Marketing Director Jobs in Massachusetts
Marketing Director jobs in Massachusetts are in strong demand, with the state's dense concentration of life sciences, technology, financial services, and higher education institutions driving consistent openings at every level from senior brand manager to VP-track director. The largest hiring hubs are Boston, Cambridge, and Worcester, where companies like Fidelity Investments, Biogen, and Mass General Brigham maintain significant marketing functions. The most sought-after specialties right now are digital and demand generation, content strategy, and integrated campaign leadership tied to B2B and healthcare sectors. Find a role that fits below and apply directly.
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The Director of Marketing is a dynamic and strategic leader responsible for building and driving Del Mar Vacations' full marketing engine, creating the demand, awareness, and brand presence that fuels growth across both our homeowner and guest audiences. This individual owns the marketing function end-to-end, ensuring that Del Mar stands out in a competitive market and consistently generates the volume and quality of interest that empowers our homeowner and guest teams to meet their targets.
The Director of Marketing is first and foremost an operator, someone who thrives in execution, drives flawless delivery across all marketing functions, and holds themselves to a high bar. This role works in close partnership with the Director of Homeowner Revenue and the Director of Guest Revenue, translating their goals and targets into demand generation strategies that deliver the right volume and quality of interest across both audiences.
Core Responsibilities
Drive the execution and performance of all marketing functions across both of Del Mar's primary audiences: homeowners and guests.
- Own homeowner demand generation: In close partnership with the Director of Homeowner Revenue, this role aligns on strategy, priorities, and the demand targets needed to support homeowner pipeline goals. This includes designing, executing, and continuously optimizing inbound and outbound marketing strategies that create awareness and interest among prospective homeowners, owning the performance of all demand generation channels (digital, direct mail, referral, grassroots, and community-based programs) and delivering sufficient demand volume and quality to support the homeowner sales team in achieving their target new home signings per year.
- Drive guest demand and booking interest: In close partnership with the Director of Guest Revenue, this role aligns on strategy, priorities, and the demand targets needed to support occupancy and booking goals. This includes owning the marketing strategies that create awareness, interest, and intent among the right guests for Del Mar's portfolio, overseeing paid advertising, SEO, email marketing, social media, and channel-level campaigns designed to drive traffic, generate booking demand, and support the occupancy and revenue targets owned by the guest team.
- Oversee brand identity and standards: Serve as the ultimate steward of the Del Mar brand. Ensure that all content, communications, design, and campaigns reflect a consistent, premium brand identity across every touchpoint, from listing descriptions to social media to direct mail.
- Lead and develop the marketing team: Manage, coach, and grow the marketing team. Set clear performance expectations, foster a culture of creativity and accountability, and ensure the team is executing at a high level across campaigns, projects, and ongoing programs.
- Own the marketing budget: Develop and manage the marketing budget with a performance-first mindset, allocating spend across channels based on ROI and business priorities. Report on results and continuously optimize.
- Drive data-driven decision making: Own marketing analytics and reporting. Track campaign performance, measure lead quality and conversion, analyze market trends and competitor activity, and use insights to inform strategy and resource allocation. Present results and recommendations to senior leadership.
- Champion digital marketing and technology: Lead the strategy and execution of all digital marketing efforts including website, SEO/SEM, email, paid social, and CRM (HubSpot). Leverage AI, automation, and workflow tools to scale the team's output and reduce friction.
- Lead community and PR efforts: Build Del Mar's visibility and reputation in the Cape Cod community through events, sponsorships, influencer partnerships, press opportunities, and local business relationships.
Qualifications
- Champion of digital marketing and technology; proven ability to lead the strategy and execution of all digital marketing efforts including website, SEO/SEM, email, paid social, and CRM
- Bachelor's degree or equivalent experience required, MBA preferred
- 5+ years of marketing experience, with at least 2 years in a people leadership role
- Demonstrated success owning demand generation and brand execution across multiple audiences, ideally in a service or property-based business
- Deep, hands-on HubSpot integration expertise required; a demonstrated track record of building, configuring, and optimizing HubSpot within an organization.
- Experience with AI tools and automation required; must seek out new technology, experiment with it, and find ways to apply it to improve marketing efficiency, output, and performance
- Proven ability to lead and develop a team, build a performance culture, and deliver results across multiple simultaneous initiatives
- Strong analytical skills with the ability to own KPIs, dashboards, and performance rhythms; ability to communicate results clearly to leadership
- Strong working knowledge of Google Suite and major social and advertising platforms, with familiarity in tools such as Canva, Asana, and SEO platforms preferred
- Excellent written and verbal communication skills with a strong creative sensibility
- Deep understanding of brand management, content strategy, and digital marketing best practices
- Insatiable curiosity and bias toward action; someone who is constantly learning, testing, and improving
- Knowledge of the Cape Cod market and community preferred
Why Join the Del Mar Vacations Team
Del Mar Vacations is a Veteran-owned and operated, full-service vacation rental company on Cape Cod. We specialize in providing 5-star experiences to our guests, homeowners and each other. As a hospitality and service first culture, our team and their talents are the key to our success.
Working at Del Mar means you will be surrounded by passionate, smart, and engaged people who are focused on superior problem solving and outstanding customer service. Our ideal candidates enjoy working in a small, tight-knit, high energy and supportive team, are intellectually curious, comfortable with ambiguity, have a positive outlook, and are able to pivot quickly as things change.
Benefits
- 2 weeks of vacation time
- 1 week of sick time
- Partially subsidized health insurance
- HSA (health savings account)
- 401k with up to 4% match
- Professional development opportunities
- Yearly bonus program (and other rewards and recognition both big and small)
Salary Range: $85,000-$110,000
Schedule: Full time, Monday-Friday, Occasional Weekends
The Director of Marketing is a dynamic and strategic leader responsible for building and driving Del Mar Vacations' full marketing engine, creating the demand, awareness, and brand presence that fuels growth across both our homeowner and guest audiences. This individual owns the marketing function end-to-end, ensuring that Del Mar stands out in a competitive market and consistently generates the volume and quality of interest that empowers our homeowner and guest teams to meet their targets.
The Director of Marketing is first and foremost an operator, someone who thrives in execution, drives flawless delivery across all marketing functions, and holds themselves to a high bar. This role works in close partnership with the Director of Homeowner Revenue and the Director of Guest Revenue, translating their goals and targets into demand generation strategies that deliver the right volume and quality of interest across both audiences.
Core Responsibilities
Drive the execution and performance of all marketing functions across both of Del Mar's primary audiences: homeowners and guests.
- Own homeowner demand generation: In close partnership with the Director of Homeowner Revenue, this role aligns on strategy, priorities, and the demand targets needed to support homeowner pipeline goals. This includes designing, executing, and continuously optimizing inbound and outbound marketing strategies that create awareness and interest among prospective homeowners, owning the performance of all demand generation channels (digital, direct mail, referral, grassroots, and community-based programs) and delivering sufficient demand volume and quality to support the homeowner sales team in achieving their target new home signings per year.
- Drive guest demand and booking interest: In close partnership with the Director of Guest Revenue, this role aligns on strategy, priorities, and the demand targets needed to support occupancy and booking goals. This includes owning the marketing strategies that create awareness, interest, and intent among the right guests for Del Mar's portfolio, overseeing paid advertising, SEO, email marketing, social media, and channel-level campaigns designed to drive traffic, generate booking demand, and support the occupancy and revenue targets owned by the guest team.
- Oversee brand identity and standards: Serve as the ultimate steward of the Del Mar brand. Ensure that all content, communications, design, and campaigns reflect a consistent, premium brand identity across every touchpoint, from listing descriptions to social media to direct mail.
- Lead and develop the marketing team: Manage, coach, and grow the marketing team. Set clear performance expectations, foster a culture of creativity and accountability, and ensure the team is executing at a high level across campaigns, projects, and ongoing programs.
- Own the marketing budget: Develop and manage the marketing budget with a performance-first mindset, allocating spend across channels based on ROI and business priorities. Report on results and continuously optimize.
- Drive data-driven decision making: Own marketing analytics and reporting. Track campaign performance, measure lead quality and conversion, analyze market trends and competitor activity, and use insights to inform strategy and resource allocation. Present results and recommendations to senior leadership.
- Champion digital marketing and technology: Lead the strategy and execution of all digital marketing efforts including website, SEO/SEM, email, paid social, and CRM (HubSpot). Leverage AI, automation, and workflow tools to scale the team's output and reduce friction.
- Lead community and PR efforts: Build Del Mar's visibility and reputation in the Cape Cod community through events, sponsorships, influencer partnerships, press opportunities, and local business relationships.
Qualifications
- Champion of digital marketing and technology; proven ability to lead the strategy and execution of all digital marketing efforts including website, SEO/SEM, email, paid social, and CRM
- Bachelor's degree or equivalent experience required, MBA preferred
- 5+ years of marketing experience, with at least 2 years in a people leadership role
- Demonstrated success owning demand generation and brand execution across multiple audiences, ideally in a service or property-based business
- Deep, hands-on HubSpot integration expertise required; a demonstrated track record of building, configuring, and optimizing HubSpot within an organization.
- Experience with AI tools and automation required; must seek out new technology, experiment with it, and find ways to apply it to improve marketing efficiency, output, and performance
- Proven ability to lead and develop a team, build a performance culture, and deliver results across multiple simultaneous initiatives
- Strong analytical skills with the ability to own KPIs, dashboards, and performance rhythms; ability to communicate results clearly to leadership
- Strong working knowledge of Google Suite and major social and advertising platforms, with familiarity in tools such as Canva, Asana, and SEO platforms preferred
- Excellent written and verbal communication skills with a strong creative sensibility
- Deep understanding of brand management, content strategy, and digital marketing best practices
- Insatiable curiosity and bias toward action; someone who is constantly learning, testing, and improving
- Knowledge of the Cape Cod market and community preferred
Why Join the Del Mar Vacations Team
Del Mar Vacations is a Veteran-owned and operated, full-service vacation rental company on Cape Cod. We specialize in providing 5-star experiences to our guests, homeowners and each other. As a hospitality and service first culture, our team and their talents are the key to our success.
Working at Del Mar means you will be surrounded by passionate, smart, and engaged people who are focused on superior problem solving and outstanding customer service. Our ideal candidates enjoy working in a small, tight-knit, high energy and supportive team, are intellectually curious, comfortable with ambiguity, have a positive outlook, and are able to pivot quickly as things change.
Benefits
- 2 weeks of vacation time
- 1 week of sick time
- Partially subsidized health insurance
- HSA (health savings account)
- 401k with up to 4% match
- Professional development opportunities
- Yearly bonus program (and other rewards and recognition both big and small)
Salary Range: $85,000-$110,000
Schedule: Full time, Monday-Friday, Occasional Weekends
See All 106+ Marketing Director Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find Marketing Director JobsMarketing Director Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Marketing Director Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Biotechnology & Pharmaceuticals10
- Education2
- Consulting & Professional Services2
- Medical Devices1
- Technology & Software1
What Massachusetts Employers Look For
The qualifications that appear most often in marketing director jobs across Massachusetts.
- Bachelor's degree in marketing, communications, or a related field required
- Seven or more years of progressive marketing experience with team leadership
- Proven experience managing multi-channel digital and content marketing programs
- Demonstrated ability to develop and execute go-to-market strategies end-to-end
- Strong analytical skills using CRM, marketing automation, and data reporting tools
- Experience collaborating with sales, product, and executive stakeholders across matrixed organizations
Marketing Director Jobs in Massachusetts: Frequently Asked Questions
How do you become a marketing director in Massachusetts?
Marketing director roles in Massachusetts do not require a state-issued license or certification. The typical path begins with a bachelor's degree in marketing, communications, or business, followed by progressive experience in roles such as marketing manager or brand strategist. Many Massachusetts employers, particularly in life sciences and technology, favor candidates with an MBA or specialized certifications from bodies like the American Marketing Association. Building a portfolio that demonstrates campaign leadership and measurable growth is the most direct path to director-level hiring here.
How much do marketing directors make in Massachusetts?
Marketing directors in Massachusetts earn a median of about $212,020 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $122,350 for the lowest 10% to over $310,510 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing directors in Massachusetts?
Employers hiring marketing directors in Massachusetts right now include Ipsen, IPSEN, and Kestra Financial, based on current listings on Migrate Mate as of September 2026. Massachusetts's deep roster of life sciences firms, financial institutions, and technology companies means director-level marketing demand is spread across both large established employers and well-funded growth-stage companies.
Which Massachusetts cities have the most marketing director jobs?
Boston, Cambridge, and Waltham have the most marketing director openings in Massachusetts. Boston dominates the distribution because it anchors the state's financial services, healthcare, and technology sectors, while Cambridge draws heavily from its biotech and academic institutions, and Worcester reflects growing demand from regional healthcare systems and manufacturing companies expanding their marketing functions.
Are there remote marketing director jobs in Massachusetts?
Yes, and more than most fields. About 70% of marketing director openings tied to Massachusetts are remote or hybrid as of September 2026, reflecting how much of the role centers on strategy, content development, and cross-functional collaboration rather than physical presence. The most fully remote opportunities tend to be in digital marketing leadership and demand generation, while brand and product marketing roles more often require at least some in-office time.
How can I get hired as a marketing director in Massachusetts with little or no experience?
The most realistic entry path is to build director-level credentials from an adjacent role such as senior marketing manager, brand manager, or digital marketing lead before targeting director titles. Large Massachusetts employers in life sciences and financial services, including major hospital networks and asset management firms, often hire associate marketing managers or marketing coordinators as stepping stones. Earning a certification through the American Marketing Association or completing an MBA at a Boston-area institution strengthens your candidacy significantly. Demonstrating measurable campaign results in a portfolio accelerates the transition.
Where can I find and apply to marketing director jobs in Massachusetts?
You can find and apply to marketing director jobs in Massachusetts on Migrate Mate, which lists current Massachusetts openings updated regularly. Find roles that match your experience and apply directly to each one. No need to go elsewhere: the listings are scoped to Massachusetts and cover openings from companies actively hiring directors in the state right now.
See All 106+ Marketing Director Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find Marketing Director Jobs