Marketing Director Jobs in Texas
Marketing Director jobs in Texas are among the most active in the country, with strong demand concentrated in technology, energy, healthcare, and consumer goods, and openings at every level from senior manager stepping into a first director role through VP-adjacent positions. Dallas-Fort Worth, Houston, and Austin lead hiring volume, with established employers like AT&T, ExxonMobil, and Dell Technologies consistently seeking marketing leadership. The most in-demand specialties are digital and performance marketing, B2B demand generation, and brand strategy. Find a role that fits below and apply directly.
Find Marketing Director JobsOverview
Showing 5 of 68+ Marketing Director jobs
Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers’ greatest asset – their home.
But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day.
Join us and lay the foundation for your success. Apply today!
Groundworks is searching for a skilled Director of Lifecycle Maximization Marketing to join our team in Virginia Beach, VA or Dallas, TX!
The Director, Lifecycle Maximization Marketing, is responsible for designing, executing, and optimizing marketing strategies that drive customer engagement, retention, and lifetime value across the entire customer journey. This role combines data-driven insights with creative execution to ensure customers receive personalized, timely, and impactful communications that deepen loyalty and maximize revenue.
Duties and Responsibilities
- Own the customer journey lifecycle: Develop and manage marketing strategies across all stages—acquisition, onboarding, engagement, retention, and reactivation.
- Segmentation & personalization: Use behavioral, transactional, and demographic data to build targeted lifecycle campaigns that increase engagement and conversion.
- Campaign execution: Create and manage multi-channel lifecycle campaigns (email, SMS, in-app, push, owned channels, paid media retargeting, etc.) with a focus on automation and scalability.
- Customer insights: Analyze performance metrics (e.g., churn rate, CLV, engagement rates, repeat purchase rate) to identify opportunities for growth.
- Optimization: Conduct A/B and multivariate testing to continuously refine messaging, timing, and channel mix for maximum impact.
- Cross-functional collaboration: Partner with operations, sales, analytics, creative, and brand and performance teams to ensure a seamless customer experience across touchpoints.
- Technology & tools: Develop and manage marketing automation platforms (e.g., Cordial, Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo) to execute campaigns efficiently.
- Customer feedback loop: Lead development and analysis of customer journey research to improve satisfaction and loyalty.
- Retention & loyalty programs: Design and optimize retention and rewards initiatives to enhance customer stickiness and reduce churn.
- It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
- 10+ years of experience in lifecycle, CRM, retention, or growth marketing.
- Proven track record of driving measurable improvements in customer retention, engagement, and lifetime value.
- Strong analytical skills and experience with data visualization tools (e.g., Looker, Tableau, Google Analytics).
- Hands-on experience with marketing automation and CRM tools at scale (e.g., Braze, Iterable, Salesforce, HubSpot).
- Excellent communication skills and a customer-centric mindset.
- Ability to manage multiple projects in a fast-paced environment.
- This role is both strategic and hands-on, requiring creative thinking, technical expertise, and performance analysis to drive customer engagement and retention. KPI’s will include customer conversion and retention, lifetime value, customer engagement, etc.
Requirements
- Full-time onsite
- Occasional periods extended hours during key marketing initiatives or seasonal peaks
- Occasional travel for meetings, conferences, or company events
What We Provide
- Competitive Pay
- Employee Company Ownership Opportunities
- Industry Leading Training Programs
- Leadership Development and Career Growth Tracks
- Comprehensive and Affordable Benefits Package
- Top Workplace with Award Winning Culture
Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers’ greatest asset – their home.
But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day.
Join us and lay the foundation for your success. Apply today!
Groundworks is searching for a skilled Director of Lifecycle Maximization Marketing to join our team in Virginia Beach, VA or Dallas, TX!
The Director, Lifecycle Maximization Marketing, is responsible for designing, executing, and optimizing marketing strategies that drive customer engagement, retention, and lifetime value across the entire customer journey. This role combines data-driven insights with creative execution to ensure customers receive personalized, timely, and impactful communications that deepen loyalty and maximize revenue.
Duties and Responsibilities
- Own the customer journey lifecycle: Develop and manage marketing strategies across all stages—acquisition, onboarding, engagement, retention, and reactivation.
- Segmentation & personalization: Use behavioral, transactional, and demographic data to build targeted lifecycle campaigns that increase engagement and conversion.
- Campaign execution: Create and manage multi-channel lifecycle campaigns (email, SMS, in-app, push, owned channels, paid media retargeting, etc.) with a focus on automation and scalability.
- Customer insights: Analyze performance metrics (e.g., churn rate, CLV, engagement rates, repeat purchase rate) to identify opportunities for growth.
- Optimization: Conduct A/B and multivariate testing to continuously refine messaging, timing, and channel mix for maximum impact.
- Cross-functional collaboration: Partner with operations, sales, analytics, creative, and brand and performance teams to ensure a seamless customer experience across touchpoints.
- Technology & tools: Develop and manage marketing automation platforms (e.g., Cordial, Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo) to execute campaigns efficiently.
- Customer feedback loop: Lead development and analysis of customer journey research to improve satisfaction and loyalty.
- Retention & loyalty programs: Design and optimize retention and rewards initiatives to enhance customer stickiness and reduce churn.
- It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
- 10+ years of experience in lifecycle, CRM, retention, or growth marketing.
- Proven track record of driving measurable improvements in customer retention, engagement, and lifetime value.
- Strong analytical skills and experience with data visualization tools (e.g., Looker, Tableau, Google Analytics).
- Hands-on experience with marketing automation and CRM tools at scale (e.g., Braze, Iterable, Salesforce, HubSpot).
- Excellent communication skills and a customer-centric mindset.
- Ability to manage multiple projects in a fast-paced environment.
- This role is both strategic and hands-on, requiring creative thinking, technical expertise, and performance analysis to drive customer engagement and retention. KPI’s will include customer conversion and retention, lifetime value, customer engagement, etc.
Requirements
- Full-time onsite
- Occasional periods extended hours during key marketing initiatives or seasonal peaks
- Occasional travel for meetings, conferences, or company events
What We Provide
- Competitive Pay
- Employee Company Ownership Opportunities
- Industry Leading Training Programs
- Leadership Development and Career Growth Tracks
- Comprehensive and Affordable Benefits Package
- Top Workplace with Award Winning Culture
See All 68 Marketing Director Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Marketing Director JobsMarketing Director Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Marketing Director Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- Jobot4
- Vizient3
- Alcon2
- Ecolab2
- Encompass Health2
Top Industries Hiring
- Technology & Software18
- Education12
- Healthcare & Medical Services7
- Consulting & Professional Services5
- Staffing & Recruiting5
What Texas Employers Look For
The qualifications that appear most often in marketing director jobs across Texas.
- Bachelor's degree in marketing, business, or a closely related field required
- Seven or more years of progressive marketing experience with team leadership
- Demonstrated ability to manage multi-channel campaigns including digital and paid media
- Experience with CRM platforms such as Salesforce and marketing automation tools
- Strong background in brand strategy, demand generation, or product marketing
- Proven ability to set budgets, report on ROI, and present results to senior leadership
Marketing Director Jobs in Texas: Frequently Asked Questions
How do you become a marketing director in Texas?
Marketing director is not a licensed profession in Texas, so there is no state board, exam, or registration required. Most Texas employers expect a bachelor's degree in marketing, business, communications, or a related field, followed by progressive experience in marketing roles that include team management and budget ownership. An MBA or a recognized credential such as a Professional Certified Marketer designation strengthens a candidacy, particularly at larger Texas corporations.
How much do marketing directors make in Texas?
Marketing directors in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing directors in Texas?
Employers hiring marketing directors in Texas right now include Jobot, Vizient, and Alcon, based on current listings on Migrate Mate as of June 2026. Texas's mix of Fortune 500 headquarters, major healthcare systems, and fast-growing technology companies means demand comes from a wide range of industries rather than a single sector.
Which Texas cities have the most marketing director jobs?
Houston, Austin, and Dallas have the most marketing director openings in Texas. Dallas-Fort Worth drives volume through its dense concentration of corporate headquarters and financial services firms, Houston reflects demand from energy, healthcare, and petrochemical companies, and Austin's technology and startup ecosystem generates consistent openings for growth-focused marketing leaders.
Are there remote marketing director jobs in Texas?
Yes, and more than most senior roles. About 19% of marketing director openings tied to Texas are remote or hybrid as of June 2026, reflecting how much of the work centers on strategy, digital channels, and stakeholder communication rather than physical presence. Roles focused on content, digital performance, and demand generation tend to carry the most flexibility.
How can I get hired as a marketing director in Texas with little or no experience?
The most realistic path is to build toward the title from a senior marketing manager or marketing specialist role rather than pursuing director-level positions directly. Large Texas employers such as major healthcare systems, technology companies in Austin, and retail corporations based in Dallas-Fort Worth regularly hire marketing coordinators and managers who can grow into director roles over time. A strong portfolio of campaign results, experience with marketing automation, and a credential like a Professional Certified Marketer designation help candidates stand out when making that move.
Where can I find and apply to marketing director jobs in Texas?
You can find and apply to marketing director jobs in Texas on Migrate Mate, which lists current Texas openings from employers actively hiring. Find roles that fit your experience and apply directly to the ones that match.
See All 68 Marketing Director Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Marketing Director Jobs