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INTRODUCTION

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Job title: Product Marketing Expert

What you’ll build

We are seeking a visionary, high-impact marketing expert to define and elevate the solution story for SAP Customer Experience (CX). This role will own the narrative strategy, translating complex offerings into clear, compelling messaging that drives engagement with customers, partners and key market audiences.

As the voice behind SAP CX, you will shape the overarching narrative across the product portfolio — Marketing, Commerce, Sales and Service—breaking down silos to craft messaging frameworks that convey the value of SAP CX as a unified, autonomous system that connects and executes end-to-end customer experiences.

This role will connect the Autonomous CX narrative and business domain to the broader SAP Autonomous Enterprise Suite, ensuring seamless integration of messaging and AI-driven storytelling that highlights how AI assistants and agents act on unified business data to orchestrate and execute customer journeys across the enterprise.

You will develop high-impact content, presentations, and executive storytelling that position SAP CX as a leader in the market and demonstrate the value of its end-to-end, connected, and outcome-driven solutions alongside SAP ERP and business operations.

This role ensures SAP CX’s value proposition is consistently and creatively integrated across all channels and touchpoints—web, events, thought leadership, campaigns, sales enablement, and solution plays—helping customers and prospects clearly understand the transformative power of running CX as one autonomous system across the SAP ecosystem.

Messaging & Narrative Development

• Own the master storyline. Define the “why us” and “why now” across all CX products with messaging frameworks and narrative documents, grounded in SAP’s vision of CX as a single, AI-powered autonomous system.
• Develop persona-based and vertical messaging frameworks that guide content creation for different buyers, audiences and markets, showing how AI-driven orchestration improves business outcomes across marketing, commerce, sales, and service.
• Lead message validation and refinement through advanced market research and AI-driven testing tools.
• Track and report SAP CX brand accolades and momentum metrics, delivering quarterly updates to strengthen solution positioning and storytelling impact.
• Create and maintain the “source of truth” messaging and content “toolkit” so GTM, Campaigns, Field Marketing and Executive Communications can tailor content without breaking the story—ensuring consistency around the Autonomous CX narrative and value pillars.

Content Creation

• Architect the core pitch deck. Be the owner of the master narrative deck used across all teams, updating it as strategy evolves to reflect Autonomous CX innovation and AI capabilities.
• Partner with Technical Product Marketing to produce high-impact videos, sizzle reels, and demos that convey SAP CX solution narrative, including AI assistants coordinating workflows and executing CX processes across the enterprise.
• Drive consistency in how we tell the SAP CX story — ensuring every deck, asset, and campaign ladder back to our core narrative of unified, outcome-driven, and Autonomous CX.
• Guide and edit content created by other PMMs or agencies to ensure narrative cohesion, visual clarity and alignment with our brand tone.
• Oversee quarterly updates to SAP CX web pages and related GTM content to maintain relevance and accuracy, ensuring alignment with Autonomous CX positioning and messaging evolution.

Events & Keynote Storytelling

• Drive end-to-end content and creative strategy for flagship event keynotes, highlighting product innovations and strategic narratives in partnership with Sub-domain Product Marketing leads, with emphasis on AI-driven execution and Autonomous CX workflows.
• Ensure SAP CX solution messaging and value proposition are prominently featured in opening keynotes at flagship SAP conferences, clearly positioning CX as a core pillar and business domain of the SAP Autonomous Enterprise Suite.
• Lead content refreshes for regional events and industry shows, packaging materials into scalable “Event in a Box” formats that consistently convey the Autonomous CX narrative.

What you bring

• 8+ years of experience in product marketing or related roles focused on messaging and content development, preferably in enterprise software or SaaS.
• Proven success in developing strategic narratives and sales enablement content.
• Strong and demonstrated understanding of CX market landscape and technology category.
• Experience with AI-based message testing and brand research tools.
• Excellent collaboration and stakeholder management skills.
• Excellent writing, storytelling and presentation capabilities.

Preferred Qualifications

• Experience working in a matrixed organization with cross-functional teams.
• Familiarity with SAP’s ecosystem and CX portfolio.
• Background in executive communications or keynote content development.

Where you belong

You’ll join a collaborative, high-impact team shaping the future of SAP Customer Experience through bold, strategic storytelling. The team brings together product marketers and experts across Marketing, Commerce, Sales, and Service to craft a unified narrative. It thrives on breaking down silos and translating complex solutions into clear, compelling messages. With strong cross-functional partnerships, the team drives consistency across all channels and customer touchpoints. This is a space where creativity, innovation, and business impact come together to define the voice of SAP CX.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 90000-198500USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance.

Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 454084 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid