Media Relations Manager Jobs in Texas
Media relations manager jobs in Texas are active across a broad range of sectors, including energy, technology, healthcare, higher education, and government, with openings at every level from coordinator to director. Dallas, Houston, and Austin account for the largest share of postings, where major employers such as AT&T, ExxonMobil, and the University of Texas System maintain substantial communications teams. The most in-demand specialties in Texas right now are crisis communications, executive media strategy, and digital and broadcast media outreach. Find a role that fits below and apply directly.
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Hiring Department
The University of Texas Permian Basin's Marketing & Communications welcomes applications for the position of Assistant Director of Communications and Media Relations.
Salary Range
$65,000.00 depending on qualifications
Essential Functions
The Assistant Director of Communications and Media Relations leads day-to-day media relations and social media content strategy for The University of Texas Permian Basin, shaping timely, accurate, and engaging communications that strengthen the University’s public voice and reputation. The position serves as the central operational contact for external media inquiries and interview coordination; plans and executes content across official social channels; develops news, storytelling, and multimedia content; and works with campus partners, the Creative Director, and web and marketing colleagues to align communications with University priorities and brand standards.
Institutional Media Relations and Response Coordination
1. Serve as the central operational point of contact for external media inquiries and interview requests; assess the request,
coordinate subject-matter experts and logistics, provide approved media assets, and maintain timely follow-through.
2. Draft and distribute media advisories, press releases, statements, background materials, and related news content within
established review and approval processes.
3. Coordinate routine media-response planning and interview preparation with the Executive Director of Strategic
Communications and campus partners; escalate crisis communications, sensitive issues, official institutional statements,
legal matters, and open-records requests through designated University authorities.
Social Media Strategy and Audience Engagement
4. Lead day-to-day planning and execution of content strategy across official UTPB social media channels, including channel
priorities, editorial calendars, publishing schedules, platform-native formats, and recurring engagement campaigns within
approved University strategy and standards.
5. Maintain the University social media calendar in alignment with institutional priorities, academic and student-life events,
recruitment and reputation goals, and timely platform trends.
6. Monitor, moderate, and engage with social audiences; identify emerging issues or high-risk conversations; and apply
established escalation protocols when content requires leadership, legal, safety, or crisis review.
7. Review social media performance and audience engagement data using approved scheduling and analytics tools and
recommend content, timing, channel, and format adjustments.
Digital Content Creation and Storytelling
8. Create and publish platform-appropriate digital content, including captions, photography, graphics, short-form video, Reels,
Shorts, and comparable mobile-first content using approved tools such as Canva, Adobe Express, CapCut, InShot, or
similar platforms.
9. Develop and edit stories for University news, blogs, newsletters, and other communications highlighting student, faculty,
staff, alumni, research, academic, and community achievements.
10. Translate complex University topics into clear, accurate, audience-appropriate content while maintaining editorial quality,
accessibility, and brand voice.
Campus Content Partnerships, Brand, and Web Support
11. Collaborate with colleges, departments, programs, and campus partners to identify story opportunities, collect information
and assets, coordinate approvals, and amplify approved University content.
12. Partner with the Creative Director and other Marketing and Communications colleagues to ensure visual and written
content aligns with University brand standards and communication priorities.
13. Assist with timely updates to marketing, news, and related University web content in coordination with designated web
owners and established publishing processes.
Student Influencer Program and Continuous Improvement
14. Develop and coordinate the student influencer initiative, including recruitment support, content guidance, calendars,
campaign participation, brand expectations, and engagement activities; formal personnel authority is not implied unless
separately assigned.
15. Monitor changes in social platforms, digital-media practices, audience behavior, and content technology and recommend
practical updates to University content approaches, tools, and workflows.
Required Qualifications
2. Three (3) years of professional experience in media relations, public relations, strategic communications, social media,
journalism, digital content, or a closely related communications field.
3. Experience independently managing professional social media accounts, editorial calendars, publishing schedules, and
audience engagement for an organization, institution, or brand.
4. Experience writing and editing media advisories, press releases, news or feature stories, social copy, or comparable
public-facing communications.
5. Experience coordinating media inquiries, interviews, public-facing stakeholder communications, or comparable time-sensitive
external communications.
6. Experience creating digital and mobile-first content using photography, short-form video, graphics, and tools such as
Canva, Adobe Express, CapCut, InShot, or comparable platforms.
7. Experience using social media scheduling or analytics tools and interpreting engagement metrics to inform content
decisions.
8. Experience managing multiple communications projects, deadlines, approvals, and stakeholder relationships concurrently.
Preferred Qualifications
2. Experience supporting crisis communications, issues management, executive communications, or media preparation for
sensitive topics.
3. Experience using Sprout Social, Hootsuite, Later, or comparable social publishing, listening, or analytics platforms.
4. Experience with a content management system and publishing news or marketing content to an institutional website.
5. Experience developing student ambassador, influencer, creator, or peer-engagement programs.
6. Demonstrated portfolio of professional writing, photography, social content, short-form video, earned media, or multimedia
storytelling work.
Additional Information
Required Application Materials
1. Cover Letter
2. Résumé
3. List of References
4. Transcripts (Preferred)
5. Letters of Recommendation (Preferred)
Conditions of Employment
1. The job description is not a complete list of all responsibilities and duties performed by employees. Employees may perform other related duties as assigned by their immediate supervisor.
2. Employment is subject to an introductory period to monitor employee performance.
3. Once hired, the prospective employee must present documentation within three (3) days of the hire date to establish their identity and employment eligibility as required by Immigration and Customs Enforcement (ICE). Applicants must be able to show proof of eligibility to work in the United States by time of hire. UTPB participates in e-Verify.
4. Employees must be able and willing to travel and perform duties away from campus as necessary and must be able to operate a licensed motor vehicle, have access to a dependable motor vehicle, and possess a valid state driver’s license. Must have and maintain a satisfactory driver’s record.
5. Employment is contingent upon a successful background check.
6. UT Permian Basin is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Schedule
Generally, the normal work hours for the university are Monday through Thursday, 7:30 – 5:30 pm; Friday, 8:00 am – 12:00 pm with a one-hour lunch. The individual holding this position may need to be available early morning, evening, and on weekends to meet the needs of the department. Hours worked may differ with some departments.
Standard Working Conditions
1. Able to lift various materials up to 25 pounds on an occasional basis.
2. Able to bend, crouch, and reach continuously.
3. Physically able remain seated, frequently to continuously.
4. Able to remain standing up to 15% of the time.
5. Possesses dexterity abilities required to perform job duties including extensive keyboard work, operating office equipment, performing filing, and other job-related responsibilities that include extensive wrist and hand movement.
6. Standard working conditions may differ depending on department and occupation
University Benefits
1. UT Permian Basin offers an excellent compensation package including heath, retirement, & fringe benefits for eligible employees.
2. Coverage includes medical, prescriptions, life insurance, AD&D, and matching retirement provided by UTPB.
3. You may also be eligible to add dental, vision, family coverage, & flex-spending accounts, additional retirement, and a few other coverages as options too.
4. Fringe benefits include tuition reimbursement (after one year of service), wellness breaks, employee assistant program (EAP), and meal deals, among other perks and discounts!
5. Our benefits package, along with an ample leave policy, make for a great total compensation package.
About the University
The University of Texas Permian Basin is located in Odessa, Texas. It was authorized by the Texas Legislature in 1969 and founded in 1973. The Permian Basin is one of the fastest-growing, culturally vibrant, economically invigorated regions of the country – full of industry, culture, and wide-open spaces. At the academic heart of this area sits The University of Texas Permian Basin – which every year, delivers smart, savvy leaders across the U.S.
As a regional, comprehensive institution, The University of Texas Permian Basin serves a diverse community of students from the region, the state, and beyond. Through excellence in student-centered teaching, learning, research, and public service, the University cultivates engaged citizens and impacts lives while advancing the technology and public interests of West Texas.
Our vision is that the University of Texas Permian Basin will be an innovative, responsive university that thinks large and lives local. We will lead in advancing education, research, economic competitiveness, and cultural enrichment.
Hiring Department
The University of Texas Permian Basin's Marketing & Communications welcomes applications for the position of Assistant Director of Communications and Media Relations.
Salary Range
$65,000.00 depending on qualifications
Essential Functions
The Assistant Director of Communications and Media Relations leads day-to-day media relations and social media content strategy for The University of Texas Permian Basin, shaping timely, accurate, and engaging communications that strengthen the University’s public voice and reputation. The position serves as the central operational contact for external media inquiries and interview coordination; plans and executes content across official social channels; develops news, storytelling, and multimedia content; and works with campus partners, the Creative Director, and web and marketing colleagues to align communications with University priorities and brand standards.
Institutional Media Relations and Response Coordination
1. Serve as the central operational point of contact for external media inquiries and interview requests; assess the request,
coordinate subject-matter experts and logistics, provide approved media assets, and maintain timely follow-through.
2. Draft and distribute media advisories, press releases, statements, background materials, and related news content within
established review and approval processes.
3. Coordinate routine media-response planning and interview preparation with the Executive Director of Strategic
Communications and campus partners; escalate crisis communications, sensitive issues, official institutional statements,
legal matters, and open-records requests through designated University authorities.
Social Media Strategy and Audience Engagement
4. Lead day-to-day planning and execution of content strategy across official UTPB social media channels, including channel
priorities, editorial calendars, publishing schedules, platform-native formats, and recurring engagement campaigns within
approved University strategy and standards.
5. Maintain the University social media calendar in alignment with institutional priorities, academic and student-life events,
recruitment and reputation goals, and timely platform trends.
6. Monitor, moderate, and engage with social audiences; identify emerging issues or high-risk conversations; and apply
established escalation protocols when content requires leadership, legal, safety, or crisis review.
7. Review social media performance and audience engagement data using approved scheduling and analytics tools and
recommend content, timing, channel, and format adjustments.
Digital Content Creation and Storytelling
8. Create and publish platform-appropriate digital content, including captions, photography, graphics, short-form video, Reels,
Shorts, and comparable mobile-first content using approved tools such as Canva, Adobe Express, CapCut, InShot, or
similar platforms.
9. Develop and edit stories for University news, blogs, newsletters, and other communications highlighting student, faculty,
staff, alumni, research, academic, and community achievements.
10. Translate complex University topics into clear, accurate, audience-appropriate content while maintaining editorial quality,
accessibility, and brand voice.
Campus Content Partnerships, Brand, and Web Support
11. Collaborate with colleges, departments, programs, and campus partners to identify story opportunities, collect information
and assets, coordinate approvals, and amplify approved University content.
12. Partner with the Creative Director and other Marketing and Communications colleagues to ensure visual and written
content aligns with University brand standards and communication priorities.
13. Assist with timely updates to marketing, news, and related University web content in coordination with designated web
owners and established publishing processes.
Student Influencer Program and Continuous Improvement
14. Develop and coordinate the student influencer initiative, including recruitment support, content guidance, calendars,
campaign participation, brand expectations, and engagement activities; formal personnel authority is not implied unless
separately assigned.
15. Monitor changes in social platforms, digital-media practices, audience behavior, and content technology and recommend
practical updates to University content approaches, tools, and workflows.
Required Qualifications
2. Three (3) years of professional experience in media relations, public relations, strategic communications, social media,
journalism, digital content, or a closely related communications field.
3. Experience independently managing professional social media accounts, editorial calendars, publishing schedules, and
audience engagement for an organization, institution, or brand.
4. Experience writing and editing media advisories, press releases, news or feature stories, social copy, or comparable
public-facing communications.
5. Experience coordinating media inquiries, interviews, public-facing stakeholder communications, or comparable time-sensitive
external communications.
6. Experience creating digital and mobile-first content using photography, short-form video, graphics, and tools such as
Canva, Adobe Express, CapCut, InShot, or comparable platforms.
7. Experience using social media scheduling or analytics tools and interpreting engagement metrics to inform content
decisions.
8. Experience managing multiple communications projects, deadlines, approvals, and stakeholder relationships concurrently.
Preferred Qualifications
2. Experience supporting crisis communications, issues management, executive communications, or media preparation for
sensitive topics.
3. Experience using Sprout Social, Hootsuite, Later, or comparable social publishing, listening, or analytics platforms.
4. Experience with a content management system and publishing news or marketing content to an institutional website.
5. Experience developing student ambassador, influencer, creator, or peer-engagement programs.
6. Demonstrated portfolio of professional writing, photography, social content, short-form video, earned media, or multimedia
storytelling work.
Additional Information
Required Application Materials
1. Cover Letter
2. Résumé
3. List of References
4. Transcripts (Preferred)
5. Letters of Recommendation (Preferred)
Conditions of Employment
1. The job description is not a complete list of all responsibilities and duties performed by employees. Employees may perform other related duties as assigned by their immediate supervisor.
2. Employment is subject to an introductory period to monitor employee performance.
3. Once hired, the prospective employee must present documentation within three (3) days of the hire date to establish their identity and employment eligibility as required by Immigration and Customs Enforcement (ICE). Applicants must be able to show proof of eligibility to work in the United States by time of hire. UTPB participates in e-Verify.
4. Employees must be able and willing to travel and perform duties away from campus as necessary and must be able to operate a licensed motor vehicle, have access to a dependable motor vehicle, and possess a valid state driver’s license. Must have and maintain a satisfactory driver’s record.
5. Employment is contingent upon a successful background check.
6. UT Permian Basin is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Schedule
Generally, the normal work hours for the university are Monday through Thursday, 7:30 – 5:30 pm; Friday, 8:00 am – 12:00 pm with a one-hour lunch. The individual holding this position may need to be available early morning, evening, and on weekends to meet the needs of the department. Hours worked may differ with some departments.
Standard Working Conditions
1. Able to lift various materials up to 25 pounds on an occasional basis.
2. Able to bend, crouch, and reach continuously.
3. Physically able remain seated, frequently to continuously.
4. Able to remain standing up to 15% of the time.
5. Possesses dexterity abilities required to perform job duties including extensive keyboard work, operating office equipment, performing filing, and other job-related responsibilities that include extensive wrist and hand movement.
6. Standard working conditions may differ depending on department and occupation
University Benefits
1. UT Permian Basin offers an excellent compensation package including heath, retirement, & fringe benefits for eligible employees.
2. Coverage includes medical, prescriptions, life insurance, AD&D, and matching retirement provided by UTPB.
3. You may also be eligible to add dental, vision, family coverage, & flex-spending accounts, additional retirement, and a few other coverages as options too.
4. Fringe benefits include tuition reimbursement (after one year of service), wellness breaks, employee assistant program (EAP), and meal deals, among other perks and discounts!
5. Our benefits package, along with an ample leave policy, make for a great total compensation package.
About the University
The University of Texas Permian Basin is located in Odessa, Texas. It was authorized by the Texas Legislature in 1969 and founded in 1973. The Permian Basin is one of the fastest-growing, culturally vibrant, economically invigorated regions of the country – full of industry, culture, and wide-open spaces. At the academic heart of this area sits The University of Texas Permian Basin – which every year, delivers smart, savvy leaders across the U.S.
As a regional, comprehensive institution, The University of Texas Permian Basin serves a diverse community of students from the region, the state, and beyond. Through excellence in student-centered teaching, learning, research, and public service, the University cultivates engaged citizens and impacts lives while advancing the technology and public interests of West Texas.
Our vision is that the University of Texas Permian Basin will be an innovative, responsive university that thinks large and lives local. We will lead in advancing education, research, economic competitiveness, and cultural enrichment.
See All 6 Media Relations Manager Jobs in Texas
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Find Media Relations Manager JobsMedia Relations Manager Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Media Relations Manager Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
What Texas Employers Look For
The qualifications that appear most often in media relations manager jobs across Texas.
- Bachelor's degree in public relations, communications, journalism, or a related field
- Minimum three to five years of media relations or public affairs experience
- Demonstrated ability to build and maintain relationships with Texas and national media outlets
- Experience developing and pitching press releases, statements, and media advisories
- Proficiency with media monitoring and distribution platforms such as Cision or Meltwater
- Strong written and verbal communication skills with crisis communications experience preferred
Media Relations Manager Jobs in Texas: Frequently Asked Questions
How do you become a media relations manager in Texas?
Most media relations managers in Texas enter the field with a bachelor's degree in communications, public relations, or journalism, then build experience in entry-level roles such as communications coordinator or PR specialist. Texas does not require a state-issued license for this role. Earning accreditation through the Public Relations Society of America, specifically the APR credential, strengthens candidacy for senior roles and is recognized by many Texas employers in corporate and institutional communications.
How much do media relations managers make in Texas?
Media relations managers in Texas earn a median of about $126,670 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $78,400 for the lowest 10% to over $220,000 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire media relations managers in Texas?
Employers hiring media relations managers in Texas right now include Houston Zoo, First Class Motors, and Champion Management, based on current listings on Migrate Mate as of September 2026. Texas's concentration of Fortune 500 headquarters, large public university systems, and major healthcare networks means demand is spread across corporate, nonprofit, and government sectors throughout the state.
Which Texas cities have the most media relations manager jobs?
Dallas, Odessa, and Houston have the most media relations manager openings in Texas. Dallas and Houston lead because of their dense concentrations of corporate headquarters, healthcare systems, and energy companies, while Austin's fast-growing technology and state government sectors drive consistent demand there as well.
Are there remote media relations manager jobs in Texas?
Yes, and more than many communications roles, because media outreach and writing work translates well to remote settings. About 50% of media relations manager openings tied to Texas are remote or hybrid as of September 2026, reflecting the desk-based and relationship-management nature of the work. Media monitoring, drafting, and coordination tasks are most commonly performed remotely, while on-site presence is more often required for executive visibility and crisis response work.
How can I get hired as a media relations manager in Texas with little or no experience?
The most realistic entry path is a communications coordinator or PR assistant role at a Texas university system, hospital network, or large corporation, where structured mentorship and media exposure are built into the work. Organizations such as Texas A&M, UT Health, and major Dallas and Houston energy firms regularly hire junior communications staff who rotate through media-facing work. Building a portfolio of press releases, pitch letters, and media coverage clips, along with pursuing the APR accreditation process, gives candidates without direct media relations experience a measurable edge.
Where can I find and apply to media relations manager jobs in Texas?
You can find and apply to media relations manager jobs in Texas on Migrate Mate, which lists current openings from employers hiring in the state right now. Search the listings, find roles that fit your experience and location, and apply directly.
See All 6 Media Relations Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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