TN Visa Channel Marketing Manager Jobs
Channel Marketing Manager roles qualify for TN visa sponsorship under the USMCA's Management Consultant category, which covers marketing strategy and channel development work requiring a bachelor's degree in business, marketing, or a related field. Canadian citizens can secure TN status at the port of entry, while Mexican citizens apply through a U.S. consulate.
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Get Access To All JobsINTRODUCTION
We are seeking an innovative and data-driven Senior Utility Channel Marketing Manager to own and accelerate our go-to-market strategy specifically with Utility providers. You’ll craft and execute marketing programs tailored to the Utility channel—driving awareness, demand, sales enablement, and revenue growth. This is an exciting opportunity for an individual eager to leverage their channel marketing expertise, deepen knowledge in the Utility channel's diverse business models, and help SPAN customers unlock a new, profitable category within their portfolio. Join SPAN and become a vital force in shaping a sustainable future, enabling electrification across diverse industries and applications.
KEY RESPONSIBILITIES
Develop Strategy & Plan Execution:
- Develop and refine channel marketing plans specifically for Utility partners.
- Segment and prioritize the target vertical: IOU/muni/co-op utilities.
- Partner with Sales, Product, and Customer Support to align messaging, refine value propositions.
- Grow adoption and strengthen relationships with Utility partners, increasing program participation and mutual value.
- Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI.
Activate and Collaborate with Partners:
- Develop and launch strategic programs to accelerate utility adoption and integration of SPAN products, working closely with sales and business development teams.
- Create program-enablement toolkits for Utilities: slide decks, activation calculators, specification sheets, and training materials.
- Design and implement co-marketing campaigns (email, digital ads, events, collateral) with/for Utility partners.
- Produce market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring Utility success stories.
- Execute targeted lead-gen and partner engagement programs (webinars, tradeshows, territory-based roadshows) and plan for Industry tradeshows in collaboration with Utility partners.
- Create training content for Utility program teams and internal sales teams.
- Build and adapt optimized campaigns for lead generation and Utility partner co-branded materials in coordination with internal teams and agencies.
Lead with Data:
- Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports.
- Participate with Sales in quarterly business reviews (QBRs) with key Utility partners to optimize joint initiatives.
- Effectively consider financial implications of decisions, including assessing risk and return.
- Provide in-bound feedback and insights from the field to Product and Engineering to influence the product roadmap.
- Manage and improve full funnel conversion of the demand generation and lead pass programs.
- Ensure all materials align with brand guidelines and technical accuracy to further strengthen the SPAN brand.
QUALIFICATIONS
- 8+ years of B2B channel marketing experience with demonstrated expertise in a utility/energy sales environment.
- Bachelor’s degree in Engineering, Marketing, Business, or related field.
- Proven track record driving incremental revenue through a multi-channel sales environment.
- Deep understanding of target market personas and audience development, a significant plus for specific knowledge of the Utility channel (IOU/muni/co-op) and its business models.
- Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously.
- Excels at simplifying technical concepts for diverse audiences.
- Data-driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools.
To learn more about SPAN and working here: Span.io/Careers
LIFE AT SPAN
Headquartered in San Francisco’s vibrant SoMa neighborhood, we are an eclectic group of creative thinkers who value open communication, teamwork, and a ‘make it happen’ approach to addressing complex challenges. SPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We’re hiring talented individuals who are driven by success and are passionate about shaping the future of renewable energy. If that sounds like you, we’d love for you to consider joining the rapidly growing team at SPAN.
THE PERKS
- Competitive compensation + equity grants at a well-funded, venture-backed company
- Comprehensive benefits: 100% employee premiums for base plans on medical, dental, vision with options for additional coverage. Parental leave up to twenty four (24) weeks depending on eligibility
- Comfortable, sunny office space located near BART and Caltrain public transit
- Strong focus on team building and company culture: Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, lunch, and learns
- Flexible hours, one holiday per month, and flexible time off
Interested in joining our team? Apply today and we’ll be in touch with the next steps!
INTRODUCTION
We are seeking an innovative and data-driven Senior Utility Channel Marketing Manager to own and accelerate our go-to-market strategy specifically with Utility providers. You’ll craft and execute marketing programs tailored to the Utility channel—driving awareness, demand, sales enablement, and revenue growth. This is an exciting opportunity for an individual eager to leverage their channel marketing expertise, deepen knowledge in the Utility channel's diverse business models, and help SPAN customers unlock a new, profitable category within their portfolio. Join SPAN and become a vital force in shaping a sustainable future, enabling electrification across diverse industries and applications.
KEY RESPONSIBILITIES
Develop Strategy & Plan Execution:
- Develop and refine channel marketing plans specifically for Utility partners.
- Segment and prioritize the target vertical: IOU/muni/co-op utilities.
- Partner with Sales, Product, and Customer Support to align messaging, refine value propositions.
- Grow adoption and strengthen relationships with Utility partners, increasing program participation and mutual value.
- Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI.
Activate and Collaborate with Partners:
- Develop and launch strategic programs to accelerate utility adoption and integration of SPAN products, working closely with sales and business development teams.
- Create program-enablement toolkits for Utilities: slide decks, activation calculators, specification sheets, and training materials.
- Design and implement co-marketing campaigns (email, digital ads, events, collateral) with/for Utility partners.
- Produce market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring Utility success stories.
- Execute targeted lead-gen and partner engagement programs (webinars, tradeshows, territory-based roadshows) and plan for Industry tradeshows in collaboration with Utility partners.
- Create training content for Utility program teams and internal sales teams.
- Build and adapt optimized campaigns for lead generation and Utility partner co-branded materials in coordination with internal teams and agencies.
Lead with Data:
- Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports.
- Participate with Sales in quarterly business reviews (QBRs) with key Utility partners to optimize joint initiatives.
- Effectively consider financial implications of decisions, including assessing risk and return.
- Provide in-bound feedback and insights from the field to Product and Engineering to influence the product roadmap.
- Manage and improve full funnel conversion of the demand generation and lead pass programs.
- Ensure all materials align with brand guidelines and technical accuracy to further strengthen the SPAN brand.
QUALIFICATIONS
- 8+ years of B2B channel marketing experience with demonstrated expertise in a utility/energy sales environment.
- Bachelor’s degree in Engineering, Marketing, Business, or related field.
- Proven track record driving incremental revenue through a multi-channel sales environment.
- Deep understanding of target market personas and audience development, a significant plus for specific knowledge of the Utility channel (IOU/muni/co-op) and its business models.
- Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously.
- Excels at simplifying technical concepts for diverse audiences.
- Data-driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools.
To learn more about SPAN and working here: Span.io/Careers
LIFE AT SPAN
Headquartered in San Francisco’s vibrant SoMa neighborhood, we are an eclectic group of creative thinkers who value open communication, teamwork, and a ‘make it happen’ approach to addressing complex challenges. SPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We’re hiring talented individuals who are driven by success and are passionate about shaping the future of renewable energy. If that sounds like you, we’d love for you to consider joining the rapidly growing team at SPAN.
THE PERKS
- Competitive compensation + equity grants at a well-funded, venture-backed company
- Comprehensive benefits: 100% employee premiums for base plans on medical, dental, vision with options for additional coverage. Parental leave up to twenty four (24) weeks depending on eligibility
- Comfortable, sunny office space located near BART and Caltrain public transit
- Strong focus on team building and company culture: Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, lunch, and learns
- Flexible hours, one holiday per month, and flexible time off
Interested in joining our team? Apply today and we’ll be in touch with the next steps!
See all 18+ Channel Marketing Manager jobs
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Get Access To All JobsTips for Finding TN Visa Sponsorship as a Channel Marketing Manager
Frame your credentials around Management Consultant
TN visas don't have a dedicated marketing category, so your degree and experience must align with Management Consultant duties. Gather transcripts, a detailed job offer letter, and documentation showing your role involves advisory and strategic functions, not purely executional tasks.
Target employers with established channel programs
Companies running structured reseller, distributor, or partner programs need channel marketing leadership year-round. Focus on technology, manufacturing, and SaaS companies, where channel functions are distinct departments with defined headcount rather than ad hoc assignments folded into a general marketing team.
Verify your employer meets TN support requirements
Your employer doesn't file a petition with USCIS for a Canadian TN, but they must provide a detailed support letter. Confirm your hiring manager understands this before your offer letter is drafted, since vague letters citing general marketing duties are the most common reason border officers ask follow-up questions.
Use Migrate Mate to filter for TN-ready roles
Search for Channel Marketing Manager positions on Migrate Mate to surface employers with active TN visa sponsorship history. Filtering by sponsorship status early removes roles where you'd spend weeks in a process only to hit a wall at the offer stage.
Prepare for port-of-entry review as a Canadian
Canadian citizens don't need a consular appointment. Bring your support letter, degree credentials, and any prior TN approvals to the port of entry. Officers may probe whether your duties are managerial versus operational, so be ready to explain how channel strategy fits the Management Consultant definition in plain terms.
Align your offer letter to TN job classification requirements
Ask your employer to structure the offer letter around duties that match TN Management Consultant eligibility requirements: analyzing organizational problems, recommending solutions, and overseeing channel strategy implementation. Letters that lead with campaign execution or vendor coordination rather than strategic advisory functions may weaken your TN classification argument at the port of entry.
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Find Channel Marketing Manager JobsChannel Marketing Manager TN Visa: Frequently Asked Questions
Does a Channel Marketing Manager role qualify for a TN visa?
Yes, Channel Marketing Manager positions can qualify under the TN visa's Management Consultant category, provided the role involves strategic advisory duties such as developing channel frameworks, analyzing partner performance, and recommending go-to-market approaches. Roles that are primarily operational or executional, without a strategic consulting component, may not satisfy the category definition that USCIS and border officers apply.
How does the TN visa compare to the H-1B for Channel Marketing Manager roles?
The TN visa has no annual lottery and no cap for Canadian citizens, meaning you can secure status at a port of entry without waiting for a selection result. H-1B requires employer sponsorship through USCIS, a lottery with limited slots, and a wait of several months. For Canadian professionals with a qualifying offer, TN is faster and more predictable. Mexican citizens face a consular process but still avoid the H-1B lottery entirely.
What does a TN visa support letter need to include for this role?
The letter must specify your job title, a description of duties framed around management consulting functions, your qualifications, the anticipated length of employment, and confirmation that your position is temporary in nature. Generic marketing job descriptions that don't reference strategic advisory work are a common source of delays or denials at the border, so the letter should explicitly connect your channel management duties to the Management Consultant category criteria.
Where can I find Channel Marketing Manager jobs that offer TN visa sponsorship?
Migrate Mate lists Channel Marketing Manager roles from employers with TN visa sponsorship history, letting you filter specifically for positions that fit your immigration status. Searching through general job boards often surfaces roles where the hiring team hasn't considered TN at all, which wastes time during negotiation. Starting with a TN-focused search tool reduces that friction significantly.
Can a Mexican citizen get TN sponsorship for a Channel Marketing Manager role?
Yes, Mexican citizens are eligible for TN status under USMCA for qualifying roles including Management Consultant positions. Unlike Canadians, Mexican applicants must apply at a U.S. consulate and obtain a TN visa stamp before entering. There is a limited annual allocation for Mexican TN visas, so applying well in advance of your intended start date is advisable. Your employer still provides a support letter, and your credentials must meet the same category requirements.
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