Marketing Director Jobs in Georgia
Marketing Director jobs in Georgia are in strong demand, with active hiring concentrated in financial services, technology, healthcare, and consumer goods sectors, and openings ranging from associate director roles through VP-level positions. Atlanta leads hiring by a wide margin, with Savannah and Augusta representing growing secondary markets where regional employers actively recruit. Companies like The Home Depot, Cox Enterprises, and Delta Air Lines maintain large marketing functions in Georgia and hire at multiple seniority levels. The most in-demand specialties include digital and performance marketing, brand management, and B2B demand generation. Find a role that fits below and apply directly.
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Role Summary
The Director of Customer Marketing is a strategic leadership role within the newly established Marketing Center of Excellence (CoE), reporting directly to the SVP of Growth Marketing. Serving as the enterprise lead for customer lifecycle, retention, and loyalty strategies across all portfolio brands and 1,100+ franchise locations, this position leads a 6-person team consisting of 2 CRM & Email Marketing Analysts, 1 Loyalty/Membership Marketing Analyst, and 3 Print & Direct Mail Campaign Analysts. The Director will drive the enterprise-wide rollout and migration to HubSpot for marketing CRM and email capabilities, establishing standardized automation, segmentation, and multi-channel retention programs. By uniting digital channels with localized direct mail print campaigns and loyalty structures, the Director maximizes customer lifetime value (LTV), repeat booked jobs, and cross-brand revenue opportunities.
Responsibilities
- Enterprise CoE Leadership & Team Governance: Direct, mentor, and manage a 6-person team (2 CRM & Email Analysts, 1 Loyalty/Membership Analyst, 3 Print & Direct Mail Analysts), establishing operational SLAs, campaign SOPs, and cross-channel execution benchmarks.
- HubSpot Enterprise Rollout & Technical Governance: Collaborate with IT to oversee the technical integration, migration, and enterprise rollout of HubSpot as the primary marketing CRM and email platform (for 12 of 14 brands) and 1,100+ franchise locations, ensuring data hygiene, workflow logic, and platform scalability.
- Full Lifecycle & Cross-Sell Retention Strategy: Design and execute end-to-end customer lifecycle programs, including lead conversion, onboarding, Winback, cross-sell, and recurring service reminder workflows, to maximize customer retention and lifetime value (LTV).
- Direct Mail & Print Campaign Operations: Oversee the print and direct mail campaign unit, integrating localized physical mailings with digital CRM triggers to drive omnichannel campaign efficiency and franchisee adoption.
- Loyalty & Membership Program Development: Architect and scale membership and loyalty frameworks across brand databases, optimizing program mechanics to increase repeat booked jobs and customer advocacy.
- Data Segmentation & Personalization: Leverage customer data, behavioral triggers, and advanced segmentation models to deliver highly personalized, hyper-local marketing messages across email, SMS, and direct mail channels.
- A/B Testing & Channel Analytics: Establish rigorous A/B testing frameworks, channel-level targets, and executive dashboards to continually measure, report, and optimize campaign ROI, open rates, conversion rates, and repeat revenue.
- Cross-Functional & Franchise Alignment: Partner closely with Brand Marketing, Field Marketing, IT/Data, and Franchise Advisory Councils to align customer marketing initiatives with brand guidelines and operational capacity.
- System-Wide Retention & Repeat Revenue: Measurable increase in repeat booked jobs, customer retention rates, cross-brand customer migration, and overall Customer Lifetime Value (LTV) across all 1,100+ locations.
- HubSpot Rollout & SLA Efficiency: On-time, on-budget deployment of Enterprise HubSpot across all brand properties with high platform adoption and zero downtime in campaign operations.
- Multi-Channel Campaign ROI: Achievement of revenue and conversion targets across email automation, SMS, loyalty programs, and print/direct mail campaigns.
- Team Throughput & Accuracy: High execution accuracy, ticket resolution efficiency, and data hygiene across all internal analyst workflows.
- 8–10 years of progressive experience in CRM, customer marketing, lifecycle automation, and direct response channels; at least 3+ years managing direct reports and cross-functional teams.
- Proven track record leading enterprise-level CRM implementations, workflow migrations, and marketing automation governance; HubSpot or Service Titan Enterprise experience/certification strongly preferred.
- Deep domain knowledge across email marketing, SMS automation, loyalty/membership mechanics, and high-volume print/direct mail execution.
- Strong technical understanding of CRM integrations, data architecture, trigger logic, custom objects, and data privacy regulations (e.g., CCPA/CAN-SPAM).
- Demonstrated success building centralized Center of Excellence (CoE) functions for multi-location, franchise, or multi-brand business models supporting 500+ locations.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
Role Summary
The Director of Customer Marketing is a strategic leadership role within the newly established Marketing Center of Excellence (CoE), reporting directly to the SVP of Growth Marketing. Serving as the enterprise lead for customer lifecycle, retention, and loyalty strategies across all portfolio brands and 1,100+ franchise locations, this position leads a 6-person team consisting of 2 CRM & Email Marketing Analysts, 1 Loyalty/Membership Marketing Analyst, and 3 Print & Direct Mail Campaign Analysts. The Director will drive the enterprise-wide rollout and migration to HubSpot for marketing CRM and email capabilities, establishing standardized automation, segmentation, and multi-channel retention programs. By uniting digital channels with localized direct mail print campaigns and loyalty structures, the Director maximizes customer lifetime value (LTV), repeat booked jobs, and cross-brand revenue opportunities.
Responsibilities
- Enterprise CoE Leadership & Team Governance: Direct, mentor, and manage a 6-person team (2 CRM & Email Analysts, 1 Loyalty/Membership Analyst, 3 Print & Direct Mail Analysts), establishing operational SLAs, campaign SOPs, and cross-channel execution benchmarks.
- HubSpot Enterprise Rollout & Technical Governance: Collaborate with IT to oversee the technical integration, migration, and enterprise rollout of HubSpot as the primary marketing CRM and email platform (for 12 of 14 brands) and 1,100+ franchise locations, ensuring data hygiene, workflow logic, and platform scalability.
- Full Lifecycle & Cross-Sell Retention Strategy: Design and execute end-to-end customer lifecycle programs, including lead conversion, onboarding, Winback, cross-sell, and recurring service reminder workflows, to maximize customer retention and lifetime value (LTV).
- Direct Mail & Print Campaign Operations: Oversee the print and direct mail campaign unit, integrating localized physical mailings with digital CRM triggers to drive omnichannel campaign efficiency and franchisee adoption.
- Loyalty & Membership Program Development: Architect and scale membership and loyalty frameworks across brand databases, optimizing program mechanics to increase repeat booked jobs and customer advocacy.
- Data Segmentation & Personalization: Leverage customer data, behavioral triggers, and advanced segmentation models to deliver highly personalized, hyper-local marketing messages across email, SMS, and direct mail channels.
- A/B Testing & Channel Analytics: Establish rigorous A/B testing frameworks, channel-level targets, and executive dashboards to continually measure, report, and optimize campaign ROI, open rates, conversion rates, and repeat revenue.
- Cross-Functional & Franchise Alignment: Partner closely with Brand Marketing, Field Marketing, IT/Data, and Franchise Advisory Councils to align customer marketing initiatives with brand guidelines and operational capacity.
- System-Wide Retention & Repeat Revenue: Measurable increase in repeat booked jobs, customer retention rates, cross-brand customer migration, and overall Customer Lifetime Value (LTV) across all 1,100+ locations.
- HubSpot Rollout & SLA Efficiency: On-time, on-budget deployment of Enterprise HubSpot across all brand properties with high platform adoption and zero downtime in campaign operations.
- Multi-Channel Campaign ROI: Achievement of revenue and conversion targets across email automation, SMS, loyalty programs, and print/direct mail campaigns.
- Team Throughput & Accuracy: High execution accuracy, ticket resolution efficiency, and data hygiene across all internal analyst workflows.
- 8–10 years of progressive experience in CRM, customer marketing, lifecycle automation, and direct response channels; at least 3+ years managing direct reports and cross-functional teams.
- Proven track record leading enterprise-level CRM implementations, workflow migrations, and marketing automation governance; HubSpot or Service Titan Enterprise experience/certification strongly preferred.
- Deep domain knowledge across email marketing, SMS automation, loyalty/membership mechanics, and high-volume print/direct mail execution.
- Strong technical understanding of CRM integrations, data architecture, trigger logic, custom objects, and data privacy regulations (e.g., CCPA/CAN-SPAM).
- Demonstrated success building centralized Center of Excellence (CoE) functions for multi-location, franchise, or multi-brand business models supporting 500+ locations.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
See All 82 Marketing Director Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
Find Marketing Director JobsMarketing Director Jobs by City in Georgia
Where Georgia roles are concentrated, by current openings.
Marketing Director Job Market in Georgia
A snapshot from current Georgia openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Media & Entertainment
- Technology & Software
- Education
- Construction & Real Estate
- Consulting & Professional Services
What Georgia Employers Look For
The qualifications that appear most often in marketing director jobs across Georgia.
- Bachelor's degree in marketing, communications, business, or a related field required
- Seven or more years of progressive marketing experience including team leadership
- Demonstrated expertise in digital marketing, SEO, paid media, or marketing automation platforms
- Experience managing marketing budgets and reporting on ROI and performance metrics
- Strong background in brand strategy, integrated campaigns, or product marketing
- Proficiency with CRM and marketing technology stacks such as Salesforce or HubSpot
Marketing Director Jobs in Georgia: Frequently Asked Questions
How do you become a marketing director in Georgia?
Marketing directors in Georgia are not required to hold a state-issued license or sit for a licensing exam, so the path runs through education and experience rather than a credentialing board. Most Georgia employers expect a bachelor's degree in marketing, communications, or business, with an MBA viewed favorably at larger companies. Candidates typically advance from specialist or manager roles, building a portfolio of campaign results, team leadership experience, and measurable revenue impact before making the director move.
How much do marketing directors make in Georgia?
Marketing directors in Georgia earn a median of about $160,760 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $94,390 for the lowest 10% to over $277,180 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing directors in Georgia?
Employers hiring marketing directors in Georgia right now include Authority Brands, The Coca-Cola Company, and JumpCloud, based on current listings on Migrate Mate as of November 2026. Georgia's concentration of Fortune 500 headquarters and large regional enterprises in Atlanta means demand is especially consistent in financial services, media, retail, and technology sectors.
Which Georgia cities have the most marketing director jobs?
Atlanta, Savannah, and Alpharetta have the most marketing director openings in Georgia. Atlanta accounts for the overwhelming share, driven by its dense cluster of corporate headquarters, agency networks, and technology firms, while any smaller or suburban markets on that list tend to reflect major anchor employers, university systems, or growing logistics and healthcare hubs that maintain in-house marketing leadership.
Are there remote marketing director jobs in Georgia?
Yes, and more than most fields. About 74% of marketing director openings tied to Georgia are remote or hybrid as of November 2026, reflecting the desk-based and collaborative-tool-driven nature of most marketing director work. Strategy, content oversight, digital campaign management, and agency coordination are the functions most commonly performed fully remotely, while roles with heavy in-store, event, or field-marketing responsibilities tend to require regular on-site presence.
How can I get hired as a marketing director in Georgia with little or no experience?
The most realistic entry path is moving up from a marketing manager or senior specialist role at a Georgia employer rather than applying to director postings directly. Large Atlanta-based companies like NCR Voyix, Equifax, and Turner Sports run structured marketing associate and rotational programs that build toward leadership tracks. Building a portfolio of measurable campaign results, earning a Google or HubSpot certification, and targeting director of marketing titles at smaller Georgia businesses or nonprofits where the scope is narrower can accelerate the transition.
Where can I find and apply to marketing director jobs in Georgia?
You can find and apply to marketing director jobs in Georgia on Migrate Mate, which lists current Georgia openings across industries and locations. Find the roles that fit your experience and apply directly to each one.
See All 82 Marketing Director Jobs in Georgia
Find roles in Georgia that match your experience and apply in just a few clicks.
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