Social Media Specialist Jobs in San Antonio, TX

Location: San Antonio, TX
Regular/Temporary: Regular
Job ID: 15683
Full/Part Time: Full Time

Position Information

The University of Texas at San Antonio (UT San Antonio) is a nationally recognized, top-tier public research university that unites the power of higher education, biomedical discovery and healthcare within one visionary institution. As the third-largest research university in Texas and a Carnegie R1-designated institution, UT San Antonio is a model of access and excellence - advancing knowledge, social mobility and public health across South Texas and beyond. UT San Antonio serves approximately 42,000 students in 320 academic programs spanning science, engineering, medicine, health, liberal arts, AI, cybersecurity, business, education and more. With 17,000 faculty and staff, UT San Antonio has also been recognized as a Top Employer in Texas by Forbes Magazine. Learn more online, on UT San Antonio Today or on X, Instagram, Facebook, YouTube or LinkedIn.

Salary Range: $87,500 - $96,900/Annualized, commensurate with education, experience, and qualifications.

Job Type: Full Time

Posting Close Date: Applications will be accepted through 11:59 PM CDT on 7/24/2026. At the discretion of the hiring department, this posting may close once a sufficient number of qualified applications have been received.

Required Application Materials:

• Resume is required.
• Cover letter is preferred.
• Contact information for three professional contacts.

Job Details

Job Summary

The Director of Social Media Strategy and Engagement serves as the university's lead strategist for institutional social media reputation, engagement and digital issues management. This position is an integral partner in protecting, promoting and advancing the university's brand and reputation across digital and social media platforms. The director oversees the university's flagship social media strategy and serves as a strategic advisor to communications colleagues regarding digital engagement, online reputation, emerging issues and audience sentiment. This role leads a social media team responsible for advancing institutional storytelling, supporting executive visibility, monitoring reputational risk and strengthening engagement with key audiences across the university's digital ecosystem. The position requires exceptional judgment, discretion, and the ability to operate effectively within a dynamic, fast-paced higher education and public affairs environment.

Core Responsibilities

• Leads the university's flagship institutional social media strategy and engagement efforts. Serves as a central strategic advisor to colleagues across the university on digital engagement, reputation management and emerging social media trends.
• Develops and leads a multi-person social media team, including full-time staff and student workers. Establishes digital strategies, operational systems, workflows and editorial/design standards to ensure efficient and high-quality content development and engagement aligned with institutional priorities and brand principles.
• Oversees the day-to-day management of the flagship social media channels. Directs, reviews and approves flagship social media content to ensure consistency, quality, accessibility and alignment with institutional voice.
• Develops strategies to advance executive visibility and institutional thought leadership across digital channels.
• Monitors and analyzes social media conversations, emerging issues, news cycles and public discourse that may impact the university's reputation or operations. Synthesizes these discussions into real-time, actionable insights to support issues management, crisis communications and executive decision-making.
• Serves as a key communications partner during emergencies, institutional matters and reputational events. Leads flagship social media communications during emergencies and operational disruptions.
• Oversees social media analytics, measurement and reporting efforts to evaluate channel performance, audience engagement and institutional impact. Develops executive-level reports and presentations that communicate outcomes, trends, reputational insights and strategic recommendations.
• Evaluates emerging platforms, technologies and digital engagement strategies to support innovation, audience growth and generative engine optimization. Recommends new approaches to enhance visibility, engagement and brand affinity across digital channels.
• Develops and oversees enterprise social media standards, governance and best practices. Leads the university's Social Media Collective.
• Performs other duties as assigned.

Required Qualifications

• Bachelor's Degree in a related field.
• Seven (7) years of related work experience.
• This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.

Knowledge, Skills, and Abilities

• Verbal and Written Communication
• Proficiency in Microsoft Office Suite and Adobe Creative Suite
• Proficiency in Social Media Management Platforms
• Social Media Strategy
• Reputation Management
• Strategic Communications Principles
• Writing, Editing, and Storytelling Skills
• Analytical and Strategic Thinking
• Crisis Communication and Issues Management Best Practices
• Interpersonal Skills
• Relationship Building Skills
• Confidentiality
• Ability to Work Independently
• Collaboration

Working Conditions

• Hybrid and office environment. Ability to travel to and from meetings, training sessions, or other business-related events. Workdays, areas, and work hours may vary depending on the department's needs.

Physical Demands

• Jobs are sedentary; if walking and standing are required, only occasionally. Ability to exert up to 10 pounds of force to lift, carry, push, pull, or otherwise move objects.

This position will work both on campus and remotely in Texas. Travel and parking expenses are the employee's responsibility.

This position is contingent upon a successful background check. Verification of a valid driver's license and Motor Vehicle Record (MVR) may be completed as applicable. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.

Equal Employment Opportunity

As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination.