Marketing Director Jobs in Houston, TX
Marketing Director jobs in Houston are concentrated in the Energy Corridor, Uptown Galleria corridor, and Midtown, with strong demand across energy, healthcare, and professional services. Employers hiring right now include University of Houston, Jobot, and Buckner International. Find a role that fits below and apply directly.
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The Senior Director of Performance & Growth Marketing is responsible for leading the integrated marketing strategies that drive ticket sales, premium seating, sponsorship revenue, merchandise sales, and fan engagement for the clubs. This leader oversees revenue-focused marketing initiatives across digital, social, CRM, content, paid media, fan acquisition, and retention programs while aligning with the club's overall business objectives. The role is the primary Marketing liaison to the Ticketing team, and partners closely with Corporate Partnerships, Business Intelligence, Communications, Community Relations, and Soccer Operations to maximize revenue opportunities and grow the club's fan base.
- Develop and execute comprehensive performance marketing strategies to drive revenue across ticketing, memberships, premium hospitality, group sales, merchandise, and special events.
- Lead the development of data-driven marketing strategies focused on driving single game ticket sales revenue, fan acquisition, and database growth.
- Partner closely with Ticket Sales, Business Intelligence, and Ticket Operations teams to align marketing strategies with inventory levels, demand trends, and revenue targets and end-to-end purchase funnel across platforms.
- Oversee marketing efforts supporting ticketing products including single game tickets, memberships, premium seating, suites, group sales, and retention initiatives.
- Serve as the Marketing representative in Ticketing leadership meetings, aligning marketing strategies with pricing, inventory, and revenue objectives.
- Lead revenue marketing business reviews with key stakeholders and executive leadership, evaluating ticket sales performance and marketing effectiveness, while providing recommendations for optimization.
- Translate Ticketing priorities into integrated marketing plans the Digital Marketing team’s execution of campaign measurement, attribution, audience segmentation, and performance analysis to improve marketing efficiency and ROI.
- Utilize customer data and market research to identify performance gaps and inform strategic decisions.
- Lead the development of lifecycle marketing strategies leveraging Salesforce to drive lead generation, nurture and conversion workflows, retention, and repeat attendance.
- Partner with content and creative teams to ensure campaigns support both revenue and brand objectives.
- Lead cross-functional initiatives without direct authority, with the ability to influence, align, and manage up across senior leadership.
- Foster a culture of collaboration, innovation, and continuous improvement within the digital and overall marketing team.
- Other duties as assigned.
QUALIFICATION REQUIREMENTS
- Bachelor’s degree in Marketing, Business Administration, Sports Management, Communications, or related field - required.
- Minimum of 7 years’ experience of progressive marketing experience, including leadership responsibility.
- Minimum of 5 years leading performance marketing, CRM and growth marketing initiatives programs within sports, entertainment or consumer-facing organizations.
- Demonstrated proficiency across a full ecosystem of digital marketing and growth platforms, including paid media (Google Ads, Meta, TikTok), CRM and email marketing (Salesforce and marketing automation tools), and owned channels such as website and mobile app experiences.
- Strong understanding of CRM, email marketing, audience segmentation, and marketing automation.
- Preferred: Knowledge of the soccer landscape, supporter culture, and fan engagement strategies.
- Experience working with ticketing systems such as Ticketmaster, SeatGeek, or similar platforms.
- Strong executive communication skills with a focus on data storytelling and strategic clarity.
- Proven success driving direct revenue outcomes through digital marketing strategies.
- Proficiency with Microsoft Office (Word, Excel, PowerPoint) – required.
- Ability to diagnose complex performance and revenue challenges across the marketing funnel (acquisition, conversion, retention), identify root causes using data and fan insights, and develop actionable, revenue-driving solutions.
- Exceptional written and verbal communication skills, with the ability to translate complex data and marketing performance into clear, compelling narratives tailored to senior leadership, cross-functional stakeholders, and external partners.
- Proactive, innovative leader with a strong sense of ownership and accountability, capable of independently driving initiatives from concept through execution, optimization, and measurable business impact.
- Proven ability to lead, influence, and drive alignment across diverse teams and seniority levels
- Strong time management skills with the ability to work in a fast-paced environment and to balance multiple simultaneous projects and deadlines, including last-minute requests, in a timely manner.
- Maintains Organizational Core Competencies.
ORGANIZATIONAL CORE COMPETENCIES
- Accountable – Holds themselves (and when appropriate others) accountable for achieving goals and objectives.
- Collaborative – Works collaboratively with others to achieve organizational outcomes.
- Progressive – Open-minded, accepting, creative, and innovative in approach.
- Values Driven – Being ethical in decision making and operating with professional integrity.
- Agile – Achieves personal and organizational success within a changing, dynamic and complex environment. Ability to handle ambiguity.
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Find Marketing Director JobsMarketing Director Job Market in Houston
Who's Hiring
- University of Houston15
- Jobot10
- Buckner International10
- PwC5
- Hines5
Top Industries Hiring
- Staffing & Recruiting10
- Technology & Software5
- Construction & Real Estate5
Marketing Director Jobs in Houston: Frequently Asked Questions
How do I get a marketing director job in Houston?
Focus your search on Houston's dominant sectors: energy and oilfield services, healthcare and hospital systems, commercial real estate, and professional services firms. The Uptown Galleria corridor and the Energy Corridor host dense clusters of corporate marketing teams. Candidates who stand out locally tend to have experience with B2B marketing, account-based strategies, or regulated-industry communications, and a network built through Houston's active professional association scene.
Which companies hire marketing directors in Houston?
Employers hiring marketing directors in Houston right now include University of Houston, Jobot, and Buckner International, based on current listings on Migrate Mate as of September 2026. Houston's market skews toward large energy corporations, major health systems, commercial real estate firms, and regional financial services companies, many of which maintain substantial in-house marketing departments.
Are there remote marketing director jobs in Houston?
Yes, though marketing director roles are moderately remote-friendly since the position typically involves cross-functional leadership and stakeholder meetings that many employers prefer on-site. About 33% of marketing director openings tied to Houston are remote or hybrid as of September 2026, with the most flexibility found in digital-first companies and SaaS firms operating out of Houston. Brand strategy and demand generation functions tend to offer the most remote options locally.
How can I get a marketing director job in Houston with little or no experience?
The most realistic entry path in Houston is stepping up from a senior manager or marketing manager role within a large energy, healthcare, or commercial real estate organization, where internal promotion is common. Houston's hospital systems and energy services companies regularly grow marketing leads from within. Building Houston-specific credentials, such as experience with downstream energy marketing or healthcare compliance communications, and joining local chapters of the American Marketing Association can accelerate the move into director-level roles.
Which industries hire the most marketing directors in Houston?
Houston marketing director roles concentrate in Staffing & Recruiting, Technology & Software, and Construction & Real Estate, based on current listings on Migrate Mate as of September 2026. Houston's position as the global energy capital and one of the largest U.S. medical centers means energy services and healthcare alone drive a disproportionate share of senior marketing hiring compared to most other American cities.
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