Social Media Strategy Jobs in New York
Social Media Strategy jobs in New York sit at the center of one of the most active digital marketing markets in the country, with strong demand from media, fashion, finance, and consumer brands pulling talent at every level from coordinator to director. The heaviest hiring is concentrated in New York City, with secondary activity in Buffalo and Albany as regional brands and agencies expand their digital teams. Major employers with lasting New York presences include ViacomCBS, NBCUniversal, and Estée Lauder, and the most sought-after specialties are paid social, content strategy, and influencer campaign management. Find a role that fits below and apply directly.
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Showing 5 of 60+ Social Media Strategy jobs
Job Description
Who We Are
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.
At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do
Campaign Management & Execution – 10%
- Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
- Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes
- Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
- Ensure team follows QA process
Social Media Strategy – 25%
- Lead strategic social plan development in tandem with the Digital & Business Solutions teams
- Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
- Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
- Drive team brainstorms to kick off plan and consideration set development
- Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
- Stay abreast of industry trends, develop POVs related to overall social marketplace buying
Reporting & Analysis – 5%
- Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
- Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
- Own and oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Relationship Management – 20%
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability
- Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients
- Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
Team Management & Supervision – 30%
- Manage and develop junior team member(s), creating growth plans and providing clear career goals
- Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
- Provide education and training on best practices, media principals, and social industry at large
- Participate in interview process for junior team members roles
- Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
- Responsible for leaning into Horizon Next initiatives while encouraging junior team members to participate and engage within the larger Next Social community
Who You Are
- A strong writer, communicator and presenter
- A left and right brain thinker – a data powered strategist
- A collaborative, team-oriented manager with strong delegation and organization skills
- Confident in navigating conversations with senior leadership internally and externally
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong leader, excited to manage and grow team members
- Interested in the social landscape and a desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
- 5+ years previous paid social media experience
- Thorough knowledge of advanced analytics and performance media
- Understanding of marketing principles, analytics and concepts
- Strong Microsoft Excel and Microsoft PowerPoint skills
- Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
- Exposure to advanced targeting/retargeting tactics in social
- Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
- Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
- Comfort owning and managing budget/investment levels in social media
- Strong experience navigating cross-department relationships
- Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations
Physical Activity and Work Environment
This role does not require any physical activity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$110,000.00 - $130,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Job Description
Who We Are
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.
At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do
Campaign Management & Execution – 10%
- Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
- Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes
- Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
- Ensure team follows QA process
Social Media Strategy – 25%
- Lead strategic social plan development in tandem with the Digital & Business Solutions teams
- Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
- Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
- Drive team brainstorms to kick off plan and consideration set development
- Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
- Stay abreast of industry trends, develop POVs related to overall social marketplace buying
Reporting & Analysis – 5%
- Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
- Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
- Own and oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Relationship Management – 20%
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability
- Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients
- Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
Team Management & Supervision – 30%
- Manage and develop junior team member(s), creating growth plans and providing clear career goals
- Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
- Provide education and training on best practices, media principals, and social industry at large
- Participate in interview process for junior team members roles
- Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
- Responsible for leaning into Horizon Next initiatives while encouraging junior team members to participate and engage within the larger Next Social community
Who You Are
- A strong writer, communicator and presenter
- A left and right brain thinker – a data powered strategist
- A collaborative, team-oriented manager with strong delegation and organization skills
- Confident in navigating conversations with senior leadership internally and externally
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong leader, excited to manage and grow team members
- Interested in the social landscape and a desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
- 5+ years previous paid social media experience
- Thorough knowledge of advanced analytics and performance media
- Understanding of marketing principles, analytics and concepts
- Strong Microsoft Excel and Microsoft PowerPoint skills
- Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
- Exposure to advanced targeting/retargeting tactics in social
- Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
- Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
- Comfort owning and managing budget/investment levels in social media
- Strong experience navigating cross-department relationships
- Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations
Physical Activity and Work Environment
This role does not require any physical activity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$110,000.00 - $130,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
See All 60 Social Media Strategy Jobs in New York
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Find Social Media Strategy JobsSocial Media Strategy Jobs by City in New York
Where New York roles are concentrated, by current openings.
Social Media Strategy Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
- Amazon6
- Horizon Media6
- Avalere Health3
- The Ogilvy Group3
- Blackstone2
Top Industries Hiring
- Marketing & Advertising15
- Technology & Software11
- Consulting & Professional Services7
- Investment & Asset Management3
- Education2
What New York Employers Look For
The qualifications that appear most often in social media strategy jobs across New York.
- Bachelor's degree in marketing, communications, or a related field required
- Proven experience managing brand social media accounts across major platforms
- Demonstrated ability to build and execute multi-channel social media content calendars
- Proficiency with social analytics and scheduling tools such as Sprout Social or Hootsuite
- Strong copywriting skills tailored to distinct brand voices and target audiences
- Experience collaborating with creative, paid media, and PR teams on integrated campaigns
Social Media Strategy Jobs in New York: Frequently Asked Questions
How do you become a social media strategy in New York?
Most social media strategy roles in New York require a bachelor's degree in marketing, communications, journalism, or a closely related field. There is no state-issued license or registration for this role in New York. Employers typically look for a portfolio of campaign work, hands-on experience managing brand accounts, and familiarity with analytics platforms. Many New York candidates build their path through agency internships, in-house marketing assistant roles, or digital marketing bootcamps offered through New York City institutions.
How much do social media strategies make in New York?
Social media strategies in New York earn a median of about $98,580 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $56,070 for the lowest 10% to over $165,920 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire social media strategys in New York?
Employers hiring social media strategys in New York right now include Amazon, Horizon Media, and Avalere Health, based on current listings on Migrate Mate as of June 2026. New York's dense concentration of media companies, global consumer brands, and full-service agencies means hiring is consistent year-round across both in-house and agency-side roles.
Which New York cities have the most social media strategy jobs?
New York, New York City, and Rochester have the most social media strategy openings in New York. New York City dominates because of its headquarters-heavy mix of media conglomerates, fashion houses, and financial services firms that all maintain large in-house digital teams, while Buffalo and Albany attract openings from regional agencies, healthcare systems, and state government communications offices.
Are there remote social media strategy jobs in New York?
Yes, and more than most fields. About 48% of social media strategy openings tied to New York are remote or hybrid as of June 2026, reflecting how readily the work translates to distributed teams. Content planning, analytics reporting, and community management are the functions most commonly offered remotely, while roles tied to live events or in-person brand activations typically require on-site presence.
How can I get hired as a social media strategy in New York with little or no experience?
The most realistic entry path is landing a social media coordinator or digital marketing assistant role at a New York agency or mid-size brand and building a portfolio from there. Large New York employers including media companies and consumer goods firms regularly hire marketing associates from programs at CUNY, NYU, and Fordham. Internships at New York agencies are a well-established pipeline, and candidates who arrive with a personal portfolio of managed accounts or freelance campaign results stand out over those without one.
Where can I find and apply to social media strategy jobs in New York?
You can find and apply to social media strategy jobs in New York on Migrate Mate, which lists current New York openings updated regularly. Search the listings, find roles that match your experience and preferred location, and apply directly to the ones that fit.
See All 60 Social Media Strategy Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
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