TN Visa Acquisition Marketing Manager Jobs
Acquisition Marketing Manager roles qualify for TN visa sponsorship under the USMCA's Marketing category, covering professionals who manage paid acquisition channels, growth campaigns, and performance analytics. Canadian citizens can apply at the border or a U.S. consulate without a lottery. Mexican citizens require consular processing with a limited annual allocation.
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Get Access To All JobsINTRODUCTION
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your mission
We are looking for a Senior Acquisition Marketing Manager Paid Media who will manage SEM and Paid Social accounts, ensure continuity in storytelling across both, and drive results across US & Canada eCommerce + in-store campaigns in equal measure. They will partner with SEO, Brand Marketing, Creative, and Retail Marketing teams to ensure strategies align with overall business goals while managing external relationships across partners.
The ideal candidate for this role:
- Is curious about all things Paid Media, including staying on top of trends and innovating in SEM, Display, Video, and Paid Social platforms
- Will be hands-on with managing multiple Paid Media account types and align them all towards a singular target while maintaining efficiency
- Will explore and qualify which AI/automation features are right for the business
- Enjoys translating complex business needs into a data-driven Paid strategy
- Is a creative mind with sharp analytical skills; they love finding the “why?” behind numbers and taking calculated risks
- Brave, Confident, Determined, Curious, and Joyful; this candidate speaks their mind and seeks the positive
Overall Responsibilities
- Daily management of Paid Media accounts, driving eCommerce and In-Store results in equal measure, aligning storytelling for each across platforms
- Monitor auction insights, campaign trends, and consumer behavior to ensure maximum impression share
- Analyze data and draw actionable insights that can be leveraged across all digital channels
- Produce weekly and monthly reports, covering all search & social media channels, providing actionable insights to implement
- Track KPIs to assess performance, pinpoint issues, and measure against marketing objectives
- Approach account management with a test-and-learn strategy, finding new ways to optimize campaign performance and ensuring that new activities have incremental results
SEM Responsibilities
- Launch and optimize text ads, display ads, and video ads within Google Ads, Bing Ads, and Apple Search Ads
- Coordinate with partners to stay on top of new betas, industry trends, and shifts in the market
- Monitor daily searches and trends on high priority keywords and audiences
- Monitor budgets daily and adjust to ensure target KPIs are hit and scale profitable ads
- Adjust bids, keyword statuses, audiences, and negative keywords to maximize ROI
Paid Social Responsibilities
- Develop revenue-focused strategies for eCommerce and in-store campaigns via Meta, Tiktok, and other Paid Social platforms
- Stay on top of new betas and emerging Social Media platforms, identifying which platforms and tactics are the best fit for an always-on Performance strategy
- Work closely with the Brand media team to plan full-funnel integrated media campaigns that maintain brand vision and a cohesive approach both regionally and globally
- Serve as day-to-day contact with social media platforms to ensure the PUMA brand stays up-to-date with all betas, initiatives, and opportunities which will offer competitive advantages
- Set up support strategy to highlight moments-in-time and ambassadors’ wins, encouraging product consideration while highlighting PUMA’s achievements
- Partner with Senior Marketing Manager, Social Media to support influencer media efforts with Paid
Your talent
- 5+ years of experience in managing Google and/or Meta Paid Media accounts.
- Bachelor’s Degree or higher, with a specialization in Marketing, Communications, or related field a plus.
- High comfort level with: Google Ads Editor, Microsoft Excel, Google Analytics, Merchant Center, Feed Management Platforms
- Positive attitude and desire to learn.
- Strong communication skills, both oral and written, and comfort speaking in front of a group.
- Ability to handle multiple projects simultaneously with excellent organizational skills and high attention to detail.
Encouraged, but not required:
- Marketing agency experience
- Fashion/Lifestyle/Footwear experience.
- Spanish or French language experience.
- Familiarity with SA360.
- Certifications in any of the following: Google Ads, Bing Ads, Amazon Ads, Meta Ads, Affiliate Marketing, Organic Search, Meta Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Reddit Ads, Google Analytics
COMPENSATION
- The hiring range base pay for this position is $74,500-$101,120 + Bonus + Benefits
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience.
OUR PRINCIPLES
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people - with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
INTRODUCTION
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your mission
We are looking for a Senior Acquisition Marketing Manager Paid Media who will manage SEM and Paid Social accounts, ensure continuity in storytelling across both, and drive results across US & Canada eCommerce + in-store campaigns in equal measure. They will partner with SEO, Brand Marketing, Creative, and Retail Marketing teams to ensure strategies align with overall business goals while managing external relationships across partners.
The ideal candidate for this role:
- Is curious about all things Paid Media, including staying on top of trends and innovating in SEM, Display, Video, and Paid Social platforms
- Will be hands-on with managing multiple Paid Media account types and align them all towards a singular target while maintaining efficiency
- Will explore and qualify which AI/automation features are right for the business
- Enjoys translating complex business needs into a data-driven Paid strategy
- Is a creative mind with sharp analytical skills; they love finding the “why?” behind numbers and taking calculated risks
- Brave, Confident, Determined, Curious, and Joyful; this candidate speaks their mind and seeks the positive
Overall Responsibilities
- Daily management of Paid Media accounts, driving eCommerce and In-Store results in equal measure, aligning storytelling for each across platforms
- Monitor auction insights, campaign trends, and consumer behavior to ensure maximum impression share
- Analyze data and draw actionable insights that can be leveraged across all digital channels
- Produce weekly and monthly reports, covering all search & social media channels, providing actionable insights to implement
- Track KPIs to assess performance, pinpoint issues, and measure against marketing objectives
- Approach account management with a test-and-learn strategy, finding new ways to optimize campaign performance and ensuring that new activities have incremental results
SEM Responsibilities
- Launch and optimize text ads, display ads, and video ads within Google Ads, Bing Ads, and Apple Search Ads
- Coordinate with partners to stay on top of new betas, industry trends, and shifts in the market
- Monitor daily searches and trends on high priority keywords and audiences
- Monitor budgets daily and adjust to ensure target KPIs are hit and scale profitable ads
- Adjust bids, keyword statuses, audiences, and negative keywords to maximize ROI
Paid Social Responsibilities
- Develop revenue-focused strategies for eCommerce and in-store campaigns via Meta, Tiktok, and other Paid Social platforms
- Stay on top of new betas and emerging Social Media platforms, identifying which platforms and tactics are the best fit for an always-on Performance strategy
- Work closely with the Brand media team to plan full-funnel integrated media campaigns that maintain brand vision and a cohesive approach both regionally and globally
- Serve as day-to-day contact with social media platforms to ensure the PUMA brand stays up-to-date with all betas, initiatives, and opportunities which will offer competitive advantages
- Set up support strategy to highlight moments-in-time and ambassadors’ wins, encouraging product consideration while highlighting PUMA’s achievements
- Partner with Senior Marketing Manager, Social Media to support influencer media efforts with Paid
Your talent
- 5+ years of experience in managing Google and/or Meta Paid Media accounts.
- Bachelor’s Degree or higher, with a specialization in Marketing, Communications, or related field a plus.
- High comfort level with: Google Ads Editor, Microsoft Excel, Google Analytics, Merchant Center, Feed Management Platforms
- Positive attitude and desire to learn.
- Strong communication skills, both oral and written, and comfort speaking in front of a group.
- Ability to handle multiple projects simultaneously with excellent organizational skills and high attention to detail.
Encouraged, but not required:
- Marketing agency experience
- Fashion/Lifestyle/Footwear experience.
- Spanish or French language experience.
- Familiarity with SA360.
- Certifications in any of the following: Google Ads, Bing Ads, Amazon Ads, Meta Ads, Affiliate Marketing, Organic Search, Meta Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Reddit Ads, Google Analytics
COMPENSATION
- The hiring range base pay for this position is $74,500-$101,120 + Bonus + Benefits
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience.
OUR PRINCIPLES
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people - with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
See all 13+ Acquisition Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Acquisition Marketing Manager roles.
Get Access To All JobsTips for Finding TN Visa Sponsorship as an Acquisition Marketing Manager
Frame your credentials around marketing science
TN classification under the Marketing category requires a degree in marketing, business administration, or a related field. A portfolio alone won't satisfy the requirement. Gather transcripts and a credential evaluation if your degree is from a Mexican institution.
Target employers with recent visa filing experience
Search for companies with recent visa filings in roles like Marketing Specialist or Marketing Manager. Prior sponsorship experience signals an employer already understands work visa processes and won't need heavy coaching. Employers experienced with visa sponsorship are more likely to move quickly through the TN support letter process.
Get the support letter language right
Your employer's TN support letter must explicitly state that the role requires specialized marketing knowledge at a professional level. Generic job descriptions that list broad business duties without tying them to your degree field are the most common reason CBP officers push back.
Use Migrate Mate to filter verified sponsoring employers
Searching broadly for Acquisition Marketing Manager openings wastes time on roles where sponsorship is never discussed. Migrate Mate filters job listings specifically for TN-eligible roles, so you're applying to employers already familiar with sponsoring Canadian and Mexican professionals.
Negotiate offer timing before the filing decision
Canadians can self-petition at a Class A port of entry without advance filing, but Mexicans must apply at a U.S. consulate and allow for appointment wait times. Confirm your start date with the employer after your consulate appointment is scheduled, not before.
Prepare for job duty scrutiny at renewal
TN status is granted for three years and can be renewed indefinitely, but each renewal requires demonstrating the role still qualifies under the marketing occupation category. Document scope changes or title shifts in writing so your renewal support letter accurately reflects current duties.
Acquisition Marketing Manager jobs are hiring across the US. Find yours.
Find Acquisition Marketing Manager JobsAcquisition Marketing Manager TN Visa: Frequently Asked Questions
Does an Acquisition Marketing Manager role qualify for TN visa status?
Yes, provided the role requires and you hold a degree in marketing, business administration, or a closely related field. The TN category covers professional marketing work including campaign strategy, performance analysis, and growth channel management. Roles that are primarily operational or do not require a relevant degree at the professional level may face scrutiny at the border or consulate.
How does TN compare to H-1B for Acquisition Marketing Manager positions?
TN has no annual lottery, no cap for Canadians, and can be obtained at a Canadian port of entry the same day an offer is accepted. H-1B requires lottery selection, a spring registration window, and a multi-month wait before work authorization begins. For Canadian professionals in marketing, TN is almost always the faster and more predictable path to starting work.
What documents does my employer need to prepare for my TN application?
Your employer must provide a support letter on company letterhead that states your job title, a description of duties tied specifically to marketing at a professional level, your required qualifications, your anticipated length of employment, and confirmation that the position is temporary in nature. USCIS and CBP both review whether the letter clearly connects the role to the TN marketing category.
Where can I find Acquisition Marketing Manager jobs that offer TN visa sponsorship?
Most general job boards don't filter for TN visa sponsorship, so you'll spend significant time applying to roles where sponsorship isn't available. Migrate Mate is built specifically for Canadian and Mexican professionals and surfaces Acquisition Marketing Manager openings at employers already familiar with the TN process, reducing back-and-forth with recruiters who aren't prepared to sponsor.
Can I switch Acquisition Marketing Manager employers while on TN status?
Yes, but TN status is employer-specific. You cannot begin work with a new employer until a new TN has been approved, either at a port of entry for Canadians or through USCIS or consular processing. There is no portability provision like H-1B's AC21 rule, so the timing of your transition needs to be coordinated carefully with both your current end date and your new employer's filing readiness.
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