Marketing Director Jobs in California
Marketing Director jobs in California are among the most active in the country, concentrated in technology, entertainment, consumer goods, and healthcare across a market that ranges from brand-new managers to VP-adjacent senior directors. Los Angeles, San Francisco, and San Diego lead on hiring volume, with major employers like Apple, Disney, and Kaiser Permanente maintaining deep marketing functions in the state. The most in-demand specialties are product marketing, digital and performance marketing, and integrated brand strategy. Find a role that fits below and apply directly.
Find Marketing Director JobsOverview
Open roles358+
Top employerIvy Living
Top cityLos Angeles, CA
Cities hiring92
Work type43% Hybrid
Top industryTechnology
Showing 5 of 358+ Marketing Director jobs
Director, Product Marketing, North America - HCM & Payroll
We won't show you this job again
New 20h ago
Sage
Director, Product Marketing, North America - HCM & Payroll
San Jose, California
New 20h ago
Director of Marketing and Growth
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Added 2d ago
Skywell LLC
Director of Marketing and Growth
Santa Monica, California
Added 2d ago
Director, SMB & Mid-Market Marketing
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Added 3d ago
Consensus Cloud Solutions
Director, SMB & Mid-Market Marketing
Los Angeles, California
Added 3d ago
Director of Integrated Brand Marketing
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Added 3d ago
Fellow
Director of Integrated Brand Marketing
San Francisco, California
Added 3d ago
Director of Marketing and Communications
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Added 3d ago
AllSport America Inc
Director of Marketing and Communications
Martinez, California
Added 3d ago
New 20h ago
Director, Product Marketing, North America - HCM & Payroll
Sage·San Jose, California
Job functions:
$200k - $260k/yr
Hybrid
10,000+ employees
Job Description
Job Description
We have a significant opportunity to grow our HCM & Payroll product portfolio across North America. With the launch of Sage HCM, our expanding AI capabilities, and the ability to connect HR, payroll, and financial management through Sage Intacct, we're investing in building a stronger competitive position in the mid-market.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
Key Responsibilities
What You'll Do:
Product Marketing Strategy & Market Growth
Lead North American product marketing strategy across Sage's HCM, Payroll, Workforce Management, and AI-enabled portfolio.
Identify where Sage has the strongest opportunities to compete and grow, using customer insights, market trends, competitive intelligence, and commercial performance data.
Shape market segmentation, positioning, pricing and packaging recommendations, and go-to-market priorities to strengthen Sage's competitive position.
Partner with Product leadership to bring customer and market insights into roadmap discussions, investment priorities, and future product direction.
Positioning, Messaging & Competitive Differentiation
Develop compelling, differentiated positioning and messaging that clearly communicates why customers should choose Sage.
Shape the market narrative around Sage HCM, including the value of connecting HR, payroll, workforce management, and financial management through Sage Intacct.
Translate AI-enabled capabilities into clear customer benefits, particularly around accuracy, efficiency, transparency, and control.
Equip Sales, Marketing, and Partner teams with the insights, messaging, and competitive strategies needed to win in the market.
Go-to-Market Strategy & Commercial Impact
Lead go-to-market strategy for new products, capabilities, and portfolio initiatives, from market opportunity assessment through launch and ongoing growth.
Partner with Product, Sales, Growth Marketing, Customer Success, and other cross-functional leaders to align commercial priorities and execution.
Establish clear measures of success and use performance insights to improve competitive win rates, adoption, customer expansion, retention, and revenue growth.
Identify opportunities to strengthen the customer value proposition and accelerate growth across new and existing customer segments.
Strategic Leadership & Team Development
Lead, coach, and develop a team of Senior Product Marketers, building their strategic capabilities and commercial impact.
Serve as a senior Product Marketing partner for North America, working closely with global Product Marketing leadership and regional business stakeholders to align priorities and advance strategic initiatives.
Influence senior stakeholders across a globally distributed organization, bringing clarity to complex decisions and helping teams prioritize opportunities with the greatest commercial impact.
Build scalable approaches, processes, and best practices that strengthen product marketing effectiveness as the business evolves.
What We're Looking For
Significant experience in B2B SaaS product marketing, including ownership of product marketing strategy across a product portfolio, business unit, or major market.
People leadership experience, with the ability to coach, develop, and elevate the strategic impact of Product Marketing teams.
Demonstrated ability to translate market, customer, and competitive insights into commercial strategies that drive measurable business results.
Strong expertise in positioning, messaging, segmentation, go-to-market strategy, and competitive differentiation.
Experience influencing senior Product, Sales, and Marketing leaders, including challenging assumptions, shaping decisions, and building alignment across teams.
Strong commercial judgment, with experience connecting product marketing activities to customer acquisition, adoption, retention, expansion, and revenue growth.
Ability to navigate complex, global organizations and lead cross-functional initiatives with a high degree of independence.
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
Competitive annual bonuses (30%)
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
Product Marketing Strategy & Market Growth
Positioning, Messaging & Competitive Differentiation
Go-to-Market Strategy & Commercial Impact
Strategic Leadership & Team Development
What We're Looking For
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
Sage
Director, Product Marketing, North America - HCM & Payroll
San Jose, California
New 20h ago10,000+ employees
Job functions:
$200k - $260k/yr
Hybrid
Job Description
Job Description
We have a significant opportunity to grow our HCM & Payroll product portfolio across North America. With the launch of Sage HCM, our expanding AI capabilities, and the ability to connect HR, payroll, and financial management through Sage Intacct, we're investing in building a stronger competitive position in the mid-market.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
We're looking for an experienced Product Marketing Leader to help shape that growth. You'll lead North American product marketing strategy across our HCM & Payroll portfolio, influence where we focus, how we differentiate, and how we compete, and work closely with senior leaders across Product, Sales, and Marketing to turn those decisions into commercial results. You'll also lead and grow a team of Senior PMMs and have an opportunity to help shape the future direction of this business.
Location: San Jose office (Riverpark Tower - 300 Park Ave.) This role requires three days per week in the office.
Why Sage?
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting, Finance, Payroll & HR software. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
This is an opportunity to help shape Sage's next phase of growth in the North American HCM market. With Sage HCM now in market, an established financial management customer base, and growing AI capabilities, there's an opportunity to build on Sage's strengths and establish a stronger position in a highly competitive category. You'll have the opportunity to influence important commercial decisions, work closely with senior business leaders, develop a talented Product Marketing team, and help shape how the business grows. For a leader who enjoys building, developing teams, and seeing their strategic decisions translate into business results, there's an opportunity to make a significant contribution to what comes next.
Key Responsibilities
What You'll Do:
Product Marketing Strategy & Market Growth
Lead North American product marketing strategy across Sage's HCM, Payroll, Workforce Management, and AI-enabled portfolio.
Identify where Sage has the strongest opportunities to compete and grow, using customer insights, market trends, competitive intelligence, and commercial performance data.
Shape market segmentation, positioning, pricing and packaging recommendations, and go-to-market priorities to strengthen Sage's competitive position.
Partner with Product leadership to bring customer and market insights into roadmap discussions, investment priorities, and future product direction.
Positioning, Messaging & Competitive Differentiation
Develop compelling, differentiated positioning and messaging that clearly communicates why customers should choose Sage.
Shape the market narrative around Sage HCM, including the value of connecting HR, payroll, workforce management, and financial management through Sage Intacct.
Translate AI-enabled capabilities into clear customer benefits, particularly around accuracy, efficiency, transparency, and control.
Equip Sales, Marketing, and Partner teams with the insights, messaging, and competitive strategies needed to win in the market.
Go-to-Market Strategy & Commercial Impact
Lead go-to-market strategy for new products, capabilities, and portfolio initiatives, from market opportunity assessment through launch and ongoing growth.
Partner with Product, Sales, Growth Marketing, Customer Success, and other cross-functional leaders to align commercial priorities and execution.
Establish clear measures of success and use performance insights to improve competitive win rates, adoption, customer expansion, retention, and revenue growth.
Identify opportunities to strengthen the customer value proposition and accelerate growth across new and existing customer segments.
Strategic Leadership & Team Development
Lead, coach, and develop a team of Senior Product Marketers, building their strategic capabilities and commercial impact.
Serve as a senior Product Marketing partner for North America, working closely with global Product Marketing leadership and regional business stakeholders to align priorities and advance strategic initiatives.
Influence senior stakeholders across a globally distributed organization, bringing clarity to complex decisions and helping teams prioritize opportunities with the greatest commercial impact.
Build scalable approaches, processes, and best practices that strengthen product marketing effectiveness as the business evolves.
What We're Looking For
Significant experience in B2B SaaS product marketing, including ownership of product marketing strategy across a product portfolio, business unit, or major market.
People leadership experience, with the ability to coach, develop, and elevate the strategic impact of Product Marketing teams.
Demonstrated ability to translate market, customer, and competitive insights into commercial strategies that drive measurable business results.
Strong expertise in positioning, messaging, segmentation, go-to-market strategy, and competitive differentiation.
Experience influencing senior Product, Sales, and Marketing leaders, including challenging assumptions, shaping decisions, and building alignment across teams.
Strong commercial judgment, with experience connecting product marketing activities to customer acquisition, adoption, retention, expansion, and revenue growth.
Ability to navigate complex, global organizations and lead cross-functional initiatives with a high degree of independence.
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
Competitive annual bonuses (30%)
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
Product Marketing Strategy & Market Growth
Positioning, Messaging & Competitive Differentiation
Go-to-Market Strategy & Commercial Impact
Strategic Leadership & Team Development
What We're Looking For
Experience in HCM, Payroll, Workforce Management, or Financial Management software is an advantage, but not required. We're equally interested in strong B2B SaaS Product Marketing leaders who can bring relevant experience, fresh perspectives, and a track record of delivering commercial results.
Benefits? We have plenty.
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in this location, and depending on experience, the target offering salary range is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan based on company and individual performance. The range listed is just one component of the Sage total compensation package.
#LI-CH1
See All 358+ Marketing Director Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Marketing Director JobsMarketing Director Jobs by City in California
Where California roles are concentrated, by current openings.
San Diego
21 jobsSanta Clara
15 jobsFoster City
10 jobsRedwood City
9 jobsAlameda
8 jobsSan Mateo
7 jobsCulver City
7 jobsPalo Alto
6 jobsCarlsbad
5 jobsNapa
4 jobsMilpitas
4 jobsPasadena
4 jobsCosta Mesa
4 jobsSanta Monica
4 jobsMountain View
4 jobsWest Hollywood
4 jobsTustin
3 jobsFremont
3 jobsBurlingame
3 jobsWalnut Creek
3 jobsBeverly Hills
3 jobsSan Luis Obispo
3 jobsSouth San Francisco
3 jobsOrange
2 jobsAnaheim
2 jobsBurbank
2 jobsGardena
2 jobsOakland
2 jobsRedding
2 jobsAlhambra
2 jobsCamarillo
2 jobsSanta Ana
2 jobsEl Segundo
2 jobsMenlo Park
2 jobsSacramento
2 jobsSanta Rosa
2 jobsAliso Viejo
2 jobsPalm Springs
2 jobsNewport Beach
2 jobsSanta Barbara
2 jobsThousand Oaks
2 jobsWoodland Hills
2 jobsVista
1 jobCovina
1 jobDublin
1 jobFresno
1 jobReseda
1 jobVenice
1 jobBelmont
1 jobConcord
1 jobCypress
1 jobOakdale
1 jobVentura
1 jobBerkeley
1 jobBrisbane
1 jobCampbell
1 jobGlendale
1 jobLa Palma
1 jobMartinez
1 jobMurrieta
1 jobPacifica
1 jobPalmdale
1 jobRosemead
1 jobStanford
1 jobVan Nuys
1 jobCupertino
1 jobEscondido
1 jobHawthorne
1 jobHollywood
1 jobInglewood
1 jobSunnyvale
1 jobBuena Park
1 jobEl Cerrito
1 jobEmeryville
1 jobHealdsburg
1 jobPleasanton
1 jobCanoga Park
1 jobMill Valley
1 jobSimi Valley
1 jobTemple City
1 jobNorth Tustin
1 jobSherman Oaks
1 jobRancho Cordova
1 jobSouth Pasadena
1 jobValley Village
1 jobNorth Hollywood
1 jobCity of Industry
1 jobSan Francisco Bay Area
1 jobMarketing Director Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Ivy Living14
- Gilead Sciences10
- Meta4
- Abbott4
- Intuit4
Top Industries Hiring
- Technology & Software14
- Electronics & Hardware7
- Retail4
- Biotechnology & Pharmaceuticals4
- Manufacturing3
What California Employers Look For
The qualifications that appear most often in marketing director jobs across California.
- Bachelor's degree in marketing, business, or a related field required by most California employers
- Seven or more years of progressive marketing experience with at least two in a leadership role
- Demonstrated ability to build and manage cross-functional marketing teams
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
- Experience developing integrated campaigns across digital, social, and traditional channels
- Strong background in budget management and presenting strategy to executive stakeholders
Marketing Director Jobs in California: Frequently Asked Questions
How do you become a marketing director in California?
Most marketing directors in California follow a path of earning a bachelor's degree in marketing, business communications, or a related field, then building experience through individual contributor and manager roles before stepping into director-level work. California does not require a state-issued license for marketing directors, but employers in regulated industries such as healthcare and financial services often require knowledge of California Consumer Privacy Act compliance. An MBA or relevant professional certification from organizations like the American Marketing Association can accelerate advancement.
How much do marketing directors make in California?
Marketing directors in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing directors in California?
Employers hiring marketing directors in California right now include Ivy Living, Gilead Sciences, and Meta, based on current listings on Migrate Mate as of November 2026. California's concentration of Fortune 500 headquarters, major studios, and high-growth technology companies creates consistent demand for experienced marketing leaders across a wide range of industries.
Which California cities have the most marketing director jobs?
Los Angeles, San Francisco, and San Diego consistently post the most marketing director openings in California. Los Angeles drives volume through its entertainment, media, and consumer brand headquarters, San Francisco and the surrounding Bay Area reflect demand from technology and fintech companies, and San Diego anchors hiring in biotech, defense, and healthcare marketing functions.
Are there remote marketing director jobs in California?
Yes, and more than most fields. About 64% of marketing director openings tied to California are remote or hybrid as of November 2026, reflecting the desk-based and strategy-focused nature of the role. Brand strategy, digital marketing leadership, and content oversight are the sub-functions most commonly offered on a fully remote or distributed basis by California employers.
How can I get hired as a marketing director in California with little or no experience?
The most realistic entry path is moving into a senior marketing manager role first, then stepping up once you have direct reports and campaign ownership on your record. Large California employers such as technology companies in the Bay Area and media companies in Los Angeles regularly hire marketing coordinators and associates through rotational or associate marketing programs that are designed to develop future leaders. Building a portfolio of measurable campaign results, earning a digital marketing or product marketing certification, and transitioning from adjacent roles such as communications manager or growth lead are the moves that open the door.
Where can I find and apply to marketing director jobs in California?
You can find and apply to marketing director jobs in California on Migrate Mate, which lists current California openings. Find roles that fit your background and apply directly to the ones that match.
See All 358+ Marketing Director Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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