Performance Specialist Visa Sponsorship Jobs in Maine
Performance specialist jobs in Maine span healthcare systems like MaineHealth and Northern Light Health, plus growing tech and analytics employers in Portland and Augusta. International candidates pursuing sponsorship typically qualify for H-1B visa or green card pathways when the role requires a relevant bachelor's degree. Maine's healthcare and data-driven sectors offer meaningful opportunities for qualified specialists.
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Get Access To All JobsINTRODUCTION
As a Marketing Personalization Strategy Manager, you will lead personalization and journey strategy using digital marketing platforms including Marketing Cloud Personalization (MCP) and Data360 (DataCloud). This role focuses on defining personalized marketing campaigns including customer journeys, use cases and success metrics, working closely with digital Channel Owners, Marketing Strategists, and the Marketing Cloud Platform Manager to ensure personalization drives measurable business impact for IDEXX.
This role is the strategic owner of “what” and “why” - ensuring MCP is used to deliver relevant, effective customer experiences across touchpoints.
Why this role matters:
Communicating the true value of our products and services is at the heart of IDEXX’s business. Our Marketing professionals develop deep and meaningful relationships offering solutions to meet our customers' unique needs.
ROLE AND RESPONSIBILITIES
In this role:
- You will partner with web, email, and mobile channel owners to define personalization strategies and customer journeys across touchpoints using MCP.
- You will collaborate with Marketing Strategists to translate business objectives into personalization use cases, journey logic, and success metrics (e.g., conversion rate, engagement, revenue impact).
- You will prioritize and roadmap MCP use cases based on business value, feasibility, and performance impact.
- You will define test-and-learn frameworks including A/B and multivariate testing strategies, hypotheses, and success criteria.
- You will analyze campaign performance and personalization outcomes; present actionable insights and recommendations to optimize journeys.
- You will act as the primary business stakeholder for MCP initiatives, partnering closely with the Marketing Cloud Platform Manager for execution.
- You will advocate personalization best practices and a customer-centric mindset across Marketing teams.
- You will contribute to governance by supporting campaign prioritization, documentation standards, and compliance alignment (in partnership with technical and privacy teams).
BASIC QUALIFICATIONS
Strategic & Analytical qualifications:
- Strong ability to convert business goals into clear personalization and journey strategies.
- Experience defining KPIs, measuring performance, and optimizing campaigns based on data.
- Comfortable working with experimentation frameworks (A/B testing, optimization).
Collaboration & Communication skills:
- Excellent stakeholder management skills; able to align marketing, analytics, and technical teams.
- Able to articulate personalization use cases, impact on customer experience and business results to both senior executives as well as cross functional teams.
WHAT YOU NEED TO SUCCEED
- 5+ years’ hands-on experience in digital marketing, CRM, lifecycle marketing, or personalization strategy.
- Hands-on experience working with Salesforce Marketing Cloud Personalization (MCP / Interaction Studio / Everage) in a strategic or product-owner capacity.
- Experience with customer journey mapping and lifecycle marketing.
- Familiarity with web analytics tools (e.g., Google Analytics).
- Experience operating in large, cross-functional, and global organizations.
- Fluency in English.
WHAT YOU CAN EXPECT FROM US
- Remote/hybrid position, located within driving distance of Westbrook, Maine (Boston metro area).
- Base annual salary target: $120K - $135K DOE.
- Opportunity for annual bonus.
- Additional benefits including, but not limited to gym benefits, wellness resources, volunteer paid days off and much more.
WHY IDEXX
We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease.
We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX, you’ll be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.
If meaningful work and a sense of purpose are at the top of your list, you’ll find it here. Let’s pursue what matters together.
IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.
INTRODUCTION
As a Marketing Personalization Strategy Manager, you will lead personalization and journey strategy using digital marketing platforms including Marketing Cloud Personalization (MCP) and Data360 (DataCloud). This role focuses on defining personalized marketing campaigns including customer journeys, use cases and success metrics, working closely with digital Channel Owners, Marketing Strategists, and the Marketing Cloud Platform Manager to ensure personalization drives measurable business impact for IDEXX.
This role is the strategic owner of “what” and “why” - ensuring MCP is used to deliver relevant, effective customer experiences across touchpoints.
Why this role matters:
Communicating the true value of our products and services is at the heart of IDEXX’s business. Our Marketing professionals develop deep and meaningful relationships offering solutions to meet our customers' unique needs.
ROLE AND RESPONSIBILITIES
In this role:
- You will partner with web, email, and mobile channel owners to define personalization strategies and customer journeys across touchpoints using MCP.
- You will collaborate with Marketing Strategists to translate business objectives into personalization use cases, journey logic, and success metrics (e.g., conversion rate, engagement, revenue impact).
- You will prioritize and roadmap MCP use cases based on business value, feasibility, and performance impact.
- You will define test-and-learn frameworks including A/B and multivariate testing strategies, hypotheses, and success criteria.
- You will analyze campaign performance and personalization outcomes; present actionable insights and recommendations to optimize journeys.
- You will act as the primary business stakeholder for MCP initiatives, partnering closely with the Marketing Cloud Platform Manager for execution.
- You will advocate personalization best practices and a customer-centric mindset across Marketing teams.
- You will contribute to governance by supporting campaign prioritization, documentation standards, and compliance alignment (in partnership with technical and privacy teams).
BASIC QUALIFICATIONS
Strategic & Analytical qualifications:
- Strong ability to convert business goals into clear personalization and journey strategies.
- Experience defining KPIs, measuring performance, and optimizing campaigns based on data.
- Comfortable working with experimentation frameworks (A/B testing, optimization).
Collaboration & Communication skills:
- Excellent stakeholder management skills; able to align marketing, analytics, and technical teams.
- Able to articulate personalization use cases, impact on customer experience and business results to both senior executives as well as cross functional teams.
WHAT YOU NEED TO SUCCEED
- 5+ years’ hands-on experience in digital marketing, CRM, lifecycle marketing, or personalization strategy.
- Hands-on experience working with Salesforce Marketing Cloud Personalization (MCP / Interaction Studio / Everage) in a strategic or product-owner capacity.
- Experience with customer journey mapping and lifecycle marketing.
- Familiarity with web analytics tools (e.g., Google Analytics).
- Experience operating in large, cross-functional, and global organizations.
- Fluency in English.
WHAT YOU CAN EXPECT FROM US
- Remote/hybrid position, located within driving distance of Westbrook, Maine (Boston metro area).
- Base annual salary target: $120K - $135K DOE.
- Opportunity for annual bonus.
- Additional benefits including, but not limited to gym benefits, wellness resources, volunteer paid days off and much more.
WHY IDEXX
We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease.
We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX, you’ll be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.
If meaningful work and a sense of purpose are at the top of your list, you’ll find it here. Let’s pursue what matters together.
IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.
Performance Specialist Job Roles in Maine
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Search Performance Specialist Jobs in MainePerformance Specialist Jobs in Maine: Frequently Asked Questions
Which companies in Maine sponsor visas for performance specialists?
MaineHealth, Northern Light Health, and Anthem Blue Cross Blue Shield have Maine operations and histories of sponsoring specialty occupation workers. State government agencies and university systems including the University of Maine also hire performance-focused roles. Larger employers with dedicated HR and legal teams are generally better positioned to file H-1B petitions or support green card sponsorship than smaller regional firms.
Which visa types realistically fit performance specialist roles in Maine?
Performance specialist roles that require a bachelor's degree in a directly related field can qualify as specialty occupations under the H-1B visa, subject to the annual cap and selection process. The H-1B1 visa applies to Chilean and Singaporean nationals in the same specialty occupation category. EB-2 and EB-3 employment-based green cards are viable longer-term options, typically requiring PERM labor certification filed by the sponsoring employer.
Which cities in Maine have the most performance specialist sponsorship jobs?
Portland is Maine's largest city and its primary employment hub, concentrating healthcare, analytics, and technology employers most likely to sponsor international workers. Augusta, as the state capital, hosts government agencies and insurance sector employers with performance-related roles. Bangor supports a secondary cluster tied to Northern Light Health and regional financial services, making it the next most viable city for sponsored performance specialist positions.
How to find performance specialist visa sponsorship jobs in Maine?
Migrate Mate is built specifically for international candidates and lists performance specialist roles at Maine employers with verified visa sponsorship history. Searching by role and filtering to Maine surfaces employers who have actively filed for sponsored positions, saving time compared to manually reviewing employer histories. Creating a profile on Migrate Mate also helps match your credentials to open sponsored roles in Portland, Bangor, and Augusta.
Are there state-specific factors that affect performance specialist sponsorship in Maine?
Maine's healthcare sector is the dominant employer of performance specialists, driven by an aging population and regional hospital expansion. The University of Maine system and Roux Institute in Portland create a pipeline of data and analytics talent that influences how employers frame performance roles. Because Maine's overall tech sector is smaller than Boston or New York, most sponsored positions are tied to healthcare, insurance, or state government rather than pure technology firms.
What is the prevailing wage for sponsored performance specialist jobs in Maine?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.