Media Director Jobs in Florida
Media Director jobs in Florida are consistently active, with strong demand concentrated in advertising, entertainment, sports media, and digital marketing, and openings at every level from junior media strategist to senior director. Miami, Orlando, and Tampa are the primary hiring hubs, home to major employers such as NBCUniversal, Univision, and Disney, whose Florida operations generate steady need for experienced media leadership. The most sought-after specialties in the state are programmatic advertising, bilingual media strategy reflecting South Florida's market, and integrated campaign management across broadcast and digital. Find a role that fits below and apply directly.
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Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms.
This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.
Requirements:Social Media Strategy & Creative Direction
- Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Develop distinct strategies for national, location, and surgeon accounts.
- Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
- Maintain a recognizable, culturally relevant, and differentiated brand voice.
- Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
Team Leadership & Operations
- Lead and develop Mia’s social media and influencer marketing organization.
- Establish clear roles, workflows, accountability, and performance expectations.
- Manage social leaders and ensure location-based teams are effectively supported.
- Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
- Create a culture of creativity, experimentation, accountability, and continuous improvement.
Influencer Marketing
- Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
- Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
- Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
- Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
Analytics & Business Impact
- Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
- Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
- Translate social performance into clear recommendations and action plans.
- Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
- Identify high-performing organic content that can be scaled through paid media and other marketing channels.
Content Production
- Partner with content production teams to establish creative priorities, briefs, and deliverables.
- Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
- Balance professional production quality with authentic, platform-native content.
Qualifications
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-location social environments preferred.
- Strong creative judgment combined with analytical and performance-driven decision-making.
- Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
- Strong leadership, communication, organizational, and project-management skills.
- Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms.
This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.
Requirements:Social Media Strategy & Creative Direction
- Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Develop distinct strategies for national, location, and surgeon accounts.
- Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
- Maintain a recognizable, culturally relevant, and differentiated brand voice.
- Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
Team Leadership & Operations
- Lead and develop Mia’s social media and influencer marketing organization.
- Establish clear roles, workflows, accountability, and performance expectations.
- Manage social leaders and ensure location-based teams are effectively supported.
- Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
- Create a culture of creativity, experimentation, accountability, and continuous improvement.
Influencer Marketing
- Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
- Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
- Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
- Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
Analytics & Business Impact
- Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
- Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
- Translate social performance into clear recommendations and action plans.
- Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
- Identify high-performing organic content that can be scaled through paid media and other marketing channels.
Content Production
- Partner with content production teams to establish creative priorities, briefs, and deliverables.
- Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
- Balance professional production quality with authentic, platform-native content.
Qualifications
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-location social environments preferred.
- Strong creative judgment combined with analytical and performance-driven decision-making.
- Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
- Strong leadership, communication, organizational, and project-management skills.
- Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
See All 15 Media Director Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find Media Director JobsMedia Director Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Media Director Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Biotechnology & Pharmaceuticals
- Consulting & Professional Services
What Florida Employers Look For
The qualifications that appear most often in media director jobs across Florida.
- Bachelor's degree in marketing, communications, advertising, or a related field required
- Seven or more years of progressive media planning or buying experience expected
- Demonstrated leadership managing cross-functional creative and media buying teams
- Proficiency with media planning platforms such as Nielsen, Comscore, or DV360
- Experience managing large advertising budgets across broadcast, digital, and out-of-home
- Strong background in bilingual or multicultural media strategy preferred in Florida markets
Media Director Jobs in Florida: Frequently Asked Questions
How do you become a media director in Florida?
Most media directors in Florida follow a path that begins with a bachelor's degree in advertising, communications, marketing, or media studies, followed by several years working up through media coordinator, planner, and buying roles. Florida does not require a state-issued license for this position. Employers in Miami, Orlando, and Tampa typically look for demonstrated leadership experience, a strong portfolio of integrated campaigns, and familiarity with Florida's distinctive bilingual and multicultural advertising landscape.
How much do media directors make in Florida?
Media directors in Florida earn a median of about $79,920 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $46,460 for the lowest 10% to over $164,090 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire media directors in Florida?
Employers hiring media directors in Florida right now include IQVIA, Mia Aesthetics, and Visa, based on current listings on Migrate Mate as of September 2026. Florida's concentration of major media companies, sports franchises, tourism brands, and large healthcare systems means consistent demand for senior media leadership across both agency and in-house settings.
Which Florida cities have the most media director jobs?
Miami, Tampa, and Deltona account for the largest share of media director openings in Florida. Miami leads because of its dense advertising agency scene, major Spanish-language media houses, and international brand headquarters, while Orlando's entertainment and tourism sector and Tampa's growing corporate and healthcare base drive steady hiring in those metros.
Are there remote media director jobs in Florida?
Yes, and more than many senior marketing roles, since media planning and campaign oversight are largely desk-based and platform-driven. About 67% of media director openings tied to Florida are remote or hybrid as of September 2026, with the most remote-accessible work concentrated in digital media strategy, programmatic buying oversight, and national brand accounts where on-site presence is not required.
How can I get hired as a media director in Florida with little or no experience?
The most realistic entry path is through a media coordinator or media planner role at a Florida-based advertising agency or in-house marketing department, with agencies in Miami's Brickell and Wynwood corridors regularly onboarding junior talent. Building a portfolio of real or speculative integrated campaigns, earning a Google or Meta media buying certification, and targeting associate media planner roles at large Florida employers in tourism, healthcare, or entertainment creates a clear progression toward director-level positions.
Where can I find and apply to media director jobs in Florida?
You can find and apply to media director jobs in Florida on Migrate Mate, which lists current openings tied to Florida employers. Find the roles that fit your experience and apply directly to the ones that match.
See All 15 Media Director Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find Media Director Jobs