Copywriter Jobs in New York
Copywriter jobs in New York sit at the center of one of the world's most active advertising and media markets, with demand running from entry-level junior copywriters through senior creative directors at agencies, publishers, and in-house brand teams. The heaviest hiring concentrates in New York City, with additional openings in Brooklyn and the broader tri-state corridor, and well-known employers like Ogilvy, Grey, and Condé Nast have maintained lasting copywriter rosters here for decades. The most in-demand specialties are digital and UX copy, brand storytelling, and direct-response writing. Find a role that fits below and apply directly.
Find Copywriter JobsOverview
Showing 5 of 42+ Copywriter jobs
The Copywriter is the verbal voice of the U.S. marketing transformation — responsible for developing the copy, messaging, and content strategy that connects the brand to the U.S. consumer across every channel and touchpoint. Working closely with the Content Lead, and Global Marketing team, the Copywriter bridges the gap between global brand strategy and local consumer relevance — adapting the brand's tone and narrative for U.S. audiences without losing the integrity of the overall brand voice.
This on-site role reports into the Marketing Manager and is based out of the New York Support Office with a dotted line to the Global Content Production lead.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
Messaging
- Ensure all copy across all content reflects a U.S. retail and cultural lens — grounded in the moments, mindsets, and motivations that resonate with the U.S. consumer
- Collaborate with the content lead to ensure copy and visual storytelling are integrated from concept through to final asset delivery
- Maintain alignment with global brand voice principles while ensuring U.S. copy feels native, not translated
- Flag and resolve copy that is misaligned with U.S. consumer expectations or retail context through the opt-out and substitution process
In-Store Copy & Retail Experience Writing
- Write all copy for U.S. in-store environments, delivering clear, engaging language that guides the consumer and brings the brand to life at point of sale, including:
- Destination signage and wayfinding copy
- Feature and hero wall messaging and product storytelling narratives
- Product education copy — fit guides, usage context, key benefits, and differentiators
- Promotional and seasonal collateral text
- Strike the right balance between brand storytelling and practical consumer guidance — helping shoppers make informed, confident decisions without losing the brand voice
- Work closely with retail and visual merchandising teams to ensure copy integrates seamlessly with in-store layouts and consumer flow
Digital & Owned Copy & Channel Content
- Produce copy for U.S. digital marketing as well as owned (email, push, SMS) channels, optimized for platform, format, and consumer intent, including:
- Adapt copy length, tone, and format for digital/online while maintaining a consistent brand voice and campaign narrative thread
- Stay current on U.S. digital content trends, platform best practices, and consumer language to keep copy fresh, relevant, and effective
U.S. Copy Style Guide & Messaging Infrastructure
- Develop and maintain a U.S. copy style guide that defines brand voice, tone variations by context, grammar and formatting conventions, and U.S.-specific language preferences
- Build and maintain a messaging library — capturing approved copy blocks, product descriptors, campaign taglines, and reusable copy frameworks for recurring formats and moments
Qualifications
Who You Are:
- Degree in Marketing, Communication, or related field (or equivalent experience)
- Highly structured, with ability to manage many parallel tasks
- Strong linguistic skills
- Proficiency in creative and office software tools
- Fluent in English and at least one local language (in multi language Sales markets at least two local languages is preferred)
- Minimum 3 years’ experience in content management, as well as copy editing and proofreading (preferably within fashion industry)
- Experience managing content for media platforms
Additional Information
Compensation: salary range is 97,840 – 122,300**
- This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.
**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.
Job Status: Salary, Exempt
The Copywriter is the verbal voice of the U.S. marketing transformation — responsible for developing the copy, messaging, and content strategy that connects the brand to the U.S. consumer across every channel and touchpoint. Working closely with the Content Lead, and Global Marketing team, the Copywriter bridges the gap between global brand strategy and local consumer relevance — adapting the brand's tone and narrative for U.S. audiences without losing the integrity of the overall brand voice.
This on-site role reports into the Marketing Manager and is based out of the New York Support Office with a dotted line to the Global Content Production lead.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
Messaging
- Ensure all copy across all content reflects a U.S. retail and cultural lens — grounded in the moments, mindsets, and motivations that resonate with the U.S. consumer
- Collaborate with the content lead to ensure copy and visual storytelling are integrated from concept through to final asset delivery
- Maintain alignment with global brand voice principles while ensuring U.S. copy feels native, not translated
- Flag and resolve copy that is misaligned with U.S. consumer expectations or retail context through the opt-out and substitution process
In-Store Copy & Retail Experience Writing
- Write all copy for U.S. in-store environments, delivering clear, engaging language that guides the consumer and brings the brand to life at point of sale, including:
- Destination signage and wayfinding copy
- Feature and hero wall messaging and product storytelling narratives
- Product education copy — fit guides, usage context, key benefits, and differentiators
- Promotional and seasonal collateral text
- Strike the right balance between brand storytelling and practical consumer guidance — helping shoppers make informed, confident decisions without losing the brand voice
- Work closely with retail and visual merchandising teams to ensure copy integrates seamlessly with in-store layouts and consumer flow
Digital & Owned Copy & Channel Content
- Produce copy for U.S. digital marketing as well as owned (email, push, SMS) channels, optimized for platform, format, and consumer intent, including:
- Adapt copy length, tone, and format for digital/online while maintaining a consistent brand voice and campaign narrative thread
- Stay current on U.S. digital content trends, platform best practices, and consumer language to keep copy fresh, relevant, and effective
U.S. Copy Style Guide & Messaging Infrastructure
- Develop and maintain a U.S. copy style guide that defines brand voice, tone variations by context, grammar and formatting conventions, and U.S.-specific language preferences
- Build and maintain a messaging library — capturing approved copy blocks, product descriptors, campaign taglines, and reusable copy frameworks for recurring formats and moments
Qualifications
Who You Are:
- Degree in Marketing, Communication, or related field (or equivalent experience)
- Highly structured, with ability to manage many parallel tasks
- Strong linguistic skills
- Proficiency in creative and office software tools
- Fluent in English and at least one local language (in multi language Sales markets at least two local languages is preferred)
- Minimum 3 years’ experience in content management, as well as copy editing and proofreading (preferably within fashion industry)
- Experience managing content for media platforms
Additional Information
Compensation: salary range is 97,840 – 122,300**
- This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.
**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.
Job Status: Salary, Exempt
See All 42 Copywriter Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
Find Copywriter JobsCopywriter Jobs by City in New York
Where New York roles are concentrated, by current openings.
Copywriter Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Marketing & Advertising
- Retail
- Insurance
- Sports & Recreation
- Staffing & Recruiting
What New York Employers Look For
The qualifications that appear most often in copywriter jobs across New York.
- Bachelor's degree in English, communications, journalism, or a related field
- Portfolio demonstrating published or campaign-ready copywriting samples across channels
- Proven experience writing for digital platforms, email, and social media content
- Familiarity with SEO principles and writing copy optimized for search performance
- Ability to adapt brand voice across multiple formats and audience segments
- Strong collaborative skills for working with art directors and creative teams
Copywriter Jobs in New York: Frequently Asked Questions
How do you become a copywriter in New York?
Copywriting has no state-issued license or registration in New York, so the path runs through education and portfolio development. Most employers expect a bachelor's degree in English, communications, advertising, or a related field, often from New York institutions like NYU, The New School, or the School of Visual Arts. Building a strong portfolio through internships, freelance work, or spec campaigns is the most direct way to become competitive for agency and in-house roles.
Which companies hire copywriters in New York?
Employers hiring copywriters in New York right now include BaubleBar, The Ogilvy Group, and Dentsu, based on current listings on Migrate Mate as of November 2026. New York's density of global advertising agencies, media companies, and major consumer brands makes it one of the deepest markets in the country for copywriting roles at every level.
Which New York cities have the most copywriter jobs?
New York, Rye, and Buffalo account for the most copywriter openings in New York. The concentration in New York City reflects the presence of global ad agencies on Madison Avenue, major media publishers, and large in-house creative teams at Fortune 500 headquarters, while Brooklyn's growing independent agency and tech-brand scene drives additional demand beyond Manhattan.
Are there remote copywriter jobs in New York?
Yes, and more than most fields. Copywriting is a desk-based, deliverable-driven role that translates well to remote and hybrid arrangements. About 79% of copywriter openings tied to New York are remote or hybrid as of November 2026, reflecting how broadly agencies and brands have adopted flexible work models post-pandemic. Digital, content strategy, and SEO copy roles tend to offer the most remote flexibility.
How can I get hired as a copywriter in New York with little or no experience?
The most realistic entry path is a copywriting or creative internship, and New York agencies including Ogilvy, McCann, and BBDO run structured intern programs that convert to junior roles. Entry-level positions like content coordinator, editorial assistant, or marketing associate at publishers and in-house teams also serve as common doors into copywriting. A focused portfolio of three to five spec or freelance pieces, along with a certificate from a program like the School of Visual Arts' continuing education track, gives candidates a measurable edge.
Where can I find and apply to copywriter jobs in New York?
You can find and apply to copywriter jobs in New York on Migrate Mate, which lists current New York openings updated regularly. Search the listings, find roles that match your background and target specialty, and apply directly to the ones that fit.
See All 42 Copywriter Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
Find Copywriter Jobs