Media Director Jobs in North Carolina
Media Director jobs in North Carolina draw consistent demand across Charlotte's financial and corporate marketing sector, the Research Triangle's technology and life sciences ecosystem, and Raleigh-Durham's expanding advertising and media production landscape, with openings ranging from entry-level media coordinator roles through senior director positions. Charlotte, Raleigh, and Greensboro account for the largest share of active postings, where established employers like Bank of America, Red Ventures, and Learfield have built meaningful media and marketing operations in the state. The most sought-after specialties in North Carolina right now are programmatic media buying, integrated campaign strategy, and digital brand management. Find a role that fits below and apply directly.
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See related jobsINTRODUCTION
Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution!
Added Benefits for choosing The Fresh Market Team:
- Team Member discount up to 40%
- Health, Dental, & Vision insurance available for individual, spouse, partner, and family.
- 401K contribution and match for part-time and full-time team members
- Personal time off and additional time off purchase plans are available
- AND much more!
ABOUT THE POSITION
The Fresh Market currently has an opening for a Director of Retail Media in our Store Support Center (099). The Director of Retail Media will build, scale and lead The Fresh Market Retail Media platform as a high-growth, supplier-funded business. This leader will define the strategy, commercial model, media products, partnerships, operations and measurements required to connect The Fresh Market’s first-party customer data, loyalty capabilities, digital commerce channels and in-store media assets.
The Director will develop relationships with suppliers and agencies, create measurable omnichannel programs and translate media investment into guest engagement, category growth and incremental profitability. The role will work across Merchandising, Marketing, Loyalty, Data & Analytics, E-commerce, Store Operations, Finance, Technology and Cencosud teams.
This role will report to our Chief Digital Officer.
Retail Media Strategy & Business Development
- Develop and execute a Retail Media growth strategy, including annual revenue and profitability targets.
- Define the Retail Media value proposition, product portfolio, inventory, pricing models, sales packages and go-to-market approach.
- Build a scalable operating model covering commercial planning, campaign governance, measurement, reporting and financial controls.
- Evaluate and recommend Retail Media technology platforms, data capabilities and strategic partners.
- Maintain a roadmap that connects Retail Media with digital commerce, loyalty, personalization and in-store experiences.
Media Sales & Supplier Partnerships
- Build executive relationships with national and regional suppliers, agencies and strategic partners.
- Lead annual and seasonal joint business planning for Retail Media investment.
- Develop a disciplined sales pipeline, revenue forecast and advertiser renewal process.
- Create media kits, proposals, case studies and performance narratives that demonstrate measurable supplier value.
- Design sponsorship, product-launch, category, seasonal and experiential programs aligned with The Fresh Market brand.
Omnichannel Media Products
- Lead monetization across website, e-commerce search, mobile app, email, push notifications, loyalty offers, social, digital circulars and future off-site media.
- Develop in-store media opportunities across digital screens, displays, endcaps, sampling and experiential activations.
- Create integrated programs that connect digital exposure with store and e-commerce conversion.
- Ensure media placements strengthen the guest experience and protect the premium positioning of The Fresh Market.
Measurement, Analytics & Data
- Establish campaign KPIs and standardized advertiser reporting.
- Develop measurement approaches for reach, conversion, ROAS, incrementality, sales lift and brand impact.
- Partner with Data, Loyalty, Privacy and Technology teams to enable responsible use of first-party audiences.
- Build executive dashboards and recurring business reviews for performance, pipeline and profitability.
- Translate campaign performance into optimization actions and compelling advertiser insights.
Cross-Functional Leadership
- Align Merchandising, Marketing, Loyalty, E-commerce, Store Operations, Finance, Analytics and Technology around Retail Media priorities.
- Define clear decision rights, workflows, service levels and accountability across the campaign lifecycle.
- Represent The Fresh Market in strategic conversations with Cencosud Retail Media teams and external partners.
- Build and develop a high-performing Retail Media capability as the business scales.
BASIC QUALIFICATIONS
At a minimum, what you’ll need:
- Bachelor's degree in Business, Marketing, Advertising, Digital Commerce or a related field.
- 8+ years of relevant experience in Retail Media, digital advertising, e-commerce, loyalty, CPG, media sales or omnichannel retail.
- Demonstrated experience developing supplier-funded advertising or commercial partnership programs.
- Strong knowledge of digital media, retail analytics, attribution and campaign measurement.
- Experience negotiating commercial agreements and managing revenue and profitability targets.
- Proven ability to lead cross-functional initiatives and influence senior stakeholders.
- Strong executive communication, commercial judgment and analytical problem-solving skills.
PREFERRED QUALIFICATIONS
- Grocery, specialty retail or food industry experience.
- Experience launching or scaling a retailer-owned media network.
- Familiarity with loyalty, personalization, first-party data and privacy-conscious audience activation.
- Experience with sponsored search, onsite media, offsite media, in-store digital signage and closed-loop measurement.
- Knowledge of leading Retail Media ecosystems and agency buying models.
REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.
We are proud to be an Equal Opportunity Employer:
Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.
The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.
LI-HF1 #LI-HYBRID
INTRODUCTION
Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution!
Added Benefits for choosing The Fresh Market Team:
- Team Member discount up to 40%
- Health, Dental, & Vision insurance available for individual, spouse, partner, and family.
- 401K contribution and match for part-time and full-time team members
- Personal time off and additional time off purchase plans are available
- AND much more!
ABOUT THE POSITION
The Fresh Market currently has an opening for a Director of Retail Media in our Store Support Center (099). The Director of Retail Media will build, scale and lead The Fresh Market Retail Media platform as a high-growth, supplier-funded business. This leader will define the strategy, commercial model, media products, partnerships, operations and measurements required to connect The Fresh Market’s first-party customer data, loyalty capabilities, digital commerce channels and in-store media assets.
The Director will develop relationships with suppliers and agencies, create measurable omnichannel programs and translate media investment into guest engagement, category growth and incremental profitability. The role will work across Merchandising, Marketing, Loyalty, Data & Analytics, E-commerce, Store Operations, Finance, Technology and Cencosud teams.
This role will report to our Chief Digital Officer.
Retail Media Strategy & Business Development
- Develop and execute a Retail Media growth strategy, including annual revenue and profitability targets.
- Define the Retail Media value proposition, product portfolio, inventory, pricing models, sales packages and go-to-market approach.
- Build a scalable operating model covering commercial planning, campaign governance, measurement, reporting and financial controls.
- Evaluate and recommend Retail Media technology platforms, data capabilities and strategic partners.
- Maintain a roadmap that connects Retail Media with digital commerce, loyalty, personalization and in-store experiences.
Media Sales & Supplier Partnerships
- Build executive relationships with national and regional suppliers, agencies and strategic partners.
- Lead annual and seasonal joint business planning for Retail Media investment.
- Develop a disciplined sales pipeline, revenue forecast and advertiser renewal process.
- Create media kits, proposals, case studies and performance narratives that demonstrate measurable supplier value.
- Design sponsorship, product-launch, category, seasonal and experiential programs aligned with The Fresh Market brand.
Omnichannel Media Products
- Lead monetization across website, e-commerce search, mobile app, email, push notifications, loyalty offers, social, digital circulars and future off-site media.
- Develop in-store media opportunities across digital screens, displays, endcaps, sampling and experiential activations.
- Create integrated programs that connect digital exposure with store and e-commerce conversion.
- Ensure media placements strengthen the guest experience and protect the premium positioning of The Fresh Market.
Measurement, Analytics & Data
- Establish campaign KPIs and standardized advertiser reporting.
- Develop measurement approaches for reach, conversion, ROAS, incrementality, sales lift and brand impact.
- Partner with Data, Loyalty, Privacy and Technology teams to enable responsible use of first-party audiences.
- Build executive dashboards and recurring business reviews for performance, pipeline and profitability.
- Translate campaign performance into optimization actions and compelling advertiser insights.
Cross-Functional Leadership
- Align Merchandising, Marketing, Loyalty, E-commerce, Store Operations, Finance, Analytics and Technology around Retail Media priorities.
- Define clear decision rights, workflows, service levels and accountability across the campaign lifecycle.
- Represent The Fresh Market in strategic conversations with Cencosud Retail Media teams and external partners.
- Build and develop a high-performing Retail Media capability as the business scales.
BASIC QUALIFICATIONS
At a minimum, what you’ll need:
- Bachelor's degree in Business, Marketing, Advertising, Digital Commerce or a related field.
- 8+ years of relevant experience in Retail Media, digital advertising, e-commerce, loyalty, CPG, media sales or omnichannel retail.
- Demonstrated experience developing supplier-funded advertising or commercial partnership programs.
- Strong knowledge of digital media, retail analytics, attribution and campaign measurement.
- Experience negotiating commercial agreements and managing revenue and profitability targets.
- Proven ability to lead cross-functional initiatives and influence senior stakeholders.
- Strong executive communication, commercial judgment and analytical problem-solving skills.
PREFERRED QUALIFICATIONS
- Grocery, specialty retail or food industry experience.
- Experience launching or scaling a retailer-owned media network.
- Familiarity with loyalty, personalization, first-party data and privacy-conscious audience activation.
- Experience with sponsored search, onsite media, offsite media, in-store digital signage and closed-loop measurement.
- Knowledge of leading Retail Media ecosystems and agency buying models.
REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.
We are proud to be an Equal Opportunity Employer:
Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.
The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.
LI-HF1 #LI-HYBRID
See All 5 Media Director Jobs in North Carolina
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Find Media Director JobsMedia Director Jobs by City in North Carolina
Where North Carolina roles are concentrated, by current openings.
Media Director Job Market in North Carolina
A snapshot from current North Carolina openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Retail
- Education
What North Carolina Employers Look For
The qualifications that appear most often in media director jobs across North Carolina.
- Bachelor's degree in marketing, communications, advertising, or a closely related field
- Seven or more years of progressive media planning and buying experience
- Demonstrated leadership managing cross-functional media or marketing teams
- Proficiency with programmatic platforms, DSPs, and digital attribution tools
- Experience managing multi-million-dollar media budgets across paid channels
- Strong background in integrated campaign strategy across broadcast, digital, and print
Media Director Jobs in North Carolina: Frequently Asked Questions
How do you become a media director in North Carolina?
Media director is not a state-licensed role in North Carolina, so there is no board exam or registration required. Most North Carolina employers expect a bachelor's degree in marketing, communications, advertising, or journalism, followed by progressive agency or in-house experience moving from media planner or buyer into management. Candidates who build a portfolio showing measurable campaign results and team leadership tend to advance most quickly in competitive markets like Charlotte and the Research Triangle.
How much do media directors make in North Carolina?
Media directors in North Carolina earn a median of about $63,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $34,120 for the lowest 10% to over $133,170 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire media directors in North Carolina?
Employers hiring media directors in North Carolina right now include Mia Aesthetics, The Fresh Market, and University of Arkansas, based on current listings on Migrate Mate as of November 2026. North Carolina's mix of large financial institutions in Charlotte, major university systems in the Research Triangle, and regional media companies in Greensboro means demand comes from a diverse range of industries rather than a single dominant sector.
Which North Carolina cities have the most media director jobs?
Hickory, Greensboro, and Mooresville have the most media director openings in North Carolina. Charlotte leads because of its dense concentration of corporate headquarters and financial brands that run large in-house media operations, while Raleigh and Durham benefit from the Research Triangle's technology companies, health systems, and university marketing departments that consistently recruit for senior media roles.
Are there remote media director jobs in North Carolina?
Yes, and more than many management roles, because media planning, buying, and campaign oversight translate well to distributed work environments. About 67% of media director openings tied to North Carolina are remote or hybrid as of November 2026, reflecting a broader industry shift toward flexible arrangements. Strategic and analytical parts of the role, such as media planning and performance reporting, are most commonly offered remotely, while brand-side positions that require close collaboration with creative teams tend to expect at least a hybrid presence.
How can I get hired as a media director in North Carolina with little or no experience?
The most realistic entry path is through a media planner, media buyer, or marketing coordinator role at a North Carolina agency or corporate marketing department, then building toward management over time. Large employers in the Charlotte market, including financial services firms and regional media agencies, regularly bring on junior planners through entry-level rotational programs. The Research Triangle's technology and health sectors also hire associate media roles that feed into director tracks, and completing a Google Ads or Meta Blueprint certification can give newer candidates a concrete credential edge when competing for those starting positions.
Where can I find and apply to media director jobs in North Carolina?
You can find and apply to media director jobs in North Carolina on Migrate Mate, which lists current openings from employers actively hiring across the state. Find roles that fit your experience and apply directly to the ones that match.
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