Media Director Jobs in New York
Media Director jobs in New York represent one of the most active and competitive markets in the country, concentrated in advertising, publishing, entertainment, and digital media with openings at every level from junior media planner to senior media director. New York City is the dominant hiring center, with additional demand in White Plains and Long Island City, where agencies and brands maintain significant operations. Major employers with lasting New York presences include Publicis Groupe, IPG Mediabrands, and NBCUniversal. The most in-demand specialties are programmatic media, integrated campaign strategy, and digital brand management. Find a role that fits below and apply directly.
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Job Description
Job Summary
The Associate Media Director (AMD) acts as the day-to-day liaison between the client and media community, providing leadership, strategic direction and input for media plans.
The Associate Director of Performance Media acts as the day-to-day liaison between the client between the client and Social and Programmatic teams.
The Associate Director of Performance Media will have direct oversight of the Social and Programmatic channel expert, while collaborating closely with experts from the day-to-day SEM teams to provide holistic strategy.
This high-impact role will also be able to coach, mentor, and develop a high performing team, including oversight on career planning and resource planning. Additionally this individual should be able to develop strong partnerships with vendors and internal stakeholders and will report directly to the Group Director of Performance Media.
Main Duties and Responsibilities
- 25% - Assist in leading applicable Client relationship(s) on behalf of Social and Programmatic teams. This includes:
- Help create and actively push comprehensive data-led strategy that address client needs, and determines investment allocation strategy across Social and programmatic.
- Operate as a connective tissue with internal stakeholders capabilities to ensure that all relevant teams are aware of media investment details and have a central point of contact to represent the broader investment team.
- Articulate performance recommendations and vision against goals (ROI and KPIs)
- Develop over-arching session stories for senior leadership
- Establish senior level relationships with key client decision makers and have a finger on the pulse on account and relationship health
- Identify business growth potentials and create business development plans
- 20% - Develop Programmatic and Social strategy/plans and testing methodology and roadmap for client (s)
- Evaluates each plan with a fresh perspective on a custom algorithm strategy and application that can make a difference, as well as how a bespoke inventory and supply approach can deliver efficiencies in costs and performance . Strive for innovation and 1st to market opportunities. Provide POVs for necessary technical risk.
- Responsible for coordinating the makegood coverage response in instances of mishaps. Uses strong ecosystem relationships and understanding of buy mechanics to first explore creative solutions with existing partners and platforms.
- Reviews DSP/social platform setup as the last reviewer in the QA process, providing all systems go approval for launch and tracking in-campaign changes with an equally hawkish eye.
- 25% - Manage subset of Programmatic and Social teams across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Programmatic campaigns in DV360 and supporting Social across platforms (e.g. Meta, LinkedIn). Hands on keyboard support when necessary. 15% - Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below.
Supervisory Responsibilities
In this position, you will directly manage Sr. Planners and Planner members while collaborating with team members across Programmatic and Social.
Knowledge and Skills Required
- 5+ years’ experience directly related to Programmatic (DV360, YouTube) with Social exposure with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
- Ability to optimize within DV360 on YouTube for Demand Gen and Upper Funnel Media
- Ability to interpret conversion and brand lift studies
- Ability to optimize across CTV (growth area)
- Experience with Brand Suitability and Brand Safety Optimizations
- Expert level understanding of programmatic buying and planning
- Ability to train, motivate and manage individuals at multiple levels, from entry to manager level.
- Exceptional quantitative skills and aptitude including advanced Excel skills.
- An enthusiasm for learning about Programmatic and Social on a fast-growing, thriving team.
- Exceptional analytical skills to measure the success of performance media programs and to expand upon that success.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
- Excellent organizational skills and the ability to juggle multiple responsibilities. Bachelor’s degree.
Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
#LI-SG2
#LI-HYBRID
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$110,000.00 - $135,000.00A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Job Description
Job Summary
The Associate Media Director (AMD) acts as the day-to-day liaison between the client and media community, providing leadership, strategic direction and input for media plans.
The Associate Director of Performance Media acts as the day-to-day liaison between the client between the client and Social and Programmatic teams.
The Associate Director of Performance Media will have direct oversight of the Social and Programmatic channel expert, while collaborating closely with experts from the day-to-day SEM teams to provide holistic strategy.
This high-impact role will also be able to coach, mentor, and develop a high performing team, including oversight on career planning and resource planning. Additionally this individual should be able to develop strong partnerships with vendors and internal stakeholders and will report directly to the Group Director of Performance Media.
Main Duties and Responsibilities
- 25% - Assist in leading applicable Client relationship(s) on behalf of Social and Programmatic teams. This includes:
- Help create and actively push comprehensive data-led strategy that address client needs, and determines investment allocation strategy across Social and programmatic.
- Operate as a connective tissue with internal stakeholders capabilities to ensure that all relevant teams are aware of media investment details and have a central point of contact to represent the broader investment team.
- Articulate performance recommendations and vision against goals (ROI and KPIs)
- Develop over-arching session stories for senior leadership
- Establish senior level relationships with key client decision makers and have a finger on the pulse on account and relationship health
- Identify business growth potentials and create business development plans
- 20% - Develop Programmatic and Social strategy/plans and testing methodology and roadmap for client (s)
- Evaluates each plan with a fresh perspective on a custom algorithm strategy and application that can make a difference, as well as how a bespoke inventory and supply approach can deliver efficiencies in costs and performance . Strive for innovation and 1st to market opportunities. Provide POVs for necessary technical risk.
- Responsible for coordinating the makegood coverage response in instances of mishaps. Uses strong ecosystem relationships and understanding of buy mechanics to first explore creative solutions with existing partners and platforms.
- Reviews DSP/social platform setup as the last reviewer in the QA process, providing all systems go approval for launch and tracking in-campaign changes with an equally hawkish eye.
- 25% - Manage subset of Programmatic and Social teams across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Programmatic campaigns in DV360 and supporting Social across platforms (e.g. Meta, LinkedIn). Hands on keyboard support when necessary. 15% - Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below.
Supervisory Responsibilities
In this position, you will directly manage Sr. Planners and Planner members while collaborating with team members across Programmatic and Social.
Knowledge and Skills Required
- 5+ years’ experience directly related to Programmatic (DV360, YouTube) with Social exposure with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
- Ability to optimize within DV360 on YouTube for Demand Gen and Upper Funnel Media
- Ability to interpret conversion and brand lift studies
- Ability to optimize across CTV (growth area)
- Experience with Brand Suitability and Brand Safety Optimizations
- Expert level understanding of programmatic buying and planning
- Ability to train, motivate and manage individuals at multiple levels, from entry to manager level.
- Exceptional quantitative skills and aptitude including advanced Excel skills.
- An enthusiasm for learning about Programmatic and Social on a fast-growing, thriving team.
- Exceptional analytical skills to measure the success of performance media programs and to expand upon that success.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
- Excellent organizational skills and the ability to juggle multiple responsibilities. Bachelor’s degree.
Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
#LI-SG2
#LI-HYBRID
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$110,000.00 - $135,000.00A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
See All 52 Media Director Jobs in New York
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Find Media Director JobsMedia Director Jobs by City in New York
Where New York roles are concentrated, by current openings.
Media Director Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Sports & Recreation
- Media & Entertainment
- Technology & Software
- Marketing & Advertising
- Consulting & Professional Services
What New York Employers Look For
The qualifications that appear most often in media director jobs across New York.
- Bachelor's degree in marketing, communications, advertising, or a related field
- Seven or more years of progressive media planning or buying experience
- Demonstrated experience managing integrated campaigns across digital and traditional channels
- Proficiency with media planning platforms such as Nielsen, Comscore, or DV360
- Experience leading and developing cross-functional media teams of five or more people
- Strong client-facing communication skills and experience presenting to senior stakeholders
Media Director Jobs in New York: Frequently Asked Questions
How do you become a media director in New York?
Most media directors in New York reach the role after starting in media planning, buying, or account management and working up through associate and manager levels. There is no state-issued license or registration required to work as a media director in New York. A bachelor's degree in advertising, communications, or marketing is the standard entry point, and many senior roles at New York agencies favor candidates with a portfolio of integrated campaigns and demonstrated team leadership experience.
How much do media directors make in New York?
Media directors in New York earn a median of about $107,550 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $61,960 for the lowest 10% to over $222,580 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire media directors in New York?
Employers hiring media directors in New York right now include Mastercard, JPMorganChase, and Known, based on current listings on Migrate Mate as of November 2026. New York's concentration of global advertising holding companies, major broadcast networks, and large in-house brand teams means demand for this role stays consistent throughout the year.
Which New York cities have the most media director jobs?
New York, Brooklyn, and Long Island City have the most media director openings in New York. New York City drives the overwhelming share of demand given its density of advertising agencies, media conglomerates, and in-house brand teams, while White Plains and other Westchester locations reflect corporate headquarters and regional offices that manage their own media functions independently.
Are there remote media director jobs in New York?
Yes, and more than many senior creative roles. About 77% of media director openings tied to New York are remote or hybrid as of November 2026, reflecting the strategic and analytical nature of much of the work. Campaign strategy, media planning, vendor negotiations, and performance reporting can all be done off-site, though client-facing agencies tend to require in-office presence for pitches and key account meetings.
How can I get hired as a media director in New York with little or no experience?
The most realistic entry path is starting as a media coordinator or media planner at one of New York's advertising agencies or in-house brand teams, where you build campaign experience before moving into management. Large agency networks in New York run associate and rotational programs for recent graduates. Building a portfolio of actual campaign results, even from internships or freelance projects, carries more weight with New York hiring managers than certifications alone.
Where can I find and apply to media director jobs in New York?
You can find and apply to media director jobs in New York on Migrate Mate, which lists current openings from employers hiring in the state right now. Find a role that fits and apply directly through the listing.
See All 52 Media Director Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
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