Media Director Jobs in Texas
Media Director jobs in Texas are among the most active in the country, with strong demand concentrated in advertising agencies, corporate marketing departments, broadcasters, and digital media companies at every level from assistant media director through VP. The largest hiring hubs are Dallas-Fort Worth, Houston, and Austin, where major employers like AT&T, iHeartMedia, and Nexstar Media Group maintain significant operations. The most in-demand specialties include programmatic advertising, integrated campaign management, and broadcast media strategy. Find a role that fits below and apply directly.
Find Media Director JobsOverview
Open roles29
Top employerMia Aesthetics
Top cityDallas, TX
Cities hiring11
Work type44% Remote
Top industryRetail
Showing 5 of 29+ Media Director jobs
Senior Director Media
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New 9h ago
Grupo Bimbo
Senior Director Media
Irving, Texas
New 9h ago
Director, Social Media & Influencer Marketing
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Added 2d ago
Mia Aesthetics
Director, Social Media & Influencer Marketing
Houston, Texas
Added 2d ago
Director, Social Media & Influencer Marketing
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Added 2d ago
Mia Aesthetics
Director, Social Media & Influencer Marketing
Lewisville, Texas
Added 2d ago
Director, Social Media & Influencer Marketing
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Added 2d ago
Mia Aesthetics
Director, Social Media & Influencer Marketing
Austin, Texas
Added 2d ago
Senior Director, Telecom Media & Technology | Corporate Finance
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Added 2d ago
FTI Consulting, Inc.
Senior Director, Telecom Media & Technology | Corporate Finance
Dallas, Texas
Added 2d ago
New 9h ago
Senior Director Media
Grupo Bimbo·Irving, Texas
Job functions:
$182k - $254k/yr
Master's degree in business administration
10,000+ employees
Job Description
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $181,600 - $254,200
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
#LI-SO1
Position Summary:
Bimbo Bakeries U.S. is looking for a new Sr. Director of Media to lead an exciting transformation in the way we invest in our brands to generate growth.
The Sr. Director of Media will lead the strategy, operating model, and performance agenda for Bimbo Bakeries USA’s full funnel media investment (paid, owned, and connected media ecosystem), result in our brands growing at or above category rates. This role is responsible for building a modern media organization that strengthens brand equity, drives consumer demand, improves media effectiveness, and accelerates growth across BBU’s portfolio of iconic brands.
This leader will serve as the enterprise media authority and a strategic partner to Brand, Omnichannel, Sales, Consumer Relations, Analytics, Legal, Creative, and agency teams. The role will own the end-to-end media vision, including annual planning, investment strategy, agency leadership, media measurement, test-and-learn design, governance, and capability building. A critical early responsibility is to shape the right balance of resourcing and data access and application across external agencies and internal teams. This includes knowing how best to harness data signals for continuous improvement in our creative effectiveness, playing a key influence role to the teams responsible for owned and paid content experiences across the audience journey.
The ideal candidate is a modern media leader who can move fluidly between strategy and execution, brand building and performance, data and creativity, and internal influence and external partnership. This person brings deep expertise in full-funnel media, digital acceleration, measurement, agency management, and CPG brand building, with a track record of translating media investments into stronger brands, better consumer engagement, and measurable business outcomes.
There will also be an external facing component to the role as we look to more regularly benchmark, learn from other successful brands, recruit great talent and connect with partners to create new advantages in how we go to market.
Key Responsibilities:
- Lead the enterprise media strategy across BBU’s portfolio, ensuring media plans support brand objectives, consumer demand generation, household penetration, awareness, affinity, and sales growth.
- Partner with Brand teams to set media priorities, investment levels, audience strategies, channel roles, and performance expectations across annual, quarterly, and campaign planning cycles.
- Establish a consistent media planning framework that clarifies the role of each channel, including linear TV, OTT, streaming audio, programmatic, paid social, search, retail media, video, content syndication, and emerging platforms.
- Build a scalable media operating rhythm that enables monthly learning, quarterly optimization, and annual planning improvements.
- Champion a full-funnel approach that balances long-term brand building with short-term performance and conversion objectives.
- Lead the media measurement agenda, ensuring teams have clear KPIs, consistent reporting, and actionable insights across awareness, engagement, sales, ROI, household penetration, affinity, and other business outcomes.
- Partner with Analytics and external providers to connect campaign performance, Marketing Mix Modeling, retail sales data, test design, and optimization recommendations.
- Establish a test-and-learn roadmap that helps brands de-risk media investments, validate hypotheses, scale winning ideas, and improve ROI over time.
- Lead media agency relationships, ensuring external partners deliver strong strategy, execution, optimization, transparency, reporting, and innovation.
- Benchmark BBU’s media approach against leading CPG and consumer brands to identify opportunities for competitive advantage.
- Build strong external relationships that help BBU stay ahead of media trends, technology shifts, consumer behavior changes, and marketplace opportunities.
- Build, coach, and develop a high-performing media team with expertise across brand media, social media, analytics, agency management, test design, and performance optimization.
- Upskill the broader Marketing organization on media fundamentals, digital trends, measurement, audience strategy, and investment effectiveness.
Key Behavioral Competencies
- Enterprise Strategy Leadership: Defines and drives long-term portfolio and brand strategy, shaping business direction and influencing enterprise priorities
- Executive Influence: Shapes decisions at the highest levels through compelling storytelling, strategic clarity, and strong business cases
- Organizational Leadership & Talent Development: Builds, leads, and evolves high-performing, diverse teams; develops future leaders and drives a strong performance culture
- Collaboration & Partnership: Builds deep, trust-based relationships across commercial, operational, and global partners to deliver results
Leadership Competencies:
- Situational Adaptability: Adapts approach and attitude in real time, according to the changing demands of different situations.
- Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
- Ensures Accountability: Holds self and others accountable to meet commitments.
- Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Education and Work History:
- Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field required.
- Master’s degree or MBA preferred.
- A minimum of 10 years of relevant media planning and buying, marketing, consumer connections, agency, or brand-building experience.
- Experience leading media strategy for large consumer brands, preferably in CPG, food, retail, or consumer products.
- Deep understanding of full-funnel media planning, including TV, OTT, streaming, programmatic, paid social, search, retail media, digital video, content syndication, and emerging platforms.
- Strong experience managing agencies and external partners.
- Experience with Marketing Mix Modeling, campaign measurement, test-and-learn design, retail sales data, audience strategy, digital performance data, and ROI analysis.
- Demonstrated ability to lead teams, influence senior stakeholders, and drive transformation in a matrixed organization.
- Strong executive presence, written communication, presentation skills, and business storytelling.
#YOUBELONGATBBU
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Grupo Bimbo
Senior Director Media
Irving, Texas
New 9h ago10,000+ employees
Job functions:
$182k - $254k/yr
Master's degree in business administration
Job Description
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $181,600 - $254,200
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
#LI-SO1
Position Summary:
Bimbo Bakeries U.S. is looking for a new Sr. Director of Media to lead an exciting transformation in the way we invest in our brands to generate growth.
The Sr. Director of Media will lead the strategy, operating model, and performance agenda for Bimbo Bakeries USA’s full funnel media investment (paid, owned, and connected media ecosystem), result in our brands growing at or above category rates. This role is responsible for building a modern media organization that strengthens brand equity, drives consumer demand, improves media effectiveness, and accelerates growth across BBU’s portfolio of iconic brands.
This leader will serve as the enterprise media authority and a strategic partner to Brand, Omnichannel, Sales, Consumer Relations, Analytics, Legal, Creative, and agency teams. The role will own the end-to-end media vision, including annual planning, investment strategy, agency leadership, media measurement, test-and-learn design, governance, and capability building. A critical early responsibility is to shape the right balance of resourcing and data access and application across external agencies and internal teams. This includes knowing how best to harness data signals for continuous improvement in our creative effectiveness, playing a key influence role to the teams responsible for owned and paid content experiences across the audience journey.
The ideal candidate is a modern media leader who can move fluidly between strategy and execution, brand building and performance, data and creativity, and internal influence and external partnership. This person brings deep expertise in full-funnel media, digital acceleration, measurement, agency management, and CPG brand building, with a track record of translating media investments into stronger brands, better consumer engagement, and measurable business outcomes.
There will also be an external facing component to the role as we look to more regularly benchmark, learn from other successful brands, recruit great talent and connect with partners to create new advantages in how we go to market.
Key Responsibilities:
- Lead the enterprise media strategy across BBU’s portfolio, ensuring media plans support brand objectives, consumer demand generation, household penetration, awareness, affinity, and sales growth.
- Partner with Brand teams to set media priorities, investment levels, audience strategies, channel roles, and performance expectations across annual, quarterly, and campaign planning cycles.
- Establish a consistent media planning framework that clarifies the role of each channel, including linear TV, OTT, streaming audio, programmatic, paid social, search, retail media, video, content syndication, and emerging platforms.
- Build a scalable media operating rhythm that enables monthly learning, quarterly optimization, and annual planning improvements.
- Champion a full-funnel approach that balances long-term brand building with short-term performance and conversion objectives.
- Lead the media measurement agenda, ensuring teams have clear KPIs, consistent reporting, and actionable insights across awareness, engagement, sales, ROI, household penetration, affinity, and other business outcomes.
- Partner with Analytics and external providers to connect campaign performance, Marketing Mix Modeling, retail sales data, test design, and optimization recommendations.
- Establish a test-and-learn roadmap that helps brands de-risk media investments, validate hypotheses, scale winning ideas, and improve ROI over time.
- Lead media agency relationships, ensuring external partners deliver strong strategy, execution, optimization, transparency, reporting, and innovation.
- Benchmark BBU’s media approach against leading CPG and consumer brands to identify opportunities for competitive advantage.
- Build strong external relationships that help BBU stay ahead of media trends, technology shifts, consumer behavior changes, and marketplace opportunities.
- Build, coach, and develop a high-performing media team with expertise across brand media, social media, analytics, agency management, test design, and performance optimization.
- Upskill the broader Marketing organization on media fundamentals, digital trends, measurement, audience strategy, and investment effectiveness.
Key Behavioral Competencies
- Enterprise Strategy Leadership: Defines and drives long-term portfolio and brand strategy, shaping business direction and influencing enterprise priorities
- Executive Influence: Shapes decisions at the highest levels through compelling storytelling, strategic clarity, and strong business cases
- Organizational Leadership & Talent Development: Builds, leads, and evolves high-performing, diverse teams; develops future leaders and drives a strong performance culture
- Collaboration & Partnership: Builds deep, trust-based relationships across commercial, operational, and global partners to deliver results
Leadership Competencies:
- Situational Adaptability: Adapts approach and attitude in real time, according to the changing demands of different situations.
- Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
- Ensures Accountability: Holds self and others accountable to meet commitments.
- Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Education and Work History:
- Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field required.
- Master’s degree or MBA preferred.
- A minimum of 10 years of relevant media planning and buying, marketing, consumer connections, agency, or brand-building experience.
- Experience leading media strategy for large consumer brands, preferably in CPG, food, retail, or consumer products.
- Deep understanding of full-funnel media planning, including TV, OTT, streaming, programmatic, paid social, search, retail media, digital video, content syndication, and emerging platforms.
- Strong experience managing agencies and external partners.
- Experience with Marketing Mix Modeling, campaign measurement, test-and-learn design, retail sales data, audience strategy, digital performance data, and ROI analysis.
- Demonstrated ability to lead teams, influence senior stakeholders, and drive transformation in a matrixed organization.
- Strong executive presence, written communication, presentation skills, and business storytelling.
#YOUBELONGATBBU
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
See All 29 Media Director Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Media Director JobsMedia Director Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Dallas
7 jobsAustin
4 jobsHouston
4 jobsPlano
3 jobsIrving
2 jobsSan Antonio
2 jobsOdessa
1 jobLubbock
1 jobCommerce
1 jobMcKinney
1 jobLewisville
1 jobMedia Director Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Retail
- Insurance
- Healthcare & Medical Services
- Consulting & Professional Services
What Texas Employers Look For
The qualifications that appear most often in media director jobs across Texas.
- Bachelor's degree in marketing, communications, advertising, or a related field required
- Seven or more years of progressive experience in media planning or buying
- Demonstrated leadership managing cross-functional media and creative teams
- Proficiency with media planning platforms such as DDS, Nielsen, or Comscore
- Experience managing multi-million dollar media budgets across digital and traditional channels
- Strong knowledge of programmatic advertising platforms and digital campaign analytics
Media Director Jobs in Texas: Frequently Asked Questions
How do you become a media director in Texas?
Becoming a media director in Texas typically starts with a bachelor's degree in advertising, marketing, communications, or journalism, followed by several years working up through media coordinator, planner, and buyer roles. Texas has no state-issued license for this position. Dallas-Fort Worth's dense agency market and Houston's corporate headquarters concentration make both cities strong places to build the cross-channel and leadership experience Texas employers expect before promoting to director level.
How much do media directors make in Texas?
Media directors in Texas earn a median of about $71,710 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $40,610 for the lowest 10% to over $146,340 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire media directors in Texas?
Employers hiring media directors in Texas right now include Mia Aesthetics, Moroch Partners, and Braze, based on current listings on Migrate Mate as of September 2026. Texas's mix of national broadcaster headquarters, Fortune 500 corporate marketing teams, and independent full-service agencies keeps hiring active across both traditional and digital media disciplines.
Which Texas cities have the most media director jobs?
Dallas, Austin, and Houston account for the most media director openings in Texas. Dallas-Fort Worth drives volume through its dense concentration of advertising agencies, national broadcaster operations, and large corporate marketing divisions, while Houston's energy-sector and healthcare headquarters generate substantial in-house demand, and Austin's fast-growing tech and entertainment industries have added consistent openings over recent years.
Are there remote media director jobs in Texas?
Yes, and more than many senior marketing roles. About 78% of media director openings tied to Texas are remote or hybrid as of September 2026, reflecting the role's heavy reliance on digital tools, media platforms, and virtual collaboration. Strategy, planning, and analytics functions tend to be the most remote-compatible, while roles that require on-site client presentations or broadcast studio oversight typically require at least partial in-person presence.
How can I get hired as a media director in Texas with little or no experience?
The most realistic entry path is to join a Texas advertising agency or corporate marketing team as a media coordinator or assistant media planner and work toward a buying or planning role. Large Dallas-Fort Worth agencies and Houston-based corporate marketing departments regularly hire entry-level coordinators who rotate through channels. Building proficiency in programmatic platforms, earning a Google Ads or Meta Blueprint certification, and accumulating a results-oriented campaign portfolio strengthens candidacy for promotion to director roles within Texas organizations.
Where can I find and apply to media director jobs in Texas?
You can find and apply to media director jobs in Texas on Migrate Mate, which lists current openings from employers hiring across the state right now. Find roles that fit your experience and location and apply directly to each one.
See All 29 Media Director Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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