuals who take pride in their work, enjoy collaborating with others, embrace new challenges, and are motivated to make a lasting impact.

Ready to Grow With Us?

If you're an experienced marketing professional who loves building brands, leading people, analyzing results, and creating meaningful growth, we want to hear from you!

We're looking for someone who brings not only the right experience, but also fresh ideas, positive energy, accountability, and a genuine desire to be part of our continued success.

Join River Landing Dentistry and help us create the next exciting chapter of our story!

Apply today — we'd love to meet you!