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INTRODUCTION

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

As our Performance Creative Designer, you will develop high-impact creative for paid media programs, working as an embedded partner to Paid Media to continuously generate, test, and evolve creative. Your work will span channels including paid social, display, and other digital placements, with a focus on delivering a steady stream of new ideas. You will help establish a stronger model for performance creative at Asana, one that prioritizes originality, volume, and continuous testing while maintaining strong alignment with the brand. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

ROLE AND RESPONSIBILITIES

What you’ll achieve:
- Develop high-performing creative for paid media campaigns across channels including paid social and display.
- Own creative output for performance programs, producing multiple concepts and variations designed for testing in market.
- Translate campaign objectives, messaging, and product value into clear, compelling, and channel-appropriate creative.
- Partner closely with Paid Media stakeholders to understand testing plans, performance data, and optimization opportunities.
- Continuously iterate on creative based on performance insights, refining and evolving ideas over time.
- Generate new creative directions informed by trends, competitive work, and emerging best practices.
- Balance speed and craft, delivering a high volume of quality work while maintaining brand consistency.
- Use AI tools to accelerate concept generation, variation development, and production workflows to increase the scale of creative testing.

BASIC QUALIFICATIONS

- 4-6 years of experience in digital design, performance creative, or advertising, ideally within technology or agency environments.
- A strong portfolio demonstrating craft in paid media creative, including multiple variations and examples of iterative testing.
- Clear understanding of how creative performs across digital channels, including paid social and display.
- Ability to generate original ideas and translate them into effective, testable creative concepts.
- Strong visual craft with deep attention to hierarchy, clarity, and message communication.
- Experience using performance data and insights to inform creative decisions and improvements.
- Highly proficient in Figma and Adobe Creative Suite; experience with motion design is a plus.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

COMPENSATION

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $146,000 - $166,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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