TN Visa Digital Marketing Director Jobs
Digital Marketing Director roles qualify for TN visa sponsorship under the USMCA's Marketing category, covering strategic leadership over paid media, SEO, brand, and analytics functions. Canadian citizens can apply at the border or port of entry. Mexican citizens require consular processing. A qualifying bachelor's degree in marketing, business, or a related field is required.
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Get Access To All JobsOverview:
Leads the development and execution of comprehensive digital marketing strategies to strengthen Janus International and its subsidiaries’ market positions. The Director of Digital Marketing will serve as the architect and integrator of JBI’s digital marketing ecosystem, overseeing Web Experience and end-to-end Inbound Campaigns and Marketing Automation (lead lifecycle, campaign performance, attribution). This leader will ensure all digital channels work seamlessly together to drive pipeline growth, optimize conversion, and strengthen JBI’s brand presence.
This role is pivotal in driving revenue growth, brand awareness, and customer engagement in the B2B space. The ideal candidate will effectively manage multiple inbound marketing campaigns across 8 brands, monitor campaign effectiveness, and ensure alignment with the company’s overall objectives while fostering a data-driven, inbound marketing culture.
Responsibilities:
- Partner with Marketing Leadership, creative team, business unit stakeholders, to design and execute integrated marketing campaigns that expand the company’s audience, generate qualified leads and convert into order.
- Oversee the full lifecycle of marketing campaigns, including segmentation, digital content creation, workflow automation, testing, tracking, reporting, and post-campaign analysis. Ensure all campaigns are on message, relevant to the target audience and data-driven, with a focus on lead generation and conversion.
- Ensure the digital marketing team consistently delivers content that is on message, targeted to the right audience, and ultimately generates qualified leads.
- Work closely with the Creative Director to maintain and uphold brand standards across all business units and communication channels, ensuring a unified and consistent brand identity.
- Foster a data-driven, technology-enabled marketing culture by leveraging AI and analytics to inform strategic decisions and optimize campaign performance, driving activities that lead to strong revenue growth.
- Oversee website strategy and digital lead generation efforts across multiple brands, ensuring the company’s digital presence boosts brand visibility and supports lead acquisition.
- Drive digital lead growth across multiple brands across multiple vertical (self-storage and commercial/industrial industries).
- Provide guidance and mentorship to a high-performing marketing team of 4+ direct reports, supporting their professional growth while ensuring alignment with company values and goals.
QUALIFICATIONS
- Bachelor’s degree in Marketing or Communications or equivalent experience preferred
- 8+ years in B2B digital marketing, with leadership responsibility.
- Proven success managing both web ecosystems and marketing automation platforms.
- Hands-on expertise with HubSpot Workflows and HubSpot Campaigns (Inbound certification preferred).
- Strong knowledge of CRM integration best practices
- Extensive experience in SEO, analytics, and conversion optimization
- Proven ability to manage budgets effectively and allocate resources efficiently.
- Expertise in leading multi-channel marketing initiatives across various brands.
- Analytical and data-driven approach to digital performance management.
- Strong leadership, communication, and cross-functional collaboration skills.
- Some travel required (up to 20%)
PHYSICAL DEMANDS:
- Regularly required to sit, stand, and walk.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Overview:
Leads the development and execution of comprehensive digital marketing strategies to strengthen Janus International and its subsidiaries’ market positions. The Director of Digital Marketing will serve as the architect and integrator of JBI’s digital marketing ecosystem, overseeing Web Experience and end-to-end Inbound Campaigns and Marketing Automation (lead lifecycle, campaign performance, attribution). This leader will ensure all digital channels work seamlessly together to drive pipeline growth, optimize conversion, and strengthen JBI’s brand presence.
This role is pivotal in driving revenue growth, brand awareness, and customer engagement in the B2B space. The ideal candidate will effectively manage multiple inbound marketing campaigns across 8 brands, monitor campaign effectiveness, and ensure alignment with the company’s overall objectives while fostering a data-driven, inbound marketing culture.
Responsibilities:
- Partner with Marketing Leadership, creative team, business unit stakeholders, to design and execute integrated marketing campaigns that expand the company’s audience, generate qualified leads and convert into order.
- Oversee the full lifecycle of marketing campaigns, including segmentation, digital content creation, workflow automation, testing, tracking, reporting, and post-campaign analysis. Ensure all campaigns are on message, relevant to the target audience and data-driven, with a focus on lead generation and conversion.
- Ensure the digital marketing team consistently delivers content that is on message, targeted to the right audience, and ultimately generates qualified leads.
- Work closely with the Creative Director to maintain and uphold brand standards across all business units and communication channels, ensuring a unified and consistent brand identity.
- Foster a data-driven, technology-enabled marketing culture by leveraging AI and analytics to inform strategic decisions and optimize campaign performance, driving activities that lead to strong revenue growth.
- Oversee website strategy and digital lead generation efforts across multiple brands, ensuring the company’s digital presence boosts brand visibility and supports lead acquisition.
- Drive digital lead growth across multiple brands across multiple vertical (self-storage and commercial/industrial industries).
- Provide guidance and mentorship to a high-performing marketing team of 4+ direct reports, supporting their professional growth while ensuring alignment with company values and goals.
QUALIFICATIONS
- Bachelor’s degree in Marketing or Communications or equivalent experience preferred
- 8+ years in B2B digital marketing, with leadership responsibility.
- Proven success managing both web ecosystems and marketing automation platforms.
- Hands-on expertise with HubSpot Workflows and HubSpot Campaigns (Inbound certification preferred).
- Strong knowledge of CRM integration best practices
- Extensive experience in SEO, analytics, and conversion optimization
- Proven ability to manage budgets effectively and allocate resources efficiently.
- Expertise in leading multi-channel marketing initiatives across various brands.
- Analytical and data-driven approach to digital performance management.
- Strong leadership, communication, and cross-functional collaboration skills.
- Some travel required (up to 20%)
PHYSICAL DEMANDS:
- Regularly required to sit, stand, and walk.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
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Get Access To All JobsTips for Finding TN Visa Sponsorship as a Digital Marketing Director
Frame your degree for specialty occupation
TN approval hinges on a direct connection between your degree field and the Director role. A general business degree needs supporting documentation showing coursework in marketing strategy, analytics, or consumer behavior to satisfy the specialty occupation standard.
Target companies with recent visa filing experience
Employers with recent visa filings for marketing roles are already experienced with sponsorship processes. Searching for companies that have sponsored work visas in the past two years helps identify employers prepared to move quickly through the TN application process.
Negotiate the offer letter before signing
Your TN support letter must specify your exact title, duties, degree requirement, and intended duration. Vague offer letters citing broad leadership responsibilities without tying them to the Marketing category definition are a leading cause of CBP requests for additional evidence.
Use Migrate Mate to surface sponsoring employers
Migrate Mate filters Digital Marketing Director roles by TN visa sponsorship history, so you spend time applying to employers who already understand the filing process rather than educating hiring teams from scratch.
Address Mexican citizens' consular appointment timing early
Unlike Canadians who can seek TN admission at a port of entry, Mexican citizens must schedule a U.S. consular appointment and clear National Visa Center processing. Factor six to twelve weeks of lead time into your start date negotiation with any prospective employer.
Prepare for scope questions at the border or consulate
CBP officers and consular officers regularly ask how a Digital Marketing Director role differs from a general manager position. Prepare a concise explanation linking your day-to-day duties, budget authority over digital channels, and degree specialty to the USMCA Marketing category definition.
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Find Digital Marketing Director JobsDigital Marketing Director TN Visa: Frequently Asked Questions
Does a Digital Marketing Director role qualify under the TN visa's Marketing category?
Yes, provided the position requires at least a bachelor's degree in marketing, business administration, or a closely related field and the duties center on marketing strategy rather than general executive management. Roles that blend significant non-marketing responsibilities, such as broad P&L ownership across unrelated business units, can draw scrutiny at the border or consulate, so your offer letter should clearly anchor the role to marketing functions.
How does the TN visa compare to the H-1B for Digital Marketing Director roles?
The TN visa has no annual lottery, no numerical cap for Canadians, and can be obtained at a port of entry the same day for Canadian citizens, making it far more predictable for employers and candidates alike. The H-1B requires USCIS petition filing, a lottery selection process, and months of waiting. The trade-off is that TN is employer-specific and non-immigrant in intent, while H-1B allows dual intent and offers a clearer path toward permanent residence.
What documents does my employer need to provide for TN sponsorship?
Your employer must supply a support letter on company letterhead stating your job title, a description of duties tied to the Marketing category, the required degree, your anticipated length of employment, and your compensation structure. Canadian citizens present this letter directly to CBP at the port of entry. Mexican citizens submit it as part of their DS-160 consular application package. A vague or generic support letter is the most common reason TN applications are delayed or denied.
How can I find Digital Marketing Director jobs that offer TN visa sponsorship?
Migrate Mate is built specifically for TN, H-1B, and other work visa job seekers and filters listings by recent visa filings, so you can identify Digital Marketing Director openings at employers experienced with visa sponsorship. Searching platforms that don't filter by visa experience wastes time on employers unfamiliar with or unwilling to support work visa processes.
Can I change employers or get promoted while on TN status as a Digital Marketing Director?
Changing employers requires a new TN application before you begin work with the new company, either at a port of entry for Canadians or through consular processing for Mexican citizens. A promotion that changes your title or substantially alters your duties also requires an updated TN, since your status is tied to the specific role approved in your original application. Confirm with your employer that any role change triggers a new filing before your last day at the previous position.
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