Marketing Director Jobs in North Carolina
Marketing Director jobs in North Carolina are consistently active, with strong demand concentrated in healthcare marketing, financial services, and technology sectors across a seniority range from emerging leaders through senior vice presidents. The heaviest hiring is centered in Charlotte, Raleigh, and Durham, where established employers such as Bank of America, Duke University Health System, and Red Hat regularly bring on marketing directors. The most in-demand specialties include digital marketing strategy, brand management, and demand generation. Find a role that fits below and apply directly.
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Reporting directly to the Dean, this leader serves as the chief communications officer for North Carolina’s premier engineering institution, managing an integrated enterprise across 12 academic units, major research hubs, and college administration. Governing a modernized hub-and-spoke operating model, the Executive Director sets the strategic vision, brand standards, and integrated marketing strategy across 9 core academic departments, 3 affiliated departments, major research institutes, and college-wide administration.
Primary strategic objectives of this position include, but are not limited to, the following:
Strategic Planning, Brand Elevation & Hub-and-Spoke Governance
- Hub-and-Spoke Leadership: Oversee operational governance across 12 academic units and central creative teams to deliver unified brand messaging.
- Integrated Marketing & Expansion Alignment: Develop multi-channel marketing campaigns aligned with state expansion mandates to drive student yield, faculty recruitment, and research visibility.
- Digital Infrastructure & Analytics: Direct website architecture, brand assets, and analytics/audience-listening tools to measure campaign impact and optimize digital channels.
- Crisis & Issues Management: Direct crisis communications strategies, establish rapid-response frameworks, and serve as senior advisor to executive leadership during high-stakes issues.
- Peer Marketing & Academic Rankings: Design and execute peer-to-peer marketing campaigns targeting academic leaders nationwide to advance national rankings (e.g., U.S. News & World Report).
- Proactive Media Relations: Partner with University Communications to secure high-profile national media coverage highlighting faculty breakthroughs and institutional milestones.
- Team Supervision & Development: Directly supervise, coach, and evaluate permanent staff members, fostering a high-performing and collaborative team culture.
- Intake & Service Governance: Oversee digital workflow systems (Asana) governing 1,200+ annual project requests while establishing service-level agreements (SLAs) for college partners.
- Fiscal Optimization: Manage operating budgets, agency vendors, and in-house creative capabilities to maximize cost avoidance and ROI.
- Dean’s Strategic Communications: Lead executive communications for the Dean, authoring keynotes, white papers, town hall presentations, board reports, and digital messaging.
- Advancement Alignment: Partner with fundraising leadership to create compelling campaign materials supporting a $50M+ annual advancement run rate.
- Thought Leadership: Position executive leaders and distinguished faculty as national subject matter experts in priority research disciplines.
- Creative & Multimedia Direction: Oversee visual design, brand consistency, and in-house video production, livestreaming, and photojournalism teams.
- Internal Communications Cadence: Establish transparent, consistent internal communications channels for faculty, staff, and students across Centennial Campus.
- Other tasks and responsibilities may be assigned based on the needs of the organization and evolving priorities.
- Occasional business travel as needed.
- Requires an advanced degree in communications, journalism, public relations, marketing, business, higher education leadership, or a related field or relevant experience may be substituted for the advanced degree.
- Professional experience in communications, marketing, or public relations with increasing responsibility.
- Direct supervisory or management experience leading communications professionals and teams.
- Demonstrated ability to design, implement, and evaluate comprehensive, multi-channel marketing and communications strategies that align with organizational priorities and drive measurable outcomes.
- Proven track record in team building, coaching, resource management, and performance administration for professional communications staff.
- Exceptional interpersonal, collaboration, and organizational skills, with a demonstrated ability to manage competing priorities, navigate complex organizational structures, and keep team deliverables focused on core College goals.
- Deep strategic expertise across media relations, digital marketing, executive communications, visual storytelling, brand governance, and crisis/issues management.
- Strong relationship-building skills with a proven history of establishing trust, building consensus, and collaborating effectively with executive leaders, faculty, staff, and external partners.
- Prior professional experience within higher education, particularly at a Research 1 (R1) university or large academic institution.
- Direct experience managing communications, marketing, or public relations in a science, engineering, technology, or research-intensive environment.
- Experience leading or working within a centralized or hub-and-spoke communications operating structure.
- N/A
- Matrixed / Hub-and-Spoke Leadership: Describe your experience leading a centralized or matrixed communications team supporting multiple distinct departments, academic units, or business divisions.
- Translating Complex Concepts: Provide an example of how you have translated complex, technical, or specialized subject matter (e.g., academic research, technology, science, healthcare, finance, or policy) into high-impact campaigns that elevated organizational reputation or engagement.
- Crisis & Issues Management: Briefly outline a scenario where you advised executive leadership through a high-stakes issue, emergency, or reputational risk.
This position is not eligible for visa sponsorship. Applicants must be authorized to work in the United States without the need for current or future sponsorship.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
See All 57 Marketing Director Jobs in North Carolina
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Find Marketing Director JobsMarketing Director Jobs by City in North Carolina
Where North Carolina roles are concentrated, by current openings.
Marketing Director Job Market in North Carolina
A snapshot from current North Carolina openings, updated as new roles post.
Who's Hiring


Top Industries Hiring
- Technology & Software
- Investment & Asset Management
- Consulting & Professional Services
What North Carolina Employers Look For
The qualifications that appear most often in marketing director jobs across North Carolina.
- Bachelor's degree in marketing, communications, or a closely related field required
- Seven or more years of progressive marketing experience with demonstrated leadership
- Proven experience managing cross-functional teams and agency or vendor relationships
- Deep expertise in digital marketing platforms, CRM systems, and marketing automation tools
- Strong analytical ability to translate campaign data into strategy and budget decisions
- Experience developing integrated marketing plans aligned to revenue or enrollment goals
Marketing Director Jobs in North Carolina: Frequently Asked Questions
How do you become a marketing director in North Carolina?
Marketing director roles in North Carolina do not require a state-issued license or certification, so the path runs through education and experience. Most employers expect a bachelor's degree in marketing, communications, or business, and many Charlotte and Raleigh employers favor candidates who have also completed an MBA. From there, the typical progression moves through specialist, manager, and senior manager roles before reaching director level, with portfolio depth and team leadership experience carrying the most weight.
How much do marketing directors make in North Carolina?
Marketing directors in North Carolina earn a median of about $165,480 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $96,760 for the lowest 10% to over $274,100 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing directors in North Carolina?
Employers hiring marketing directors in North Carolina right now include Saber Healthcare, Willow Ridge of NC, and Navion Senior Solutions, based on current listings on Migrate Mate as of November 2026. North Carolina's mix of Fortune 500 financial firms in Charlotte, major research universities and health systems in the Research Triangle, and a growing tech sector means openings appear across a wide range of industries throughout the state.
Which North Carolina cities have the most marketing director jobs?
Charlotte, Raleigh, and Durham account for the largest share of marketing director openings in North Carolina. Charlotte drives volume through its concentration of banking, insurance, and consumer brands, while Raleigh and Durham benefit from the Research Triangle's dense cluster of technology companies, universities, and health systems that each maintain sizable in-house marketing teams.
Are there remote marketing director jobs in North Carolina?
Yes, and more than most fields, because marketing director work is largely strategic, digital, and communication-driven rather than tied to a physical site. About 67% of marketing director openings tied to North Carolina are remote or hybrid as of November 2026, reflecting how widely the profession has adopted flexible arrangements. Brand strategy, content leadership, and demand generation are the sub-areas most likely to be offered on a fully remote basis.
How can I get hired as a marketing director in North Carolina with little or no experience?
The most realistic entry path is landing a marketing coordinator or marketing specialist role at one of North Carolina's large institutional employers, such as a Research Triangle tech firm, a Charlotte financial services company, or a health system like Atrium Health, and building upward from there. Many of these organizations run structured rotational or associate marketing programs for recent graduates. A strong digital portfolio, Google or HubSpot certifications, and a demonstrated ability to manage campaigns independently will accelerate the move from individual contributor to manager and eventually to director level.
Where can I find and apply to marketing director jobs in North Carolina?
You can find and apply to marketing director jobs in North Carolina on Migrate Mate, which lists current openings tied to the state. Search the listings, find roles that match your background and location, and apply directly to the ones that fit.
See All 57 Marketing Director Jobs in North Carolina
Find roles in North Carolina that match your experience and apply in just a few clicks.
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