Social Media Strategy Jobs in District of Columbia

Position Overview

As a member of the PBS News and Washington Week’s multiplatform newsroom, the Associate Producer/Editor, Social Media for Washington Week and PBS News will play a leading role in producing, managing and implementing Washington Week’s and PBS News’ social media content, strategy and outreach. The Associate Producer/Editor, Social Media will oversee Washington Week’s and PBS News’ social media editorial calendar and manage the sharing of reporting from broadcast and online across both shows’ social media platforms. The person in this role will also explore new channels for future engagement, helping to grow both Washington Week’s and PBS News’ social media followings and engaged communities.

Primary Responsibilities

• Manage and engage in daily news (including breaking news) and long-term projects on social media platforms including Facebook, X (formerly known as Twitter), Instagram and other social media platforms, with beat producers, editors and the Digital team.

• Produce news-driven and platform-intentional video, photo and text content for social media platforms.

• Package broadcast and online content specifically for maximum performance on each social media platform.

• Assist with the production and publication of social media videos from PBS News’ weekend programs, including “Horizons” and “Compass Points”

• Expand Washington Week’s and PBS News’ use of social media storytelling with exclusive social media content produced in and around Washington.

• Explore new tools and techniques for use by Washington Week to share broadcast and online content.

• Monitor comments on social media and conversation related to PBS News and Washington Week reporting, organization, and talent, in real time.

• Track and communicate social performance to internal stakeholders.

• Collaborate and coordinate with other members of the PBS News social media team, WETA, PBS, PBS stations, and media partners on social media partnerships and sharing.

• Measure and track individual and platform reach for different time periods.

• Participate in special projects and perform additional duties as assigned.

Qualifications

• A track record of responsibly managing social media platforms for an objective news organization.

• A deep curiosity about the evolution of social media in the news industry.

• A desire to be at the forefront of social communication and innovation.

• Experience working with multiple forms of digital media storytelling, including audio, video, and photography.

• An understanding of the role data plays in informing content decisions.

• Strong organizational skills.

• Excellent writing and communication skills, including familiarity with AP style.

• Aptitude and curiosity in a wide range of areas, including politics, economics, foreign affairs, arts, health, science and education.

• Ability to multi-task and juggle multiple deadlines.

• Ability to work independently and a willingness to learn new skills as needed.

• Strong communication and organizational skills, as well as the ability to be flexible with schedule and assignments.

• Experience as a team player, working in collaboration with other members of the social media team and handling multiple assignments under tight deadline pressure.

• Ability to work weekends.

Core Competencies:

• Bachelor’s degree in journalism, communications or related field.

• Three to five (3-5) years of professional experience reporting/producing and managing social platforms.

• Or equivalent combination of education and experience.

LOCATION:

WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.

COMPANY OVERVIEW:

WETA, the flagship public media station in the nation’s capital, produces and distributes content that informs, inspires, and enriches lives.

As the second-largest producing station for the public media system, WETA creates programming to explore history, arts, and culture, partnering with acclaimed filmmakers such as Ken Burns and Dr. Henry Louis Gates, Jr. National WETA productions include The American Revolution and Finding Your Roots, among many others. WETA is also home to PBS News, the primary daily, breaking, and special news producer for PBS. Its broadcast productions include PBS News Hour, Washington Week with The Atlantic, Horizons from PBS News, and Compass Points from PBS News, as well as specials, documentaries, and a robust footprint across digital platforms.

Locally, WETA serves audiences across Washington, D.C., Virginia, and Maryland, through television, radio, and digital platforms. Audiences access WETA on broadcast channels WETA PBS, WETA UK, WETA Metro, WETA World, and WETA PBS Kids, and digitally through the free streaming platform WETA+. Listeners tune into WETA Classical, the exclusive home for classical music in the Greater Washington area, via radio, online, and the WETA Classical app. Benefits | WETA

EQUAL EMPLOYMENT OPPORTUNITY:

WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications, merit, and business needs at the time.