Marketing Director Jobs in New Jersey
Marketing Director jobs in New Jersey are consistently active, with strong demand concentrated in pharmaceuticals, consumer packaged goods, financial services, and media technology across a market that ranges from emerging brand managers stepping into leadership to seasoned executives overseeing national campaigns. The heaviest hiring concentrates in Newark, Princeton, and the Jersey City waterfront corridor, where major employers like Johnson & Johnson, Prudential Financial, and Campbell Soup Company maintain substantial marketing operations. Digital marketing strategy, B2B demand generation, and healthcare marketing are the specialties commanding the most consistent openings across the state. Find a role that fits below and apply directly.
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Showing 5 of 73+ Marketing Director jobs
CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
We are looking for a Sr. Director, Demand Generation & Marketing Operations to own the pipeline engine behind CentralReach's growth. This is a player-coach role: you will set the demand strategy, carry a pipeline target, and stay hands-on, while leading a team of four, with the opportunity to grow it, alongside our agency and vendor partners. The ideal candidate is a self-starter who prioritizes well, adapts quickly as priorities change, and can move from building a campaign to presenting performance to executive leadership. This role reports directly to the CMO.
Key Accountabilities:
- Deliver the pipeline number
Own the marketing-sourced and influenced pipeline target, set jointly with the CMO and Sales leadership, and the plan to hit (or exceed it!) it. Partner with Sales to turn that pipeline into closed-won revenue.
- Build and maintain the pipeline model: channel mix, spend allocation, conversion rates, and stage-by-stage targets.
- Agree lead definitions, handoff SLAs, and feedback loops with Sales so lead quality and conversion keep improving.
- Reallocate budget quickly based on results: invest, pause, or stop.
- Run a full-funnel demand engine
Set the strategy and stay close to execution, building and optimizing campaigns yourself when necessary.
- Run multi-channel programs across paid (search, LinkedIn, social), SEO and content, email, webinars, events, and partner channels.
- Design and run plays for priority segments: account tiering, multi-channel orchestration, and account-level measurement.
- Partner with Creative & Brand to make the website a core demand engine, with shared goals for conversion rate, lead quality, and pipeline contribution.
- Test continuously with structured experiments, including A/B testing, and scale what works.
- Build the marketing operating system
Own Pardot, the martech stack, and the data that makes the funnel measurable and trustworthy.
- Own the martech roadmap, budget, and vendors, including Pardot, CRM integration, analytics, and enrichment tools.
- Own the lead lifecycle: scoring, segmentation, routing, nurture, and data hygiene and governance.
- Keep marketing and sales systems integrated with Sales, Revenue Operations, and IT, and apply AI and automation to targeting, content workflows, and reporting.
- Lead the AI strategy for demand generation and marketing operations: own the roadmap, decide where and how we adopt new technology, and make our workflows measurably faster and more efficient.
- Lead the team, agencies, and budget
Lead the team and partner bench that can scale without adding overhead.
- Lead, coach, and develop a 4 person team, with the opportunity to grow it to 6-8, across demand generation and marketing operations.
- Manage agency and vendor partners on scope, performance, and cost.
- Own the demand generation and marketing operations budget with discipline and transparency.
- Be the voice on pipeline performance
Give the CMO and executive team a clear, trusted view of what is working and where to invest next.
- Define and track KPIs, and deliver reporting on performance, attribution, and pipeline contribution, including board or quarterly business review material.
- Partner with Sales, Customer Success, Finance, and Revenue Operations on forecasting and revenue planning.
- Work with Brand & Creative, Product Marketing, and Integrated Marketing so messaging, positioning, and assets support demand programs.
Desired Skills and Experience:
Background
- 10+ years of B2B marketing experience, including significant experience leading demand generation at a SaaS or B2B technology company; healthcare, health IT, or behavioral health experience preferred.
- Track record of owning and delivering a pipeline or marketing-sourced revenue number.
- Experience in private equity or venture-backed companies during periods of growth and change.
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field; MBA a plus.
Technical
- Hands-on expertise with marketing automation (we use Pardot) and CRM, including lead scoring, routing, and attribution.
- Strong analytical skills: comfortable with CAC, payback, and conversion by stage and source, and able to build models and dashboards yourself.
- Experience with paid media, SEO, ABM, and email at scale.
- Fluency with AI tools and the ability to apply them to campaigns, analytics, and operations.
Leadership
- 3+ years of people management, including leading a small team and managing agencies.
- A self-starter and hands-on leader who can jump in quickly and stay effective as priorities change.
- A credible peer to Sales and Finance leaders, comfortable presenting to executive leadership.
#LI-Hybrid
Backed by Roper Technologies, Inc. (Nasdaq: ROP), CentralReach is entering an exciting phase of growth, innovation, and scale.
Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.
We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.
Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers.
Protecting your information is important to us. Please take a moment to review our Notice of Privacy Practices for Job Applicants. Applicant-Privacy-Notice-110725 to understand how we collect, use, store, and protect your personal information during the recruitment process.
CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
We are looking for a Sr. Director, Demand Generation & Marketing Operations to own the pipeline engine behind CentralReach's growth. This is a player-coach role: you will set the demand strategy, carry a pipeline target, and stay hands-on, while leading a team of four, with the opportunity to grow it, alongside our agency and vendor partners. The ideal candidate is a self-starter who prioritizes well, adapts quickly as priorities change, and can move from building a campaign to presenting performance to executive leadership. This role reports directly to the CMO.
Key Accountabilities:
- Deliver the pipeline number
Own the marketing-sourced and influenced pipeline target, set jointly with the CMO and Sales leadership, and the plan to hit (or exceed it!) it. Partner with Sales to turn that pipeline into closed-won revenue.
- Build and maintain the pipeline model: channel mix, spend allocation, conversion rates, and stage-by-stage targets.
- Agree lead definitions, handoff SLAs, and feedback loops with Sales so lead quality and conversion keep improving.
- Reallocate budget quickly based on results: invest, pause, or stop.
- Run a full-funnel demand engine
Set the strategy and stay close to execution, building and optimizing campaigns yourself when necessary.
- Run multi-channel programs across paid (search, LinkedIn, social), SEO and content, email, webinars, events, and partner channels.
- Design and run plays for priority segments: account tiering, multi-channel orchestration, and account-level measurement.
- Partner with Creative & Brand to make the website a core demand engine, with shared goals for conversion rate, lead quality, and pipeline contribution.
- Test continuously with structured experiments, including A/B testing, and scale what works.
- Build the marketing operating system
Own Pardot, the martech stack, and the data that makes the funnel measurable and trustworthy.
- Own the martech roadmap, budget, and vendors, including Pardot, CRM integration, analytics, and enrichment tools.
- Own the lead lifecycle: scoring, segmentation, routing, nurture, and data hygiene and governance.
- Keep marketing and sales systems integrated with Sales, Revenue Operations, and IT, and apply AI and automation to targeting, content workflows, and reporting.
- Lead the AI strategy for demand generation and marketing operations: own the roadmap, decide where and how we adopt new technology, and make our workflows measurably faster and more efficient.
- Lead the team, agencies, and budget
Lead the team and partner bench that can scale without adding overhead.
- Lead, coach, and develop a 4 person team, with the opportunity to grow it to 6-8, across demand generation and marketing operations.
- Manage agency and vendor partners on scope, performance, and cost.
- Own the demand generation and marketing operations budget with discipline and transparency.
- Be the voice on pipeline performance
Give the CMO and executive team a clear, trusted view of what is working and where to invest next.
- Define and track KPIs, and deliver reporting on performance, attribution, and pipeline contribution, including board or quarterly business review material.
- Partner with Sales, Customer Success, Finance, and Revenue Operations on forecasting and revenue planning.
- Work with Brand & Creative, Product Marketing, and Integrated Marketing so messaging, positioning, and assets support demand programs.
Desired Skills and Experience:
Background
- 10+ years of B2B marketing experience, including significant experience leading demand generation at a SaaS or B2B technology company; healthcare, health IT, or behavioral health experience preferred.
- Track record of owning and delivering a pipeline or marketing-sourced revenue number.
- Experience in private equity or venture-backed companies during periods of growth and change.
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field; MBA a plus.
Technical
- Hands-on expertise with marketing automation (we use Pardot) and CRM, including lead scoring, routing, and attribution.
- Strong analytical skills: comfortable with CAC, payback, and conversion by stage and source, and able to build models and dashboards yourself.
- Experience with paid media, SEO, ABM, and email at scale.
- Fluency with AI tools and the ability to apply them to campaigns, analytics, and operations.
Leadership
- 3+ years of people management, including leading a small team and managing agencies.
- A self-starter and hands-on leader who can jump in quickly and stay effective as priorities change.
- A credible peer to Sales and Finance leaders, comfortable presenting to executive leadership.
#LI-Hybrid
Backed by Roper Technologies, Inc. (Nasdaq: ROP), CentralReach is entering an exciting phase of growth, innovation, and scale.
Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.
We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.
Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers.
Protecting your information is important to us. Please take a moment to review our Notice of Privacy Practices for Job Applicants. Applicant-Privacy-Notice-110725 to understand how we collect, use, store, and protect your personal information during the recruitment process.
See All 73 Marketing Director Jobs in New Jersey
Find roles in New Jersey that match your experience and apply in just a few clicks.
Find Marketing Director JobsMarketing Director Jobs by City in New Jersey
Where New Jersey roles are concentrated, by current openings.
Marketing Director Job Market in New Jersey
A snapshot from current New Jersey openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Staffing & Recruiting
- Technology & Software
- Biotechnology & Pharmaceuticals
What New Jersey Employers Look For
The qualifications that appear most often in marketing director jobs across New Jersey.
- Bachelor's degree in marketing, communications, or a related business field required
- Seven or more years of progressive marketing experience including team leadership
- Proven ability to build and manage integrated campaigns across digital and traditional channels
- Experience with CRM platforms, marketing automation tools, and data analytics reporting
- Strong background in brand management, content strategy, or product marketing preferred
- Excellent cross-functional collaboration skills working alongside sales and product teams
Marketing Director Jobs in New Jersey: Frequently Asked Questions
How do you become a marketing director in New Jersey?
Marketing director roles in New Jersey do not require a state-issued license or certification, so the path runs through education and experience. Most employers expect a bachelor's degree in marketing, business, or communications, with an MBA giving candidates a meaningful edge at larger organizations. New Jersey's dense concentration of pharmaceutical, CPG, and financial services companies means that industry-specific experience, particularly in regulated marketing environments, carries significant weight when competing for senior roles.
How much do marketing directors make in New Jersey?
Marketing directors in New Jersey earn a median of about $180,040 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $126,760 for the lowest 10% to over $298,870 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing directors in New Jersey?
Employers hiring marketing directors in New Jersey right now include ADP, AbbVie, and Sanofi, based on current listings on Migrate Mate as of November 2026. New Jersey's mix of global pharmaceutical headquarters, major insurance and financial firms, and consumer brands means marketing director openings appear across a wider range of industries here than in most comparable states.
Which New Jersey cities have the most marketing director jobs?
The most marketing director openings in New Jersey are concentrated in Parsippany-Troy Hills, Princeton, and Morristown. Newark and Jersey City draw demand from financial services firms, media companies, and large corporate headquarters with easy access to New York clients, while Princeton and its surrounding corridor generate steady openings through pharmaceutical giants and professional services organizations anchored to that research corridor.
Are there remote marketing director jobs in New Jersey?
Yes, and more than most fields. About 79% of marketing director openings tied to New Jersey are remote or hybrid as of November 2026, reflecting how much of the role centers on strategy, digital campaign management, and cross-functional coordination that translates well to distributed work. Brand and content-focused marketing director positions tend to offer the most flexibility, while roles tied to events, retail, or on-site product teams skew toward in-person schedules.
How can I get hired as a marketing director in New Jersey with little or no experience?
The most realistic entry path is moving up from a senior marketing manager or brand manager role within a New Jersey employer rather than applying for director titles directly. Large CPG companies like Kraft Heinz's New Jersey-based teams and pharmaceutical firms like Novo Nordisk often promote internally from associate and senior manager levels. Building a portfolio of campaign results, earning a Google or HubSpot marketing certification, and targeting assistant director or marketing manager roles at mid-size New Jersey companies provides the clearest ladder to a director title.
Where can I find and apply to marketing director jobs in New Jersey?
You can find and apply to marketing director jobs in New Jersey on Migrate Mate, which lists current openings from employers across the state. Search the listings, find roles that match your background and location, and apply directly to the ones that fit.
See All 73 Marketing Director Jobs in New Jersey
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