TN Visa Trade Marketing Manager Jobs
Trade Marketing Manager roles qualify for TN visa sponsorship under the USMCA's Management Consultant category when the position involves strategic analysis and advisory functions. Canadian citizens can enter at the border with an employer's support letter; Mexican citizens apply through a U.S. consulate. Most employers file the TN petition before your start date.
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Get Access To All JobsAbout The Role
Amorepacific US is seeking a strategic Senior Manager Trade Marketing to lead the Sephora and Amazon strategy in partnership with Sales and Channel teams for two emerging Korean skincare brands:
HANYUL – launched in May 2025
[Confidential Brand] – launching in H1 2026
This role will oversee the development and execution of marketing strategies across channels for product launches, core star product re-support, brand campaigns, and seasonal / commercial planning. This person will also serve as a key point of contact between global and local teams, working cross-functionally to drive brand awareness, engagement, and sales. The ideal candidate is results-driven, detail-oriented, and passionate about skincare and creating compelling experiences at consumer touchpoints.
About HANYUL
HANYUL means “The Korean Principle of Balance.” Rooted in centuries-old Korean beauty remedies and powered by advanced skincare science, HANYUL sources local, good-for-skin ingredients like Yuja, Artemisia, and Rice ensuring each product harnesses the potent benefits of Korea's four-season climate. With a focus on fresh and fermented ingredients, HANYUL delivers simple skincare solutions designed to address the unique needs of various skin types. Through its commitment to authenticity, efficacy, and holistic beauty, HANYUL is proud to introduce the essence of Korean beauty to the world.
Principal Accountabilities
Strategic Planning & Brand Development:
- Develop annual and seasonal brand strategies aligned with global direction and local market objectives.
- Lead strategic channel marketing plans across Sephora and Amazon, from concept to execution.
- Drive go-to-market strategies for new launches and core franchise growth.
- Co-lead 360° campaign planning including timelines, messaging, creative briefs, and cross-functional alignment.
- Partner with Global Marketing to localize assets and develop U.S.-specific content.
- Manage product lifecycle including portfolio planning, new product coordination, and pricing strategy alignment.
Retail & Channel Marketing Execution:
- Execute strategic channel campaign programming from inception through execution.
- Develop and execute retail marketing strategies for both online and in-store channels, including promotions, sampling, and merchandising.
- Build scalable retail marketing efforts to increase brand awareness, drive traffic, and increase sales.
- Build and maintain strong relationships with retail marketing and merchant partners; lead monthly market meetings and seasonal planning.
- Lead weekly marketing support planning sessions with Amazon sales channel teams.
- Advocate for brand/product support and exposure with Sephora merchant teams.
- Collaborate with eTailer teams to identify and activate brand growth opportunities.
Cross-Functional Collaboration:
- Partner with Education, Creative, Communications, Digital, Sales, and Global teams to ensure cohesive brand messaging and execution.
- Work hand-in-hand with the Education and Field teams to develop trainings and in-store events.
- Partner with Sales Strategy to analyze door performance and develop productivity improvement plans.
- Ensure seamless communication with departments involved in Sephora operations: social, influencer marketing, education, paid media, planning/inventory.
Visual Merchandising & Content Development:
- Own and execute brand visual merchandising across all distribution channels, ensuring best-in-class execution online and in-store.
- Ensure omnichannel consistency and optimization of retailer assets.
- Prepare and brief creative for channel-supporting assets, including video content.
- Build product page copy and assets for digital channels.
Performance Analysis & Optimization:
- Track and analyze KPIs across campaigns, launches, and initiatives to assess effectiveness.
- Deliver actionable insights and recommendations to optimize future marketing efforts.
- Develop post-mortem reports to capture learnings and inform future strategies.
- Evaluate effectiveness of brand programming and optimize in real time.
- Monitor industry benchmarks, market trends, competitive activity, and consumer behavior to identify growth opportunities.
Budget Management:
- Support Director in managing A&P budget reconciliation and processing program invoices.
- Lead monthly A&P budget reconciliation and program invoices related to channel investments.
- Manage A&P budget planning and actual reconciliation.
- Partner with paid media team to execute co-op paid media efforts for Sephora and Amazon.
Key Experience And Skills
- Bachelor’s degree in Marketing, Business, or a related field
- 4–7+ years of brand marketing experience, ideally in the beauty, skincare industry
- Proven experience leading campaigns from strategy through execution
- Strong analytical and project management skills with attention to detail
- Clear communicator and natural collaborator across departments and external partners
- Ability to manage multiple priorities in a fast-paced environment
- Familiarity with U.S. beauty retail landscape (Sephora, Ulta, Amazon, etc.)
Salary Range: 120k-130k
About The Role
Amorepacific US is seeking a strategic Senior Manager Trade Marketing to lead the Sephora and Amazon strategy in partnership with Sales and Channel teams for two emerging Korean skincare brands:
HANYUL – launched in May 2025
[Confidential Brand] – launching in H1 2026
This role will oversee the development and execution of marketing strategies across channels for product launches, core star product re-support, brand campaigns, and seasonal / commercial planning. This person will also serve as a key point of contact between global and local teams, working cross-functionally to drive brand awareness, engagement, and sales. The ideal candidate is results-driven, detail-oriented, and passionate about skincare and creating compelling experiences at consumer touchpoints.
About HANYUL
HANYUL means “The Korean Principle of Balance.” Rooted in centuries-old Korean beauty remedies and powered by advanced skincare science, HANYUL sources local, good-for-skin ingredients like Yuja, Artemisia, and Rice ensuring each product harnesses the potent benefits of Korea's four-season climate. With a focus on fresh and fermented ingredients, HANYUL delivers simple skincare solutions designed to address the unique needs of various skin types. Through its commitment to authenticity, efficacy, and holistic beauty, HANYUL is proud to introduce the essence of Korean beauty to the world.
Principal Accountabilities
Strategic Planning & Brand Development:
- Develop annual and seasonal brand strategies aligned with global direction and local market objectives.
- Lead strategic channel marketing plans across Sephora and Amazon, from concept to execution.
- Drive go-to-market strategies for new launches and core franchise growth.
- Co-lead 360° campaign planning including timelines, messaging, creative briefs, and cross-functional alignment.
- Partner with Global Marketing to localize assets and develop U.S.-specific content.
- Manage product lifecycle including portfolio planning, new product coordination, and pricing strategy alignment.
Retail & Channel Marketing Execution:
- Execute strategic channel campaign programming from inception through execution.
- Develop and execute retail marketing strategies for both online and in-store channels, including promotions, sampling, and merchandising.
- Build scalable retail marketing efforts to increase brand awareness, drive traffic, and increase sales.
- Build and maintain strong relationships with retail marketing and merchant partners; lead monthly market meetings and seasonal planning.
- Lead weekly marketing support planning sessions with Amazon sales channel teams.
- Advocate for brand/product support and exposure with Sephora merchant teams.
- Collaborate with eTailer teams to identify and activate brand growth opportunities.
Cross-Functional Collaboration:
- Partner with Education, Creative, Communications, Digital, Sales, and Global teams to ensure cohesive brand messaging and execution.
- Work hand-in-hand with the Education and Field teams to develop trainings and in-store events.
- Partner with Sales Strategy to analyze door performance and develop productivity improvement plans.
- Ensure seamless communication with departments involved in Sephora operations: social, influencer marketing, education, paid media, planning/inventory.
Visual Merchandising & Content Development:
- Own and execute brand visual merchandising across all distribution channels, ensuring best-in-class execution online and in-store.
- Ensure omnichannel consistency and optimization of retailer assets.
- Prepare and brief creative for channel-supporting assets, including video content.
- Build product page copy and assets for digital channels.
Performance Analysis & Optimization:
- Track and analyze KPIs across campaigns, launches, and initiatives to assess effectiveness.
- Deliver actionable insights and recommendations to optimize future marketing efforts.
- Develop post-mortem reports to capture learnings and inform future strategies.
- Evaluate effectiveness of brand programming and optimize in real time.
- Monitor industry benchmarks, market trends, competitive activity, and consumer behavior to identify growth opportunities.
Budget Management:
- Support Director in managing A&P budget reconciliation and processing program invoices.
- Lead monthly A&P budget reconciliation and program invoices related to channel investments.
- Manage A&P budget planning and actual reconciliation.
- Partner with paid media team to execute co-op paid media efforts for Sephora and Amazon.
Key Experience And Skills
- Bachelor’s degree in Marketing, Business, or a related field
- 4–7+ years of brand marketing experience, ideally in the beauty, skincare industry
- Proven experience leading campaigns from strategy through execution
- Strong analytical and project management skills with attention to detail
- Clear communicator and natural collaborator across departments and external partners
- Ability to manage multiple priorities in a fast-paced environment
- Familiarity with U.S. beauty retail landscape (Sephora, Ulta, Amazon, etc.)
Salary Range: 120k-130k
See all 9+ Trade Marketing Manager jobs
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Get Access To All JobsTips for Finding TN Visa Sponsorship as a Trade Marketing Manager
Frame your resume around analytical deliverables
TN adjudicators evaluate whether your role meets the Management Consultant definition, not the job title alone. Rewrite your resume to emphasize market analysis, trade channel strategy, and data-driven recommendations rather than execution tasks like coordinating events or managing budgets.
Target CPG and retail employers with cross-border operations
Companies that sell into Canada or Mexico already understand USMCA-era trade structures and are more familiar with TN documentation requirements. Focus your search on manufacturers, distributors, and national retail brands with active U.S. trade marketing functions.
Search verified TN sponsors using Migrate Mate
Use Migrate Mate to filter Trade Marketing Manager roles by employers with recent visa filings, helping you identify companies experienced with sponsoring work visas.
Clarify the support letter scope before accepting an offer
The employer's TN support letter must describe your specific duties in Management Consultant terms. Ask your hiring manager to review the draft letter with HR or legal counsel before you travel, since a vague or mislabeled letter is the most common reason for CBP delays at the Canadian border.
Verify your degree aligns with the offered role
USCIS and CBP require a bachelor's degree in a field directly related to the position. A marketing or business degree supports most Trade Marketing Manager roles, but a degree in an unrelated field will require a detailed advisory duties narrative in your employer's letter.
Prepare a duties addendum if your role spans execution and strategy
Trade Marketing Managers often own both campaign execution and strategic planning. USCIS and CBP scrutinize roles that blend hands-on coordination with advisory work. Document the percentage of time spent on qualifying consultative duties and include that breakdown in your employer support letter as a signed addendum.
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Find Trade Marketing Manager JobsTrade Marketing Manager TN Visa: Frequently Asked Questions
Does a Trade Marketing Manager role qualify for a TN visa?
Yes, but the classification depends on your actual duties, not your job title. Trade Marketing Managers qualify under the TN Management Consultant category when the role centers on providing trade channel analysis, market strategy recommendations, and data-driven advisory input to business leadership. Roles that are primarily execution-focused, such as coordinating in-store activations or managing vendor relationships without a strategic advisory component, face higher scrutiny at the border or from USCIS.
How does TN visa sponsorship for this role compare to H-1B?
The TN visa has no annual cap and no lottery for Canadian citizens, so you can start work as soon as CBP approves your application at the port of entry. The H-1B requires winning a lottery that selects roughly one in four registrants, with a mandatory October 1 start date. For Trade Marketing Manager roles that qualify under TN, the TN route is faster and more predictable. Mexican citizens face a separate TN annual allocation, so timeline expectations differ.
What documents does my employer need to provide for a TN application?
Your employer must provide a signed support letter on company letterhead that describes your job title, the specific duties you will perform, your qualifications, the duration of employment, and your compensation. The letter should make an explicit connection between your duties and the Management Consultant TN category. Canadian citizens present this letter directly at a U.S. port of entry. Mexican citizens submit it as part of a consular visa application.
Where can I find Trade Marketing Manager jobs that offer TN sponsorship?
Migrate Mate is built specifically for Canadian and Mexican professionals searching for roles with confirmed TN visa sponsorship. Standard job boards don't filter by TN eligibility or sponsorship history, so most postings don't surface this information. Migrate Mate surfaces employers who have actively sponsored TN workers, which removes the guesswork from your job search and helps you focus applications on companies prepared to file.
Can I switch Trade Marketing Manager employers while on a TN visa?
Yes, but you need a new TN approval before starting with the new employer. Canadian citizens can get approval at the border with a new support letter from the incoming employer. Mexican citizens need to return to a U.S. consulate for a new TN stamp. There is no portability provision under TN the way there is under H-1B, so plan for a gap of at least a few business days between filing and starting the new role.
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